{"id":15334,"date":"2025-08-12T07:00:39","date_gmt":"2025-08-11T22:00:39","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=15334"},"modified":"2025-08-11T17:53:49","modified_gmt":"2025-08-11T08:53:49","slug":"googles-gary-illyes-on-ai-search-seo-signals-and-the-truth-about-404s","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/googles-gary-illyes-on-ai-search-seo-signals-and-the-truth-about-404s\/","title":{"rendered":"Google\u306e\u30b2\u30a4\u30ea\u30fc\u304c\u660e\u304b\u3059AI\u691c\u7d22\u3001Google-Extended\u30af\u30ed\u30fc\u30e9\u30fc\u3001404\u30da\u30fc\u30b8\u306e\u771f\u76f8 #scldd2025"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p>\u30bf\u30a4\u306e\u30d0\u30f3\u30b3\u30af\u3067 7\/23 \u301c 7\/25 \u306b\u958b\u50ac\u3055\u308c\u305f <a href=\"https:\/\/rsvp.withgoogle.com\/events\/search-central-live-dd-apac-2025\/home\">Search Central Live Deep Dive Asia Pacific 2025<\/a> \u306b<a href=\"https:\/\/www.suzukikenichi.com\/blog\/attending-search-central-live-deep-dive-asia-pacific-2025\/\">\u53c2\u52a0<\/a>\u3057\u305f\u969b\u306b\u3001Google \u691c\u7d22\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30ba\u30c1\u30fc\u30e0\u306e Gary Illyes\uff08\u30b2\u30a4\u30ea\u30fc\u30fb\u30a4\u30ea\u30fc\u30b9\uff09\u6c0f\u306b\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<div class=\"p60-b p30-t\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/pstFF6TcqXk?si=LzKyeqAY-bps_B7o\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h2>\u30b2\u30a4\u30ea\u30fc\u3068\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3057\u305f\u30c8\u30d4\u30c3\u30af<\/h2>\n<p>\u30b2\u30a4\u30ea\u30fc\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3067\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3057\u305f\u30c8\u30d4\u30c3\u30af\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<h3>Google-Extended \u3068 AI \u30e2\u30c7\u30eb<\/h3>\n<ul class=\"p40-b\">\n<li>Google-Extended \u304b\u3089\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u3063\u3066\u3082\u3001Gemini \u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u306b\u4f7f\u7528\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3001AI Overview \u3084AI Mode \u3067\u4f7f\u7528\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9055\u3044\u306b\u3064\u3044\u3066<\/li>\n<li>Gemini\u3001AI Overview\u3001AI Mode \u304c\u30b0\u30e9\u30a6\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u305f\u3081\u306b\u5225\u3005\u306e\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b<\/li>\n<li>AI Overview \u3068AI Mode \u3067\u4f7f\u7528\u3055\u308c\u308b\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u30c7\u30fc\u30bf\u304c\u3001\u901a\u5e38\u306e <code>Googlebot<\/code> \u3068 <code>Google-Extended<\/code> \u306e\u3069\u3061\u3089\u306b\u3088\u3063\u3066\u53ce\u96c6\u3055\u308c\u3066\u3044\u308b\u304b<\/li>\n<li>AI Mode \u3068 Gemini \u304c\u30a6\u30a7\u30d6\u4e0a\u306e\u30e9\u30a4\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u53d6\u5f97\u3059\u308b\u65b9\u6cd5\u306e\u9055\u3044\u306b\u3064\u3044\u3066<\/li>\n<\/ul>\n<h3>AI \u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30e2\u30c7\u30eb\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0<\/h3>\n<ul class=\"p40-b\">\n<li>LLM \u304c AI \u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u304b\u3089\u5b66\u7fd2\u3059\u308b\u3053\u3068\u306e\u6f5c\u5728\u7684\u306a\u6b20\u70b9\u3002\u305f\u3068\u3048\u3070\u3001\u691c\u7d22\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u306e\u54c1\u8cea\u3078\u306e\u5f71\u97ff\u3084\u300c\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u30eb\u30fc\u30d7\u300d\u306e\u30ea\u30b9\u30af\u306a\u3069<\/li>\n<li>\u30e2\u30c7\u30eb\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u7279\u306b\u4eba\u9593\u306b\u3088\u308b\u30ec\u30d3\u30e5\u30fc\u3092\u901a\u3058\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u3068\u6b63\u78ba\u6027\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u306e\u91cd\u8981\u6027<\/li>\n<li>AI \u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5bfe\u3059\u308b\u4eba\u9593\u306e\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b Google \u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/li>\n<\/ul>\n<h3>Cloudflare \u306e HTTP 402 Payment Required \u30b9\u30c6\u30fc\u30bf\u30b9\u30b3\u30fc\u30c9<\/h3>\n<ul class=\"p40-b\">\n<li><a href=\"https:\/\/www.suzukikenichi.com\/blog\/cloudflares-pay-per-crawl-system\/\">\u3053\u306e\u65b0\u3057\u3044\u6280\u8853<\/a>\u304c\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3084Google\u3092\u542b\u3080AI\u4f01\u696d\u306b\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u304b\u3069\u3046\u304b\u306b\u3064\u3044\u3066\u306e\u8b70\u8ad6<\/li>\n<\/ul>\n<h3>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3088\u308b Google-Extended \u306e\u30d6\u30ed\u30c3\u30af<\/h3>\n<ul class=\"p40-b\">\n<li>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3088\u308b <code>Google-Extended<\/code> \u3092\u30d6\u30ed\u30c3\u30af\u304c\u3001Google \u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u306b\u4e0e\u3048\u308b\u5f71\u97ff<\/li>\n<li>AI \u30af\u30ed\u30fc\u30e9\u30fc\u306b\u95a2\u3059\u308b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u9593\u306e\u8003\u3048\u65b9\u306e\u9055\u3044<\/li>\n<li>\u7279\u306b Z \u4e16\u4ee3\u306e\u3088\u3046\u306a\u65b0\u3057\u3044\u5e74\u9f62\u5c64\u306b\u5bfe\u3057\u3066\u3001AI \u30b7\u30b9\u30c6\u30e0\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6d6e\u4e0a\u3055\u305b\u3001\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059\u53ef\u80fd\u6027<\/li>\n<\/ul>\n<h3>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3088\u308b Google-Extended \u306e\u30d6\u30ed\u30c3\u30af<\/h3>\n<ul class=\"p40-b\">\n<li>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f7f\u7528\u3092\u8a73\u7d30\u306b\u5236\u5fa1\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306e\u6a19\u6e96\uff08IETF \u30ef\u30fc\u30ad\u30f3\u30b0\u30b0\u30eb\u30fc\u30d7\u306b\u304a\u3051\u308b AI Preferences\uff09\u306e\u958b\u767a<\/li>\n<li>AI \u306b\u95a2\u3059\u308b\u8aa4\u89e3\u3068\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3078\u306e\u61f8\u5ff5<\/li>\n<\/ul>\n<h3>404 \u30da\u30fc\u30b8\u3068\u30af\u30ed\u30fc\u30eb\u30d0\u30b8\u30a7\u30c3\u30c8<\/h3>\n<ul class=\"p40-b\">\n<li>404 \u30da\u30fc\u30b8\u304c\u30af\u30ed\u30fc\u30eb\u30d0\u30b8\u30a7\u30c3\u30c8\u3092\u6d88\u8cbb\u3059\u308b\u304b\u3069\u3046\u304b\u3001\u305d\u3057\u3066\u306a\u305c\u4e00\u822c\u7684\u306b\u6d88\u8cbb\u3057\u306a\u3044\u306e\u304b\u306b\u3064\u3044\u3066\u306e\u660e\u78ba\u5316<\/li>\n<li>\u5927\u91cf\u306e 404 \u30da\u30fc\u30b8\u304c\u30b9\u30b1\u30b8\u30e5\u30fc\u30ea\u30f3\u30b0\u3068\u30b5\u30fc\u30d0\u30fc\u30ea\u30bd\u30fc\u30b9\u306b\u4e0e\u3048\u308b\u5f71\u97ff<\/li>\n<li>\u30b5\u30fc\u30d0\u30fc\u30ea\u30bd\u30fc\u30b9\u3092\u6d88\u8cbb\u3057\u306a\u3044\u3088\u3046\u306b 404 \u30da\u30fc\u30b8\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306e\u63a8\u5968\u4e8b\u9805<\/li>\n<\/ul>\n<h3>AI \u751f\u6210\u753b\u50cf\u3068 SEO<\/h3>\n<ul class=\"p40-b\">\n<li>AI \u751f\u6210\u753b\u50cf\u304c SEO \u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3001\u307e\u305f\u306f\u30da\u30ca\u30eb\u30c6\u30a3\u306b\u3064\u306a\u304c\u308b\u304b<\/li>\n<li>\u753b\u50cf\u691c\u7d22\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306a\u3069\u3001AI \u751f\u6210\u753b\u50cf\u306e\u6f5c\u5728\u7684\u306a\u5229\u70b9<\/li>\n<\/ul>\n<h3>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30b7\u30b0\u30ca\u30eb\u3068 SEO \u30e9\u30f3\u30ad\u30f3\u30b0<\/h3>\n<ul class=\"p40-b\">\n<li>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u95b2\u89a7\u6570\u3084\u30b7\u30a7\u30a2\u6570\u304c SEO \u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b0\u30ca\u30eb\u3068\u3057\u3066\u4f7f\u7528\u3055\u308c\u308b\u304b<\/li>\n<li>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30b7\u30b0\u30ca\u30eb\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u4f7f\u7528\u3055\u308c\u306a\u3044\u3001\u307e\u305f\u304a\u305d\u3089\u304f\u4eca\u5f8c\u3082\u4f7f\u7528\u3055\u308c\u306a\u3044\u7406\u7531<\/li>\n<\/ul>\n<h3>AI Mode \u306b\u304a\u3051\u308b\u5e83\u544a<\/h3>\n<ul class=\"p40-b\">\n<li>AI Mode \u3067\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u53ef\u80fd\u6027<\/li>\n<li>AI Mode \u304c\u4e3b\u8981\u306a\u691c\u7d22\u30c4\u30fc\u30eb\u306b\u306a\u3063\u305f\u5834\u5408\u306e Google \u306e\u53ce\u76ca\u3078\u306e\u5f71\u97ff<\/li>\n<\/ul>\n<h3>AI \u306b\u95a2\u3059\u308b\u30b2\u30a4\u30ea\u30fc\u306e\u500b\u4eba\u7684\u898b\u89e3<\/h3>\n<ul class=\"p60-b\">\n<li>\u30b2\u30a4\u30ea\u30fc\u306e\u3001\u751f\u6210 AI \u3088\u308a\u3082\u4e88\u6e2c AI \u3092\u597d\u3080\u3068\u3044\u3046\u500b\u4eba\u7684\u306a\u610f\u898b<\/li>\n<li>\u4e88\u6e2c AI \u306e\u4fa1\u5024\u3042\u308b\u4f7f\u7528\u4f8b\uff08\u30b5\u30a4\u30c8\u54c1\u8cea\u306e\u5411\u4e0a\u3001\u8981\u7d04\u306a\u3069\uff09<\/li>\n<li>\u751f\u6210 AI\u3001\u7279\u306b\u753b\u50cf\u751f\u6210\u3068\u30cf\u30eb\u30b7\u30cd\u30fc\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u61f8\u5ff5<\/li>\n<\/ul>\n<p>\u30b2\u30a4\u30ea\u30fc\u304c\u3069\u3093\u306a\u56de\u7b54\u3092\u3057\u305f\u304b\u306f\u52d5\u753b\u3067\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\uff01<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/pstFF6TcqXk?si=LzKyeqAY-bps_B7o\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30bf\u30a4\u306e\u30d0\u30f3\u30b3\u30af\u3067\u958b\u50ac\u3055\u308c\u305f Search Central Live Deep Dive \u306b\u53c2\u52a0\u3057\u305f\u969b\u306b\u3001Google \u306e Gary Illyes \u6c0f\u306b\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3057\u3066\u304d\u305f\u3002<\/p>\n","protected":false},"author":1,"featured_media":15335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,1728],"tags":[1301,1745,1778,1788,1812],"class_list":["post-15334","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","category-ai-chat","tag-crawl-budget","tag-google-extended","tag-ai-overview","tag-ai-content","tag-ai-mode"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/15334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=15334"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/15334\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/15335"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=15334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=15334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=15334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}