{"id":14723,"date":"2025-01-24T07:30:55","date_gmt":"2025-01-23T22:30:55","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=14723"},"modified":"2025-01-24T07:30:02","modified_gmt":"2025-01-23T22:30:02","slug":"google-updated-search-quality-raters-guidelines-reflecting-new-spam-policy","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-updated-search-quality-raters-guidelines-reflecting-new-spam-policy\/","title":{"rendered":"Google\u691c\u7d22\u54c1\u8cea\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u304c\u66f4\u65b0\u2014\u2014\u65b0\u3057\u3044\u30b9\u30d1\u30e0\u30dd\u30ea\u30b7\u30fc\u3092\u53cd\u6620"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e0a\u7d1a]<\/p>\n<p>Google \u306f\u3001<a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\">\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/a>\u306e\u66f4\u65b0\u7248\u3092\u516c\u958b\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u6700\u65b0\u7248\u306e\u65e5\u4ed8\u306f 2025 \u5e74 1 \u6708 23 \u65e5\u3067\u3059\u3002<br \/>\u4ee5\u524d\u306e\u7248\u306f 2024 \u5e74 3 \u6708 5 \u65e5\u3067\u3057\u305f\u3002<br \/>1 \u5e74\u306b\u306f\u5c4a\u304d\u307e\u305b\u3093\u304c\u3001\u305d\u308c\u306b\u8fd1\u3044\u304f\u3089\u3044\u306e\u9593\u9694\u3067\u306e\u66f4\u65b0\u3067\u3059\u3002<\/p>\n<div class=\"p60-b\"><picture><source srcset=\"https:\/\/www.suzukikenichi.com\/images\/earch-quality-raters-guidelines.avif\" type=\"image\/avif\" \/><img fetchpriority=\"high\" decoding=\"async\" class=\"bdr\" itemprop=\"image\" loading=\"eager\" src=\"https:\/\/www.suzukikenichi.com\/images\/earch-quality-raters-guidelines.webp\" alt=\"General Guidelines updated on January 23, 2025\" width=\"974\" height=\"434\" \/>\n<\/picture><\/div>\n<h2>\u6700\u65b0\u7248 \u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u5909\u66f4\u70b9<\/h2>\n<p>\u5909\u66f4\u5c65\u6b74\u306b\u3088\u308c\u3070\u3001\u4e3b\u306a\u66f4\u65b0\u70b9\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<blockquote>\n<ul>\n<li>Updated Page Quality Lowest and Low sections to better align with <a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies\">Google Search Web Spam Policies<\/a>; added illustrative examples<\/li>\n<li>Expanded guidance on assessing minor interpretations and intents for Needs Met ratings and added illustrative examples<\/li>\n<li>Minor changes throughout (updated rating ranges, removed outdated examples; fixed typos; updated browser requirements; etc.)<\/li>\n<\/ul>\n<\/blockquote>\n<p>\u65e5\u672c\u8a9e\u306b\u8a33\u3057\u307e\u3059\u3002<\/p>\n<blockquote>\n<ul>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies\">Google \u691c\u7d22\u306e\u30a6\u30a7\u30d6\u30b9\u30d1\u30e0\u30dd\u30ea\u30b7\u30fc<\/a>\u306b\u5408\u308f\u305b\u3066\u3001\u30da\u30fc\u30b8\u54c1\u8cea\u306e\u6700\u4f4e\u3068\u4f4e\u30bb\u30af\u30b7\u30e7\u30f3\u3092\u66f4\u65b0\u3002\u8aac\u660e\u306e\u305f\u3081\u306e\u4f8b\u3092\u8ffd\u52a0<\/li>\n<li>Needs