{"id":13480,"date":"2023-08-14T06:40:52","date_gmt":"2023-08-13T21:40:52","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=13480"},"modified":"2023-08-14T06:37:48","modified_gmt":"2023-08-13T21:37:48","slug":"google-warns-against-removing-old-content-just-because-its-old","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-warns-against-removing-old-content-just-because-its-old\/","title":{"rendered":"\u5358\u306b\u53e4\u3044\u3068\u3044\u3046\u7406\u7531\u3060\u3051\u3067\u53e4\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u524a\u9664\u3059\u308b\u5fc5\u8981\u306f\u306a\u3044\u3001Google\u304c\u8b66\u544a"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u521d\u7d1a]<\/p>\n<p class=\"p60-b\">\u53e4\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u524a\u9664\u306b\u95a2\u3057\u3066\u3001Google \u691c\u7d22\u306e\u5e83\u5831\u3092\u52d9\u3081\u308b <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1689018769782476800\">Google SearchLiaison \u304c\u8b66\u544a<\/a>\u3057\u307e\u3057\u305f\u3002<\/p>\n<h2>\u53e4\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u524a\u9664\u3059\u3079\u304d\u3067\u306f\u306a\u3044<\/h2>\n<p>Google SearchLiaison \u306f\u6b21\u306e\u3088\u3046\u306b X (\u65e7 Twitter) \u3067\u6ce8\u610f\u559a\u8d77\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>Google\u304c\u300c\u53e4\u3044\u300d\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u597d\u307e\u306a\u3044\u3068\u3044\u3046\u7406\u7531\u3067\u3001\u81ea\u5206\u306e\u30b5\u30a4\u30c8\u304b\u3089\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u524a\u9664\u3057\u3066\u3044\u307e\u305b\u3093\u304b\uff1f \u305d\u308c\u306f\u9593\u9055\u3044\u3067\u3059\uff01 \u79c1\u305f\u3061\u306e\u30ac\u30a4\u30c0\u30f3\u30b9\u306f\u305d\u3093\u306a\u3053\u3068\u3092\u52e7\u3081\u3066\u3044\u307e\u305b\u3093\u3002\u53e4\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3082\u5f79\u306b\u7acb\u3064\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002\u5f79\u306b\u7acb\u3064\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\uff1a<br \/>\n<a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\">https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">Are you deleting content from your site because you somehow believe Google doesn&#39;t like &quot;old&quot; content? That&#39;s not a thing! Our guidance doesn&#39;t encourage this. Older content can still be helpful, too. Learn more about creating helpful content: <a href=\"https:\/\/t.co\/NaRQqb1SQx\">https:\/\/t.co\/NaRQqb1SQx<\/a><\/p>\n<p>&mdash; Google SearchLiaison (@searchliaison) <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1689018769782476800?ref_src=twsrc%5Etfw\">August 8, 2023<\/a><\/p><\/blockquote>\n<p> <script defer src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Google \u306b\u3088\u308b\u8a55\u4fa1\u304c\u4e0b\u304c\u308b\u304b\u3089\u3068\u8003\u3048\u3066\u3001\u53e4\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u524a\u9664\u3059\u308b\u5fc5\u8981\u306f\u306a\u3044\u3068\u8a00\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p30-t\">\u8b66\u544a\u306b\u3082\u4f3c\u305f\u3053\u306e\u30b3\u30e1\u30f3\u30c8\u306f\u3001\u304a\u305d\u3089\u304f\u3001Google \u691c\u7d22\u3067\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u9577\u671f\u306b\u308f\u305f\u3063\u3066\u53e4\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092 CNET \u304c\u5927\u91cf\u306b\u524a\u9664\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u66b4\u3044\u305f <a href=\"https:\/\/gizmodo.com\/cnet-deletes-thousands-old-articles-google-search-seo-1850721475\">Gizmodo \u306e\u5831\u9053<\/a>\u3092\u53d7\u3051\u305f\u3082\u306e\u3068\u601d\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>\u81ea\u793e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3001\u65b0\u9bae\u3067\u95a2\u9023\u6027\u304c\u9ad8\u304f\u3001\u691c\u7d22\u7d50\u679c\u3067\u7af6\u5408\u4ed6\u793e\u3088\u308a\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u308b\u306b\u5024\u3059\u308b\u3053\u3068\u3092 Google \u306b\u793a\u3059\u305f\u3081\u3001\u53e4\u3044\u8a18\u4e8b\u3092\u9664\u53bb\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u3000CNET \u306e\u5185\u90e8\u30e1\u30e2\u3092 