{"id":14561,"date":"2024-11-20T07:15:31","date_gmt":"2024-11-19T22:15:31","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=14561"},"modified":"2024-11-20T07:12:31","modified_gmt":"2024-11-19T22:12:31","slug":"google-has-tightened-up-site-reputation-abuse-policy","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-has-tightened-up-site-reputation-abuse-policy\/","title":{"rendered":"Google\u3001\u30b5\u30a4\u30c8\u306e\u8a55\u5224\u306e\u4e0d\u6b63\u4f7f\u7528\u306e\u30dd\u30ea\u30b7\u30fc\u3092\u66f4\u65b0\u3002\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u88fd\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u4f8b\u5916\u306a\u304f\u30dd\u30ea\u30b7\u30fc\u9055\u53cd"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e0a\u7d1a]<\/p>\n<p class=\"p60-b\"><a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-launching-march-2024-spam-update-along-with-new-spam-policies\/#site-reputation-abuse\">\u30b5\u30a4\u30c8\u306e\u8a55\u5224\u306e\u4e0d\u6b63\u4f7f\u7528<\/a>\u306b\u95a2\u3059\u308b<a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies#site-reputation\">\u30b9\u30d1\u30e0\u30dd\u30ea\u30b7\u30fc<\/a>\u3092 Google \u306f\u66f4\u65b0\u3057\u307e\u3057\u305f\u3002<\/p>\n<h2>\u9069\u7528\u7bc4\u56f2\u3092\u53b3\u683c\u5316\u3001\u3069\u3093\u306a\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30b5\u30a4\u30c8\u3067\u3042\u308c\u30dd\u30ea\u30b7\u30fc\u9055\u53cd<\/h2>\n<blockquote><p>\u672c\u4f53\u30b5\u30a4\u30c8\u306e\u95a2\u4e0e\u3084\u76e3\u7763\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u306b\u304b\u304b\u308f\u3089\u305a\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b0\u30ca\u30eb\u3092\u60aa\u7528\u3057\u3088\u3046\u3068\u8a66\u307f\u3066\u7b2c\u4e09\u8005\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u516c\u958b\u3059\u308b\u884c\u70ba\u306f\u30b5\u30a4\u30c8\u306e\u8a55\u5224\u306e\u4e0d\u6b63\u4f7f\u7528\u306e\u30dd\u30ea\u30b7\u30fc\u9055\u53cd\u3067\u3042\u308b<\/p><\/blockquote>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u66f4\u65b0\u3057\u305f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306f\u660e\u78ba\u5316\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u30b5\u30a4\u30c8\u306e\u8a55\u5224\u306e\u4e0d\u6b63\u4f7f\u7528\u306e\u3053\u308c\u307e\u3067\u306e\u5b9a\u7fa9\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3057\u305f\u3002<\/p>\n<blockquote><p>\u30b5\u30a4\u30c8\u306e\u8a55\u5224\u306e\u4e0d\u6b63\u4f7f\u7528\u3068\u306f\u3001<strong><mark>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u306e\u76e3\u7763\u3084\u95a2\u4e0e\u304c\u307b\u3068\u3093\u3069\u307e\u305f\u306f\u307e\u3063\u305f\u304f\u306a\u3044\u72b6\u614b<\/mark><\/strong>\u3067\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30da\u30fc\u30b8\u3092\u516c\u958b\u3059\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p><\/blockquote>\n<div