{"id":13014,"date":"2023-02-14T07:12:28","date_gmt":"2023-02-13T22:12:28","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=13014"},"modified":"2023-02-14T07:09:52","modified_gmt":"2023-02-13T22:09:52","slug":"ask-who-how-and-why-about-your-content","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/ask-who-how-and-why-about-your-content\/","title":{"rendered":"\u300c\u8ab0\u304c\u3001\u3069\u306e\u3088\u3046\u306b\u3001\u306a\u305c\u300d\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u3063\u305f\u306e\u304b\uff1f\u3092\u3042\u306a\u305f\u306f\u660e\u78ba\u306b\u8aac\u660e\u3067\u304d\u308b\u304b\uff1f"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p>\u300c<a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\">\u6709\u7528\u3067\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u7b2c\u4e00\u306b\u8003\u3048\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210<\/a>\u300d\u306b\u3064\u3044\u3066\u306e\u6307\u91dd\u3092\u793a\u3059\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306b &#8220;<a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content?hl=en#ask-who-how-why\">Who, How, and Why<\/a>&#8220;\uff08\u8ab0\u304c\u3001\u3069\u306e\u3088\u3046\u306b\u3001\u306a\u305c\uff09\u306b\u95a2\u3059\u308b\u30ac\u30a4\u30c0\u30f3\u30b9\u3092 Google \u306f\u8ffd\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u65e5\u672c\u8a9e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306b\u306f\u307e\u3060\u66f4\u65b0\u304c\u5165\u3063\u3066\u3044\u307e\u305b\u3093\u304c\u3001\u91cd\u8981\u306a\u30ac\u30a4\u30c0\u30f3\u30b9\u306a\u306e\u3067\u3053\u306e\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p class=\"p60-b\">\u3010UPDATE (2023\/02\/21)\u3011<br \/>\n<a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content?hl=ja#ask-who-how-why\">\u65e5\u672c\u8a9e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8<\/a>\u3082\u66f4\u65b0\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3064\u3044\u3066\u300c\u8ab0\u304c\u3001\u3069\u306e\u3088\u3046\u306b\u3001\u306a\u305c\u300d\u3092\u554f\u3046<\/h2>\n<p>\u30ac\u30a4\u30c0\u30f3\u30b9\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u30bf\u30a4\u30c8\u30eb\u306f\u300e<strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3064\u3044\u3066\u300c\u8ab0\u304c\u3001\u3069\u306e\u3088\u3046\u306b\u3001\u306a\u305c\u300d\u3092\u554f\u3046<\/strong>\u300f\u3067\u3059\u3002<\/p>\n<p>\u6b21\u306e\u5c0e\u5165\u6587\u3067\u59cb\u307e\u308a\u307e\u3059\u3002<\/p>\n<blockquote><p>\u79c1\u305f\u3061\u306e\u30b7\u30b9\u30c6\u30e0\u304c\u6c42\u3081\u308b\u5831\u916c\u306b\u6cbf\u3046\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306e\u65b9\u6cd5\u3068\u3057\u3066\u3001\u300c\u8ab0\u304c\u3001\u3069\u306e\u3088\u3046\u306b\u3001\u306a\u305c\u300d\u3068\u3044\u3046\u89b3\u70b9\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3092\u8003\u616e\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3002<\/p><\/blockquote>\n<p class=\"p30-t\">\u307e\u305a\u3001<a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content#who-created-the-content\">Who\uff08\u8ab0\uff09\u306b\u3064\u3044\u3066\u306e\u30ac\u30a4\u30c0\u30f3\u30b9<\/a>\u3067\u3059\u3002<\/p>\n<blockquote>\n<h3>\u8ab0\u304c\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\uff09\u4f5c\u6210\u3057\u305f\u306e\u304b<\/h3>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e