{"id":12893,"date":"2023-01-13T07:15:21","date_gmt":"2023-01-12T22:15:21","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=12893"},"modified":"2023-01-13T07:45:08","modified_gmt":"2023-01-12T22:45:08","slug":"can-we-use-ai-for-seo","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/can-we-use-ai-for-seo\/","title":{"rendered":"AI\u30b3\u30f3\u30c6\u30f3\u30c4\u306fSEO\u306b\u5229\u7528\u3067\u304d\u308b\u306e\u304b\uff1f \u30e6\u30fc\u30b6\u30fc\u30d5\u30a1\u30fc\u30b9\u30c8\u304b\uff1f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u30d5\u30a1\u30fc\u30b9\u30c8\u304b\uff1f\u304c\u5883\u76ee"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e0a\u7d1a]<\/p>\n<p class=\"p60-b\"><a href=\"https:\/\/chat.openai.com\/chat\">ChatGPT<\/a> \u306e\u51fa\u73fe\u306b\u3088\u308a\u3001SEO \u3078\u306e AI \u5229\u7528\u304c\u306b\u308f\u304b\u306b\u76db\u308a\u4e0a\u304c\u3063\u3066\u304d\u307e\u3057\u305f\u3002<br \/>\u3053\u3046\u3057\u305f\u6d41\u308c\u3082\u3042\u308a\u3001AI \u306b\u66f8\u304b\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5bfe\u3059\u308b\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u7acb\u5834\u3067\u306e\u6271\u3044\u3092 Google \u306e Danny Sullivan\uff08\u30c0\u30cb\u30fc\u30fb\u30b5\u30ea\u30d0\u30f3\uff09\u6c0f\u304c Twitter \u306e SearchLiaison \u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u901a\u3057\u3066\u518d\u5ea6\u660e\u78ba\u306b\u3057\u307e\u3057\u305f\u3002<\/p>\n<h2>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u30d5\u30a1\u30fc\u30b9\u30c8\u306a\u3089\u30b9\u30d1\u30e0\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5f79\u306b\u7acb\u3064\u306a\u3089\u554f\u984c\u306a\u3057<\/h2>\n<p>SearchLiaison \u306f\u307e\u305a\u6b21\u306e\u3088\u3046\u306b\u6295\u7a3f\u3057\u307e\u3057\u305f\u3002<\/p>\n<blockquote><p>AI \u306b\u3064\u3044\u3066\u5c0b\u306d\u3089\u308c\u305f\u3068\u304d\u306b\u4ee5\u524d\u8a00\u3063\u305f\u3088\u3046\u306b\u3001\u4e3b\u306b\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u305f\u3081\u306b\u4f5c\u6210\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u3084\u308a\u65b9\u3067\u3042\u308c\u3001\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u9055\u53cd\u3059\u308b\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5f79\u306b\u7acb\u3064\u3082\u306e\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u305f\u3081\u306b\u4f5c\u6210\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u554f\u984c\u306b\u306f\u306a\u3089\u306a\u3044\u3002<\/p>\n<p><a href=\"https:\/\/twitter.com\/dannysullivan\/status\/1589681355868504064\">https:\/\/twitter.com\/dannysullivan\/status\/1589681355868504064<\/a><br \/>\n<a href=\"https:\/\/www.wired.com\/story\/ai-generated-marketing-content\/\">https:\/\/www.wired.com\/story\/ai-generated-marketing-content\/<\/a><br \/>\n<a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies\">https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies<\/a><\/p><\/blockquote>\n<div class=\"p30-t\">\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">As said before when asked about AI, content created primarily for search engine rankings, however it is done, is against our guidance. If content is helpful &amp; created for people first, that&#39;s not an issue.<a href=\"https:\/\/t.co\/3rs3Yrrrk1\">https:\/\/t.co\/3rs3Yrrrk1<\/a><a href=\"https:\/\/t.co\/TlFEbdXGAp\">https:\/\/t.co\/TlFEbdXGAp<\/a><a href=\"https:\/\/t.co\/Yl9XWr5CAN\">https:\/\/t.co\/Yl9XWr5CAN<\/a> <a href=\"https:\/\/t.co\/gFTE2C2wq1\">pic.twitter.com\/gFTE2C2wq1<\/a><\/p>\n<p>&mdash; Google SearchLiaison (@searchliaison) <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1613462881248448512?ref_src=twsrc%5Etfw\">January 12, 2023<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<p>\u4ee5\u524d\u306e\u767a\u8a00\u306b\u3064\u3044\u3066\u306f<a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-says-ai-content-isnt-necessarily-bad\/\">\u3053\u3061\u3089\u306e\u8a18\u4e8b<\/a>\u3067\u53d6\u308a\u4e0a\u3052\u307e\u3057\u305f\u3002<\/p>\n<p>AI \u3092\u5229\u7528\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u4e3b\u8981\u306a\u76ee\u7684\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u3084\u3059\u3053\u3068\u3060\u3068\u3057\u305f\u3089\u3001\u305d\u308c\u306f\u30b9\u30d1\u30e0\u30dd\u30ea\u30b7\u30fc\u3067\u7981\u6b62\u3059\u308b<a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies#spammy-automatically-generated-content\">\u30b9\u30d1\u30e0\u884c\u70ba\u306e\u3042\u308b\u81ea\u52d5\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4<\/a>\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002<br \/>\u4e00\u65b9\u3067\u3001\u771f\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u5f79\u306b\u7acb\u3064\u3082\u306e\u3067\u3042\u308c\u3070 AI \u304c\u66f8\u3044\u305f\u3068\u8a00\u3048\u3069\u4e0d\u6b63\u306a\u53d6\u308a\u7d44\u307f\u306b\u306f\u8a72\u5f53\u3057\u307e\u305b\u3093\u3002<\/p>\n<p class=\"p40-b\">\u7aef\u7684\u306b\u8a00\u3048\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u6709\u7528\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b AI \u3092\u5229\u7528\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u305d\u308c\u3068\u3082\u624b\u9593\u3092\u304b\u3051\u305a\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u91cf\u7523\u3059\u308b\u305f\u3081\u306b AI \u3092\u5229\u7528\u3057\u3066\u3044\u308b\u306e\u304b\u306e\u9055\u3044\u3067\u3059\u3002<\/p>\n<h2>AI \u30b3\u30f3\u30c6\u30f3\u30c4\u306f E-E-A-T \u3092\u793a\u305b\u308b\u306e\u304b\uff1f<\/h2>\n<p>\u307e\u305f\u3001SearchLiaison \u306f\u6b21\u306e\u3088\u3046\u306b\u3082\u8aac\u660e\u3057\u307e\u3057\u305f\u3002<\/p>\n<blockquote><p>\n\u4e3b\u306b\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u305f\u3081\u306b\u305f\u304f\u3055\u3093\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\uff08AI \u3067\uff09\u751f\u6210\u3059\u308b\u76ee\u7684\u3067\u3044\u304b\u306a\u308b\u624b\u6cd5\u3092\u4f7f\u3063\u3066\u3044\u308b\u4eba\u3059\u3079\u3066\u306b\u5bfe\u3057\u3066\u8a00\u3063\u3066\u304a\u304d\u305f\u3044\u2015\u2015\u308f\u305f\u3057\u305f\u3061\u306e\u30b3\u30a2 \u30b7\u30b9\u30c6\u30e0\u306f\u3001E-E-A-T\uff08\u5c02\u9580\u6027\u3001\u7d4c\u9a13\u3001\u6a29\u5a01\u6027\u3001\u4fe1\u983c\u6027\uff09\u3092\u660e\u78ba\u306b\u793a\u3057\u3066\u3044\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9ad8\u304f\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u591a\u304f\u306e\u6307\u6a19\u3092\u898b\u3066\u3044\u308b\u3002<\/p><\/blockquote>\n<div class=\"small\">&#x1f4dd;\u3059\u305a\u304d\u88dc\u8db3: <a href=\"https:\/\/www.suzukikenichi.com\/blog\/extra-e-for-experience-added-to-e-a-t-in-latest-quality-rater-guidelines\/\">E-E-A-T \u306b\u95a2\u3057\u3066\u306f<\/a>\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3092\u53c2\u7167<\/div>\n<div class=\"p30-t\">\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">For anyone who uses *any method* to generate a lot content primarily for search rankings, our core systems look at many signals to reward content clearly demonstrating E-E-A-T (experience, expertise, authoritativeness, and trustworthiness). <a href=\"https:\/\/t.co\/NaRQqb1SQx\">https:\/\/t.co\/NaRQqb1SQx<\/a> <a href=\"https:\/\/t.co\/JDWjQguaTR\">pic.twitter.com\/JDWjQguaTR<\/a><\/p>\n<p>&mdash; Google SearchLiaison (@searchliaison) <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1613465456429633536?ref_src=twsrc%5Etfw\">January 12, 2023<\/a><\/p><\/blockquote><\/div>\n<p class=\"p30-t\">\u679c\u305f\u3057\u3066\u3001AI \u304c\u751f\u6210\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f E-E-A-T \u3092\u5099\u3048\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u4fe1\u983c\u6027\u306b\u3064\u3044\u3066\u306f\u6975\u3081\u3066\u7591\u554f\u3067\u3059\u3002<\/p>\n<picture><source