{"id":13261,"date":"2023-05-24T06:30:28","date_gmt":"2023-05-23T21:30:28","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=13261"},"modified":"2023-05-24T06:26:08","modified_gmt":"2023-05-23T21:26:08","slug":"topic-authority-is-a-ranking-system-to-prioritize-authoritative-local-news-publishers","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/topic-authority-is-a-ranking-system-to-prioritize-authoritative-local-news-publishers\/","title":{"rendered":"Google\u691c\u7d22\u306e\u30c8\u30d4\u30c3\u30af \u30aa\u30fc\u30bd\u30ea\u30c6\u30a3(topic authority)\u306f\u5c02\u9580\u6027\u304c\u3042\u308b\u30ed\u30fc\u30ab\u30eb\u30cb\u30e5\u30fc\u30b9\u3092\u4e0a\u4f4d\u8868\u793a\u3059\u308b\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p class=\"p60-b\">\u300ctopic authority\u300d\uff08\u30c8\u30d4\u30c3\u30af \u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\uff09\u3068\u547c\u3076\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u306b\u3064\u3044\u3066 <a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/05\/understanding-news-topic-authority\">Google \u306f\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u30d6\u30ed\u30b0\u3067\u89e3\u8aac<\/a>\u3057\u307e\u3057\u305f\u3002<\/p>\n<h2>\u30cb\u30e5\u30fc\u30b9\u6027\u30af\u30a8\u30ea\u306b\u5bfe\u3057\u5c02\u9580\u6027\u304c\u3042\u308b\u30bd\u30fc\u30b9\u3092\u4e0a\u4f4d\u8868\u793a<\/h2>\n<p>Google \u306e\u30c8\u30d4\u30c3\u30af \u30aa\u30fc\u30bd\u30ea\u30c6\u30a3 \u30b7\u30b9\u30c6\u30e0\u306f\u3001\u5065\u5eb7\u3084\u653f\u6cbb\u3001\u91d1\u878d\u306a\u3069\u306e\u5c02\u9580\u5206\u91ce\u306e\u30cb\u30e5\u30fc\u30b9\u6027\u306e\u3042\u308b\u30af\u30a8\u30ea\u306b\u5bfe\u3057\u3066\u5c02\u9580\u6027\u3092\u6709\u3059\u308b\u30bd\u30fc\u30b9\u3092\u691c\u7d22\u7d50\u679c\u3067\u512a\u5148\u3057\u307e\u3059\u3002<br \/>\u3053\u306e\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u30a6\u30a7\u30d6\u691c\u7d22\u3068\u30cb\u30e5\u30fc\u30b9\u691c\u7d22\u3067\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044\u3001\u5c02\u9580\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3001\u4e00\u822c\u7684\u306a\u5831\u9053\u306e\u306a\u304b\u3067\u5c02\u9580\u7684\u306a\u767a\u884c\u7269\u3092\u898b\u3064\u3051\u308b\u3068\u3044\u3046\u8ab2\u984c\u306b\u5bfe\u51e6\u3057\u307e\u3059\u3002<\/p>\n<p>\u5358\u4e00\u306e\u30b7\u30b0\u30ca\u30eb\u3067\u306f\u306a\u304f\u3055\u307e\u3056\u307e\u306a\u30b7\u30b0\u30ca\u30eb\u3092\u7528\u3044\u3066\u30c8\u30d4\u30c3\u30af \u30aa\u30fc\u30bd\u30ea\u30c6\u30a3 \u30b7\u30b9\u30c6\u30e0\u306f\u5c02\u9580\u6027\u3092\u5224\u65ad\u3057\u307e\u3059\u3002<br \/>\u30c8\u30d4\u30c3\u30af \u30aa\u30fc\u30bd\u30ea\u30c6\u30a3 \u30b7\u30b9\u30c6\u30e0\u304c\u7279\u306b\u9855\u8457\u306b\u6a5f\u80fd\u3059\u308b\u5834\u9762\u3068\u3057\u3066 Google \u306f\u6b21\u306e\u3088\u3046\u306a\u4f8b\u3092\u6319\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n<div class=\"p40-b\">\n<blockquote>\n<ul>\n<li><strong>\u30c8\u30d4\u30c3\u30af\u3084\u5834\u6240\u306b\u5bfe\u3059\u308b\u60c5\u5831\u6e90\u306e\u6ce8\u76ee\u5ea6<\/strong>\uff1a\u7279\u5b9a\u306e\u30c8\u30d4\u30c3\u30af\u3084\u5834\u6240\u306b\u7279\u306b\u95a2\u9023\u6027\u304c\u9ad8\u3044\u3068\u601d\u308f\u308c\u308b\u51fa\u7248\u7269\u3092\u7406\u89e3\u3059\u308b\u3002\u305f\u3068\u3048\u3070\u3001\u30ca\u30c3\u30b7\u30e5\u30d3\u30eb\u306e\u9ad8\u6821\u30d5\u30c3\u30c8\u30dc\u30fc\u30eb\u306e\u30cb\u30e5\u30fc\u30b9\u3092\u63a2\u3057\u3066\u3044\u308b\u4eba\u3005\u304c\u3001\u5730\u5143\u306e\u5831\u9053\u306e\u305f\u3081\u306b The