Gizmodo \u306f\u5165\u624b\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p class=\"p40-b\">\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u53e4\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5358\u7d14\u306b\u524a\u9664\u3057\u3066\u3082\u3000Google \u306e\u8a55\u4fa1\u304c\u5411\u4e0a\u3059\u308b\u3053\u3068\u306f\u306a\u3044\u3068\u3001CNET \u306e\u65bd\u7b56\u304c\u59a5\u5f53\u3060\u3068\u8aa4\u89e3\u3055\u308c\u308b\u3053\u3068\u3092 SearchLiaison \u306f\u9632\u3044\u3060\u306e\u3067\u3059\u3002<\/p>\n<h2>\u53e4\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u524a\u9664\u304c\u4e00\u5f8b\u306b\u7121\u610f\u5473\u3068\u3044\u3046\u3053\u3068\u3067\u3082\u306a\u3044<\/h2>\n<p>\u53e4\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u524a\u9664\u3092 SearchLiaison \u306f\u52e7\u3081\u3066\u3044\u306a\u3044\u3068\u306f\u3044\u3048\u3001\u4e00\u5f8b\u306b\u5426\u5b9a\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u6b21\u306e\u3088\u3046\u306b\u6307\u6458\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<blockquote><p>\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5358\u72ec\u3067\u524a\u9664\u3059\u308b\u3053\u3068\u306b SEO \u7684\u306a\u30e1\u30ea\u30c3\u30c8\u306f\u306a\u3044\u3068 Google \u304c\u8a00\u3063\u3066\u3044\u308b\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u305d\u308c\u304c\u5fc5\u305a\u3057\u3082\u771f\u5b9f\u3068\u306f\u9650\u3089\u306a\u3044\u3002<\/p><\/blockquote>\n<p>SearchLiaison \u306f\u3053\u3046\u8fd4\u3057\u307e\u3059\u3002<\/p>\n<blockquote><p>\u300c\u5358\u72ec\u3067\u300d\u3068\u3044\u3046\u8a00\u8449\uff08&#x1f4dd;\u3059\u305a\u304d\u6ce8\uff1a\u5143\u306e\u82f1\u5358\u8a9e\u306f &#8220;isolation&#8221;\uff09\u306f\u9069\u5207\u3067\u306f\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u3068\u304d\u306b\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u524a\u9664\u3059\u308b\u3053\u3068\u304c\u610f\u5473\u3092\u6210\u3059\u5834\u5408\u304c\u3042\u308b\u3001\u3068\u3044\u3046\u70b9\u3067\u3059\u3002\u6539\u5584\u306e\u305f\u3081\u306b\u524a\u9664\u3059\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5358\u306b\u300c\u53e4\u3044\u300d\u304b\u3089\u3068\u8a00\u3063\u3066\u524a\u9664\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u3088\u3046\u306a\u5177\u4f53\u7684\u306a\u30a2\u30c9\u30d0\u30a4\u30b9\u306f\u79c1\u305f\u3061\u306f\u3057\u3066\u3044\u307e\u305b\u3093\u3002<\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">I mean \u201cisolation\u201d is probably not the right word. The point is, sometimes it makes sense to remove content. Sometimes to improve it. But to remove it just because it\u2019s \u201cold\u201d \u2014 no. That\u2019s specific advice we haven\u2019t given.<\/p>\n<p>&mdash; Google SearchLiaison (@searchliaison) <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1689436716879450112?ref_src=twsrc%5Etfw\">August 10, 2023<\/a><\/p><\/blockquote>\n<p>\u3069\u3093\u306a\u72b6\u6cc1\u306b\u304a\u3044\u3066\u3082\u53e4\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u524a\u9664\u304c\u7121\u610f\u5473\u3060\u3068\u306f SearchLiaison \u306f\u65ad\u8a00\u3057\u3066\u306f\u3044\u307e\u305b\u3093\u3002<br \/>\u53e4\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u524a\u9664\u304c\u610f\u5473\u3092\u306a\u3059\u72b6\u6cc1\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p class=\"p30-b\">SearchLiaison \u304c\u6307\u6458\u3057\u3066\u3044\u308b\u306e\u306f\u3001\u3088\u3046\u306f\u3001<strong><mark>\u53e4\u3044\u3068\u3044\u3046\u305d\u308c\u3060\u3051\u306e\u7406\u7531\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u524a\u9664\u3059\u308b\u306e\u306f\u9069\u5207\u306a\u51e6\u7f6e\u3067\u306f\u306a\u3044<\/mark><\/strong>\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<blockquote><p>\u53e4\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u554f\u984c\u3068\u306a\u308b\u304b\u3069\u3046\u304b\u3001\u305d\u3057\u3066\u305d\u308c\u3092\u524a\u9664\u3059\u308b\u3053\u3068\u304c\u554f\u984c\u3068\u306a\u308b\u304b\u3069\u3046\u304b\u3001\u3068\u3044\u3046\u8cea\u554f\u3092\u53d7\u3051\u307e\u3057\u305f\u3002\u305d\u308c\u306f\u300c\u5358\u72ec\u306e\u300d\u5834\u5408\u3067\u306f\u306a\u304f\u3001\u7279\u5b9a\u306e\u72b6\u6cc1\u3067\u3059\u304c\u3001\u7b54\u3048\u306f