E-E-A-T \u3092\u76f4\u611f\u7684\u306b\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3082\u306e\u306f\u3001\u8ab0\u304c\u4f5c\u3063\u305f\u306e\u304b\u304c\u660e\u78ba\u306a\u5834\u5408\u3067\u3059\u3002\u305d\u308c\u306f\u3001\u300c\u8ab0\u304c\u300d\u3092\u8003\u3048\u308b\u3053\u3068\u3067\u3059\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u969b\u306b\u3001\u300c\u8ab0\u300d\u306b\u95a2\u9023\u3059\u308b\u81ea\u554f\u81ea\u7b54\u3059\u3079\u304d\u8cea\u554f\u3092\u3044\u304f\u3064\u304b\u6319\u3052\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u305f\u306e\u304c\u8ab0\u3067\u3042\u308b\u304b\u304c\u3001\u8a2a\u554f\u8005\u306b\u3068\u3063\u3066\u81ea\u660e\u3067\u3042\u308b\u304b\uff1f<\/li>\n<li>\u8a2a\u554f\u8005\u304c\u671f\u5f85\u3059\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u5834\u5408\u3001\u8457\u8005\u540d\u3092\u8868\u8a18\u3057\u3066\u3042\u308b\u304b<\/li>\n<li>\u8457\u8005\u540d\u306f\u3001\u8457\u8005\u3084\u8457\u8005\u306e\u80cc\u666f\u3001\u66f8\u3044\u3066\u3044\u308b\u5206\u91ce\u306b\u3064\u3044\u3066\u306e\u8a73\u7d30\u306a\u60c5\u5831\u3078\u3068\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u304b\uff1f<\/li>\n<\/ul>\n<p>\u8ab0\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u305f\u304b\u304c\u660e\u78ba\u306b\u793a\u3055\u308c\u3066\u3044\u308c\u3070\u3001E-E-A-T \u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u306b\u5408\u81f4\u3057\u3066\u304a\u308a\u3001\u6210\u529f\u3078\u306e\u9053\u306b\u3042\u308b\u3068\u8a00\u3048\u307e\u3059\u3002\u8aad\u8005\u304c\u671f\u5f85\u3059\u308b\u5834\u5408\u3001\u8457\u8005\u540d\u306a\u3069\u306e\u6b63\u78ba\u306a\u8457\u8005\u60c5\u5831\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3092\u5f37\u304f\u63a8\u5968\u3057\u307e\u3059\u3002<\/p><\/blockquote>\n<p class=\"p30-t\">\u6b21\u306f\u3001<a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content#how-the-content-was-created\">How\uff08\u3069\u306e\u3088\u3046\u306b\u3057\u3066\uff09\u306b\u3064\u3044\u3066\u306e\u30ac\u30a4\u30c0\u30f3\u30b9<\/a>\u3067\u3059\u3002<\/p>\n<blockquote>\n<h3>\u3069\u306e\u3088\u3046\u306b\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4f5c\u6210\u3055\u308c\u305f\u306e\u304b\uff09<\/h3>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3069\u306e\u3088\u3046\u306b\u4f5c\u3089\u308c\u305f\u306e\u304b\u3092\u77e5\u308b\u3053\u3068\u306f\u3001\u8aad\u8005\u306b\u3068\u3063\u3066\u6709\u76ca\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u3042\u306a\u305f\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u542b\u3081\u308b\u3053\u3068\u3092\u691c\u8a0e\u3059\u3079\u304d\u300c\u3069\u306e\u3088\u3046\u306b\u300d\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u88fd\u54c1\u30ec\u30d3\u30e5\u30fc\u3067\u3042\u308c\u3070\u3001\u8a66\u3057\u305f\u88fd\u54c1\u306e\u6570\u3001\u8a66\u3057\u305f\u7d50\u679c\u304c\u3069\u3046\u3060\u3063\u305f\u304b\u3001\u3069\u306e\u3088\u3046\u306b\u8a66\u3057\u305f\u304b\u306a\u3069\u3092\u3001\u5199\u771f\u306a\u3069\u306e\u95a2\u9023\u3057\u305f\u8a3c\u62e0\u3068\u3068\u3082\u306b\u3001\u8aad\u8005\u306b\u7406\u89e3\u3057\u3066\u3082\u3089\u3048\u3070\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u300c<a