{"id":13966,"date":"2024-03-15T06:30:15","date_gmt":"2024-03-14T21:30:15","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=13966"},"modified":"2024-03-15T08:26:55","modified_gmt":"2024-03-14T23:26:55","slug":"googles-sge-poses-severe-threat-to-publishing-industry","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/googles-sge-poses-severe-threat-to-publishing-industry\/","title":{"rendered":"Google\u306eSGE\u304c\u51fa\u7248\u696d\u754c\u306b\u4e0e\u3048\u308b\u6df1\u523b\u306a\u5f71\u97ff\u2014\u2014\u691c\u7d22\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c20\u301c60%\u6e1b\u306e\u5371\u6a5f"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e0a\u7d1a]<\/p>\n<p class=\"p60-b\">Google \u306e <a href=\"https:\/\/www.suzukikenichi.com\/blog\/my-first-impression-of-google-search-generative-experience\/\">Search Generative Experience (SGE)<\/a> \u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u51fa\u7248\u696d\u754c\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u53ca\u307c\u3059\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\u305d\u306e\u8105\u5a01\u306b\u3064\u3044\u3066 <a href=\"https:\/\/www.adweek.com\/programmatic\/googles-gen-ai-search-threatens-publishers-with-2b-annual-ad-revenue-loss\/\">Adweek \u304c\u5831\u3058<\/a>\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u6df1\u523b\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u6e1b\u3001\u5e83\u544a\u53ce\u5165\u6e1b\u306e\u53ef\u80fd\u6027<\/h2>\n<p>\u30e1\u30c7\u30a3\u30a2\u95a2\u4fc2\u8005\u3084 SEO \u5c02\u9580\u5bb6\u306b\u3088\u308b\u3068\u3001SGE \u306e\u5c0e\u5165\u306b\u3088\u308a\u3001<strong>\u51fa\u7248\u793e\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c 20% \u301c 60% \u6e1b\u5c11<\/strong>\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u306e\u3053\u3068\u3067\u3059\u3002<br \/>\u3053\u308c\u306f\u3001<strong>\u5e74\u9593 20 \u5104\u30c9\u30eb\uff08\u7d04 3,000 \u5104\u5186\uff09\u306e\u5e83\u544a\u53ce\u5165\u306e\u6e1b\u5c11<\/strong>\u306b\u3064\u306a\u304c\u308b\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">\u5e83\u544a\u8ca9\u58f2\u4f1a\u793e Raptive \u306e\u4e0a\u7d1a\u526f\u793e\u9577 Marc McCollum\uff08\u30de\u30fc\u30af\u30fb\u30de\u30c3\u30ab\u30e9\u30e0\uff09\u6c0f\u306f\u3001SGE \u306b\u3088\u308a\u540c\u793e\u306e <strong>5,000 \u306e\u51fa\u7248\u793e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3067 25% \u306e\u691c\u7d22\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u6e1b\u5c11<\/strong>\u304c\u4e88\u60f3\u3055\u308c\u308b\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<br \/>\u3055\u3089\u306b Raptive \u306e\u5206\u6790\u3067\u306f\u3001<strong>\u65c5\u884c\u3084\u30d5\u30a1\u30df\u30ea\u30fc\u95a2\u9023\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u306f 29%\u3001\u6599\u7406\u95a2\u9023\u3067\u306f 20% \u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u6e1b\u5c11<\/strong>\u304c\u898b\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\u4e00\u65b9\u3067\u300160% \u3092\u8d85\u3048\u308b\u6df1\u523b\u306a\u691c\u7d22\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u6e1b\u5c11\u3092\u61f8\u5ff5\u3059\u308b\u51fa\u7248\u793e\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2>\u51fa\u7248\u793e\u306e SGE \u5bfe\u6297\u7b56<\/h2>\n<p>\u3053\u306e\u3088\u3046\u306a\u5f71\u97ff\u306b\u5099\u3048\u3001SEO \u6226\u7565\u306e\u898b\u76f4\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3078\u306e\u6295\u8cc7\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u4ee5\u5916\u306e\u96c6\u5ba2\u30eb\u30fc\u30c8\u306e\u591a\u69d8\u5316\u306a\u3069\u306e\u5bfe\u7b56\u3092\u51fa\u7248\u793e\u306f\u8b1b\u3058\u3066\u3044\u307e\u3059\u3002<br \/>\u4e00\u90e8\u306e\u51fa\u7248\u793e\u306f OpenAI \u3068\u306e\u30e9\u30a4\u30bb\u30f3\u30b9\u5951\u7d04\u3092\u7de0\u7d50\u3059\u308b\u306a\u3069\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6709\u6599\u5316\u3092\u6a21\u7d22\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\u307e\u305f\u3001\u8457\u4f5c\u6a29\u4fb5\u5bb3\u306b\u5bfe\u3059\u308b\u6cd5\u7684\u63aa\u7f6e\u3082\u691c\u8a0e\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u8cfc\u8aad\u3084\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306a\u3069\u3067\u96c6\u5ba2\u3092\u56f3\u308b\u3068\u3068\u3082\u306b\u3001\u4e00\u90e8\u3067\u306f\u81ea\u793e\u306eAI\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3078\u306e\u6295\u8cc7\u306b\u3082\u51fa\u7248\u793e\u306f\u4e57\u308a\u51fa\u3057\u3066\u3044\u307e\u3059\u3002<br \/>Money.com \u306f\u3001\u8cea\u554f\u306b\u7b54\u3048\u308b\u5f62\u5f0f\u306e\u6a5f\u80fd\u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3067\u3001SGE \u306e\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u308b\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u308b\u6226\u7565\u3092\u63a1\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u51fa\u7248\u793e\u306f SGE \u306e\u691c\u7d22\u7d50\u679c\u304c\u5f93\u6765\u306e\u81ea\u7136\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u3092\u300c\u65b0\u305f\u306a\u767a\u898b\u306e\u6a5f\u4f1a\u300d\u3068\u306f\u8003\u3048\u3066\u3044\u307e\u305b\u3093\u3002<br \/>\u307e\u305f\u3001SGE \u306e\u691c\u7d22\u7d50\u679c\u3067\u306f Google \u5e83\u544a\u304c SGE \u306e\u30b9\u30ca\u30c3\u30d7\u30b7\u30e7\u30c3\u30c8\u3088\u308a\u3082\u306b\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u304b\u3089 Google \u306e\u5e83\u544a\u53ce\u5165\u304c\u6e1b\u5c11\u3059\u308b\u305f\u3081\u3001\u7279\u5b9a\u306e\u30af\u30a8\u30ea\u306b\u5bfe\u3059\u308b SGE \u306e\u8868\u793a\u304c\u5236\u9650\u3055\u308c\u308b\u53ef\u80fd\u6027\u3082\u6307\u6458\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p60-t\">SGE \u306f\u3001\u30a6\u30a7\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u767a\u898b\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6d88\u8cbb\u306e\u3042\u308a\u65b9\u306b\u5927\u304d\u306a\u5909\u5316\u3092\u5f15\u304d\u8d77\u3053\u3057\u304b\u306d\u307e\u305b\u3093\u3002<br \/>Google \u691c\u7d22\u306b\u4f9d\u5b58\u3057\u305f\u73fe\u884c\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3068\u53ce\u76ca\u69cb\u9020\u306b\u5bfe\u3059\u308b\u8105\u5a01\u3068\u306a\u308b\u305f\u3081\u3001\u51fa\u7248\u793e\u306b\u306f\u5927\u304d\u306a\u5f71\u97ff\u3092\u53ca\u307c\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u7d20\u65e9\u3044\u9069\u5fdc\u3068\u6226\u7565\u306e\u4fee\u6b63\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<br \/>SGE \u304c\u73fe\u72b6\u306e\u307e\u307e\u5c0e\u5165\u3055\u308c\u308b\u3068\u3057\u305f\u3089\u3001\u3053\u306e\u5909\u9769\u3078\u306e\u5bfe\u5fdc\u304c\u907f\u3051\u3089\u308c\u306a\u3044\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3082\u3063\u3068\u3082\u3001SGE \u304c\u3069\u306e\u3088\u3046\u306b\u6b63\u5f0f\u5c0e\u5165\u3055\u308c\u308b\u304b\u306f\u4e0d\u900f\u660e\u3067\u3059\u3002<br \/>\u305d\u308c\u3069\u3053\u308d\u304b\u3001\u4e00\u822c\u516c\u958b\u3055\u308c\u308b\u4fdd\u8a3c\u3059\u3089\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u8a66\u9a13\u6a5f\u80fd\u306e\u307e\u307e\u7d42\u4e86\u3059\u308b\u53ef\u80fd\u6027\u3082\u5426\u5b9a\u3067\u304d\u307e\u305b\u3093\u3002<br \/>\u30b3\u30f3\u30c6\u30f3\u30c4\u767a\u884c\u8005\u3078\u306e\u691c\u7d22\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u904e\u5ea6\u306b\u6e1b\u3089\u3059\u3053\u3068\u306f Google \u3082\u671b\u3093\u3067\u3044\u306a\u3044\u306f\u305a\u3067\u3059\u3002<br \/>\u305d\u3057\u3066\u3001\u691c\u7d22\u5e83\u544a\u306e\u53ce\u76ca\u304c\u6e1b\u308b\u3053\u3068\u306f Google \u306b\u3068\u3063\u3066\u3082\u75db\u624b\u3067\u3059\u3002<\/p>\n<p>\u6700\u8fd1\u306f\u3001SGE \u306b\u95a2\u3057\u3066\u76ee\u7acb\u3063\u305f\u52d5\u304d\u304c\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u6de1\u3005\u3068\u8a66\u9a13\u3092\u7d9a\u3051\u3066\u3044\u308b\u306e\u304b\u3001\u305d\u308c\u3068\u3082\u5d50\u306e\u524d\u306e\u9759\u3051\u3055\u306a\u306e\u304b\u6c17\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Search Generative Experience (SGE) \u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u51fa\u7248\u696d\u754c\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u53ca\u307c\u3059\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u308b\u3002<\/p>\n","protected":false},"author":1,"featured_media":13967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1724],"class_list":["post-13966","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","tag-search-generative-experience"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/13966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=13966"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/13966\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/13967"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=13966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=13966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=13966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}