NO \u3067\u3059\u3002\u5358\u306b\u53e4\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3042\u308b\u304b\u3089\u3068\u3044\u3063\u3066\u5fc5\u305a\u3057\u3082\u554f\u984c\u304c\u3042\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/p><\/blockquote>\n<blockquote><p>\u79c1\u305f\u3061\u304c\u8a00\u3063\u305f\u306e\u306f\u3001\u5358\u306b\u53e4\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4f55\u3089\u304b\u306e\u610f\u5473\u3067\u60aa\u3044\u3068\u601d\u3063\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4eba\u3005\u304c\u524a\u9664\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u305d\u308c\u306f\u3001\u518d\u5ea6\u8a00\u3044\u307e\u3059\u304c\u3001\u3042\u308a\u5f97\u306a\u3044\u3053\u3068\u3060\u3001\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">We were asked if older content is an issue for ranking and if getting rid of it is an issue. That\u2019s not in \u201cisolation\u201d but a specific situation and it\u2019s still no. Just having older content is not necessarily bad. See also: <a href=\"https:\/\/t.co\/JnhiAhJauZ\">https:\/\/t.co\/JnhiAhJauZ<\/a><\/p>\n<p>&mdash; Google SearchLiaison (@searchliaison) <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1689433614046699520?ref_src=twsrc%5Etfw\">August 10, 2023<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">\u201cJust because Google says that deleting content in isolation doesn\u2019t provide any SEO benefit, this isn\u2019t always true&quot;<\/p>\n<p>Which &#8230; isn&#39;t what we said. We said that if people are deleting content just because they think *old content is somehow bad* that&#39;s &#8212; again &#8212; not a thing.<\/p>\n<p>&mdash; Google SearchLiaison (@searchliaison) <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1689386756993646594?ref_src=twsrc%5Etfw\">August 9, 2023<\/a><\/p><\/blockquote>\n<p class=\"p60-t\">\u300c\u53e4\u3044\u300d\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u54c1\u8cea\u304c\u4f4e\u3044\u3068\u304b\u3001\u5185\u5bb9\u304c\u73fe\u72b6\u306b\u307e\u3063\u305f\u304f\u305d\u3050\u308f\u306a\u304f\u306a\u308a\u8aad\u3093\u3060\u4eba\u306b\u8aa4\u89e3\u3092\u4e0e\u3048\u308b\u3068\u304b\u3001\u307e\u3063\u305f\u304f\u8ab0\u306b\u3082\u8aad\u307e\u308c\u304a\u3089\u305a\u516c\u958b\u3057\u3066\u304a\u304f\u4fa1\u5024\u304c\u5b8c\u5168\u306b\u30bc\u30ed\u3068\u304b\u3001\u300c\u53e4\u3044\u300d\u4ee5\u5916\u306e\u72b6\u6cc1\u3082\u52a0\u5473\u3057\u305f\u3046\u3048\u3067\u306e\u524a\u9664\u304c\u610f\u5473\u3092\u306a\u3059\u5834\u5408\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002<br \/>\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u300c\u53e4\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u304c Google \u306e\u8a55\u4fa1\u3092\u4e0b\u3052\u308b\u300d\u3001\u9006\u306b\u3044\u3048\u3070\u300c\u53e4\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u524a\u9664\u3059\u308b\u3068\u3001Google \u306e\u8a55\u4fa1\u304c\u4e0a\u304c\u308b\u300d\u3068\u3044\u3046\u3001\u5358\u7d14\u306b\u305d\u308c\u3060\u3051\u306e\uff08\u3057\u304b\u3082\u9593\u9055\u3063\u305f\uff09\u7406\u7531\u3067\u53e4\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u64a4\u53bb\u3059\u308b\u3053\u3068\u306f\u5408\u7406\u7684\u3067\u306f\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u53e4\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u524a\u9664\u306b\u95a2\u3057\u3066\u3001Google \u691c\u7d22\u306e\u5e83\u5831\u3092\u52d9\u3081\u308b Google SearchLiaison \u304c\u8b66\u544a\u3057\u305f\u3002<\/p>\n","protected":false},"author":1,"featured_media":13481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-13480","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-google-seo"},"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/13480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=13480"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/13480\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/13481"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=13480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=13480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=13480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}