class=\"small\">&#x1f4dd;\u5f37\u8abf\u306f\u50d5\u306b\u3088\u308b<\/div>\n<p>\u300c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u306e\u76e3\u7763\u3084\u95a2\u4e0e\u304c\u307b\u3068\u3093\u3069\u307e\u305f\u306f\u307e\u3063\u305f\u304f\u306a\u3044\u72b6\u614b\u300d\u306f\u3001\u8a00\u3044\u63db\u3048\u308c\u3070\u3001\u3042\u308b\u7a0b\u5ea6\u306e\u7ba1\u7406\u76e3\u7763\u304c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\uff08\u672c\u4f53\u30b5\u30a4\u30c8\uff09\u306b\u3088\u3063\u3066\u306a\u3055\u308c\u3066\u3055\u3048\u3044\u308c\u3070\u3001\u30dd\u30ea\u30b7\u30fc\u9055\u53cd\u3068\u306f\u307f\u306a\u3055\u308c\u306a\u304b\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<br \/><a href=\"https:\/\/www.suzukikenichi.com\/blog\/white-label-services-that-focus-on-redistributing-coupons-may-violate-googles-site-reputation-abuse-spam-policy\/\">\u30db\u30ef\u30a4\u30c8\u30ec\u30fc\u30d9\u30eb\u30b5\u30fc\u30d3\u30b9<\/a>\u3068\u306e\u5354\u529b\u3084\u30e9\u30a4\u30bb\u30f3\u30b9\u5951\u7d04\u3001\u90e8\u5206\u7684\u306a\u6240\u6709\u6a29\u5951\u7d04\u3001\u305d\u306e\u4ed6\u306e\u8907\u96d1\u306a\u696d\u52d9\u63d0\u643a\u306a\u3069\u672c\u30b5\u30a4\u30c8\u306e\u95a2\u4e0e\u304c\u3042\u308c\u3070\u554f\u984c\u306b\u306f\u306a\u3089\u306a\u304b\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057 Google \u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30b1\u30fc\u30b9\u3092\u8a55\u4fa1\u3057\u305f\u7d50\u679c\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u3068\u76f4\u63a5\u306e\u95a2\u308f\u308a\u304c\u306a\u3044\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\uff08\u7b2c\u4e09\u8005\uff09\u304c\u516c\u958b\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3059\u3079\u3066\u3001\u30db\u30b9\u30c8\u30b5\u30a4\u30c8\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b0\u30ca\u30eb\u3092\u4e0d\u6b63\u306b\u5229\u7528\u3057\u3088\u3046\u3068\u3059\u308b\u884c\u70ba\u306b\u8a72\u5f53\u3059\u308b\u3068\u5224\u65ad\u3067\u304d\u308b\u306b\u81f3\u3063\u305f\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u30b5\u30a4\u30c8\u306e\u8a55\u5224\u306e\u4e0d\u6b63\u4f7f\u7528\u306e\u5b9a\u7fa9\u306f\u6b21\u306e\u3088\u3046\u306b\u66f4\u65b0\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<blockquote><p>\u30b5\u30a4\u30c8\u306e\u8a55\u5224\u306e\u4e0d\u6b63\u4f7f\u7528\u3068\u306f\u3001\u30db\u30b9\u30c8\u30b5\u30a4\u30c8\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b0\u30ca\u30eb\u3092\u4e0d\u6b63\u306b\u5229\u7528\u3057\u3066\u691c\u7d22\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u64cd\u4f5c\u3057\u3088\u3046\u3068\u8a66\u307f\u308b\u305f\u3081\u306b\u3001\u7b2c\u4e09\u8005\u306e\u30da\u30fc\u30b8\u3092\u30b5\u30a4\u30c8\u306b\u516c\u958b\u3059\u308b\u884c\u70ba\u306e\u3053\u3068\u3067\u3059\u3002<\/p><\/blockquote>\n<p>\u3053\u306e\u8a18\u4e8b\u3092\u66f8\u3044\u3066\u3044\u308b\u6642\u70b9\u3067\u65e5\u672c\u8a9e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306f\u672a\u66f4\u65b0\u306e\u305f\u3081\u3001\u65b0\u3057\u3044\u5b9a\u7fa9\u306e\u7ffb\u8a33\u306f\u50d5\u306b\u3088\u308a\u307e\u3059\u3002<br \/><a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies?hl=en#site-reputation\">\u82f1\u8a9e\u306e\u539f\u6587<\/a>\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<blockquote><p>Site reputation abuse is the practice of publishing third-party pages on a site in an attempt to abuse search rankings by taking advantage of the host site&#8217;s ranking signals.