{"id":14448,"date":"2024-09-27T07:10:33","date_gmt":"2024-09-26T22:10:33","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=14448"},"modified":"2024-09-27T07:08:09","modified_gmt":"2024-09-26T22:08:09","slug":"google-made-changes-to-its-spam-policy-guidelines","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-made-changes-to-its-spam-policy-guidelines\/","title":{"rendered":"Google\u3001\u30b9\u30d1\u30e0\u30dd\u30ea\u30b7\u30fc\u306e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3092\u66f4\u65b0\u3002\u8868\u73fe\u306e\u660e\u78ba\u5316\u3068\u30b9\u30d1\u30e0\u624b\u6cd5\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p class=\"p60-b\">Google \u306f\u3001<a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies\">\u30a6\u30a7\u30d6\u691c\u7d22\u306e\u30b9\u30d1\u30e0\u306b\u95a2\u3059\u308b\u30dd\u30ea\u30b7\u30fc<\/a>\u306e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3092\u66f4\u65b0\u3057\u307e\u3057\u305f\u3002<\/p>\n<h2>\u30b9\u30d1\u30e0\u30dd\u30ea\u30b7\u30fc\u306b\u304a\u3051\u308b\u8868\u73fe\u3092\u660e\u78ba\u5316<\/h2>\n<p>\u66f4\u65b0\u3068\u3044\u3063\u3066\u3082\u3001\u5185\u5bb9\u304c\u8457\u3057\u304f\u5909\u66f4\u3055\u308c\u305f\u308a\u65b0\u3057\u3044\u30b9\u30d1\u30e0\u304c\u8ffd\u52a0\u3055\u308c\u308a\u3057\u305f\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>Google \u306f\u3001\u5b9a\u671f\u7684\u306b\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306e\u898b\u76f4\u3057\u3068\u66f4\u65b0\u3092\u884c\u3063\u3066\u304a\u308a\u3001\u4eca\u56de\u306e\u66f4\u65b0\u3082\u305d\u306e\u4e00\u74b0\u3067\u3059\u3002<\/p>\n<p>\u305d\u308c\u3067\u3082\u3001<a href=\"https:\/\/developers.google.com\/search\/updates?hl=en#spam-policy-clarifications\">\u901a\u9054<\/a>\u3059\u308b\u7a0b\u5ea6\u306e\u5909\u66f4\u304c\u52a0\u308f\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\u7279\u5b9a\u306e\u7b87\u6240\u306e\u6539\u8a02\u3068\u3044\u3046\u3088\u308a\u3082\u3001\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306e\u5168\u4f53\u7684\u306a\u6539\u5584\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u4e00\u90e8\u306e\u8868\u73fe\u3092\u660e\u78ba\u5316\u3057\u3001\u30a6\u30a7\u30d6\u30b9\u30d1\u30e0\u3068\u306f\u4f55\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u624b\u6cd5\u304c\u7528\u3044\u3089\u308c\u308b\u306e\u304b\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f<\/li>\n<li>\u30d6\u30ed\u30b0\u8a18\u4e8b\u304b\u3089\u306e\u95a2\u9023\u60c5\u5831\u3092\u7d71\u5408\u3057\u3001\u53c2\u7167\u3057\u3084\u3059\u304f\u3057\u305f<\/li>\n<li>\u30b9\u30d1\u30e0\u30dd\u30ea\u30b7\u30fc\u3092\u56de\u907f\u3057\u3088\u3046\u3068\u3059\u308b\u884c\u70ba\u3082\u3001\u691c\u7d22\u9806\u4f4d\u306e\u4f4e\u4e0b\u307e\u305f\u306f\u691c\u7d22\u7d50\u679c\u304b\u3089\u306e\u9664\u5916\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u3092\u660e\u78ba\u306b\u3057\u305f<\/li>\n<\/ul>\n<p class=\"p30-t\">\u7d71\u5408\u3057\u305f\u30d6\u30ed\u30b0\u8a18\u4e8b\u304b\u3089\u306e\u95a2\u9023\u60c5\u5831\u3068\u306f\u3001\u300c\u30b5\u30a4\u30c8\u306e\u8a55\u5224\u306e\u4e0d\u6b63\u4f7f\u7528\u300d\u3067\u30dd\u30ea\u30b7\u30fc\u9055\u53cd\u306b\u8a72\u5f53<strong>\u3057\u306a\u3044<\/strong><a href=\"https:\/\/developers.google.com\/search\/blog\/2024\/03\/core-update-spam-policies#coupons\">\u300c\u5bc6\u63a5\u306a\u95a2\u4e0e\u300d\u306b\u3064\u3044\u3066\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u306e\u8aac\u660e<\/a>\u3067\u3059\u3002<br \/><span class=\"small\">&#x1f4dd;\u3059\u305a\u304d\u30e1\u30e2\uff1a\u3053\u306e\u8aac\u660e\u81ea\u4f53\u3082\u30d6\u30ed\u30b0\u8a18\u4e8b\u306e<a href=\"https:\/\/www.suzukikenichi.com\/blog\/white-label-services-that-focus-on-redistributing-coupons-may-violate-googles-site-reputation-abuse-spam-policy\/\">\u516c\u958b\u5f8c\u306b\u8ffd\u52a0<\/a>\u3055\u308c\u305f<\/span><\/p>\n<p>\u6b21\u306e\u6bb5\u843d\u304c\u3001\u300c\u30b5\u30a4\u30c8\u306e\u8a55\u5224\u306e\u4e0d\u6b63\u4f7f\u7528\u300d\u30dd\u30ea\u30b7\u30fc\u306e\u8aac\u660e\u306b\u8ffd\u52a0\u3055\u308c\u307e\u3057\u305f\u3002<br \/>\u30d6\u30ed\u30b0\u8a18\u4e8b\u306e\u8aac\u660e\u3092\u82e5\u5e72\u4fee\u6b63\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<blockquote><p>Close oversight or involvement is when the first-party hosting site is directly producing or generating unique content (for example, via staff directly employed by the first-party, or freelancers working for staff of the first-party site). It is not working with third-party services (such as &#8220;white-label&#8221; or &#8220;turnkey&#8221;) that focus on redistributing content with the primary purpose of manipulating search rankings.