{"id":13727,"date":"2023-12-06T06:45:15","date_gmt":"2023-12-05T21:45:15","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=13727"},"modified":"2023-12-06T06:41:09","modified_gmt":"2023-12-05T21:41:09","slug":"google-expands-structured-data-for-organization-details-beyond-logo-and-url","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-expands-structured-data-for-organization-details-beyond-logo-and-url\/","title":{"rendered":"Google\u3001\u7d44\u7e54\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u62e1\u5f35\u3002\u30ed\u30b4\u4ee5\u5916\u306b\u3082\u8c4a\u5bcc\u306a\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u30b5\u30dd\u30fc\u30c8"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p class=\"p60-b\">\u7d44\u7e54 (<code>Organization<\/code>) \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3067\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u60c5\u5831\u3092 <a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/11\/introducing-organization-markup?hl=ja\">Google \u306f\u62e1\u5f35<\/a>\u3057\u307e\u3057\u305f\u3002<\/p>\n<h2>\u30ed\u30b4\u3068 URL \u306b\u52a0\u3048\u3066\u8c4a\u5bcc\u306a\u7a2e\u985e\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u30b5\u30dd\u30fc\u30c8<\/h2>\n<p><a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-support-for-the-schema-org-markup-for-organization-logos\/\">2013 \u5e74 5 \u6708\u306b<\/a> <code>Organization<\/code> \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u30b5\u30dd\u30fc\u30c8\u3092 Google \u306f\u958b\u59cb\u3057\u307e\u3057\u305f\u3002<br \/>\u305f\u3060\u3057\u3001\u3053\u308c\u306f\u3001\u4f01\u696d\u306e\u30ed\u30b4\u3092\uff08\u4e3b\u306b\u30ca\u30ec\u30c3\u30b8\u30d1\u30cd\u30eb\u306b\uff09\u63b2\u8f09\u3059\u308b\u3053\u3068\u304c\u76ee\u7684\u3067\u3057\u305f\u3002<\/p>\n<p>\u4eca\u56de\u306e\u66f4\u65b0\u3067\u306f\u3001\u30ed\u30b4\u306e\u307b\u304b\u306b\u3082\u7d44\u7e54\u306b\u95a2\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u30d7\u30ed\u30d1\u30c6\u30a3\u3092 <code>Organization<\/code> \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3067\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<br \/>\u305f\u3068\u3048\u3070\u3001\u6b21\u306e\u3088\u3046\u306a\u60c5\u5831\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u540d\u524d (<code>name<\/code>)<\/li>\n<li>\u5546\u53f7 (<code>legalName<\/code>)\u3000<span class=\"small\">\u203b\u6cd5\u5f8b\u4e0a\u767b\u8a18\u3059\u308b\u540d\u524d<\/span><\/li>\n<li>\u8aac\u660e (<code>description<\/code>)<\/li>\n<li>\u4f4f\u6240 (<code>address<\/code>)<\/li>\n<li>\u9023\u7d61\u5148\u60c5\u5831 (<code>contactPoint<\/code>)<\/li>\n<li>\u5f93\u696d\u54e1\u6570 (<code>numberOfEmployees<\/code>)<\/li>\n<\/ul>\n<p class=\"p40-b\"><code>Organization<\/code> \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3067\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3057\u305f\u60c5\u5831\u306f\u30ca\u30ec\u30c3\u30b8\u30d1\u30cd\u30eb\u3084\u691c\u7d22\u7d50\u679c\u306e<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/visual-elements-gallery?hl=ja#attribution\">\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3<\/a>\u306b\u5229\u7528\u3055\u308c\u307e\u3059\u3002<br \/><span class=\"small\">&#x1f4dd;\u3059\u305a\u304d\u88dc\u8db3\uff1a\u300c\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u300d\u3068\u306f\u3001\u30d5\u30a1\u30d3\u30b3\u30f3\u3084\u30b5\u30a4\u30c8\u540d\u306a\u3069\u306e\u691c\u7d22\u7d50\u679c\u3067\u306e\u8996\u899a\u8981\u7d20<\/span><\/p>\n<h2>\u30ed\u30fc\u30ab\u30eb\u30d3\u30b8\u30cd\u30b9\u4ee5\u5916\u3067\u3082\u7d44\u7e54\u60c5\u5831\u3092\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3067\u304d\u308b<\/h2>\n<p>\u30ec\u30b9\u30c8\u30e9\u30f3\u3084\u30db\u30c6\u30eb\u3001\u7f8e\u5bb9\u5ba4\u306a\u3069\u306e\u30d3\u30b8\u30cd\u30b9\u306f<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/local-business\">\u30ed\u30fc\u30ab\u30eb \u30d3\u30b8\u30cd\u30b9\uff08<code>LocalBusiness<\/code>\uff09\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/a>\u3067\u8a73\u7d30\u306a\u60c5\u5831\u3092\u3059\u3067\u306b\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<p><code>Organization<\/code> \u306f <code>LocalBusiness<\/code> \u306e\u4e0a\u4f4d\u30bf\u30a4\u30d7\u3067\u3059\u3002<br \/><code>LocalBusiness<\/code> \u306e\u5bfe\u8c61\u3067\u306f\u306a\u304b\u3063\u305f\u7d44\u7e54\u30fb\u56e3\u4f53\u304c\u5229\u7528\u3067\u304d\u307e\u3059\u3002<br \/>\u305f\u3068\u3048\u3070\u3001\u6b21\u306e\u3088\u3046\u306a\u7d44\u7e54\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30b9\u30dd\u30fc\u30c4\u30c1\u30fc\u30e0\uff1a<a href=\"https:\/\/schema.org\/SportsOrganization\"><code>SportsOrganization<\/code><\/a><\/li>\n<li>\u75c5\u9662\u30fb\u30af\u30ea\u30cb\u30c3\u30af\uff1a<a href=\"https:\/\/schema.org\/MedicalOrganization\"><code>MedicalOrganization<\/code><\/a><\/li>\n<li>NGO\/NPO\uff1a<a href=\"https:\/\/schema.org\/NGO\"><code>NGO<\/code><\/a><\/li>\n<\/ul>\n<p>\u3055\u3089\u306b\u306f\u3001\u7269\u7406\u7684\u62e0\u70b9\u3092\u6301\u305f\u305a\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u3060\u3051\u3067\u30d3\u30b8\u30cd\u30b9\u3092\u55b6\u3093\u3067\u3044\u308b\u306a\u3089 <a href=\"https:\/\/schema.org\/OnlineBusiness\"><code>OnlineBusiness<\/code><\/a> \u30bf\u30a4\u30d7\u3092\u5229\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<p class=\"p30-t p60-b\">\u62e1\u5f35\u3055\u308c\u305f  <code>Organization<\/code>) \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u6280\u8853\u7684\u306a\u8a73\u7d30\u306f<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/organization\">\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u306e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8<\/a>\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<br \/>\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u30c6\u30b9\u30c8\u304c<code>Organization<\/code>) \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u516c\u958b\u524d\u306b\u691c\u8a3c\u3067\u304d\u307e\u3059\u3002<br \/><span class=\"small\">&#x1f4dd;\u3059\u305a\u304d\u30e1\u30e2\uff1a\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u7528\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3067\u306f\u306a\u3044\u306e\u3067\u3001Search Console \u306e\u62e1\u5f35\u30ec\u30dd\u30fc\u30c8\u306b\u306f\u51fa\u306a\u3044<\/span><\/p>\n<p>\u7d44\u7e54\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u30ab\u30d0\u30fc\u3059\u308b\u7bc4\u56f2\u304c\u30ed\u30fc\u30ab\u30eb\u30d3\u30b8\u30cd\u30b9\u3088\u308a\u3082\u305a\u3063\u3068\u5e83\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\u6975\u7aef\u306b\u8a00\u3048\u3070\u3001\u3053\u306e\u30d6\u30ed\u30b0\u3082 <code>Organization<\/code> \u3067\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u53ef\u80fd\u3067\u3059\u3002<br \/>\u5c11\u306a\u304f\u3068\u3082\u3001\u306a\u3093\u3089\u304b\u306e\u6d3b\u52d5\u3092\u884c\u3063\u3066\u3044\u308b\u7d44\u7e54\u3067\u3042\u308c\u3070\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3057\u3066\u304a\u304f\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7d44\u7e54 (Organization) \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3067\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u60c5\u5831\u3092 Google \u306f\u62e1\u5f35\u3057\u305f\u3002<\/p>\n","protected":false},"author":1,"featured_media":13728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,1180],"tags":[1551,1756],"class_list":["post-13727","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","category-semantic-search","tag-logo","tag-organization"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/13727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=13727"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/13727\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/13728"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=13727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=13727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=13727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}