href=\"https:\/\/developers.google.com\/search\/docs\/specialty\/ecommerce\/write-high-quality-product-reviews\">\u8cea\u306e\u9ad8\u3044\u88fd\u54c1\u30ec\u30d3\u30e5\u30fc\u3092\u66f8\u304f<\/a>\u300d\u306e\u30d8\u30eb\u30d7\u30da\u30fc\u30b8\u3067\u8a73\u3057\u304f\u7d39\u4ecb\u3057\u3066\u3044\u308b\u30a2\u30c9\u30d0\u30a4\u30b9\u3067\u3059\u3002<\/p>\n<p>\u591a\u304f\u306e\u7a2e\u985e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u306f\u3001\u300c\u3069\u306e\u3088\u3046\u306b\u300d\u306e\u8981\u7d20\u304c\u542b\u307e\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u81ea\u52d5\u5316\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3001AI \u751f\u6210\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3001AI \u652f\u63f4\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306a\u3069\u304c\u3053\u308c\u306b\u3042\u305f\u308a\u307e\u3059\u3002\u95a2\u4fc2\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3059\u308b\u3053\u3068\u3067\u3001\u8aad\u8005\u3084\u8a2a\u554f\u8005\u306f\u3001\u81ea\u52d5\u5316\u304c\u679c\u305f\u3057\u305f\u30e6\u30cb\u30fc\u30af\u3067\u6709\u7528\u306a\u5f79\u5272\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u751f\u6210\u306b\u81ea\u52d5\u5316\u304c\u5927\u5e45\u306b\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8cea\u554f\u3092\u81ea\u5206\u81ea\u8eab\u306b\u554f\u3044\u304b\u3051\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<ul>\n<li>AI \u3092\u542b\u3080\u81ea\u52d5\u5316\u306e\u5229\u7528\u306f\u3001\u60c5\u5831\u958b\u793a\u3084\u4ed6\u306e\u65b9\u6cd5\u3067\u8a2a\u554f\u8005\u306b\u81ea\u660e\u3067\u3042\u308b\u304b\uff1f<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u306b\u81ea\u52d5\u5316\u3084 AI \u304c\u4f7f\u7528\u3055\u308c\u305f\u80cc\u666f\u3092\u8aac\u660e\u3057\u3066\u3044\u308b\u304b\uff1f<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u306b\u81ea\u52d5\u5316\u3084 AI \u304c\u6709\u7528\u3068\u3055\u308c\u305f\u7406\u7531\u3092\u8aac\u660e\u3057\u3066\u3044\u308b\u304b\uff1f<\/li>\n<\/ul>\n<p>\u5168\u4f53\u3068\u3057\u3066\u3001AI \u3084\u81ea\u52d5\u5316\u306e\u958b\u793a\u306f\u3001\u300c\u3053\u308c\u306f\u3069\u306e\u3088\u3046\u306b\u4f5c\u3089\u308c\u305f\u306e\u304b\uff1f\u300d\u3068\u8ab0\u304b\u304c\u8003\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u6709\u52b9\u3067\u3059\u3002\u5408\u7406\u7684\u306b\u4e88\u60f3\u3055\u308c\u308b\u5834\u5408\u306b\u306f\u3001\u3053\u308c\u3089\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u8a73\u3057\u304f\u306f\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u3068 FAQ \u3092\u3054\u89a7\u304f\u3060\u3055\u3044: <a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/02\/google-search-and-ai-content?hl=ja\">AI \u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u3059\u308b Google \u691c\u7d22\u306e\u30ac\u30a4\u30c0\u30f3\u30b9<\/a>\n<\/p><\/blockquote>\n<p