{"id":14120,"date":"2024-05-13T07:00:10","date_gmt":"2024-05-12T22:00:10","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=14120"},"modified":"2024-05-13T06:55:59","modified_gmt":"2024-05-12T21:55:59","slug":"how-to-address-content-decay-to-keep-websites-up-to-date","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/how-to-address-content-decay-to-keep-websites-up-to-date\/","title":{"rendered":"\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9673\u8150\u5316\u3092\u9632\u304e\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u5e38\u306b\u6700\u65b0\u306b\u4fdd\u3064\u65b9\u6cd5"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p class=\"p60-b\">Search Off the Record \u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306e<a href=\"https:\/\/search-off-the-record.libsyn.com\/what-is-content-decay\">\u30a8\u30d4\u30bd\u30fc\u30c9 73<\/a> \u3067\u3001John Mueller\uff08\u30b8\u30e7\u30f3\u30fb\u30df\u30e5\u30fc\u30e9\u30fc\uff09\u6c0f\u3068 Lizzi Sassman\uff08\u30ea\u30c3\u30b8\u30a3\u30fb\u30b5\u30b9\u30de\u30f3\uff09\u6c0f\u304c\u3001\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9673\u8150\u5316\u300d\u3068\u3044\u3046\u6982\u5ff5\u3068\u3001Web\u30b5\u30a4\u30c8\u3092\u6700\u65b0\u304b\u3064\u95a2\u9023\u6027\u306e\u9ad8\u3044\u72b6\u614b\u306b\u4fdd\u3064\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8b70\u8ad6\u3057\u307e\u3057\u305f\u3002<\/p>\n<h2>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9673\u8150\u5316\u3068\u306f\uff1f<\/h2>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9673\u8150\u5316 (content decay) \u3068\u306f\u3001\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5bfe\u3059\u308b\u691c\u7d22\u306e\u95a2\u5fc3\u304c\u4f4e\u4e0b\u3057\u3001\u30af\u30ea\u30c3\u30af\u7387\u3068\u691c\u7d22\u7d50\u679c\u3067\u306e\u9732\u51fa\u304c\u4f4e\u4e0b\u3059\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9673\u8150\u5316\u306f\u5fc5\u305a\u3057\u3082\u60aa\u3044\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6700\u65b0\u306e\u72b6\u614b\u306b\u4fdd\u3064\u304b\u3001\u3042\u308b\u3044\u306f\u5237\u65b0\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068\u3044\u3046\u30b5\u30a4\u30f3\u3060\u3068\u8a8d\u8b58\u3057\u305f\u65b9\u304c\u3044\u3044\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30d6\u30ed\u30b0\u6295\u7a3f\u3084\u6c38\u7d9a\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u53e4\u304f\u306a\u3063\u305f\u3068\u304d\u306b\u3001\u305d\u308c\u305e\u308c\u3092\u3069\u306e\u3088\u3046\u306b\u6271\u3046\u3079\u304d\u304b\u306b\u3064\u3044\u3066\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u3068\u30b5\u30b9\u30de\u30f3\u6c0f\u306f\u8a71\u3057\u5408\u3044\u307e\u3059\u3002<\/p>\n<h3>\u53e4\u304f\u306a\u3063\u305f\u30d6\u30ed\u30b0\u8a18\u4e8b<\/h3>\n<p>\u30d6\u30ed\u30b0\u6295\u7a3f\u306b\u3064\u3044\u3066\u306f\u3001\u6b74\u53f2\u7684\u306a\u6b63\u78ba\u6027\u3092\u4fdd\u3064\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3068\u3044\u3046\u70b9\u3067\u610f\u898b\u304c\u4e00\u81f4\u3057\u307e\u3059\u3002<br \/>\u5143\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5909\u66f4\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30d0\u30ca\u30fc\u3084\u6ce8\u91c8\u3092\u8ffd\u52a0\u3057\u3066\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u304b\u3001\u66f4\u65b0\u3055\u308c\u305f\u60c5\u5831\u306b\u30e6\u30fc\u30b6\u30fc\u3092\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3059\u308b\u3053\u3068\u3092\u63a8\u5968\u3057\u307e\u3059\u3002<\/p>\n<h3>\u53e4\u304f\u306a\u3063\u305f\u6c38\u7d9a\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4<\/h3>\n<p>\u6c38\u7d9a\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4 (evergreen content) \u3068\u306f\u3001\u6642\u9593\u306e\u7d4c\u904e\u306b\u5de6\u53f3\u3055\u308c\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3059\u3002<br \/>\u305f\u3068\u3048\u3070\u3001\u30ec\u30b7\u30d4\u3067\u3059\u3002<br \/>3 \u5e74\u524d\u306b\u516c\u958b\u3055\u308c\u305f\u30ec\u30b7\u30d4\u3067\u3042\u3063\u3066\u3082\u3001\u305d\u306e\u30ec\u30b7\u30d4\u306b\u3057\u305f\u304c\u3063\u3066\u4eca\u65e5\u6599\u7406\u3057\u3066\u3082\u3001\u901a\u5e38\u306f\u554f\u984c\u306f\u8d77\u304d\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u308c\u3067\u3082\u3001\u7d76\u5bfe\u306b\u4e0d\u5909\u3068\u3044\u3046\u3053\u3068\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u30b5\u30a4\u30c8\u306e\u300c<a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide\">SEO \u30b9\u30bf\u30fc\u30bf\u30fc\u30ac\u30a4\u30c9<\/a>\u300d\u306f\u6c38\u7d9a\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5206\u985e\u3067\u304d\u307e\u3059\u304c\u3001\u521d\u7248\u306e\u516c\u958b\u304b\u3089 10 \u5e74\u4ee5\u4e0a\u304c\u7d4c\u904e\u3057\u73fe\u72b6\u306b\u305d\u3050\u308f\u306a\u3044\u60c5\u5831\u3082\u5897\u3048\u3066\u304d\u307e\u3057\u305f\u3002<br \/><a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-revised-seo-starter-guide\/\">\u5927\u5e45\u5237\u65b0<\/a>\u3057\u305f\u306e\u306f\u8a18\u61b6\u306b\u65b0\u3057\u3044\u3068\u3053\u308d\u3067\u3059\u3002<\/p>\n<p>\u6c38\u7d9a\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u3057\u3066\u3082\u3001\u60c5\u5831\u304c\u53e4\u304f\u306a\u3063\u305f\u5834\u5408\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u66f4\u65b0\u3059\u308b\u304b\u3001\u65b0\u3057\u3044\u30da\u30fc\u30b8\u306b\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3059\u308b\u3053\u3068\u3092\u63d0\u6848\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5ec3\u6b62\u3055\u308c\u305f\u6a5f\u80fd\u3084\u30c4\u30fc\u30eb\uff08\u4f8b\uff1a\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u30c6\u30b9\u30c8\uff09\u306b\u95a2\u9023\u3059\u308b\u53e4\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6271\u3046\u3053\u3068\u306e\u96e3\u3057\u3055\u306b\u3064\u3044\u3066\u3082\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u3068\u30b5\u30b9\u30de\u30f3\u6c0f\u306f\u6398\u308a\u4e0b\u3052\u307e\u3059\u3002<br \/>\u30c4\u30fc\u30eb\u306e\u72b6\u6cc1\u3092\u8aac\u660e\u3059\u308b\u5c02\u7528\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3057\u305f\u308a\u3001\u4ee3\u66ff\u30ea\u30bd\u30fc\u30b9\u306b\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3057\u305f\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u76ee\u7acb\u3064\u65e5\u4ed8\u3092\u8ffd\u52a0\u3057\u3066\u53e4\u3055\u3092\u660e\u78ba\u306b\u3059\u308b\u306a\u3069\u3057\u3066\u5bfe\u5fdc\u3057\u307e\u3057\u305f\u3002<\/p>\n<h3>\u53e4\u304f\u306a\u3063\u305f\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3<\/h3>\n<p>\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306f\u3001\u7279\u5b9a\u306e\u6642\u70b9\u306b\u304a\u3051\u308b\u5177\u4f53\u7684\u306a\u5b9f\u88c5\u3068\u6210\u529f\u4e8b\u4f8b\u3092\u8a18\u9332\u3059\u308b\u305f\u3081\u3001\u72ec\u81ea\u306e\u8ab2\u984c\u304c\u3042\u308a\u307e\u3059<\/p>\n<p>\u30b5\u30b9\u30de\u30f3\u6c0f\u306f\u3001\u7279\u306b\u53e4\u3044\u30c4\u30fc\u30eb\u3084\u6a5f\u80fd\u3092\u53c2\u7167\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306b\u6709\u52b9\u671f\u9650\u304c\u3042\u308b\u306e\u304b\u3001\u305d\u308c\u3068\u3082\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u95a2\u9023\u6027\u304c\u4f4e\u304f\u306a\u308b\u306e\u304b\u3068\u3044\u3046\u7591\u554f\u3092\u6295\u3052\u304b\u3051\u307e\u3059\u3002<br \/>\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u306f\u3001\u305f\u3068\u3048\u5177\u4f53\u7684\u306a\u5b9f\u88c5\u306e\u8a73\u7d30\u304c\u3082\u306f\u3084\u9069\u7528\u3067\u304d\u306a\u3044\u3068\u3057\u3066\u3082\u3001\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306f\u6b74\u53f2\u7684\u306a\u53c2\u8003\u8cc7\u6599\u3068\u3057\u3066\u4fa1\u5024\u304c\u3042\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u4e3b\u5f35\u3057\u307e\u3059\u3002<br \/>\u3057\u304b\u3057\u3001\u5ec3\u6b62\u3055\u308c\u305f\u6a5f\u80fd\u3084\u30c4\u30fc\u30eb\u3092\u53c2\u7167\u3057\u3066\u3044\u308b\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306f\u3001\u6df7\u4e71\u3092\u907f\u3051\u308b\u305f\u3081\u306b\u524a\u9664\u307e\u305f\u306f\u30a2\u30fc\u30ab\u30a4\u30d6\u3059\u3079\u304d\u3067\u3042\u308b\u3068\u3044\u3046\u70b9\u3067\u306f 2 