Tennessean\uff08\u30c6\u30cd\u30b7\u30a2\u30f3\uff09\u306e\u3088\u3046\u306a\u51fa\u7248\u7269\u3092\u3057\u3070\u3057\u3070\u6c42\u3081\u3066\u3044\u308b\u3053\u3068\u3092\u8a8d\u8b58\u3059\u308b\u3002<\/li>\n<li><strong>\u5f71\u97ff\u529b\u3068\u72ec\u81ea\u306e\u5831\u9053<\/strong>\uff1a\u72ec\u81ea\u306e\u5831\u9053\uff08\u305f\u3068\u3048\u3070\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u6700\u521d\u306b\u5831\u9053\u3057\u305f\u51fa\u7248\u793e\uff09\u304c\u4ed6\u306e\u51fa\u7248\u793e\u306b\u3088\u3063\u3066\u3069\u306e\u3088\u3046\u306b\u5f15\u7528\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u898b\u3066\u3001\u51fa\u7248\u7269\u304c\u30c8\u30d4\u30c3\u30af\u3067\u3069\u306e\u3088\u3046\u306b\u5f71\u97ff\u529b\u304c\u3042\u308a\u6a29\u5a01\u304c\u3042\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u3002\u4ed6\u306e\u30cb\u30e5\u30fc\u30b9\u7d44\u7e54\u306b\u3088\u3063\u3066\u983b\u7e41\u306b\u5f15\u7528\u3055\u308c\u3066\u3044\u308b\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u4eba\u3005\u304c\u7c21\u5358\u306b\u8b58\u5225\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u300cHighly cited\u300d\u30e9\u30d9\u30eb\u3092 2022 \u5e74\u306b\u8ffd\u52a0\u3057\u305f\u3002<br \/><span class=\"small\">&#x1f4dd;\u3059\u305a\u304d\u88dc\u8db3\uff1aHighly cited \u30e9\u30d9\u30eb\u306b\u95a2\u3057\u3066\u306f<a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-labels-original-stories-as-highly-cited\/\">\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u89e3\u8aac<\/a><\/span><\/li>\n<li><strong>\u30bd\u30fc\u30b9\u306e\u8a55\u5224<\/strong>\uff1a\u30bd\u30fc\u30b9\u306e\u9ad8\u54c1\u8cea\u306a\u5831\u9053\u306e\u5c65\u6b74\u3001\u307e\u305f\u306f\u5c02\u9580\u5206\u91ce\u3084\u7279\u5b9a\u306e\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3059\u308b\u5c02\u9580\u77e5\u8b58\u306e\u8a55\u5224\u306a\u3069\u3001\u30bd\u30fc\u30b9\u306e\u8a55\u5224\u3082\u8003\u616e\u3059\u308b\u3002\u305f\u3068\u3048\u3070\u3001\u30aa\u30ea\u30b8\u30ca\u30eb\u306e\u5831\u9053\u3092\u884c\u3063\u3066\u304d\u305f\u51fa\u7248\u7269\u306e\u5c65\u6b74\u3084\u30b8\u30e3\u30fc\u30ca\u30ea\u30ba\u30e0\u306e\u8cde\u306f\u30cb\u30e5\u30fc\u30b9\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u5bfe\u3059\u308b\u826f\u597d\u306a\u8a55\u5224\u306e\u6709\u529b\u306a\u8a3c\u62e0\u306b\u306a\u308b\u3002<\/li>\n<\/ul>\n<\/blockquote>\n<\/div>\n<h2>\u30ed\u30fc\u30ab\u30eb\u30cb\u30e5\u30fc\u30b9\u3092\u4e3b\u306a\u5bfe\u8c61\u3068\u3057\u305f\u30b7\u30b0\u30ca\u30eb<\/h2>\n<p>\u30c8\u30d4\u30c3\u30af \u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u306f\u3001\u3069\u3061\u3089\u304b\u3068\u3044\u3046\u3068\u3001\u5730\u5143\u3084\u5730\u57df\u306b\u95a2\u9023\u3059\u308b\u30ed\u30fc\u30ab\u30eb\u30cb\u30e5\u30fc\u30b9\u3092\u4e3b\u306a\u5bfe\u8c61\u3068\u3057\u305f\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u306e\u3088\u3046\u3067\u3059\u3002<br \/>\u5730\u57df\u306b\u5bc6\u63a5\u306b\u95a2\u9023\u3057\u305f\u30cb\u30e5\u30fc\u30b9\u3001\u305f\u3068\u3048\u3070\u3001\u3042\u308b\u7279\u5b9a\u306e\u5730\u57df\u304c\u6d2a\u6c34\u306b\u898b\u821e\u308f\u308c\u305f\u5834\u5408\u306f\u3001\u5168\u56fd\u7248\u306e\u30cb\u30e5\u30fc\u30b9\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3088\u308a\u3082\u305d\u306e\u5730\u57df\u306e\u30ed\u30fc\u30ab\u30eb\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u5831\u9053\u3092\u691c\u7d22\u7d50\u679c\u3067\u512a\u5148\u3057\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">\u3053\u306e\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3067\u4fe1\u983c\u3055\u308c\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30ed\u30fc\u30ab\u30eb\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u691c\u7d22\u7d50\u679c\u3067\u8b58\u5225\u3057\u3066\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h2>\u6570\u5e74\u524d\u304b\u3089\u5c0e\u5165\u3057\u3066\u3044\u308b\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0<\/h2>\n<p>\u30c8\u30d4\u30c3\u30af \u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u306f\u65b0\u305f\u306b\u5c0e\u5165\u3055\u308c\u305f\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u6570\u5e74\u524d\u304b\u3089\u3059\u3067\u306b\u7a3c\u50cd\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u306a\u305c\u306e\u3053\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u516c\u8868\uff1f \u3068\u3044\u3046\u7591\u554f\u304c\u6e67\u304d\u307e\u3059\u304c\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u304c\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u3092\u5171\u6709\u3059\u308b\u53d6\u308a\u7d44\u307f\u306e\u4e00\u74b0\u3060\u305d\u3046\u3067\u3059\u3002<br \/>\u4f55\u304b\u7279\u5225\u306a\u3053\u3068\u304c\u3042\u3063\u305f\u308f\u3051\u3067\u306f\u306a\u3044\u3088\u3046\u3067\u3059\u3002<\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">To add a bit more, this isn&#39;t a new system that&#39;s just launched. We&#39;ve used it for several years. Our post today is part of our regular efforts to share more about how ranking works.<\/p>\n<p>&mdash; Google SearchLiaison (@searchliaison) <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1661057588052606977?ref_src=twsrc%5Etfw\">May 23, 2023<\/a><\/p><\/blockquote>\n<p> <script defer src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ranking-systems-guide\">Google \u306e\u691c\u7d22\u30e9\u30f3\u30ad\u30f3\u30b0 \u30b7\u30b9\u30c6\u30e0\u3092\u7d39\u4ecb\u3059\u308b\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8<\/a>\u306b\u3082\u8fd1\u3044\u3046\u3061\u306b<a href=\"https:\/\/twitter.com\/searchliaison\/status\/1661046932259717122\">\u8ffd\u52a0\u3055\u308c\u308b<\/a>\u3068\u601d\u308f\u308c\u307e\u3059\u3002<\/p>\n<p class=\"p60-t\">\u8aac\u660e\u3057\u305f\u3088\u3046\u306b\u3001\u30c8\u30d4\u30c3\u30af\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u306f\u30ed\u30fc\u30ab\u30eb\u30cb\u30e5\u30fc\u30b9\u306b\u7279\u306b\u5f37\u304f\u5f71\u97ff\u3059\u308b\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002<br \/>\u30ed\u30fc\u30ab\u30eb\u30cb\u30e5\u30fc\u30b9\u3092\u767a\u4fe1\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u306f\u3001<a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content?hl=ja\">\u6709\u7528\u3067\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u7b2c\u4e00\u306b\u8003\u3048\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u306e\u30ac\u30a4\u30c0\u30f3\u30b9<\/a>\u3092\u53c2\u7167\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u78e8\u304d\u3092\u304b\u3051\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300ctopic authority\u300d\uff08\u30c8\u30d4\u30c3\u30af \u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\uff09\u3068\u547c\u3076\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u306e\u5b58\u5728\u3092 Google \u306f\u660e\u3089\u304b\u306b\u3057\u305f\u3002<\/p>\n","protected":false},"author":1,"featured_media":13262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1174,1727],"class_list":["post-13261","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","tag-google-news","tag-topic-authority"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/13261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=13261"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/13261\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/13262"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=13261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=13261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=13261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}