Met\uff08\u30cb\u30fc\u30ba\u30e1\u30c3\u30c8\uff09\u8a55\u4fa1\u306e\u8efd\u5fae\u306a\u89e3\u91c8\u3068\u610f\u56f3\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u30ac\u30a4\u30c0\u30f3\u30b9\u3092\u62e1\u5f35\u3057\u3001\u8aac\u660e\u306e\u305f\u3081\u306e\u4f8b\u3092\u8ffd\u52a0<\/li>\n<li>\u5168\u4f53\u7684\u306a\u8efd\u5fae\u306a\u5909\u66f4\uff08\u8a55\u4fa1\u7bc4\u56f2\u306e\u66f4\u65b0\u3001\u53e4\u3044\u4f8b\u306e\u524a\u9664\u3001\u8aa4\u5b57\u306e\u4fee\u6b63\u3001\u30d6\u30e9\u30a6\u30b6\u8981\u4ef6\u306e\u66f4\u65b0\u306a\u3069\uff09<\/li>\n<\/ul>\n<\/blockquote>\n<p>\u3082\u3046\u5c11\u3057\u5177\u4f53\u7684\u306b\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3>\u65b0\u3057\u3044\u30b9\u30d1\u30e0\u30dd\u30ea\u30b7\u30fc\u306e\u53cd\u6620<\/h3>\n<p>\u5909\u66f4\u5c65\u6b74\u306b\u3082\u66f8\u304b\u308c\u3066\u3044\u305f\u3088\u3046\u306b\u3001<a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-launching-march-2024-spam-update-along-with-new-spam-policies\/\">2024 \u5e74 3 \u6708\u306b\u66f4\u65b0\u3057\u305f\u65b0\u3057\u3044\u30b9\u30d1\u30e0\u30dd\u30ea\u30b7\u30fc<\/a>\u304c\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u53cd\u6620\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u30bb\u30af\u30b7\u30e7\u30f3 4.6 \u306b\u6b21\u306e 3 \u3064\u30b9\u30d1\u30e0\u304c\u8ffd\u52a0\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>4.6.3 Expired Domain Abuse\uff08\u671f\u9650\u5207\u308c\u306e\u30c9\u30e1\u30a4\u30f3\u306e\u4e0d\u6b63\u4f7f\u7528\uff09<\/li>\n<li>4.6.4 Site Reputation Abuse\uff08\u30b5\u30a4\u30c8\u306e\u8a55\u5224\u306e\u4e0d\u6b63\u4f7f\u7528\uff09<\/li>\n<li>4.6.5 Scaled Content Abuse\uff08\u5927\u91cf\u751f\u6210\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e0d\u6b63\u4f7f\u7528\uff09<\/li>\n<\/ul>\n<picture><source srcset=\"https:\/\/www.suzukikenichi.com\/images\/earch-quality-raters-guidelines2.avif\" type=\"image\/avif\" \/><img decoding=\"async\" class=\"bdr\" itemprop=\"image\" loading=\"lazy\" src=\"https:\/\/www.suzukikenichi.com\/images\/earch-quality-raters-guidelines2.webp\" alt=\"Expired Domain Abuse, Site Reputation Abuse, Scaled Content Abuse\" width=\"893\" height=\"225\" \/>\n<\/picture>\n<p>4.6.6 \u306b\u306f\u6b21\u306e\u9805\u76ee\u3082\u30b9\u30d1\u30e0\u884c\u70ba\u3068\u3057\u3066\u52a0\u308f\u308a\u307e\u3057\u305f\u3002<\/p>\n<blockquote><p>4.6.6 MC Created with Little to No Effort, Little to No Originality, and Little to No Added Value for Website Visitors<\/p><\/blockquote>\n<p>\u76f4\u8a33\u3059\u308b\u3068\u300c\u307b\u3068\u3093\u3069\u3042\u308b\u3044\u306f\u307e\u3063\u305f\u304f\u624b\u9593\u3092\u304b\u3051\u305a\u306b\u4f5c\u6210\u3055\u308c\u305f\u3001\u307e\u305f\u3001\u307b\u3068\u3093\u3069\u3042\u308b\u3044\u306f\u307e\u3063\u305f\u304f\u72ec\u5275\u6027\u304c\u306a\u304f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u3078\u306e\u4ed8\u52a0\u4fa1\u5024\u304c\u307b\u3068\u3093\u3069\u3042\u308b\u3044\u306f\u307e\u3063\u305f\u304f\u306a\u3044 MC\u300d\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>Deceptive Page Purpose, Deceptive Information about the Website, Deceptive Design \u306e\u62e1\u5145<\/h3>\n<p>\u30bb\u30af\u30b7\u30e7\u30f3 4.5.3 \u306e\u300c<strong>Deceptive Page Purpose, Deceptive Information about the Website, Deceptive Design<\/strong>\u300d\uff08\u865a\u507d\u7684\u306a\u30da\u30fc\u30b8\u306e\u76ee\u7684\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u95a2\u3059\u308b\u865a\u507d\u7684\u306a\u60c5\u5831\u3001\u865a\u507d\u7684\u306a\u30c7\u30b6\u30a4\u30f3\uff09\u304c\u62e1\u5145\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<picture><source srcset=\"https:\/\/www.suzukikenichi.com\/images\/earch-quality-raters-guidelines3.avif\" type=\"image\/avif\" \/><img decoding=\"async\" class=\"bdr\" itemprop=\"image\" loading=\"lazy\" src=\"https:\/\/www.suzukikenichi.com\/images\/earch-quality-raters-guidelines3.webp\" alt=\"4.5.3 