{"id":14456,"date":"2024-09-30T07:05:18","date_gmt":"2024-09-29T22:05:18","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=14456"},"modified":"2024-09-30T07:02:10","modified_gmt":"2024-09-29T22:02:10","slug":"googles-danny-sullivan-small-sites-can-compete-with-big-brands","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/googles-danny-sullivan-small-sites-can-compete-with-big-brands\/","title":{"rendered":"Google\u30c0\u30cb\u30fc\u30fb\u30b5\u30ea\u30d0\u30f3\uff1a\u5c0f\u898f\u6a21\u30b5\u30a4\u30c8\u3067\u3082\u5927\u624b\u30d6\u30e9\u30f3\u30c9\u3068\u691c\u7d22\u3067\u4e92\u89d2\u306b\u6226\u3048\u308b"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p><a href=\"https:\/\/x.com\/searchliaison\">Google Search Liaison<\/a> \u306e\u4e2d\u306e\u4eba\u3067\u3042\u308b <a href=\"https:\/\/x.com\/dannysullivan\">Danny Sullivan<\/a>\uff08\u30c0\u30cb\u30fc\u30fb\u30b5\u30ea\u30d0\u30f3\uff09\u6c0f\u306b <a href=\"https:\/\/x.com\/aleyda\">Aleyda Solis<\/a>\uff08\u30a2\u30ec\u30a4\u30c0\u30fb\u30bd\u30ea\u30b9\uff09\u6c0f\u304c<a href=\"https:\/\/www.youtube.com\/watch?v=m3M_tal884c\">\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/a>\u3057\u307e\u3057\u305f\u3002<\/p>\n<p class=\"p60-b\">\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3067\u306f\u3001\u76f4\u8fd1\u306e <a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-launched-august-2024-core-update\/\">2024 \u5e74 8 \u6708\u306e\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/a>\u3067\u6539\u826f\u3057\u305f\u3068\u3044\u3046\u5c0f\u898f\u6a21\u306a\u72ec\u7acb\u7cfb\u30b5\u30a4\u30c8\u306e\u8a55\u4fa1\u65b9\u6cd5\u306b\u95a2\u3059\u308b\u8a71\u984c\u304c\u53d6\u308a\u4e0a\u3052\u3089\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\u30b5\u30ea\u30d0\u30f3\u6c0f\u306f\u4f55\u3092\u8a9e\u3063\u305f\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<h2>\u691c\u7d22\u3067\u6210\u529f\u3059\u308b\u30c1\u30e3\u30f3\u30b9\u3092\u5c0f\u898f\u6a21\u30b5\u30a4\u30c8\u3067\u3082\u5e73\u7b49\u306b\u4e0e\u3048\u308b<\/h2>\n<p>\u30c0\u30cb\u30fc\u30fb\u30b5\u30ea\u30d0\u30f3\u6c0f\u306f\u3001Google \u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u306b\u304a\u3044\u3066\u3001\u5927\u624b\u30d6\u30e9\u30f3\u30c9\u304c\u5c0f\u898f\u6a21\u306a\u30b5\u30a4\u30c8\u3088\u308a\u3082\u512a\u9047\u3055\u308c\u308b\u3053\u3068\u306f\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3092\u307e\u305a\u5f37\u8abf\u3057\u307e\u3059\u3002<br \/>\u5927\u898f\u6a21\u3067\u78ba\u7acb\u3055\u308c\u305f\u30b5\u30a4\u30c8\u304c\u6709\u5229\u3067\u3042\u308b\u3068\u3044\u3046\u8a8d\u8b58\u304c\u3042\u308b\u3053\u3068\u3092\u8a8d\u3081\u306a\u304c\u3089\u3082\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u898f\u6a21\u3084\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306b\u304b\u304b\u308f\u3089\u305a\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u6700\u3082\u95a2\u9023\u6027\u304c\u9ad8\u304f\u5f79\u7acb\u3064\u60c5\u5831\u3092\u691c\u7d22\u3067\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306b Google \u306f\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u308b\u3068\u8a00\u3044\u307e\u3059\u3002<\/p>\n<p>\u30b5\u30ea\u30d0\u30f3\u6c0f\u306e\u4e3b\u5f35\u306e\u4e3b\u306a\u30dd\u30a4\u30f3\u30c8\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059<\/p>\n<ul>\n<li><strong>\u5c0f\u898f\u6a21\u30b5\u30a4\u30c8\u3084\u72ec\u7acb\u7cfb\u30b5\u30a4\u30c8\u306f\u91cd\u8981\u3067\u3042\u308b\uff1a<\/strong> Google \u306f\u3053\u308c\u3089\u306e\u30b5\u30a4\u30c8\u304c\u6210\u529f\u3059\u308b\u3053\u3068\u3092\u671b\u3093\u3067\u304a\u308a\u3001\u591a\u69d8\u306a\u30a6\u30a7\u30d6\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u304a\u3051\u308b\u305d\u308c\u3089\u306e\u4fa1\u5024\u3092\u8a8d\u8b58\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u30b5\u30ea\u30d0\u30f3\u6c0f\u306f\u7e70\u308a\u8fd4\u3057\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u73fe\u72b6\u3067\u306f\u3001Google \u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u304c\u5c0f\u898f\u6a21\u30b5\u30a4\u30c8\u306e\u54c1\u8cea\u3092\u6b63\u78ba\u306b\u8a55\u4fa1\u3059\u308b\u306e\u306b\u82e6\u52b4\u3059\u308b\u30b1\u30fc\u30b9\u304c\u3042\u308b\u3053\u3068\u3092\u8a8d\u3081\u3001\u3053\u306e\u70b9\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u308b\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059<\/li>\n<li class=\"p20-b p20-t\"><strong>\u30d6\u30e9\u30f3\u30c9\u306f\u91cd\u8981\u3060\u304c\u3001\u54c1\u8cea\u306f\u3055\u3089\u306b\u91cd\u8981\u3067\u3042\u308b\uff1a<\/strong> \u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306f 1 \u3064\u306e\u8981\u7d20\u3067\u3059\u304c\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u6c7a\u5b9a\u3059\u308b\u552f\u4e00\u306e\u8981\u7d20\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30b5\u30ea\u30d0\u30f3\u6c0f\u306f\u3001\u5927\u5c0f\u3092\u554f\u308f\u305a\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u30e6\u30fc\u30b6\u30fc\u306b\u3042\u308b\u7a0b\u5ea6\u306e\u4fe1\u983c\u6027\u3068\u6a29\u5a01\u6027\u3092\u793a\u3059\u3082\u306e\u3067\u3042\u308b\u3068\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001Google \u306f E-E-A-T\uff08\u7d4c\u9a13\u3001\u5c02\u9580\u6027\u3001\u4fe1\u983c\u6027\u3001\u6a29\u5a01\u6027\uff09\u3092\u793a\u3059\u30b7\u30b0\u30ca\u30eb\u3092\u512a\u5148\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u306f\u898f\u6a21\u306b\u95a2\u308f\u3089\u305a\u3001\u3069\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u3082\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u8a00\u3044\u307e\u3059\n<\/li>\n<li><strong>\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\uff1a<\/strong> \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u6240\u6709\u8005\u306b\u5bfe\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3088\u3046\u306b\u30b5\u30ea\u30d0\u30f3\u6c0f\u306f\u4fc3\u3057\u3066\u3044\u307e\u3059\u3002E-E-A-T \u3092\u793a\u3057\u3001\u5f37\u529b\u306a\u8a55\u5224\u3092\u7bc9\u304f\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u5c0f\u898f\u6a21\u306a\u30b5\u30a4\u30c8\u3067\u3082\u691c\u7d22\u7d50\u679c\u306b\u304a\u3044\u3066\u826f\u3044\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u9054\u6210\u3067\u304d\u308b\u3068\u5f7c\u306f\u4fe1\u3058\u3066\u3044\u307e\u3059<\/li>\n<\/ul>\n<p class=\"p30-t p60-b\">\u7c21\u6f54\u306b\u307e\u3068\u3081\u308b\u3068\u3001\u898f\u6a21\u306e\u5927\u5c0f\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u512a\u52a3\u306b\u95a2\u4fc2\u306a\u304f\u7af6\u4e89\u6761\u4ef6\u3092\u5e73\u7b49\u306b\u3067\u304d\u308b\u3088\u3046\u306b Google \u306f\u7d99\u7d9a\u3057\u3066\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u306e\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5f79\u306b\u7acb\u3064\u4fa1\u5024\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u306b\u6ce8\u529b\u3059\u308b\u3088\u3046\u306b\u3059\u3079\u3066\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u6240\u6709\u8005\u306b\u5bfe\u3057\u3066\u30b5\u30ea\u30d0\u30f3\u6c0f\u306f\u4fc3\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\u5f7c\u306f\u3001\u5c0f\u898f\u6a21\u30b5\u30a4\u30c8\u304c\u76f4\u9762\u3059\u308b\u8ab2\u984c\u3092\u8a8d\u3081\u3001\u691c\u7d22\u7d50\u679c\u306b\u304a\u3051\u308b\u305d\u308c\u3089\u306e\u53ef\u8996\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u3068\u3044\u3046 Google \u306e\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u3092\u4f55\u5ea6\u3082\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306e\u52d5\u753b\u306f\u3053\u3061\u3089\u3067\u3059\u3002<br \/>\u5c0f\u898f\u6a21\u30b5\u30a4\u30c8\u306e\u8a55\u4fa1\u6539\u5584\u306b\u3064\u3044\u3066\u306e\u8a71\u306f <a href=\"https:\/\/www.youtube.com\/watch?v=m3M_tal884c&#038;t=68s\">1 \u5206 8 \u79d2<\/a>\u3042\u305f\u308a\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002<\/p>\n<p><iframe loading=\"lazy\" importance=\"low\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/m3M_tal884c?si=K6Dq1WKcUI3vuTj7\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3067\u306f\u3001\u4ed6\u306b\u3082 UGC \u30b5\u30a4\u30c8\u306e\u8a55\u4fa1\u3084 AI Overview\u3001\u691c\u7d22\u306e\u672a\u6765\u3082\u30c8\u30d4\u30c3\u30af\u306b\u6319\u304c\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\u3053\u308c\u3089\u306e\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u30b5\u30ea\u30d0\u30f3\u6c0f\u304c\u4f55\u3092\u8a9e\u3063\u305f\u304b\u3082\u8074\u304f\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p class=\"p30-t small\">#SEO #EEAT #\u30b3\u30a2\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Search Liaison \u306e\u4e2d\u306e\u4eba\u3067\u3042\u308b\u30c0\u30cb\u30fc\u30fb\u30b5\u30ea\u30d0\u30f3\u6c0f\u306b\u30a2\u30ec\u30a4\u30c0\u30fb\u30bd\u30ea\u30b9\u6c0f\u304c\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3057\u305f\u3002\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3067\u306f\u3001\u76f4\u8fd1\u306e 2024 \u5e74 8 \u6708\u306e\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u6539\u826f\u3057\u305f\u3068\u3044\u3046\u5c0f\u898f\u6a21\u306a\u72ec\u7acb\u7cfb\u30b5\u30a4\u30c8\u306e\u8a55\u4fa1\u65b9\u6cd5\u306b\u95a2\u3059\u308b\u8a71\u984c\u304c\u53d6\u308a\u4e0a\u3052\u3089\u308c\u3066\u3044\u308b\u3002<\/p>\n","protected":false},"author":1,"featured_media":14457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[118,1750],"class_list":["post-14456","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","tag-danny-sullivan","tag-november-2023-core-update"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/14456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=14456"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/14456\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/14457"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=14456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=14456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=14456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}