<\/p><\/blockquote>\n<p class=\"p30-t\">\u300c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u306e\u76e3\u7763\u3084\u95a2\u4e0e\u300d\u3078\u306e\u8a00\u53ca\u304c\u524a\u9664\u3055\u308c\u307e\u3057\u305f\u3002<br \/><strong><mark>\u7ba1\u7406\u76e3\u7763\u306e\u6709\u7121\u306b\u304b\u304b\u308f\u3089\u305a<\/mark>\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30b5\u30a4\u30c8\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b0\u30ca\u30eb\u3092\u4e0d\u6b63\u306b\u4f7f\u7528\u3059\u308b\u76ee\u7684\u3067\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u304c\u516c\u958b\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f<mark>\u4f8b\u5916\u306a\u304f\u30dd\u30ea\u30b7\u30fc\u9055\u53cd<\/mark><\/strong>\u3067\u3059\u3002<\/p>\n<p class=\"p30-b\">\u672c\u4f53\u30b5\u30a4\u30c8\u3068\u306e\u95a2\u4fc2\u3092\u507d\u88c5\u3059\u308b\u3053\u3068\u3067\u30dd\u30ea\u30b7\u30fc\u9055\u53cd\u3092\u304b\u3044\u304f\u3050\u3063\u3066\u3044\u305f\u5bc4\u751f\u30b5\u30a4\u30c8\u3082\u5b58\u5728\u3057\u3066\u3044\u305f\u3088\u3046\u3067\u3059\u3002<br \/>\u305d\u3046\u3057\u305f\u30b5\u30a4\u30c8\u3092\u691c\u7d22\u7d50\u679c\u304b\u3089\u6392\u9664\u3059\u308b\u3053\u3068\u3092\u8996\u91ce\u306b\u5165\u308c\u305f\u30dd\u30ea\u30b7\u30fc\u66f4\u65b0\u3068\u601d\u308f\u308c\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">\u306a\u304a\u300c\u4f8b\u5916\u306a\u304f\u30dd\u30ea\u30b7\u30fc\u9055\u53cd\u300d\u3068\u66f8\u304d\u307e\u3057\u305f\u304c\u3001\u30b5\u30a4\u30c8\u306e\u8a55\u5224\u3092\u60aa\u7528\u3057\u3066\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u4e0d\u6b63\u64cd\u4f5c\u3059\u308b\u76ee\u7684\u3067\u306a\u3051\u308c\u3070\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u516c\u958b\u306f\u30dd\u30ea\u30b7\u30fc\u9055\u53cd\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/><a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies?hl=ja#site-reputation:~:text=%E3%82%B5%E3%82%A4%E3%83%88%E3%81%AE%E8%A9%95%E5%88%A4%E3%81%AE%E4%B8%8D%E6%AD%A3%E4%BD%BF%E7%94%A8%E3%81%A8%E3%81%AF%E8%A6%8B%E3%81%AA%E3%81%95%E3%82%8C%E3%81%AA%E3%81%84%E4%BE%8B\">\u30b5\u30a4\u30c8\u306e\u4e0d\u6b63\u4f7f\u7528\u3068\u306f\u307f\u306a\u3055\u308c\u306a\u3044\u4f8b<\/a>\u304c\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u6319\u3052\u3089\u308c\u3066\u3044\u307e\u3059\u3002<br \/><span class=\"small\">&#x1f4dd;\u3059\u305a\u304d\u6ce8\uff1a5 \u3064\u76ee\u306e\u4f8b\u304b\u3089\u306f\u300c\u30db\u30b9\u30c8\u30b5\u30a4\u30c8\u306e\u5341\u5206\u306a\u95a2\u4e0e\u306e\u3082\u3068\u4f5c\u6210\u3055\u308c (that&#8217;s produced with close involvement of the host