Deceptive Page Purpose, Deceptive Information about the Website, Deceptive Design\" width=\"937\" height=\"417\" \/><\/picture>\n<p>\u4ee5\u524d\u306f\u3001\u6b21\u306e 2 \u3064\u306e\u865a\u507d\u7684\u306a\u8981\u7d20\u304c\u6319\u3052\u3089\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<blockquote>\n<ul>\n<li>Deceptive Page Purpose\uff08\u865a\u507d\u7684\u306a\u30da\u30fc\u30b8\u306e\u76ee\u7684\uff09<\/li>\n<li>Deceptive Design\uff08\u865a\u507d\u7684\u306a\u30c7\u30b6\u30a4\u30f3\uff09<\/li>\n<\/ul>\n<\/blockquote>\n<p>\u6b21\u304c\u52a0\u308f\u308a\u307e\u3057\u305f\u3002<\/p>\n<blockquote>\n<ul>\n<li>Deceptive Information about the Website\uff08\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u95a2\u3059\u308b\u865a\u507d\u7684\u306a\u60c5\u5831\uff09<\/li>\n<\/ul>\n<\/blockquote>\n<p>\u65b0\u3057\u3044\u865a\u507d\u7684\u8981\u7d20\u306e\u8ffd\u52a0\u306b\u4f34\u3044\u3001\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u306e\u8aac\u660e\u3082\u5927\u304d\u304f\u5909\u308f\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u30b3\u30d4\u30fc\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u898b\u5206\u3051\u65b9<\/h3>\n<p>\u30bb\u30af\u30b7\u30e7\u30f3 4.6.7 \u306e\u300c<strong>How to Determine if Content is Copied<\/strong>\u300d\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u30b3\u30d4\u30fc\u3055\u308c\u3066\u3044\u308b\u304b\u5224\u65ad\u3059\u308b\u65b9\u6cd5\uff09\u306b\u3001\u60c5\u5831\u304c\u8ffd\u52a0\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u3063\u304f\u308a\u305d\u306e\u307e\u307e\u306e\u30b3\u30d4\u30fc\u3067\u306f\u306a\u304f\u66f8\u304d\u63db\u3048\u3057\u305f\u30b3\u30d4\u30fc\u306e\u898b\u5206\u3051\u65b9\u306e\u5224\u5225\u65b9\u6cd5\u304c\u3001\u4ee5\u524d\u3088\u308a\u3082\u8a73\u3057\u304f\u8aac\u660e\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<picture><source srcset=\"https:\/\/www.suzukikenichi.com\/images\/earch-quality-raters-guidelines4.avif\" type=\"image\/avif\" \/><img decoding=\"async\" class=\"bdr\" itemprop=\"image\" loading=\"lazy\" src=\"https:\/\/www.suzukikenichi.com\/images\/earch-quality-raters-guidelines4.webp\" alt=\"4.6.7 How to Determine if Content is Copied\" width=\"937\" height=\"417\" \/><\/picture>\n<h3>\u4f4e\u54c1\u8cea\u30b3\u30f3\u30c6\u30f3\u30c4\u4f8b\u306e\u8ffd\u52a0<\/h3>\n<p>\u300c<strong>4.7 Examples of Lowest Quality Pages<\/strong>\u300d\u30bb\u30af\u30b7\u30e7\u30f3\u306b\u306f\u3001\u4f4e\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5177\u4f53\u4f8b\u304c\u63b2\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\u3053\u3053\u306b\u3001\u65b0\u305f\u306b\u8ffd\u52a0\u3055\u308c\u305f\u6b21\u306e 3 \u3064\u306e\u30b9\u30d1\u30e0\u306e\u4f8b\u3082\u63b2\u8f09\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li>Expired Domain Abuse\uff08\u671f\u9650\u5207\u308c\u306e\u30c9\u30e1\u30a4\u30f3\u306e\u4e0d\u6b63\u4f7f\u7528\uff09<\/li>\n<li>Site Reputation Abuse\uff08\u30b5\u30a4\u30c8\u306e\u8a55\u5224\u306e\u4e0d\u6b63\u4f7f\u7528\uff09<\/li>\n<li>Scaled Content Abuse\uff08\u5927\u91cf\u751f\u6210\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e0d\u6b63\u4f7f\u7528\uff09<\/li>\n<\/ul>\n<h3>MC is Created with Low Effort, Low Originality and Low Added Value for Website Visitors \u306e\u8ffd\u52a0<\/h3>\n<p>\u30bb\u30af\u30b7\u30e7\u30f3 5.2.1 \u306b\u300c<strong>MC is Created with Low