{"id":13709,"date":"2023-11-20T07:00:07","date_gmt":"2023-11-19T22:00:07","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=13709"},"modified":"2023-11-20T10:26:02","modified_gmt":"2023-11-20T01:26:02","slug":"google-updates-search-quality-raters-guidelines-on-november-16-2023","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-updates-search-quality-raters-guidelines-on-november-16-2023\/","title":{"rendered":"Google\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u304c1\u5e74\u3076\u308a\u306b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u30102023\u5e7411\u670816\u65e5\u4ed8\u3011"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p class=\"p60-b\">Google \u306f<a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\">\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092 2023 \u5e74 11 \u6708 16 \u65e5\u4ed8\u3067\u66f4\u65b0\u3057\u307e\u3057\u305f\u3002<br \/><\/a><a href=\"https:\/\/www.suzukikenichi.com\/blog\/extra-e-for-experience-added-to-e-a-t-in-latest-quality-rater-guidelines\/\">\u524d\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u306f 2022 \u5e74 12 \u6708 15 \u65e5\u4ed8<\/a>\u3060\u3063\u305f\u306e\u3067\u3001\u307b\u307c 1 \u5e74\u3076\u308a\u306e\u66f4\u65b0\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u6700\u65b0\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5909\u66f4\u5185\u5bb9<\/h2>\n<p>2023 \u5e74 11 \u6708 16 \u65e5\u306e\u5909\u66f4\u5185\u5bb9\u3092 Google \u306f<a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/11\/search-quality-rater-guidelines-update\">\u6b21\u306e\u3088\u3046\u306b\u8aac\u660e<\/a>\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>11 \u6708 16 \u65e5\u3088\u308a\u3001\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u66f4\u65b0\u3057\u3001\u7c21\u7d20\u5316\u3057\u307e\u3057\u305f\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u300cNeeds Met\uff08\u30cb\u30fc\u30ba\u5145\u8db3\u5ea6\uff09\u300d\u306e\u8a55\u4fa1\u57fa\u6e96\u306e\u5b9a\u7fa9\u3092\u7c21\u7565\u5316\u3057\u3001\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u306e\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u3084\u3001\u30b7\u30e7\u30fc\u30c8\u30d5\u30a9\u30fc\u30e0\u52d5\u753b\u306a\u3069\u306e\u65b0\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u5f62\u5f0f\u3092\u542b\u3080\u6700\u65b0\u306e\u4f8b\u3092\u8ffd\u52a0\u3057\u3001\u6642\u4ee3\u9045\u308c\u3060\u3063\u305f\u308a\u91cd\u8907\u3057\u305f\u308a\u3059\u308b\u4f8b\u3092\u524a\u9664\u3057\u3001\u30d5\u30a9\u30fc\u30e9\u30e0\u3084\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u30da\u30fc\u30b8\u306e\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u62e1\u5145\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306f\u3044\u305a\u308c\u3082\u3001\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u5927\u304d\u306a\u5909\u66f4\u3084\u57fa\u672c\u7684\u306a\u5909\u66f4\u3092\u4f34\u3046\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p><\/blockquote>\n<div class=\"small\">&#x1f4dd;\u3059\u305a\u304d\u6ce8\uff1a\u3053\u306e\u8a18\u4e8b\u3092\u66f8\u3044\u3066\u3044\u308b\u6642\u70b9\u3067\u306f\u3001\u65e5\u672c\u8a9e\u8a33\u8a18\u4e8b\u306f\u307e\u3060\u51fa\u3066\u3044\u306a\u3044\u306e\u3067\u7ffb\u8a33\u306f\u50d5\u306b\u3088\u308b<\/div>\n<p>\u524d\u56de\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u3067\u306f\u3001E-A-T \u306b\u3001\u3082\u30461\u3064\u306e E (Experience) \u3092\u52a0\u3048\u305f <strong>E\uff70E\uff70A-T<\/strong> \u3068\u3044\u3046\u65b0\u3057\u3044\u30b3\u30f3\u30bb\u30d7\u30c8\u304c\u52a0\u308f\u308a\u9855\u8457\u306a\u5909\u66f4\u304c\u3042\u308a\u307e\u3057\u305f\u3002<br \/>\u5bfe\u3057\u3066\u3001\u6700\u65b0\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u3001\u5168\u4f53\u7684\u306b\u306f\u5927\u5e45\u306a\u5909\u66f4\u306f\u306a\u304f\u7c21\u7d20\u5316\u304c\u4e3b\u306a\u76ee\u7684\u306e\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u305d\u308c\u3067\u3082\u3001\u6700\u3082\u76ee\u7acb\u3064\u5909\u66f4\u3067\u8a00\u3046\u3068\u3001\u6b21\u306e 2 \u3064\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u304c\u8ffd\u52a0\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li>13.1 Rating Result Blocks: Block Content and Landing Pages<\/li>\n<li>16.0 Many Types of Helpful Results<\/li>\n<\/ul>\n<p>\u300c13.1 Rating Result Blocks: Block Content and Landing Pages\u300d\u3067\u306f\u3001\u6a19\u6e96\u7684\u306a\u300cNeeds Met\u300d\u8a55\u4fa1\u3092\u5272\u308a\u5f53\u3066\u308b\u969b\u306f\u3001\u7279\u306b\u6307\u793a\u304c\u306a\u3044\u9650\u308a\u3001\u7d50\u679c\u30d6\u30ed\u30c3\u30af\u5185\u3068\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u4e21\u65b9\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u304c\u6307\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u300c\u30d6\u30ed\u30c3\u30af (block)\u300d\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30af\u30a8\u30ea\u306b\u5fdc\u7b54\u3057\u3066\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u7d50\u679c\u30da\u30fc\u30b8\uff08SERP\uff09\u306b\u8868\u793a\u3055\u308c\u308b\u500b\u3005\u306e\u7d50\u679c\u307e\u305f\u306f\u5358\u4f4d\u3092\u6307\u3057\u307e\u3059\u3002<br \/>\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u306f\u30012\u3064\u306e\u4e3b\u8981\u306a\u30bf\u30a4\u30d7\u306e\u30d6\u30ed\u30c3\u30af\u306b\u5206\u985e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30a6\u30a7\u30d6\u691c\u7d22\u7d50\u679c\u30d6\u30ed\u30c3\u30af\uff1a\u30bf\u30a4\u30c8\u30eb\u30ea\u30f3\u30af\u3001URL\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8aac\u660e\u30c6\u30ad\u30b9\u30c8\u306e\u629c\u7c8b\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u3002\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u79fb\u52d5\u3059\u308b\u3002<\/li>\n<li>\u7279\u6b8a\u30b3\u30f3\u30c6\u30f3\u30c4\u7d50\u679c\u30d6\u30ed\u30c3\u30af\uff08SCRB\uff09\uff1aSERP\u306b\u76f4\u63a5\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u8a08\u7b97\u30c4\u30fc\u30eb\u3001\u52d5\u753b\u3001\u753b\u50cf\u306a\u3069\uff09\u3092\u8868\u793a\u3059\u308b\u3002\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3078\u306e\u30ea\u30f3\u30af\u3082\u542b\u307e\u308c\u3066\u3044\u308b\u5834\u5408\u304c\u3042\u308b\u3002<\/li>\n<\/ul>\n<p class=\"p30-t\">\u300c16.0 Many Types of Helpful Results\u300d\u3067\u306f\u3001\u8a55\u4fa1\u8005\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u306e\u7d50\u679c\uff08\u7570\u306a\u308b\u30bd\u30fc\u30b9\u3001\u7570\u306a\u308b\u5f62\u5f0f\u3001\u7570\u306a\u308b\u610f\u898b\u306a\u3069\uff09\u304c\u3001\u3055\u307e\u3056\u307e\u306a\u30af\u30a8\u30ea\u306b\u3068\u3063\u3066\u5f79\u306b\u7acb\u3064\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u3092\u8a8d\u8b58\u3059\u308b\u3088\u3046\u6307\u793a\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\u8a55\u4fa1\u8005\u306f\u3001\u7d50\u679c\u304c\u6027\u8cea\u4e0a\u591a\u69d8\u3067\u3042\u3063\u3066\u3082\u3001\u59a5\u5f53\u306a\u30af\u30a8\u30ea\u89e3\u91c8\u3068\u610f\u56f3\u306b\u5bfe\u3057\u3066\u975e\u5e38\u306b\u5f79\u7acb\u3064\u7d50\u679c\u306b\u9ad8\u3044\u8a55\u4fa1\u3092\u4e0e\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30bb\u30af\u30b7\u30e7\u30f3 16.0 \u306f\u3001\u30af\u30a8\u30ea\u306e\u89e3\u91c8\u3068\u305d\u306e\u30af\u30a8\u30ea\u306b\u76f8\u5fdc\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u30bf\u30a4\u30d7\u306e\u7ae0\u306a\u306e\u3067\u3001\u8aad\u3093\u3067\u304a\u304f\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u306b\u5f79\u7acb\u3064\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p><a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\">\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u6700\u65b0\u7248\u306f\u3053\u3061\u3089\u304b\u3089<\/a>\u5165\u624b\u3067\u304d\u307e\u3059\u3002<\/p>\n<p class=\"p60-t\">\u691c\u7d22\u54c1\u8cea\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f\u3001\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u591a\u3044\u82f1\u8a9e\u6587\u66f8\u306a\u306e\u3067\u591a\u304f\u306e\u4eba\u306b\u3068\u3063\u3066\u306f\u8aad\u3080\u306e\u304c\u5927\u5909\u306a\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3067\u3059\u3002<br \/>\u3067\u3082\u3001\u4eca\u306f AI \u30c1\u30e3\u30c3\u30c8\u3092\u4f7f\u3048\u3070\u7ffb\u8a33\u3082\u8981\u7d04\u3082\u3057\u3066\u304f\u308c\u308b\u3057\u3001\u8cea\u554f\u306b\u3082\u7b54\u3048\u3066\u304f\u308c\u307e\u3059\u3002<br \/>\u3053\u3046\u3057\u305f\u30c4\u30fc\u30eb\u3082\u6d3b\u7528\u3059\u308b\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<picture><source srcset=\"https:\/\/www.suzukikenichi.com\/images\/whats-block.avif\" type=\"image\/avif\" \/><img decoding=\"async\" class=\"bdr\" itemprop=\"image\" loading=\"lazy\" src=\"https:\/\/www.suzukikenichi.com\/images\/whats-block.png\" alt=\"Claude\" width=\"811\" height=\"473\" \/>\n<\/picture>\n","protected":false},"excerpt":{"rendered":"<p>Google \u306f\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092 2023 \u5e74 11 \u6708 16 \u65e5\u4ed8\u3067\u66f4\u65b0\u3057\u305f\u3002<\/p>\n","protected":false},"author":1,"featured_media":13710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[329],"class_list":["post-13709","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","tag-google-rating-guideline"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/13709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=13709"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/13709\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/13710"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=13709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=13709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=13709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}