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\u306e\u3088\u3046\u306a\u30a4\u30d9\u30f3\u30c8\u306e\u8b1b\u6f14\u8005\u306f\u3001\u81ea\u5206\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u5c65\u6b74\u66f8\u3067\u516c\u306e\u5834\u3067\u306e\u8b1b\u6f14\u7d4c\u9a13\u306e\u4f8b\u3068\u3057\u3066\u3001\u81ea\u5206\u306e\u53c2\u52a0\u3092\u53c2\u7167\u3057\u305f\u308a\u5f15\u7528\u3057\u305f\u308a\u3057\u305f\u3044\u3068\u601d\u3046\u304b\u3082\u3057\u308c\u306a\u3044\u3068\u6307\u6458\u3057\u307e\u3059\u3002<br \/>\u30a4\u30d9\u30f3\u30c8\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u3042\u307e\u308a\u306b\u3082\u65e9\u304f\u30a2\u30fc\u30ab\u30a4\u30d6\u3055\u308c\u3066\u3057\u307e\u3046\u3068\u3001\u305d\u306e\u53c2\u7167\u70b9\u304c\u5931\u308f\u308c\u3066\u3057\u307e\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3082\u3063\u3068\u3082\u306a\u6307\u6458\u3060\u3068\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u306f\u8a8d\u3081\u307e\u3059\u3002<br \/>10 \u5e74\u524d\u306e\u30a4\u30d9\u30f3\u30c8\u3067\u306e\u8b1b\u6f14\u306f\u307e\u3060\u5408\u7406\u7684\u306b\u53c2\u8003\u8cc7\u6599\u3068\u3057\u3066\u6319\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u30a2\u30fc\u30ab\u30a4\u30d6\u3059\u308b\u524d\u306b 10 \u5e74\u306e\u3088\u3046\u306a\u671f\u9593\u304c\u3088\u308a\u9069\u5207\u304b\u3082\u3057\u308c\u306a\u3044\u3068\u8003\u3048\u3092\u6539\u3081\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">\u30a4\u30d9\u30f3\u30c8\u306f\u6709\u52b9\u306a\u671f\u9593\u306b\u5236\u7d04\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u5185\u5bb9\u306b\u3088\u3063\u3066\u306f\u30a2\u30fc\u30ab\u30a4\u30d6\u3059\u308b\u307e\u3067\u306e\u671f\u9593\u306e\u8abf\u6574\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\u306e\u5229\u7528<\/h2>\n<p>\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u30b5\u30a4\u30c8\u306e\u30c6\u30af\u30cb\u30ab\u30eb\u30e9\u30a4\u30bf\u30fc\u3067\u3042\u308b\u30b5\u30b9\u30de\u30f3\u6c0f\u306f\u3001\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u30da\u30fc\u30b8\u306e\u3088\u3046\u306a\u65e2\u5b58\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7d4c\u904e\u6642\u9593\u306b\u57fa\u3065\u3044\u3066\u5b9a\u671f\u7684\u306b\u76e3\u67fb\u3059\u308b\u81ea\u52d5\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u305d\u3046\u3067\u3059\u3002<\/p>\n<p class=\"p40-b\">\u5185\u5bb9\u304c\u53e4\u304f\u306a\u3063\u3066\u3044\u306a\u3044\u304b\u3069\u3046\u304b\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u5bfe\u8c61\u306e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u304c\u901a\u77e5\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u6bb5\u968e\u7684\u306b\u4f5c\u696d\u3067\u304d\u307e\u3059\u3002<br \/>\u307e\u305f\u3001\u3053\u306e\u76e3\u67fb\u30d7\u30ed\u30bb\u30b9\u306b\u3088\u308a\u3001\u3059\u3079\u3066\u304c\u540c\u6642\u306b\u30ec\u30d3\u30e5\u30fc\u5bfe\u8c61\u3068\u3057\u3066\u30d5\u30e9\u30b0\u304c\u7acb\u3066\u3089\u308c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4f5c\u696d\u8ca0\u8377\u3092\u5206\u6563\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9673\u8150\u5316\u5bfe\u7b56\u307e\u3068\u3081<\/h2>\n<p>\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u5168\u4f53\u3092\u901a\u3057\u3066\u3001\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u3068\u30b5\u30b9\u30de\u30f3\u6c0f\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u6df7\u4e71\u3055\u305b\u306a\u3044\u3053\u3068\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u53e4\u3055\u3068\u95a2\u9023\u6027\u306b\u3064\u3044\u3066\u660e\u78ba\u306a\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002<br 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class=\"p30-t\"><iframe loading=\"lazy\" importance=\"low\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/DyWyHCYOXds?si=KU5Q1_C7aL_tQwm6\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Search Off the Record \u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306e\u30a8\u30d4\u30bd\u30fc\u30c9 73 \u3067\u3001John Mueller \u3068 Lizzi Sassman 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