Effort, Low Originality and Low Added Value for Website Visitors<\/strong>\u300d\u306e\u89e3\u8aac\u304c\u8ffd\u52a0\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u65b0\u898f\u8ffd\u52a0\u3055\u308c\u305f\u30b9\u30d1\u30e0\u306e\u300c\u307b\u3068\u3093\u3069\u3042\u308b\u3044\u306f\u307e\u3063\u305f\u304f\u624b\u9593\u3092\u304b\u3051\u305a\u306b\u4f5c\u6210\u3055\u308c\u305f\u3001\u307e\u305f\u3001\u307b\u3068\u3093\u3069\u3042\u308b\u3044\u306f\u307e\u3063\u305f\u304f\u72ec\u5275\u6027\u304c\u306a\u304f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u3078\u306e\u4ed8\u52a0\u4fa1\u5024\u304c\u307b\u3068\u3093\u3069\u3042\u308b\u3044\u306f\u307e\u3063\u305f\u304f\u306a\u3044 MC\u300d\u306e\u8aac\u660e\u3067\u3059\u3002<\/p>\n<p>\u7d9a\u3044\u3066\u30015.2.2 \u30bb\u30af\u30b7\u30e7\u30f3\u306b\u306f\u6b21\u304c\u8ffd\u52a0\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<blockquote><p>5.2.2 Filler as a Poor User Experience\uff08\u52a3\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3068\u3057\u3066\u306e\u30d5\u30a3\u30e9\u30fc\uff09<\/p><\/blockquote>\n<p>Filler\uff08\u30d5\u30a3\u30e9\u30fc\uff09\u3068\u3044\u3046\u306e\u306f\u4f59\u8a08\u306a\u8981\u7d20\u3067\u3059\u3002<br \/>\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306f\u7121\u95a2\u4fc2\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u3088\u308a\u3082\u76ee\u7acb\u3063\u3066\u3044\u3066\u30e6\u30fc\u30b6\u30fc\u306b\u4e0d\u5feb\u611f\u3092\u4e0e\u3048\u308b\u8981\u7d20\u3067\u3059\u3002<\/p>\n<picture><source srcset=\"https:\/\/www.suzukikenichi.com\/images\/earch-quality-raters-guidelines5.avif\" type=\"image\/avif\" \/><img decoding=\"async\" class=\"bdr\" itemprop=\"image\" loading=\"lazy\" src=\"https:\/\/www.suzukikenichi.com\/images\/earch-quality-raters-guidelines5.webp\" alt=\"5.2.2 Filler as a Poor User Experience\" width=\"920\" height=\"504\" \/><\/picture>\n<p>\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u963b\u5bb3\u3059\u308b\u30d5\u30a3\u30e9\u30fc\u306f\u4f4e\u54c1\u8cea\u306a\u8981\u56e0\u3068\u3057\u3066\u5224\u5b9a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p class=\"p60-t\">\u4e3b\u3060\u3063\u305f\u66f4\u65b0\u7b87\u6240\u306f\u3053\u306e\u304f\u3089\u3044\u3067\u3059\u304b\u306d\u3002<br \/>\u3059\u3079\u3066\u306e\u5909\u66f4\u7b87\u6240\u306f<a href=\"https:\/\/draftable.com\/compare\/YfHNaAlvPzvy\">\u3053\u3061\u3089\u3067\u30c1\u30a7\u30c3\u30af<\/a>\u3067\u304d\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google \u306f\u3001\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u66f4\u65b0\u7248\u3092\u516c\u958b\u3057\u305f\u3002\u65b0\u3057\u3044\u30b9\u30d1\u30e0\u30dd\u30ea\u30b7\u30fc\u3092\u53cd\u6620\u3057\u3066\u3044\u308b\u3002<\/p>\n","protected":false},"author":1,"featured_media":14724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[329],"class_list":["post-14723","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","tag-google-rating-guideline"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/14723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=14723"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/14723\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/14724"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=14723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=14723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=14723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}