{"id":15432,"date":"2025-09-12T07:00:09","date_gmt":"2025-09-11T22:00:09","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=15432"},"modified":"2025-09-14T14:59:24","modified_gmt":"2025-09-14T05:59:24","slug":"google-updated-the-search-quality-raters-guidelines-clarifying-and-expanding-the-definition-of-ymyl","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-updated-the-search-quality-raters-guidelines-clarifying-and-expanding-the-definition-of-ymyl\/","title":{"rendered":"Google\u304c\u691c\u7d22\u54c1\u8cea\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u66f4\u65b0\u3001YMYL\u306e\u793e\u4f1a\u30ab\u30c6\u30b4\u30ea\u3092\u300c\u653f\u5e9c\u30fb\u5e02\u6c11\u30fb\u793e\u4f1a\u300d\u3078\u62e1\u5f35\u30fb\u660e\u78ba\u5316"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p>Google \u306f\u3001\u691c\u7d22\u54c1\u8cea\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3 (<a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\">Quality Rater Guidelines<\/a>) \u3092\u66f4\u65b0\u3057\u307e\u3057\u305f\u3002<\/p>\n<p class=\"p60-b\"><a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-updated-search-quality-raters-guidelines-reflecting-new-spam-policy\/\">\u524d\u306e\u30d0\u30fc\u30b8\u30e7\u30f3<\/a>\u306e\u767a\u884c\u65e5\u306f 2025 \u5e74 1 \u6708 23 \u65e5\u3067\u3001\u6700\u65b0\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u767a\u884c\u65e5\u306f 2025 \u5e74 9 \u6708 11 \u65e5\u3067\u3059\u3002<br \/>\u7d04 8 \u304b\u6708\u5f8c\u306e\u66f4\u65b0\u3067\u3059\u3002<\/p>\n<h2>\u5909\u66f4\u306e\u6982\u8981<\/h2>\n<p>\u4eca\u56de\u306e\u66f4\u65b0\u306f\u3001YMYL\uff08Your Money or Your Life\uff09\u30c8\u30d4\u30c3\u30af\u306e\u5b9a\u7fa9\u306e\u660e\u78ba\u5316\u306b\u307b\u307c\u9650\u5b9a\u3057\u3066\u7126\u70b9\u3092\u5f53\u3066\u305f\u3001\u975e\u5e38\u306b\u7684\u3092\u7d5e\u3063\u305f\u3082\u306e\u3067\u3059\u3002<br \/><strong>\u793e\u4f1a\u7684\u306a\u5371\u5bb3\u3001\u7279\u306b\u5e02\u6c11\u6d3b\u52d5\u3084\u653f\u5e9c\u306b\u95a2\u3059\u308b\u5206\u91ce<\/strong>\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u9ad8\u3044\u5371\u5bb3\u306e\u30ea\u30b9\u30af\u3092\u4f34\u3044\u3001\u6700\u3082\u53b3\u683c\u306a\u57fa\u6e96\u3067\u8a55\u4fa1\u3055\u308c\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3053\u3068\u3092\u3001\u8a55\u4fa1\u8005\u306b\u5bfe\u3057\u3066\u3088\u308a\u660e\u78ba\u306b Google \u306f\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u5e02\u6c11\u6d3b\u52d5\u95a2\u9023\u30c8\u30d4\u30c3\u30af\u306e\u305f\u3081\u306e YMYL \u30ab\u30c6\u30b4\u30ea\u306e\u660e\u78ba\u5316<\/strong>\uff1a \u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f\u3001\u66d6\u6627\u3060\u3063\u305f\u300cYMYL Society\uff08YMYL \u793e\u4f1a\uff09\u300d\u30ab\u30c6\u30b4\u30ea\u3092\u3001\u3088\u308a\u660e\u78ba\u3067\u5b9f\u7528\u7684\u306a\u300c<strong><mark>YMYL Government, Civics &amp; Society\uff08YMYL \u653f\u5e9c\u3001\u5e02\u6c11\u6d3b\u52d5\u3001\u793e\u4f1a\uff09<\/mark><\/strong>\u300d\u30ab\u30c6\u30b4\u30ea\u306b\u7f6e\u304d\u63db\u3048\u307e\u3057\u305f\u3002\u3053\u306e\u5909\u66f4\u306f\u3001\u60c5\u5831\u304c\u516c\u5171\u306e\u751f\u6d3b\u3084\u516c\u7684\u6a5f\u95a2\u306b\u3069\u306e\u3088\u3046\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3068\u3044\u3046\u70b9\u306b\u7279\u5316\u3057\u305f\u6ce8\u529b\u3092\u793a\u3059\u3082\u306e\u3067\u3059\u3002<\/li>\n<li class=\"p20-b p20-t\"><strong>\u9078\u6319\u304a\u3088\u3073\u6295\u7968\u306b\u95a2\u3059\u308b\u60c5\u5831\u306e YMYL \u30c8\u30d4\u30c3\u30af\u3068\u3057\u3066\u306e\u660e\u793a<\/strong>\uff1a \u65b0\u3057\u3044\u5b9a\u7fa9\u3067\u306f\u3001\u300celection and voting information\uff08\u9078\u6319\u304a\u3088\u3073\u6295\u7968\u306b\u95a2\u3059\u308b\u60c5\u5831\uff09\u300d\u304c YMYL \u30c8\u30d4\u30c3\u30af\u3068\u3057\u3066\u5177\u4f53\u7684\u306b\u6319\u3052\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u8a55\u4fa1\u8005\u306b\u5bfe\u3057\u3001\u6295\u7968\u306e\u65b9\u6cd5\u3001\u6642\u671f\u3001\u5834\u6240\u3001\u305d\u3057\u3066\u9078\u6319\u30d7\u30ed\u30bb\u30b9\u306e\u5b8c\u5168\u6027\u306b\u95a2\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6700\u9ad8\u30ec\u30d9\u30eb\u306e\u53b3\u683c\u3055\u3067\u6271\u3046\u3088\u3046\u76f4\u63a5\u6307\u793a\u3059\u308b\u3082\u306e\u3067\u3059\u3002<\/li>\n<li><strong>\u5371\u5bb3\u306b\u57fa\u3065\u304f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u3088\u308a\u898f\u7bc4\u7684\u306b<\/strong>\uff1a YMYL \u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306e\u5168\u4f53\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u5f15\u304d\u7d9a\u304d\u6f5c\u5728\u7684\u306a\u5371\u5bb3\u306e\u8a55\u4fa1\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u304c\u3001\u4eca\u56de\u306e\u66f4\u65b0\u3067\u306f\u5e02\u6c11\u793e\u4f1a\u3078\u306e\u5371\u5bb3\u306b\u95a2\u3059\u308b\u5b9a\u7fa9\u304c\u3088\u308a\u6b63\u78ba\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u300c\u4eba\u3005\u306e\u751f\u6d3b\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u300d\u653f\u5e9c\u3084\u793e\u4f1a\u306b\u95a2\u3059\u308b\u3042\u3089\u3086\u308b\u60c5\u5831\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u542b\u3080\u3088\u3046\u306b\u7bc4\u56f2\u3092\u62e1\u5927\u3057\u3001\u3053\u308c\u3089\u306e\u5206\u91ce\u306b\u304a\u3051\u308b\u6b63\u78ba\u6027\u3068\u4fe1\u983c\u6027\u304c\u691c\u7d22\u54c1\u8cea\u306b\u3068\u3063\u3066\u6700\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n<p class=\"p30-t\">\u4e00\u65b9\u3067\u3001E-E-A-T \u306b\u95a2\u3059\u308b\u30ac\u30a4\u30c0\u30f3\u30b9\u306b\u306f\u5b9f\u8cea\u7684\u306a\u5909\u66f4\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>Trust \u306e\u6700\u512a\u5148\u6027\u3084\u5229\u76ca\u76f8\u53cd\u306e\u5177\u4f53\u4f8b\u306a\u3069\u3001\u4e2d\u6838\u3068\u306a\u308b\u8aac\u660e\u306f\u5f93\u6765\u3069\u304a\u308a\u7dad\u6301\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">\u540c\u69d8\u306b\u3001\u30b9\u30d1\u30e0\u30dd\u30ea\u30b7\u30fc\uff08\u5927\u91cf\u30b3\u30f3\u30c6\u30f3\u30c4\u751f\u6210\u3001\u30b5\u30a4\u30c8\u306e\u8a55\u5224\u306e\u4e0d\u6b63\u4f7f\u7528\u306a\u3069\uff09\u306e\u4e8b\u4f8b\u3082\u5f15\u304d\u7d9a\u304d\u63b2\u8f09\u3055\u308c\u3066\u304a\u308a\u3001\u76ee\u7acb\u3064\u5909\u66f4\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h2>\u8a73\u7d30\u306a\u5909\u66f4\u5c65\u6b74<\/h2>\n<p>\u6982\u8981\u3067\u8aac\u660e\u3057\u305f\u3088\u3046\u306b\u3001\u5b9f\u8cea\u7684\u306b\u306f\u30011 \u3064\u306e\u4e3b\u8981\u306a\u5909\u66f4\u306b\u7d5e\u3089\u308c\u305f\u66f4\u65b0\u3067\u3057\u305f\u3002<br \/>\u5177\u4f53\u7684\u306b\u306f\u300111 \u30da\u30fc\u30b8\u306e\u300c\u30bb\u30af\u30b7\u30e7\u30f32.3\uff1aYour Money or Your Life (YMYL) Topics\u300d\u3067\u3059\u3002<\/p>\n<p><strong>\u65e7\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3 (2025 \u5e74 1 \u6708\u7248)\uff1a<\/strong><\/p>\n<blockquote><p>YMYL Society: Topics that could negatively impact groups of people, issues of public interest, trust in public institutions, etc<\/p><\/blockquote>\n<blockquote><p>YMYL \u793e\u4f1a\uff1a \u4eba\u3005\u306e\u96c6\u56e3\u3001\u516c\u5171\u306e\u5229\u76ca\u306b\u95a2\u3059\u308b\u554f\u984c\u3001\u516c\u7684\u6a5f\u95a2\u3078\u306e\u4fe1\u983c\u306a\u3069\u306b\u60aa\u5f71\u97ff\u3092\u53ca\u307c\u3059\u53ef\u80fd\u6027\u306e\u3042\u308b\u30c8\u30d4\u30c3\u30af<\/p><\/blockquote>\n<p><strong>\u65b0\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3 (2025 \u5e74 9 \u6708\u7248)\uff1a<\/strong><\/p>\n<blockquote><p>YMYL Government, Civics &amp; Society: Topics that could negatively impact groups of people, issues of public interest, trust in public institutions, election and voting information, and any other informational topics about government, civics or society that impacts people&#8217;s lives.<\/p><\/blockquote>\n<blockquote><p>YMYL \u653f\u5e9c\u3001\u5e02\u6c11\u6d3b\u52d5\u3001\u793e\u4f1a\uff1a \u4eba\u3005\u306e\u96c6\u56e3\u3001\u516c\u5171\u306e\u5229\u76ca\u306b\u95a2\u3059\u308b\u554f\u984c\u3001\u516c\u7684\u6a5f\u95a2\u3078\u306e\u4fe1\u983c\u3001\u9078\u6319\u304a\u3088\u3073\u6295\u7968\u306b\u95a2\u3059\u308b\u60c5\u5831\u3001\u305d\u306e\u4ed6\u4eba\u3005\u306e\u751f\u6d3b\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u653f\u5e9c\u3001\u5e02\u6c11\u6d3b\u52d5\u3001\u793e\u4f1a\u306b\u95a2\u3059\u308b\u3042\u3089\u3086\u308b\u60c5\u5831\u30c8\u30d4\u30c3\u30af\u306b\u60aa\u5f71\u97ff\u3092\u53ca\u307c\u3059\u53ef\u80fd\u6027\u306e\u3042\u308b\u30c8\u30d4\u30c3\u30af<\/p><\/blockquote>\n<div class=\"p40-b\"><picture><source srcset=\"https:\/\/www.suzukikenichi.com\/images\/QRG202509.avif\" type=\"image\/avif\" \/><img decoding=\"async\" class=\"bdr\" itemprop=\"image\" loading=\"lazy\" src=\"https:\/\/www.suzukikenichi.com\/images\/QRG202509.webp\" alt=\"YMYL Government, Civics &amp; Society\" width=\"815\" height=\"507\" \/>\n<\/picture><\/div>\n<h2>SEO \u3078\u306e\u5f71\u97ff<\/h2>\n<p>\u4eca\u56de\u306e\u5909\u66f4\u306f\u3001\u5e02\u6c11\u53c2\u52a0\u3084\u653f\u5e9c\u6a5f\u80fd\u3001\u9078\u6319\u306b\u95a2\u9023\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u91cd\u8981\u6027\u3092\u9ad8\u3081\u3001\u30ea\u30b9\u30af\u3068\u54c1\u8cea\u57fa\u6e96\u306e\u89b3\u70b9\u304b\u3089\u3001\u5065\u5eb7\u3084\u91d1\u878d\u306b\u95a2\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u540c\u7b49\u306e\u3082\u306e\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u3066\u3044\u307e\u3059\u3002<br \/>\u9078\u6319\u3084\u6295\u7968\u624b\u7d9a\u304d\u3001\u516c\u7684\u6a5f\u95a2\u3001\u653f\u5e9c\u306e\u653f\u7b56\u306a\u3069\u306b\u89e6\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3059\u3079\u3066\u3001\u6700\u3082\u53b3\u683c\u306a YMYL \u306e\u89b3\u70b9\u304b\u3089\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u7a2e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u9ad8\u54c1\u8cea\u3068\u8a55\u4fa1\u3055\u308c\u308b\u305f\u3081\u306b\u306f\u3001\u516c\u5f0f\u3067\u6a29\u5a01\u3042\u308b\u60c5\u5831\u6e90\uff08\u4f8b\uff1a\u653f\u5e9c\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u78ba\u7acb\u3055\u308c\u305f\u8d85\u515a\u6d3e\u306e\u5e02\u6c11\u56e3\u4f53\uff09\u304b\u3089\u767a\u4fe1\u3055\u308c\u308b\u304b\u3001\u76f4\u63a5\u88cf\u4ed8\u3051\u3089\u308c\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br \/>E-E-A-T\u3001\u7279\u306b\u300c\u6a29\u5a01\u6027\u300d\u3068\u300c\u4fe1\u983c\u6027\u300d\u304c\u54c1\u8cea\u306e\u4e3b\u8981\u306a\u8a55\u4fa1\u57fa\u6e96\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3010UPDATE (2025\/9\/14)\u3011<br \/>\nNeeds Met \u306e\u8a55\u4fa1\u4f8b\u306b AI Overview \u304c\u8ffd\u52a0\u3055\u308c\u305f\u306e\u3082\u6ce8\u76ee\u3057\u305f\u3044\u5909\u66f4\u3067\u3059\u3002<br \/>AIO \u304c\u751f\u6210\u3057\u305f\u6982\u8981\u3082\u54c1\u8cea\u8a55\u4fa1\u306e\u5bfe\u8c61\u306b\u306a\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<picture><source srcset=\"https:\/\/www.suzukikenichi.com\/images\/needsmet-aio.avif\" type=\"image\/avif\" \/><img decoding=\"async\" class=\"bdr\" itemprop=\"image\" loading=\"lazy\" src=\"https:\/\/www.suzukikenichi.com\/images\/needsmet-aio.webp\" alt=\"AIO\u306e\u8a55\u4fa1\u4f8b\" width=\"1063\" height=\"285\" \/>\n<\/picture>\n","protected":false},"excerpt":{"rendered":"<p>Google \u306f\u3001\u691c\u7d22\u54c1\u8cea\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3 (Quality Rater Guidelines) \u3092\u66f4\u65b0\u3057\u305f\u3002<\/p>\n","protected":false},"author":1,"featured_media":15433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[329],"class_list":["post-15432","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","tag-google-rating-guideline"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/15432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=15432"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/15432\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/15433"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=15432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=15432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=15432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}