{"id":15491,"date":"2025-10-15T07:15:51","date_gmt":"2025-10-14T22:15:51","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=15491"},"modified":"2025-10-15T07:13:02","modified_gmt":"2025-10-14T22:13:02","slug":"redesigning-search-for-the-ai-era-liz-reid-on-googles-strategy-and-reality","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/redesigning-search-for-the-ai-era-liz-reid-on-googles-strategy-and-reality\/","title":{"rendered":"AI\u6642\u4ee3\u306e\u691c\u7d22\u3092\u518d\u8a2d\u8a08\u3059\u308b\uff1a\u30ea\u30ba\u30fb\u30ea\u30fc\u30c9\u304c\u8a9e\u308bGoogle\u306e\u6226\u7565\u3068\u73fe\u5b9f"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p>The Wall Street Journal \u306e <a href=\"https:\/\/www.wsj.com\/podcasts\/wsj-the-future-of-everything\/the-google-exec-reinventing-search-in-the-ai-era\/52d5bc85-7056-40a7-b790-04079a2c44d7\">Bold Names \u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8<\/a>\u306b Google \u306e\u691c\u7d22\u62c5\u5f53\u30d0\u30a4\u30b9\u30d7\u30ec\u30b8\u30c7\u30f3\u30c8\u517c\u8cac\u4efb\u8005\u3067\u3042\u308b Liz Reid\uff08\u30ea\u30ba\u30fb\u30ea\u30fc\u30c9\uff09\u6c0f\u304c\u51fa\u6f14\u3057\u307e\u3057\u305f\u3002<\/p>\n<p class=\"p60-b\">\u30ea\u30fc\u30c9\u6c0f\u306f\u3001\u751f\u6210 AI \u306e\u53f0\u982d\u306e\u306a\u304b\u3067 Google \u304c\u3044\u304b\u306b\u691c\u7d22\u3092\u518d\u767a\u660e\u3057\u3066\u3044\u308b\u304b\u3092\u8a9e\u308a\u307e\u3059\u3002<br \/>\u307e\u305f\u3001AI \u3092\u8cac\u4efb\u3042\u308b\u5f62\u3067\u7d71\u5408\u3057\u3064\u3064\u3001\u5e83\u544a\u53ce\u76ca\u3092\u7dad\u6301\u3057\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3092\u652f\u63f4\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4fe1\u983c\u3092\u4fdd\u3064\u3068\u3044\u3046\u540c\u793e\u306e\u6226\u7565\u3092\u3001\u696d\u754c\u5168\u4f53\u306e\u5909\u5316\u3084\u502b\u7406\u7684\u8ab2\u984c\u3078\u306e\u5bfe\u5fdc\u3068\u4f75\u305b\u3066\u8aac\u660e\u3057\u307e\u3057\u305f\u3002<\/p>\n<h2>\u4e3b\u8981\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>\u30ea\u30fc\u30c9\u6c0f\u304c\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u3067\u8a9e\u3063\u305f\u4e3b\u8981\u30dd\u30a4\u30f3\u30c8\u3092\u307e\u3068\u3081\u307e\u3059\u3002<\/p>\n<h3>Google \u53f2\u4e0a\u3001\u6700\u3082\u6df1\u3044\u8ee2\u63db<\/h3>\n<ul>\n<li>AI \u306f Google \u691c\u7d22\u304c\u3053\u308c\u307e\u3067\u76f4\u9762\u3057\u305f\u306a\u304b\u3067\u300c\u6700\u3082\u6df1\u3044\u8ee2\u63db\u300d\u3067\u3042\u308a\u3001\u60c5\u5831\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3068\u7406\u89e3\u306e\u65b9\u6cd5\u3092\u6839\u672c\u304b\u3089\u5909\u3048\u308b\u305f\u3081\u3001\u30e2\u30d0\u30a4\u30eb\u3078\u306e\u79fb\u884c\u3092\u3082\u4e0a\u56de\u308b\u3002<\/li>\n<li>\u3053\u306e\u65b0\u6280\u8853\u306b\u3088\u3063\u3066\u3001\u591a\u8a00\u8a9e\u691c\u7d22\u3084\u8907\u96d1\u306a\u8cea\u554f\u5fdc\u7b54\u3068\u3044\u3063\u305f\u9577\u5e74\u306e\u69cb\u60f3\u304c\u5b9f\u73fe\u53ef\u80fd\u306b\u306a\u3063\u305f\u3002<\/li>\n<\/ul>\n<h3>\u65e7\u6765\u304b\u3089\u306e AI \u7d71\u5408<\/h3>\n<ul>\n<li>ChatGPT \u4ee5\u524d\u304b\u3089\u3001BERT \u3084\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30de\u30fc\u306a\u3069\u306e AI \u3092 