<\/p><\/blockquote>\n<blockquote><p>\u300c\u5bc6\u63a5\u306a\u76e3\u8996\u307e\u305f\u306f\u95a2\u4e0e\u300d\u3068\u306f\u3001\u7b2c\u4e00\u5f53\u4e8b\u8005\u3067\u3042\u308b\u30db\u30b9\u30c6\u30a3\u30f3\u30b0\u30b5\u30a4\u30c8\u304c\u3001\u72ec\u81ea\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u76f4\u63a5\u3001\u4f5c\u6210\u307e\u305f\u306f\u751f\u6210\u3057\u3066\u3044\u308b\u5834\u5408\u3092\u6307\u3057\u307e\u3059\uff08\u305f\u3068\u3048\u3070\u3001\u7b2c\u4e00\u5f53\u4e8b\u8005\u304c\u76f4\u63a5\u96c7\u7528\u3059\u308b\u30b9\u30bf\u30c3\u30d5\u3084\u3001\u7b2c\u4e00\u5f53\u4e8b\u8005\u306e\u30b9\u30bf\u30c3\u30d5\u306e\u305f\u3081\u306b\u50cd\u304f\u30d5\u30ea\u30fc\u30e9\u30f3\u30b5\u30fc\u306a\u3069\u3092\u901a\u3058\u3066\uff09\u3002\u3053\u308c\u306f\u3001\u691c\u7d22\u9806\u4f4d\u64cd\u4f5c\u3092\u4e3b\u76ee\u7684\u3068\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u518d\u914d\u5e03\u306b\u7279\u5316\u3057\u305f\u7b2c\u4e09\u8005\u30b5\u30fc\u30d3\u30b9\uff08\u300c\u30db\u30ef\u30a4\u30c8\u30ec\u30fc\u30d9\u30eb\u300d\u3084\u300c\u30bf\u30fc\u30f3\u30ad\u30fc\u300d\u306a\u3069\uff09\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 <\/p><\/blockquote>\n<div class=\"small\">&#x1f4dd;\u3059\u305a\u304d\u6ce8\uff1a\u3053\u306e\u8a18\u4e8b\u3092\u66f8\u3044\u3066\u3044\u308b\u6642\u70b9\u3067\u306f\u65e5\u672c\u8a9e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306f\u672a\u66f4\u65b0\u306e\u305f\u3081\u3001\u50d5\u306b\u3088\u308b\u65e5\u672c\u8a9e\u8a33\u3002\u300c\u30db\u30ef\u30a4\u30c8\u30ec\u30fc\u30d9\u30eb\u300d\u3068\u306f\u3001\u4ed6\u793e\u304c\u958b\u767a\u30fb\u88fd\u9020\u3057\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306e\u540d\u524d\u3067\u8ca9\u58f2\u3059\u308b\u3053\u3068\u3002\u300c\u30bf\u30fc\u30f3\u30ad\u30fc\u300d\u3068\u306f\u5b8c\u5168\u8acb\u8ca0\u306e\u3053\u3068<\/div>\n<p class=\"p60-t\">\u30b9\u30d1\u30e0\u30dd\u30ea\u30b7\u30fc\u306e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306e\u65e7\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u65b0\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u30b5\u30a4\u30c9\u30fb\u30d0\u30a4\u30fb\u30b5\u30a4\u30c9\u3067\u6bd4\u8f03\u3057\u305f\u3082\u306e\u3092 <a href=\"https:\/\/www.seroundtable.com\/google-web-search-spam-policies-updated-38131.html\">Search Engine Roundtable<\/a> \u304c\u4f5c\u6210\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\u5dee\u7570\u3092\u3064\u3076\u3055\u306b\u77e5\u308a\u305f\u3044\u65b9\u306f\u305d\u3061\u3089\u3092\u53c2\u7167\u3059\u308b\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/images.seroundtable.com\/google-spam-policy-diff-check-1727287821.png\" rel=\"noopener\" target=\"_blank\">\u6bd4\u8f03 PNG \u7248<\/a><\/li>\n<li><a href=\"https:\/\/www.diffchecker.com\/UM6Q2mnJ\/\" rel=\"noopener\" target=\"_blank\">\u6bd4\u8f03 \u30a6\u30a7\u30d6\u7248<\/a><\/li>\n<\/ul>\n<p>\u65b0\u65e7\u3092\u5de6\u53f3\u306b\u4e26\u3079\u305f\u306e\u3067\u306f\u306a\u304f\u3001<a href=\"https:\/\/www.suzukikenichi.com\/images\/spam-policy-clarifications.png\" rel=\"noopener\" target=\"_blank\">\u8ffd\u52a0\u30fb\u524a\u9664\u7b87\u6240\u3060\u3051\u3092 1 \u30da\u30fc\u30b8\u3067\u6bd4\u8f03<\/a>\u3057\u305f\u3082\u306e\u3092\u50d5\u3082\u753b\u50cf (PNG) \u3067\u4f5c\u6210\u3057\u305f\u306e\u3067\u3053\u3061\u3089\u3082\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google 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