site)\u300d\u306e\u6587\u8a00\u304c\u30dd\u30ea\u30b7\u30fc\u66f4\u65b0\u306b\u4f34\u3063\u3066\u524a\u9664\u3055\u308c\u3066\u3044\u308b<\/span><\/p>\n<h2>\u30b5\u30a4\u30c8\u5185\u306e\u72ec\u7acb\u3057\u305f\u30bb\u30af\u30b7\u30e7\u30f3\u306f\u5225\u8a55\u4fa1<\/h2>\n<p>\u30b5\u30a4\u30c8\u306e\u8a55\u5224\u306e\u4e0d\u6b63\u4f7f\u7528\u306e\u30dd\u30ea\u30b7\u30fc\u306e\u66f4\u65b0\u3068\u306f\u5225\u306b\u3057\u3066\u3001\u66f4\u65b0\u30a2\u30ca\u30a6\u30f3\u30b9\u3067\u306f\u30b5\u30a4\u30c8\u5185\u306e\u72ec\u7acb\u3057\u305f\u30bb\u30af\u30b7\u30e7\u30f3\u306f\u672c\u4f53\u30b5\u30a4\u30c8\u3068\u306f\u533a\u5225\u3057\u3066\u8a55\u4fa1\u3059\u308b\u30b7\u30b9\u30c6\u30e0\u306b\u3064\u3044\u3066\u89e6\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>\u30b5\u30a4\u30c8\u306e\u8a55\u5224\u306e\u4e0d\u6b63\u4f7f\u7528\u306e\u554f\u984c\u4ee5\u5916\u306b\u3082\u3001\u30b5\u30a4\u30c8\u306e\u4e00\u90e8\u304c\u30b5\u30a4\u30c8\u306e\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u304b\u3089\u72ec\u7acb\u3057\u3066\u3044\u308b\u304b\u3001\u307e\u305f\u306f\u5927\u304d\u304f\u7570\u306a\u3063\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u30b7\u30b9\u30c6\u30e0\u3068\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u9818\u57df\u3092\u72ec\u7acb\u3057\u305f\u30b5\u30a4\u30c8\u3068\u3057\u3066\u6271\u3046\u3053\u3068\u306b\u3088\u308a\u3001\u30b5\u30a4\u30c8\u306e\u30b5\u30d6\u30bb\u30af\u30b7\u30e7\u30f3\u304c\u30e1\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u8a55\u5224\u3060\u3051\u3067\u30e9\u30f3\u30ad\u30f3\u30b0\u4e0a\u6607\u3092\u7372\u5f97\u3057\u306a\u3044\u3088\u3046\u306b\u3001\u3088\u308a\u516c\u5e73\u306a\u7af6\u4e89\u74b0\u5883\u3092\u78ba\u4fdd\u3067\u304d\u307e\u3059\u3002<\/p><\/blockquote>\n<p>\u3053\u306e\u30d6\u30ed\u30b0\u3067\u4ee5\u524d\u306b\u53d6\u308a\u4e0a\u3052\u305f\u3053\u3068\u304c\u3042\u308b\u300c<a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-determines-if-a-site-section-is-independent-or-distinct-from-the-main-site-content\/\">Google 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\/>\u672c\u4f53\u30b5\u30a4\u30c8\u306e\u8a55\u4fa1\u3092\u5f15\u304d\u7d99\u304c\u306a\u3044\u3088\u3046\u306b Google \u304c\u5206\u96e2\u3057\u3066\u8a55\u4fa1\u3059\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u30b5\u30a4\u30c8\u306e\u8a55\u5224\u306e\u4e0d\u6b63\u4f7f\u7528\u306e\u30dd\u30ea\u30b7\u30fc\u306f\u73fe\u72b6\u3067\u306f\u3001\u624b\u52d5\u306b\u3088\u308b\u5bfe\u7b56\u3067\u51e6\u7406\u3057\u3066\u3044\u307e\u3059\u3002<br \/><a href=\"https:\/\/www.suzukikenichi.com\/blog\/manual-action-against-site-reputation-abuse-is-not-expected-in-the-near-future\/\">\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3088\u308b\u81ea\u52d5\u51e6\u7406\u306f\u3044\u307e\u3060<\/a>\u5c0e\u5165\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>\u500b\u4eba\u7684\u306b\u306f\u3001\u30b5\u30d6\u30bb\u30af\u30b7\u30e7\u30f3\u306e\u5225\u8a55\u4fa1\u306e\u691c\u7d22\u30b7\u30b9\u30c6\u30e0\u3068\u4f55\u304c\u7570\u306a\u308b\u306e\u304b\u7591\u554f\u306b\u601d\u308f\u306a\u3044\u3053\u3068\u3082\u3042\u308a\u307e\u305b\u3093\u3002<br 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