Google \u306f\u691c\u7d22\u306b\u7d71\u5408\u3057\u3066\u304d\u305f\u3002<\/li>\n<li>\u304b\u3064\u3066\u306e AI \u306f\u4e3b\u306b\u30e9\u30f3\u30ad\u30f3\u30b0\u3084\u95a2\u9023\u6027\u5224\u65ad\u306a\u3069\u300c\u88cf\u65b9\u300d\u3067\u4f7f\u308f\u308c\u3066\u3044\u305f\u304c\u3001\u8fd1\u5e74\u306f\u6027\u80fd\u304c\u5411\u4e0a\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u306b\u89e6\u308c\u308b\u5f62\u3067\u306e\u6d3b\u7528\u304c\u53ef\u80fd\u306b\u306a\u3063\u305f\u3002<\/li>\n<\/ul>\n<h3>\u691c\u7d22\u306e\u672a\u6765\uff1a\u4eba\u9593 \uff0b AI \u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9<\/h3>\n<ul>\n<li>\u30e6\u30fc\u30b6\u30fc\u306f AI \u306b\u3088\u308b\u8981\u7d04\u3068\u4eba\u9593\u306e\u672c\u7269\u306e\u8996\u70b9\u306e\u300c\u4e21\u65b9\u300d\u3092\u6c42\u3081\u3066\u3044\u308b<\/li>\n<li>Google \u306e\u76ee\u6a19\u306f\u3001AI \u3067\u767a\u898b\u3092\u901f\u304f\u3057\u3064\u3064\u3001\u4fe1\u983c\u3067\u304d\u308b\u4eba\u9593\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u3068\u6a4b\u6e21\u3057\u3059\u308b\u3053\u3068\u306b\u3042\u308b\u3002<\/li>\n<\/ul>\n<h3>AI Overview \u3068\u5e83\u544a\u53ce\u76ca<\/h3>\n<ul>\n<li>\u7d50\u679c\u4e0a\u90e8\u306e\u8981\u7d04\u3067\u3042\u308b AI Overview \u306f\u3001\u5168\u4f53\u3068\u3057\u3066\u5e83\u544a\u53ce\u76ca\u3092\u640d\u306a\u3063\u3066\u3044\u306a\u3044\u3002<\/li>\n<li>\u4e00\u90e8\u306e\u5e83\u544a\u30af\u30ea\u30c3\u30af\u306f\u6e1b\u5c11\u3057\u305f\u3082\u306e\u306e\u3001\u691c\u7d22\u56de\u6570\u306e\u5897\u52a0\u304c\u5f71\u97ff\u3092\u76f8\u6bba\u3057\u3066\u3044\u308b\u3002<\/li>\n<li>\u4f1a\u8a71\u7684\u3067\u7c21\u5358\u306a\u691c\u7d22\u4f53\u9a13\u304c\u8cea\u554f\u6570\u3092\u62bc\u3057\u4e0a\u3052\u3001\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3068\u6a5f\u4f1a\u3092\u62e1\u5927\u3057\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n<h3>\u7af6\u4e89\u3001\u72ec\u7981\u6cd5\u3001\u305d\u3057\u3066\u300c\u30d1\u30a4\u3092\u5e83\u3052\u308b\u300d<\/h3>\n<ul>\n<li>ChatGPT \u3084 Perplexity \u306a\u3069 AI \u30c4\u30fc\u30eb\u306e\u53f0\u982d\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u4eca\u3092\u300c\u62e1\u5f35\u306e\u77ac\u9593\u300d\u3068\u6349\u3048\u3066\u3044\u308b\u3002<\/li>\n<li>\u30bc\u30ed\u30b5\u30e0\u3067\u306f\u306a\u304f\u3001AI \u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u6295\u3052\u304b\u3051\u3089\u308c\u308b\u8cea\u554f\u7dcf\u91cf\u3092\u5897\u3084\u3057\u3001\u8907\u6570\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u540c\u6642\u306b\u6210\u9577\u3057\u3046\u308b\u3002<\/li>\n<li>Google \u306f\u3001\u691c\u7d22\u306e\u9032\u5316\u3068\u540c\u6642\u306b Gemini \u3082\u958b\u767a\u3059\u308b\u4e8c\u6b63\u9762\u306e\u6226\u7565\u3067\u300c\u81ea\u3089\u3092\u5185\u5074\u304b\u3089\u30c7\u30a3\u30b9\u30e9\u30d7\u30c8\u300d\u3057\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n<h3>\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u5f62\u5f0f\u306e\u5909\u5316<\/h3>\n<ul>\n<li>\u3068\u308a\u308f\u3051\u82e5\u5e74\u5c64\u3067\u306f\u3001\u9577\u6587\u8a18\u4e8b\u3088\u308a\u3082\u30b7\u30e7\u30fc\u30c8\u52d5\u753b\u3001\u30d5\u30a9\u30fc\u30e9\u30e0\u3001\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u597d\u3080\u50be\u5411\u304c\u5f37\u307e\u3063\u3066\u3044\u308b\u3002<\/li>\n<li>Google \u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u9700\u8981\u3092\u53cd\u6620\u3057\u3066\u3053\u308c\u3089\u306e\u5f62\u5f0f\u3092\u3088\u308a\u591a\u304f\u8868\u51fa\u3055\u305b\u308b\u3088\u3046\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u9069\u5fdc\u3055\u305b\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n<h3>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306e\u652f\u63f4<\/h3>\n<ul>\n<li>\u30aa\u30ea\u30b8\u30ca\u30eb\u3067\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4fc3\u9032\u3057\u3001\u30a6\u30a7\u30d6\u306e\u300c\u5065\u5168\u6027\u300d\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3092 Google \u306f\u76ee\u6307\u3057\u3066\u3044\u308b\u3002<\/li>\n<li>AI Overview \u5185\u306e\u30a4\u30f3\u30e9\u30a4\u30f3\u51fa\u5178\u30ea\u30f3\u30af\uff08\u300c\u51fa\u5178\uff1a\uff3b\u30bd\u30fc\u30b9\u540d\uff3d\u300d\u306e\u3088\u3046\u306a\u8868\u793a\uff09\u306a\u3069\u306e\u5de5\u592b\u306b\u3088\u308a\u3001\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306e\u53ef\u8996\u6027\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u9ad8\u3081\u308b\u3002<\/li>\n<li>Top Stories \u3084 Discover \u306e\u65b0\u3057\u3044\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u6a5f\u80fd\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u4fe1\u983c\u3059\u308b\u60c5\u5831\u6e90\u3084\u8cfc\u8aad\u5148\u3092\u512a\u5148\u8868\u793a\u3067\u304d\u308b\u3002<\/li>\n<\/ul>\n<h3>\u300cAI \u30b9\u30ed\u30c3\u30d7\u300d\u3068\u4f4e\u54c1\u8cea\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u5bfe\u6297<\/h3>\n<ul>\n<li>\u4eba\u9593\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304cAI\u751f\u6210\u7269\u306b\u57cb\u6ca1\u3059\u308b\u3068\u3044\u3046\u300cDead Internet Theory\uff08\u6b7b\u3093\u3060\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u7406\u8ad6\uff09\u300d\u304c\u3042\u308b\u3002<\/li>\n<li>Google \u306f\u30b9\u30d1\u30e0\u691c\u51fa\u306e\u77e5\u898b\u3092\u751f\u304b\u3057\u3001\u300c\u4f4e\u4fa1\u5024\u300d\u307e\u305f\u306f\u53cd\u5fa9\u7684\u306aAI\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9806\u4f4d\u4e0b\u843d\u3055\u305b\u308b\u4e00\u65b9\u3001\u5275\u9020\u7684\u306aAI\u652f\u63f4\u4f5c\u54c1\u306f\u6b63\u5f53\u306a\u3082\u306e\u3068\u3057\u3066\u8a55\u4fa1\u3059\u308b\u53d6\u308a\u7d44\u307f\u3092\u9032\u3081\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n<div class=\"small\">\u203b\u3059\u305a\u304d\u88dc\u8db3\uff1a\u300cAI \u30b9\u30ed\u30c3\u30d7 (AI Slop)\u300d\u3068\u306f\u3001\u751f\u6210 AI \u3067\u5927\u91cf\u751f\u7523\u3055\u308c\u305f\u3001\u91cd\u8907\u30fb\u8584\u5473\u30fb\u8aa4\u60c5\u5831\u307e\u3058\u308a\u306e\u4f4e\u54c1\u8cea\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6307\u3059\u4fd7\u79f0\u3002\u691c\u7d22\u9806\u4f4d\u3084\u5e83\u544a\u53ce\u76ca\u3092\u72d9\u3046\u30b3\u30f3\u30c6\u30f3\u30c4\u30d5\u30a1\u30fc\u30e0\u3084\u30dc\u30c3\u30c8\u6295\u7a3f\u3001\u3067\u3063\u3061\u4e0a\u3052\u306e\u8981\u7d04\u30fb\u30ec\u30d3\u30e5\u30fc\u30fb\u51fa\u5178\u306a\u3069\u304c\u5178\u578b\u3067\u3001\u4eba\u9593\u304c\u4f5c\u3063\u305f\u8cea\u306e\u9ad8\u3044\u60c5\u5831\u3092\u57cb\u3082\u308c\u3055\u305b\u3001\u691c\u7d22\u7d50\u679c\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u306e\u60c5\u5831\u74b0\u5883\u3092\u6c5a\u67d3\u3059\u308b\u70b9\u304c\u554f\u984c\u8996\u3055\u308c\u3066\u3044\u308b\u3002<\/div>\n<h3>\u4eba\u9593\u306e\u5b66\u7fd2\u4f53\u9a13<\/h3>\n<ul>\n<li>AI \u306f\u300c\u4e0b\u8abf\u3079\u300d\u306e\u8ca0\u62c5\u3092\u6e1b\u3089\u3057\u3064\u3064\u3001\u597d\u5947\u5fc3\u3092\u640d\u306a\u308f\u306a\u3044\u3002<\/li>\n<li>\u304b\u3064\u3066\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304c\u56f3\u66f8\u9928\u306b\u4ee3\u308f\u308b\u5229\u4fbf\u6027\u3092\u63d0\u4f9b\u3057\u305f\u3088\u3046\u306b\u3001AI\u306f\u5b66\u7fd2\u306e\u5165\u308a\u53e3\u3092\u7d20\u65e9\u304f\u958b\u304f\u52a9\u3051\u3068\u306a\u308a\u3001\u5b66\u3073\u305d\u306e\u3082\u306e\u3092\u7f6e\u304d\u63db\u3048\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002<\/li>\n<li>\u5f7c\u5973\u306fAI\u3092\u3001\u8907\u96d1\u3067\u6642\u9593\u306e\u304b\u304b\u308b\u8ab2\u984c\u306b\u53d6\u308a\u7d44\u3080\u306e\u3092\u52a9\u3051\u308b\u300c\u5bb6\u5ead\u6559\u5e2b\u300d\u306b\u305f\u3068\u3048\u3089\u308c\u308b\u3002<\/li>\n<\/ul>\n<p class=\"p60-t\">\u25c6\u25c6\u25c6<\/p>\n<p>\u30ea\u30fc\u30c9\u6c0f\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306f<a href=\"https:\/\/www.suzukikenichi.com\/blog\/googles-search-chief-on-ai-augmenting-not-replacing-the-blue-link\/\">\u6628\u65e5\u306e\u8a18\u4e8b<\/a>\u3067\u3082\u53d6\u308a\u4e0a\u3052\u307e\u3057\u305f\u3002<br \/><span class=\"small\">\u203b\u3059\u305a\u304d\u88dc\u8db3\uff1bElizabeth Reid \u3068 Liz Reid \u306f\u540c\u4e00\u4eba\u7269\u3002Liz \u306f Elizabeth \u306e\u611b\u79f0\u3001\u30cb\u30c3\u30af\u30cd\u30fc\u30e0<\/span><\/p>\n<p>\u88ab\u3063\u3066\u3044\u308b\u90e8\u5206\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u3069\u3061\u3089\u304b\u3067\u3057\u304b\u8a71\u3057\u3066\u3044\u306a\u3044\u5185\u5bb9\u3082\u3042\u308a\u307e\u3059\u3002<br \/>Google \u306e\u30d3\u30b8\u30e7\u30f3\u3092\u77e5\u3063\u3066\u304a\u304f\u3053\u3068\u306f SEO \u306e\u512a\u5148\u5ea6\u3084\u65b9\u5411\u6027\u3092\u6c7a\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Wall Street Journal \u306e Bold Names \u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306b Google \u306e\u691c\u7d22\u62c5\u5f53\u30d0\u30a4\u30b9\u30d7\u30ec\u30b8\u30c7\u30f3\u30c8\u517c\u8cac\u4efb\u8005\u3067\u3042\u308b\u30ea\u30ba\u30fb\u30ea\u30fc\u30c9\uff09\u6c0f\u304c\u51fa\u6f14\u3057\u305f\u3002<\/p>\n","protected":false},"author":1,"featured_media":15492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,1728],"tags":[1778],"class_list":["post-15491","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","category-ai-chat","tag-ai-overview"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/15491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=15491"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/15491\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/15492"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=15491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=15491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=15491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}