{"id":14545,"date":"2024-11-15T07:25:37","date_gmt":"2024-11-14T22:25:37","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=14545"},"modified":"2024-11-15T07:23:21","modified_gmt":"2024-11-14T22:23:21","slug":"term-drift-in-seo-how-changing-terminology-affects-search-rankings","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/term-drift-in-seo-how-changing-terminology-affects-search-rankings\/","title":{"rendered":"SEO\u306b\u304a\u3051\u308b\u7528\u8a9e\u306e\u610f\u5473\u5909\u5316\uff1a\u691c\u7d22\u9806\u4f4d\u3078\u306e\u5f71\u97ff"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e0a\u7d1a]<\/p>\n<p>\u300c<strong>Term Drift<\/strong>\u300d\u3068\u540d\u4ed8\u3051\u3089\u308c\u305f\u73fe\u8c61\u306b\u3064\u3044\u3066\u3001SEO \u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u306e Glenn Gabe\uff08\u30b0\u30ec\u30f3\u30fb\u30b2\u30a4\u30d6\uff09\u6c0f\u304c\u4e8b\u4f8b\u3092 X \u3067\u5171\u6709\u3057\u3066\u3044\u305f\u306e\u3067\u3053\u306e\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div class=\"p60-b\">\n<blockquote class=\"twitter-tweet\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">Uncovered this cool example recently. It&#39;s so simple and obvious, but powerful. The core query for this page changed based on how people are NOW referencing the main topic covered. The original content referenced the old way it was being referenced. It was high quality content,\u2026 <a href=\"https:\/\/t.co\/XzkEE492hI\">pic.twitter.com\/XzkEE492hI<\/a><\/p>\n<p>&mdash; Glenn Gabe (@glenngabe) <a href=\"https:\/\/twitter.com\/glenngabe\/status\/1854883702079115357?ref_src=twsrc%5Etfw\">November 8, 2024<\/a><\/p><\/blockquote>\n<p> <script defer src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<h2>Term Drift \u3068\u306f<\/h2>\n<p>Term Drift \u306f\u3001<a href=\"https:\/\/x.com\/darth_na\/status\/1854888462568095918\">Darth Autocrat (Lyndon NA) \u6c0f\u306b\u3088\u308b\u9020\u8a9e<\/a>\u3067\u3059\u3002<br \/>\u30b2\u30a4\u30d6\u6c0f\u306e\u6295\u7a3f\u3092\u898b\u305f\u6c0f\u304c\u63d0\u6848\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>Term Drift \u306e\u65e5\u672c\u8a9e\u8a33\u306f\u300c\u7528\u8a9e\u306e\u5909\u5316\u300d\u304c\u3057\u3063\u304f\u308a\u304f\u308b\u3088\u3046\u306b\u601d\u3044\u307e\u3059\u3002<br \/>\u30ea\u30d6\u30e9\u30f3\u30c9\u306b\u3088\u308a\u793e\u540d\u3001\u5546\u54c1\u540d\u306a\u3069\u306e\u8a00\u8449\u304c\u5909\u308f\u3063\u305f\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p>\u50d5\u305f\u3061\u306e\u8eab\u8fd1\u306a\u4f8b\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-rebrands-google-webmaster-tools-as-google-search-console\/\">Google Webmaster Tools \u2192 Google Search Console<\/a><\/li>\n<li><a href=\"https:\/\/www.suzukikenichi.com\/blog\/bard-becomes-gemini\/\">Bard \u2192 Gemini<\/a><\/li>\n<li><a href=\"https:\/\/www.suzukikenichi.com\/blog\/search-generative-experience-is-renamed-ai-overview-and-made-public\/\">SGE (Search Generative Experience) \u2192 AI Overview<\/a><\/li>\n<\/ul>\n<p>\u3042\u308b\u3044\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u540d\u3067\u306f\u306a\u304f\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u7528\u8a9e\u306e\u4f7f\u3044\u65b9\u304c\u5909\u5316\u3059\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<br \/>\u300c\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u300c\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d\u306f\u53b3\u5bc6\u306b\u306f\u610f\u5473\u306f\u7570\u306a\u308b\u306e\u3067\u3059\u304c\u73fe\u5728\u306f\u540c\u3058\u3088\u3046\u306a\u610f\u5473\u3067\u7528\u3044\u308b\u5834\u9762\u304c\u5897\u3048\u3001\u300c\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d\u304c\u3088\u308a\u591a\u304f\u4f7f\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><script defer type=\"text\/javascript\" src=\"https:\/\/ssl.gstatic.com\/trends_nrtr\/3898_RC01\/embed_loader.js\"><\/script> <script defer type=\"text\/javascript\"> trends.embed.renderExploreWidget(\"TIMESERIES\", {\"comparisonItem\":[{\"keyword\":\"\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\",\"geo\":\"JP\",\"time\":\"2004-01-01 2024-11-14\"},{\"keyword\":\"\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\",\"geo\":\"JP\",\"time\":\"2004-01-01 2024-11-14\"}],\"category\":0,\"property\":\"\"}, {\"exploreQuery\":\"date=all&geo=JP&q=%E3%83%AA%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0,%E3%83%AA%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0&hl=en\",\"guestPath\":\"https:\/\/trends.google.co.jp:443\/trends\/embed\/\"}); <\/script><\/p>\n<p class=\"p40-b\">\u3053\u3046\u3057\u305f\u7528\u8a9e\u306e\u5909\u5316\u3082 Term Drift \u306b\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<h2>Term Drift \u304c SEO \u306b\u4e0e\u3048\u308b\u5f71\u97ff<\/h2>\n<p class=\"p40-b\">SEO \u306b\u304a\u3051\u308b Term Drift \u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3001\u7279\u306b Google \u304c\u73fe\u5728\u306e\u7528\u8a9e\u306b\u5408\u81f4\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u512a\u5148\u3059\u308b\u305f\u3081\u91cd\u8981\u3067\u3059\u3002<br \/>\u30e6\u30fc\u30b6\u30fc\u304c\u65b0\u3057\u3044\u898f\u7bc4\u3084\u30c8\u30ec\u30f3\u30c9\u306b\u5408\u308f\u305b\u3066\u8a00\u8449\u3092\u9069\u5fdc\u3055\u305b\u3066\u3044\u304f\u306a\u304b\u3067\u3001\u3053\u308c\u3089\u306e\u5909\u5316\u3092\u53cd\u6620\u3057\u3066\u3044\u306a\u3044\u53e4\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3067\u9806\u4f4d\u304c\u4e0b\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2>Term Drift \u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3<\/h2>\n<p>\u30b2\u30a4\u30d6\u6c0f\u304c\u7d4c\u9a13\u3057\u305f\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3067\u306f\u3001\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u516c\u958b\u5f53\u521d\u306f\u5b89\u5b9a\u3057\u3066\u4e0a\u4f4d\u8868\u793a\u3057\u3066\u3044\u308b\u30da\u30fc\u30b8\u304c\u3042\u308a\u307e\u3057\u305f\u3002<br \/>\u3042\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3001\u30e1\u30a4\u30f3\u30c8\u30d4\u30c3\u30af\u3068\u3057\u3066\u4f7f\u3063\u3066\u3044\u308b\u7528\u8a9e\u304c\u5909\u66f4\u3055\u308c\u307e\u3057\u305f\u3002<br \/>\u3057\u304b\u3057\u3001\u305d\u306e\u307e\u307e\u306b\u3057\u3066\u304a\u3044\u305f\u3068\u3053\u308d\u3001\u9806\u4f4d\u304c\u4e0d\u5b89\u5b9a\u306b\u306a\u3063\u3066\u304d\u305f\u3068\u3044\u3046\u306e\u3067\u3059\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u30af\u30a8\u30ea\u304c\u5909\u5316\u3059\u308b\u306b\u3064\u308c\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u95a2\u9023\u6027\u304c\u4f4e\u4e0b\u3057\u3066\u304d\u305f\u305f\u3081\u3068\u601d\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u65b0\u3057\u3044\u7528\u8a9e\u3092\u53cd\u6620\u3059\u308b\u3088\u3046\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u66f4\u65b0\u3057\u307e\u3057\u305f\u3002<br \/>\u5177\u4f53\u7684\u306b\u306f\u6b21\u306e\u8981\u7d20\u3092\u66f4\u65b0\u3057\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li><code>title<\/code> \u30bf\u30b0<\/li>\n<li><code>h1<\/code> \u30bf\u30b0<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u5168\u4f53<\/li>\n<\/ul>\n<p>\u3053\u3046\u3057\u305f\u66f4\u65b0\u3092\u5b9f\u884c\u3057\u305f\u3089\u3001\u3059\u3050\u306b\u52b9\u679c\u304c\u73fe\u308c\u9806\u4f4d\u304c\u5b89\u5b9a\u3057\u59cb\u3081\u305f\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u30b2\u30a4\u30d6\u6c0f\u306e\u4e8b\u4f8b\u306f\u3001\u6700\u65b0\u306e\u7528\u8a9e\u306b\u5408\u308f\u305b\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u66f4\u65b0\u3059\u308b\u3053\u3068\u306e\u76f4\u63a5\u7684\u306a\u5f71\u97ff\u3092\u660e\u78ba\u306b\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">\u306a\u304a\u3001Term Drift \u306f\u7528\u8a9e\u306e\u5909\u5316\u3067\u3042\u308a\u3001<a href=\"https:\/\/webtan.impress.co.jp\/e\/2022\/06\/17\/42906#item03\">\u691c\u7d22\u610f\u56f3\u306e\u5909\u5316<\/a>\u3084\u540c\u7fa9\u8a9e\uff08\u4f8b\uff1a\u300cSEO\u300d\u3068\u300c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\u300d\uff09\u3068\u306f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u4e8b\u4f8b\u304b\u3089\u5b66\u3079\u308b\u3053\u3068<\/h2>\n<p>\u30b2\u30a4\u30d6\u6c0f\u306e\u4e8b\u4f8b\u304b\u3089\u306f\u6b21\u306e\u3088\u3046\u306a\u3053\u3068\u304c\u5b66\u3079\u307e\u3059\u3002<\/p>\n<ul>\n<li>Term Drift \u3068\u306f\u3001\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u5358\u8a9e\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u610f\u5473\u304c\u5909\u5316\u3057\u3001SEO \u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u73fe\u8c61<\/li>\n<li>\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u3063\u3066\u3082\u3001Term Drift \u306e\u5f71\u97ff\u3092\u53d7\u3051\u3001\u691c\u7d22\u7d50\u679c\u3067\u306e\u9732\u51fa\u4f4e\u4e0b\u3084\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u4e0d\u5b89\u5b9a\u5316\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3042\u308a\u3001\u7528\u8a9e\u3092\u6700\u65b0\u306e\u72b6\u614b\u306b\u4fdd\u3064\u3053\u3068\u304c\u91cd\u8981<\/li>\n<li>\u5b89\u5b9a\u3057\u305f\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u7dad\u6301\u3059\u308b\u306b\u306f\u3001Term Drift \u3092\u76e3\u8996\u3057\u8fc5\u901f\u306b\u5bfe\u51e6\u3059\u308b<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Term Drift\uff08\u7528\u8a9e\u306e\u5909\u9077\uff09\u304c SEO \u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306b\u3064\u3044\u3066\u8003\u5bdf\u3059\u308b<\/p>\n","protected":false},"author":1,"featured_media":14546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1806],"class_list":["post-14545","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","tag-term-drift"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/14545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=14545"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/14545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/14546"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=14545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=14545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=14545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}