class=\"p30-t\">\u6700\u5f8c\u306f\u3001<a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content#why-was-the-content-created\">Why\uff08\u306a\u305c\uff09\u306b\u95a2\u3059\u308b\u30ac\u30a4\u30c0\u30f3\u30b9<\/a>\u3067\u3059\u3002<\/p>\n<blockquote>\n<h3>\u306a\u305c\uff08\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4f5c\u3089\u308c\u305f\u306e\u304b\uff09<\/h3>\n<p>\u300c\u306a\u305c\u300d\u306f\u3001\u304a\u305d\u3089\u304f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3064\u3044\u3066\u7b54\u3048\u308b\u3079\u304d\u6700\u3082\u91cd\u8981\u306a\u8cea\u554f\u3067\u3057\u3087\u3046\u3002\u305d\u3082\u305d\u3082\u3001\u306a\u305c\u4f5c\u6210\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u305d\u306e\u300c\u306a\u305c\u300d\u306f\u3001\u4e3b\u306b\u4eba\u306e\u5f79\u306b\u7acb\u3064\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u8a2a\u554f\u8005\u304c\u76f4\u63a5\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u306b\u6765\u305f\u5834\u5408\u306b\u5f79\u7acb\u3064\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u3066\u3044\u308b\u3053\u3068\u3067\u3042\u308b\u3079\u304d\u3067\u3059\u3002\u305d\u3046\u3057\u3066\u3044\u308b\u306a\u3089\u3001\u4e00\u822c\u7684\u306b E-E-A-T \u306b\u5408\u81f4\u3057\u3066\u304a\u308a\u3001\u79c1\u305f\u3061\u306e\u30b3\u30a2 \u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u304c\u8a55\u4fa1\u3059\u308b\u3082\u306e\u3068\u4e00\u81f4\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3082\u3057\u3001\u300c\u306a\u305c\u300d\u304c\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u8a2a\u554f\u8005\u3092\u5f15\u304d\u4ed8\u3051\u308b\u305f\u3081\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u3063\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u305d\u308c\u306f\u3001\u79c1\u305f\u3061\u306e\u30b7\u30b9\u30c6\u30e0\u304c\u8a55\u4fa1\u3059\u308b\u3082\u306e\u3068\u306f\u4e00\u81f4\u3057\u307e\u305b\u3093\u3002\u691c\u7d22\u9806\u4f4d\u3092\u64cd\u4f5c\u3059\u308b\u3053\u3068\u3092\u4e3b\u306a\u76ee\u7684\u3068\u3057\u3066\u3001AI \u751f\u6210\u3092\u542b\u3080\u81ea\u52d5\u5316\u3092\u4f7f\u7528\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u5834\u5408\u3001\u305d\u308c\u306f\u79c1\u305f\u3061\u306e\u30b9\u30d1\u30e0\u30dd\u30ea\u30b7\u30fc\u306b\u9055\u53cd\u3057\u307e\u3059\u3002<\/p><\/blockquote>\n<p class=\"p60-t\">\u3042\u306a\u305f\u306f\u3001\u300c\u8ab0\u304c\u3001\u3069\u306e\u3088\u3046\u306b\u3001\u306a\u305c\u300d\u3092\u5e38\u306b\u5ff5\u982d\u306b\u7f6e\u3044\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3067\u304d\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u6709\u7528\u3067\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u7b2c\u4e00\u306b\u8003\u3048\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u300d\u306b\u3064\u3044\u3066\u306e\u6307\u91dd\u3092\u793a\u3059\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306b \u201cWho, How, and Why\u201c\uff08\u8ab0\u304c\u3001\u3069\u306e\u3088\u3046\u306b\u3001\u306a\u305c\uff09\u306b\u95a2\u3059\u308b\u30ac\u30a4\u30c0\u30f3\u30b9\u3092 Google \u306f\u8ffd\u52a0\u3057\u305f\u3002<\/p>\n","protected":false},"author":1,"featured_media":13015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13014","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/13014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=13014"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/13014\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/13015"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=13014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=13014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=13014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}