{"id":15488,"date":"2025-10-14T07:10:40","date_gmt":"2025-10-13T22:10:40","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=15488"},"modified":"2025-10-14T07:07:48","modified_gmt":"2025-10-13T22:07:48","slug":"googles-search-chief-on-ai-augmenting-not-replacing-the-blue-link","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/googles-search-chief-on-ai-augmenting-not-replacing-the-blue-link\/","title":{"rendered":"Google\u691c\u7d22\u8cac\u4efb\u8005\u304c\u8a9e\u308bAI\u691c\u7d22\uff1a\u9752\u3044\u30ea\u30f3\u30af\u306f\u300c\u7f6e\u304d\u63db\u3048\u300d\u3067\u306a\u304f\u300c\u62e1\u5f35\u300d\u3078"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p>Google \u306e\u691c\u7d22\u90e8\u9580\u30b0\u30ed\u30fc\u30d0\u30eb\u8cac\u4efb\u8005\u3067\u3042\u308b <a href=\"https:\/\/www.linkedin.com\/in\/elizabeth-reid-56356724\/\">Elizabeth Reid<\/a>\uff08\u30a8\u30ea\u30b6\u30d9\u30b9\u30fb\u30ea\u30fc\u30c9\uff09\u6c0f\u304c\u3001<a href=\"https:\/\/www.youtube.com\/watch?v=DXCemrvaNKQ\">The Economic Times \u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/a>\u3092\u53d7\u3051\u307e\u3057\u305f\u3002<br \/><span class=\"small\">\u203bThe Economic Times \u306f\u3001\u30a4\u30f3\u30c9\u306e\u5927\u624b\u30d3\u30b8\u30cd\u30b9\u30fb\u7d4c\u6e08\u65e5\u520a\u65b0\u805e<\/span><\/p>\n<p class=\"p60-b\">\u3053\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306e\u306a\u304b\u3067\u30ea\u30fc\u30c9\u6c0f\u306f\u3001AI \u304c\u3069\u306e\u3088\u3046\u306b\u691c\u7d22\u3092\u5909\u9769\u3057\u3066\u3044\u308b\u304b\u306b\u3064\u3044\u3066\u8a9e\u308a\u3001AI \u306f\u5f93\u6765\u306e\u691c\u7d22\u3092\u7f6e\u304d\u63db\u3048\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u62e1\u5f35\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3068\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\u307e\u305f\u3001\u3088\u308a\u591a\u304f\u306e\u6587\u8108\u3092\u542b\u3080\u9577\u6587\u306e\u30af\u30a8\u30ea\u3068\u3044\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u5909\u5316\u306b\u89e6\u308c\u308b\u3068\u3068\u3082\u306b\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u30e6\u30fc\u30b6\u30fc\u306e\u4fe1\u983c\u3001\u30a6\u30a7\u30d6\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b\u3068\u3044\u3046 Google \u306e\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u305f\u3002<\/p>\n<h2>\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306e\u4e3b\u8981\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3067\u30ea\u30fc\u30c9\u6c0f\u304c\u8a9e\u3063\u305f\u5185\u5bb9\u306e\u4e3b\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<ul>\n<li><strong>\u691c\u7d22\u3078\u306eAI\u7d71\u5408\u306f\u9032\u5316\u306e\u904e\u7a0b\u3067\u3042\u308b<\/strong>\uff1a AI \u306f\u4f55\u5e74\u3082\u524d\u304b\u3089 Google \u691c\u7d22\u306b\u7d71\u5408\u3055\u308c\u3066\u304a\u308a\u3001\u5f53\u521d\u306f\u30e9\u30f3\u30ad\u30f3\u30b0 (BERT\u3001MUM) \u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u305f\u304c\u3001\u73fe\u5728\u3067\u306f AI Overview \u3084 AI Mode \u3068\u3044\u3063\u305f\u6a5f\u80fd\u30ec\u30d9\u30eb\u3067\u3088\u308a\u76ee\u306b\u898b\u3048\u308b\u5f62\u3067\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u3002\u3053\u308c\u306f\u6280\u8853\u3068\u30c7\u30fc\u30bf\u54c1\u8cea\u306e\u9032\u6b69\u306b\u3088\u3063\u3066\u63a8\u9032\u3055\u308c\u3066\u3044\u308b\u3002<\/li>\n<li class=\"p20-b p20-t\"><strong>\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u8cac\u4efb\u306e\u30d0\u30e9\u30f3\u30b9<\/strong>\uff1a Google \u306f\u3001\u4f55\u5341\u5104\u3082\u306e\u30e6\u30fc\u30b6\u30fc\u3068\u305d\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u4fe1\u983c\u3092\u8003\u616e\u3057\u3001\u300c\u5927\u80c6\u304b\u3064\u8cac\u4efb\u3042\u308b\u300d\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u512a\u5148\u3057\u3066\u304a\u308a\u3001\u9ad8\u54c1\u8cea\u306a\u88fd\u54c1\u63d0\u4f9b\u3092\u4fdd\u8a3c\u3057\u3066\u3044\u308b\u3002<\/li>\n<li><strong>\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u30af\u30a8\u30ea\u306f\u9032\u5316\u3057\u3066\u3044\u308b<\/strong>\uff1a \u30e6\u30fc\u30b6\u30fc\u306f\u3001\u3088\u308a\u591a\u304f\u306e\u5236\u7d04\u3092\u542b\u3080\u3001\u6587\u8108\u306b\u5bcc\u3093\u3060\u9577\u3044\u30af\u30a8\u30ea\uff082\uff5e3\u500d\u306e\u9577\u3055\uff09\u3092\u9001\u4fe1\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u3002\u307e\u305f\u3001\u8cea\u306e\u9ad8\u3044\u56de\u7b54\u3092\u5f97\u308b\u305f\u3081\u306e\u52b4\u529b\u304c\u6e1b\u3063\u305f\u305f\u3081\u3001\u5168\u4f53\u7684\u306b\u3088\u308a\u591a\u304f\u306e\u8cea\u554f\u3092\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/li>\n<li class=\"p20-b p20-t\"><strong>AI Mode \u306e\u63a1\u7528\u3068\u300c\u9752\u3044\u30ea\u30f3\u30af\u300d\u306e\u95a2\u9023\u6027<\/strong>\uff1a AI Mode \u3068 AI Overview \u306f\u3001\u30a4\u30f3\u30c9\u3068\u7c73\u56fd\u3067\u6708\u9593 1 \u5104\u4eba\u4ee5\u4e0a\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u304c\u3044\u308b\u3002AI \u306e\u9032\u6b69\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u91cd\u8981\u306a\u610f\u601d\u6c7a\u5b9a\u3084\u500b\u4eba\u7684\u306a\u8208\u5473\u306e\u305f\u3081\u306b\u3001\u4eba\u9593\u306e\u8996\u70b9\u3001\u30ea\u30c3\u30c1\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3068\u306e\u76f4\u63a5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u6c42\u3081\u308b\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u3001\u300c\u9752\u3044\u30ea\u30f3\u30af\u300d\u306f\u4f9d\u7136\u3068\u3057\u3066\u91cd\u8981\u3067\u3042\u308b\u3002<\/li>\n<li><strong>SEO \u6226\u7565\u306e\u8abf\u6574<\/strong>\uff1a \u4f01\u696d\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u307f\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u6d45\u8584\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u306f\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u305f\u3081\u306e\u9ad8\u54c1\u8cea\u3067\u8a73\u7d30\u3001\u304b\u3064\u30e6\u30cb\u30fc\u30af\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u306b\u6ce8\u529b\u3059\u3079\u304d\u3067\u3042\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3088\u308a\u6df1\u304f\u95a2\u308f\u308b\u300c\u30c7\u30a3\u30fc\u30d7\u30af\u30ea\u30c3\u30af\u300d\u306b\u3064\u306a\u304c\u308b\u3002<\/li>\n<li class=\"p20-b p20-t\"><strong>AI Overview \u306e\u5e83\u544a\u53ce\u76ca<\/strong>\uff1a AI Overview \u306e\u691c\u7d22\u7d50\u679c\u304b\u3089\u306e\u5e83\u544a\u53ce\u76ca\u306f\u3001\u5f93\u6765\u306e\u691c\u7d22\u7d50\u679c\u3068\u540c\u7b49\u3067\u3042\u308b\u3002\u3053\u308c\u306f\u3001\u5e83\u544a\u304c\u30da\u30fc\u30b8\u306e\u4e0b\u90e8\u306b\u8868\u793a\u3055\u308c\u308b\u5834\u5408\u304c\u3042\u308b\u4e00\u65b9\u3067\u3001\u5168\u4f53\u7684\u306a\u691c\u7d22\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u30af\u30a8\u30ea\u6570\u304c\u5897\u52a0\u3057\u3066\u3044\u308b\u305f\u3081\u3067\u3042\u308b\u3002<\/li>\n<li><strong>\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u578b AI \u3078\u306e\u6ce8\u529b<\/strong>\uff1a Google \u306e\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u578b AI \u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u624b\u9593\u306e\u304b\u304b\u308b\u4f5c\u696d\u3092\u6e1b\u3089\u3057\u3001\u8907\u96d1\u306a\u30bf\u30b9\u30af\u3084\u53d6\u5f15\u3092\u7c21\u5358\u306b\u884c\u3048\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002\u3053\u308c\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3092\u7dad\u6301\u3057\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u4ef2\u4ecb\u3092\u56de\u907f\u3057\u306a\u304c\u3089\u3001\u901a\u8a71\u3084\u30d6\u30e9\u30a6\u30b6\u64cd\u4f5c\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u308b\u3002<\/li>\n<li class=\"p20-b p20-t\"><strong>\u30a4\u30f3\u30c9\u304c\u91cd\u8981\u306a\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u62e0\u70b9\u3067\u3042\u308b\u3053\u3068<\/strong>\uff1a \u30a4\u30f3\u30c9\u306f Google \u691c\u7d22\u306b\u3068\u3063\u3066\u30c8\u30c3\u30d7\u5e02\u5834\u306e\u4e00\u3064\u3067\u3042\u308a\u3001\u7279\u306b\u30ec\u30f3\u30ba\u3068\u97f3\u58f0\u691c\u7d22\u306b\u304a\u3044\u3066\u91cd\u8981\u3067\u3042\u308b\u3002\u307e\u305f\u3001AI Mode \u3084 Search Live \u306e\u3088\u3046\u306a AI \u6a5f\u80fd\u3092\u8fc5\u901f\u306b\u5c55\u958b\u3057\u3001\u9769\u65b0\u3059\u308b\u305f\u3081\u306e\u4e3b\u8981\u306a\u62e0\u70b9\u3067\u3082\u3042\u308b\u3002\u30a4\u30f3\u30c9\u306e\u6280\u8853\u4eba\u6750\u306f\u3001\u691c\u7d22\u306e\u57fa\u76e4\u7684\u304a\u3088\u3073\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u6539\u5584\u306b\u5927\u304d\u304f\u8ca2\u732e\u3057\u3066\u3044\u308b\u3002<\/li>\n<li><strong>\u8a00\u8a9e\u4f7f\u7528\u306e\u9769\u547d<\/strong>\uff1a AI\u3001\u7279\u306b LLM \u306f\u3001\u8a00\u8a9e\u6a2a\u65ad\u7684\u306a\u4f53\u9a13\u3092\u53ef\u80fd\u306b\u3057\u3001\u5143\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5168\u3066\u306e\u8a00\u8a9e\u3067\u5b58\u5728\u3057\u306a\u3044\u5834\u5408\u3067\u3082\u69d8\u3005\u306a\u73fe\u5730\u8a9e\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30a2\u30af\u30bb\u30b9\u53ef\u80fd\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u8a00\u8a9e\u306e\u58c1\u3092\u6253\u3061\u7834\u3063\u3066\u3044\u308b\u3002\u3053\u308c\u306f\u3001\u30ec\u30f3\u30ba\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u306b\u3088\u308b\u8996\u899a\u7684\u7406\u89e3\u306b\u3082\u53ca\u3076\u3002<\/li>\n<li class=\"p20-t\"><strong>Google \u691c\u7d22\u306e\u6c38\u7d9a\u7684\u306a\u91cd\u8981\u6027<\/strong>\uff1a \u65b0\u3057\u3044 AI \u30c4\u30fc\u30eb\u304c\u767b\u5834\u3057\u3066\u3082\u3001Google \u691c\u7d22\u306f\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u3001\u30d6\u30e9\u30a6\u30b8\u30f3\u30b0\u3001\u767a\u898b\u306e\u305f\u3081\u306b\u307b\u3068\u3093\u3069\u306e\u4eba\u3005\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u3067\u3042\u308a\u7d9a\u3051\u3066\u304a\u308a\u3001\u4eba\u3005\u304c\u60c5\u5831\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u65b9\u6cd5\u3092\u62e1\u5927\u3059\u308b\u529b\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n<div class=\"p60-b p30-t\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/DXCemrvaNKQ?si=V6UkAGHA90APTBpR\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>\u25c6\u25c6\u25c6<br \/>\n\u8cea\u306e\u9ad8\u3044\u3001\u6df1\u6398\u308a\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3092\u30ea\u30fc\u30c9\u6c0f\u304c\u91cd\u8996\u3057\u3066\u3044\u308b\u70b9\u306b\u306f\u3001\u59a5\u5f53\u6027\u3092\u975e\u5e38\u306b\u611f\u3058\u307e\u3059\u3002<br \/>AI Overview \u3084 AI Mode \u304c\u300c\u30c7\u30a3\u30fc\u30d7\u30af\u30ea\u30c3\u30af\u300d\u3092\u5897\u3084\u3059\u3068\u3044\u3046\u6307\u6458\u306f\u3001\u5358\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u4e0a\u4f4d\u8868\u793a\u3055\u305b\u308b\u3053\u3068\u304b\u3089\u3001\u672c\u5f53\u306b\u4fa1\u5024\u306e\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3078\u3068\u3001\u3088\u308a\u78ba\u5b9f\u306b\u79fb\u884c\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3053\u3068\u3092\u88cf\u4ed8\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>AI \u304c\u8868\u7acb\u3063\u3066\u7d44\u307f\u8fbc\u307e\u308c\u3066\u304d\u305f\u691c\u7d22\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u672c\u7269\u306e\u5c02\u9580\u77e5\u8b58\u3068\u30e6\u30fc\u30b6\u30fc\u30d5\u30a1\u30fc\u30b9\u30c8\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3001\u691c\u7d22\u3067\u306e\u9732\u51fa\u306b\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u91cd\u8981\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u3042\u3089\u305f\u3081\u3066\u793a\u3057\u3066\u3044\u308b\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google \u306e\u691c\u7d22\u90e8\u9580\u30b0\u30ed\u30fc\u30d0\u30eb\u8cac\u4efb\u8005\u3067\u3042\u308b\u30a8\u30ea\u30b6\u30d9\u30b9\u30fb\u30ea\u30fc\u30c9\u6c0f\u304c\u3001AI \u691c\u7d22\u3092\u30c6\u30fc\u30de\u306b\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u53d7\u3051\u305f\u3002<\/p>\n","protected":false},"author":1,"featured_media":15489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,1728],"tags":[1778,1812],"class_list":["post-15488","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","category-ai-chat","tag-ai-overview","tag-ai-mode"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/15488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=15488"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/15488\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/15489"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=15488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=15488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=15488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}