{"id":13795,"date":"2023-12-28T06:40:25","date_gmt":"2023-12-27T21:40:25","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=13795"},"modified":"2023-12-28T06:34:36","modified_gmt":"2023-12-27T21:34:36","slug":"2023-year-in-review-from-three-googlers","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/2023-year-in-review-from-three-googlers\/","title":{"rendered":"3\u4eba\u306eGoogle\u793e\u54e1\u304c2023\u5e74\u306e\u691c\u7d22\u3092\u632f\u308a\u8fd4\u308b\uff1a\u65b0\u3057\u3044\u30e6\u30fc\u30b6\u30fc\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3001INP\u3078\u306e\u7f6e\u304d\u63db\u3048\u3001\u751f\u6210AI\u306a\u3069"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u521d\u7d1a]<\/p>\n<p>Google \u691c\u7d22\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30ba \u30c1\u30fc\u30e0\u306e John Mueller\uff08\u30b8\u30e7\u30f3\u30fb\u30df\u30e5\u30fc\u30e9\u30fc\uff09\u6c0f\u3068 Gary Illyes\uff08\u30b2\u30a4\u30ea\u30fc\u30fb\u30a4\u30ea\u30fc\u30b9\uff09\u6c0f\u3001Martin Splitt\uff08\u30de\u30fc\u30c6\u30a3\u30f3\u30fb\u30b9\u30d7\u30ea\u30c3\u30c8\uff09\u6c0f\u304c\u3001<a href=\"https:\/\/search-off-the-record.libsyn.com\/2023-year-in-review\">Search Off The Record \u30dd\u30c3\u30c8\u30ad\u30e3\u30b9\u30c8\u306e\u30a8\u30d4\u30bd\u30fc\u30c9 67<\/a> \u3067 2023 \u5e74\u3092\u632f\u308a\u8fd4\u308a\u307e\u3057\u305f\u3002<\/p>\n<p class=\"p60-b\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u30013 \u4eba\u306e\u5bfe\u8ac7\u306e\u30cf\u30a4\u30e9\u30a4\u30c8\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h2>\u65b0\u305f\u306a robots.txt \u30e6\u30fc\u30b6\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u304c\u767b\u5834<\/h2>\n<p>Google \u306f 2023 \u5e74\u306b\u3001\u6b21\u306e2\u3064\u306e\u65b0\u3057\u3044 <code>robots.txt<\/code> \u30e6\u30fc\u30b6\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3092\u5c0e\u5165\u3057\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li><code>GoogleOther<\/code><\/li>\n<li><code>Google-Extended<\/code><\/li>\n<\/ul>\n<p><code>GoogleOther<\/code> \u306f\u3001Google \u691c\u7d22\u30b5\u30fc\u30d3\u30b9\u5c02\u7528\u306e Googlebot \u3068\u3001\u691c\u7d22\u4ee5\u5916\u306e\u76ee\u7684\u3067\u4f7f\u3046\u30af\u30ed\u30fc\u30eb\u3092\u5206\u96e2\u3059\u308b\u305f\u3081\u306e\u30e6\u30fc\u30b6\u30fc\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3067\u3059\u3002<br \/>\u691c\u7d22\u3068\u306f\u76f4\u63a5\u95a2\u4fc2\u3057\u306a\u3044\u3001\u3055\u307e\u3056\u307e\u306a\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u30c1\u30fc\u30e0\u304c\u5229\u7528\u3057\u307e\u3059\u3002<br \/><span class=\"small\">&#x1f4dd;\u3059\u305a\u304d\u88dc\u8db3\uff1a<code>GoogleOther<\/code> \u306b\u95a2\u3057\u3066\u306f<a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-reorganize-documentation-for-google-crawlers\/\">\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u89e3\u8aac<\/a><\/span><\/p>\n<p><code>Google-Extended<\/code> \u306f\u3001\u7279\u5b9a\u306e\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u304b\u3089\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u3067\u304d\u308b\u30c8\u30fc\u30af\u30f3\u3067\u3001\u73fe\u5728\u306f Vertex AI API \u3068 Bard \u304c\u5bfe\u8c61\u3067\u3059\u3002<br \/><span class=\"small\">&#x1f4dd;\u3059\u305a\u304d\u88dc\u8db3\uff1a<code>Google-Extended<\/code> \u306b\u95a2\u3057\u3066\u306f<a href=\"https:\/\/www.suzukikenichi.com\/blog\/you-can-prevent-bard-from-using-your-content-with-google-extended\/\">\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u89e3\u8aac<\/a><\/span><\/p>\n<p class=\"p40-b\">\u8907\u6570\u306e\u30e6\u30fc\u30b6\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3092\u6301\u3064\u3053\u3068\u3067\u7ba1\u7406\u304c\u8907\u96d1\u5316\u3059\u308b\u305f\u3081\u3001Google \u306f\u614e\u91cd\u306b\u9078\u629e\u80a2\u3092\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u30b3\u30a2\u30a6\u30a7\u30d6\u30d0\u30a4\u30bf\u30eb\u306e\u4eca\u5f8c\u4e88\u5b9a\u3055\u308c\u308b\u5909\u66f4<\/h2>\n<p>\u30b3\u30a2\u30a6\u30a7\u30d6\u30d0\u30a4\u30bf\u30eb\u306e 3 \u3064\u306e\u6307\u6a19\u306e\u3072\u3068\u3064\u3067\u3042\u308b FID (First Input Delay) \u306f\u30012024 \u5e74 3 \u6708\u304b\u3089 INP (Interaction to Next Paint) \u306b\u7f6e\u304d\u63db\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">\u3053\u306e\u65b0\u3057\u3044\u6307\u6a19\u306f\u3001\u30b5\u30a4\u30c8\u304c\u6700\u9069\u5316\u3057\u3066\u3044\u305f\u6700\u521d\u306e\u30af\u30ea\u30c3\u30af\u3067\u306f\u306a\u304f\u3001\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u4e0a\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u9593\u306e\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u3088\u308a\u9069\u5207\u306b\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002<br \/>INP \u3092\u7d99\u7d9a\u7684\u306b\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3067\u3001\u30b5\u30a4\u30c8\u306e\u5fdc\u7b54\u6027\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/><span class=\"small\">&#x1f4dd;\u3059\u305a\u304d\u88dc\u8db3\uff1aFID \u304b\u3089 INP \u3078\u306e\u7f6e\u304d\u63db\u3048\u306f<a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-will-be-replacing-fid-metric-with-inp-metric-for-core-web-vitals-in-march-2024\/\">\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u89e3\u8aac<\/a><\/span><\/p>\n<h2>\u65b0\u3057\u3044 AI \u30d7\u30ed\u30c0\u30af\u30c8\u306e\u958b\u767a\u3092\u7d99\u7d9a<\/h2>\n<p>Google \u306f\u3001\u30d1\u30c3\u30bb\u30fc\u30b8\u691c\u7d22\u306e SGE \u3084\u4f1a\u8a71\u578b AI \u306e Bard \u306a\u3069\u306e AI \u6280\u8853\u3092\u4e16\u754c\u7684\u306b\u5c55\u958b\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p class=\"p40-b\">\u300c\u6709\u7528\u30fb\u7121\u5bb3\u30fb\u6b63\u76f4\u300d\u3067\u3042\u308b\u3053\u3068\u3092\u91cd\u8996\u3057\u305f AI \u539f\u5247\u306b\u6cbf\u3063\u3066\u958b\u767a\u306f\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\u3057\u304b\u3057\u3001AI \u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u306b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u53c2\u52a0\/\u4e0d\u53c2\u52a0\u3092\u9078\u629e\u3067\u304d\u308b\u5236\u5fa1\u65b9\u6cd5\u306b\u95a2\u3057\u3066\u306f\u3001\u307e\u3060\u8907\u96d1\u306a\u5b9f\u88c5\u4e0a\u306e\u554f\u984c\u304c\u6b8b\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\u5c0f\u898f\u6a21\u306a\u30b5\u30a4\u30c8\u306b\u3068\u3063\u3066\u9069\u5207\u306a\u30d0\u30e9\u30f3\u30b9\u3092\u3068\u308b\u3053\u3068\u306f\u3001\u4eca\u5f8c\u3082\u8b70\u8ad6\u304c\u7d9a\u304f\u8ab2\u984c\u3067\u3059\u3002<\/p>\n<h2>2023 \u5e74\u306e\u601d\u3044\u51fa\u3068 2024 \u5e74\u306e\u4e88\u6e2c<\/h2>\n<p>\u6700\u5f8c\u306b\u3001\u30b8\u30e7\u30f3\u3068\u30b2\u30a4\u30ea\u30fc\u3001\u30de\u30fc\u30c6\u30a3\u30f3\u306e 3 \u4eba\u306f\u3001Google Search Central Live \u306a\u3069\u30012023 \u5e74\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u3064\u3044\u3066\u632f\u308a\u8fd4\u308a\u307e\u3057\u305f\u3002<br \/>2024 \u5e74\u306b\u306f\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u96c6\u3081\u308b\u305f\u3081\u306b\u5bfe\u9762\u306e\u30df\u30fc\u30c8\u30a2\u30c3\u30d7\u3092\u7d9a\u3051\u305f\u3044\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001AI \u6a5f\u80fd\u304c\u6025\u901f\u306b\u9032\u5316\u3059\u308b\u4e2d\u3067\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u958b\u767a\u306e\u8cea\u3068\u8cac\u4efb\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u3068\u4e88\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p60-t\">\u4ee5\u4e0a\u3067\u3059\u3002<br \/>\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u5168\u4f53\u3092\u8074\u304d\u305f\u3044\u65b9\u306f\u3053\u3061\u3089\u304b\u3089\u3069\u3046\u305e\u3002<\/p>\n<p><iframe width=\"560\" height=\"315\" loading=\"lazy\" importance=\"low\" src=\"https:\/\/www.youtube.com\/embed\/zNo8MSs5gio?si=Thk5xBPbeFpm_w0N\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google \u691c\u7d22\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30ba\u30c1\u30fc\u30e0\u306e John Mueller \u3068 Gary Illyes\u3001Martin Splitt \u304c\u3001Search Off The Record \u30dd\u30c3\u30c8\u30ad\u30e3\u30b9\u30c8\u306e\u30a8\u30d4\u30bd\u30fc\u30c9 67 \u3067 2023 \u5e74\u3092\u632f\u308a\u8fd4\u3063\u305f\u3002<\/p>\n","protected":false},"author":1,"featured_media":13797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,758],"tags":[1745,1763,1669,1712,1724],"class_list":["post-13795","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","category-site-design-and-conversion","tag-google-extended","tag-googleother","tag-interaction-to-next-paint","tag-bard","tag-search-generative-experience"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/13795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=13795"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/13795\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/13797"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=13795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=13795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=13795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}