srcset=\"https:\/\/www.suzukikenichi.com\/images\/chatcgt-incorrect1.avif\" type=\"image\/avif\" \/><img decoding=\"async\" class=\"bdr\" itemprop=\"image\" loading=\"lazy\" src=\"https:\/\/www.suzukikenichi.com\/images\/chatcgt-incorrect1.png\" alt=\"\u6771\u4eac\u3067\u6700\u3082\u5229\u7528\u8005\u6570\u304c\u591a\u3044\u99c5\" width=\"600\" height=\"584\" \/>\n<\/picture>\n<picture><source srcset=\"https:\/\/www.suzukikenichi.com\/images\/chatcgt-incorrect2.avif\" type=\"image\/avif\" \/><img decoding=\"async\" class=\"bdr\" itemprop=\"image\" loading=\"lazy\" src=\"https:\/\/www.suzukikenichi.com\/images\/chatcgt-incorrect2.png\" alt=\"FIFA \u30ef\u30fc\u30eb\u30c9\u30ab\u30c3\u30d7 2022 \u306e\u512a\u52dd\u56fd\" width=\"1362\" height=\"440\" \/>\n<\/picture>\n<p>ChatGPT \u3067\u306f\u3053\u3046\u3057\u305f\u8aa4\u3063\u305f\u56de\u7b54\u304c\u8fd4\u3063\u3066\u3066\u304f\u308b\u3053\u3068\u304c\u3057\u3070\u3057\u3070\u3067\u3059\u3002<br \/><span class=\"small\">&#x1f4dd;\u3059\u305a\u304d\u88dc\u8db3: \u5b9f\u969b\u306b\u306f\u3001\u65b0\u5bbf\u30fb\u6e0b\u8c37\u30fb\u6c60\u888b\u304c\u30c8\u30c3\u30d7 3\u3002ChatGPT \u306f 2021 \u5e74\u307e\u3067\u306e\u30c7\u30fc\u30bf\u3057\u304b\uff08\u73fe\u6642\u70b9\u3067\uff09\u5b66\u7fd2\u3057\u3066\u3044\u306a\u3044<\/span><\/p>\n<p class=\"p40-b\">\u3055\u3089\u306b\u3001\u7d4c\u9a13\u306e\u89b3\u70b9\u3067\u306f\u3069\u3046\u3067\u3057\u3087\u3046\u304b\uff1f<br \/>AI \u306f\u3069\u3093\u306a\u7d4c\u9a13\u3092\u6301\u3063\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<br \/>AI \u304c\u7d4c\u9a13\u8ac7\u3092\u8a9e\u3063\u305f\u3068\u3057\u305f\u3089\u3001\u305d\u308c\u306f\u3067\u3063\u3061\u3042\u3052\u304b\u4ed6\u306e\u4eba\u306e\u4f53\u9a13\u306e\uff08\u7121\u65ad\uff09\u5f15\u7528\u3067\u3059\u3002<\/p>\n<h2 id=\"review\">AI \u306b\u8a18\u4e8b\u3092\u66f8\u304b\u305b\u308b\u306a\u3089\u4eba\u9593\u306e\u7de8\u96c6\u3068\u60c5\u5831\u958b\u793a\u304c\u5fc5\u9808<\/h2>\n<p>AI \u3092\u5229\u7528\u3057\u3066\u8a18\u4e8b\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u81ea\u4f53\u306b\u554f\u984c\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u73fe\u306b Google \u3082\u3001\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u306e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3092\u81ea\u52d5\u7ffb\u8a33\u3092\u4f7f\u3063\u3066\u82f1\u8a9e\u4ee5\u5916\u306e\u8a00\u8a9e\u306b\u7ffb\u8a33\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001AI \u30b3\u30f3\u30c6\u30f3\u30c4\u516c\u958b\u524d\u306b\u306f<strong><mark>\u4eba\u9593\u306b\u3088\u308b\u30ec\u30d3\u30e5\u30fc\u304c\u7d76\u5bfe\u306b\u8981\u6c42<\/mark><\/strong>\u3055\u308c\u307e\u3059\u3002<br \/>Google \u3082\u305d\u3046\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6628\u5e74 11 \u6708\u306b\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3067\u958b\u50ac\u3055\u308c\u305f Search Central Live \u3067\u691c\u7d22\u30c1\u30fc\u30e0\u306e\u30b2\u30a4\u30ea\u30fc\u306b AI \u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3064\u3044\u3066\u76f8\u8ac7\u3057\u305f\u3068\u304d\u306b\u660e\u78ba\u306b\u8ff0\u3079\u3066\u3044\u307e\u3057\u305f\u3002<br \/><span class=\"small\">&#x1f4dd;\u3059\u305a\u304d\u88dc\u8db3: <a href=\"https:\/\/www.suzukikenichi.com\/blog\/how-google-currently-treas-ai-generated-content\/\">\u8a73\u7d30\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b<\/a>\u3067\u7d39\u4ecb<\/span><\/p>\n<p class=\"p30-t\">\u52a0\u3048\u3066\u3001AI \u304c\u66f8\u3044\u305f\u8a18\u4e8b\u3060\u3068\u308f\u304b\u308b\u3088\u3046\u306b\u958b\u793a\u3059\u308b\u3053\u3068\u3082\u4e0d\u53ef\u6b20\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><a href=\"https:\/\/www.bankrate.com\/authors\/bankrate\/\">Bankrate<\/a> \u3084 <a href=\"https:\/\/www.cnet.com\/profiles\/cnet%20money\/\">CNET<\/a> \u306f AI \u306b\u66f8\u304b\u305b\u305f\u8a18\u4e8b\u3092\u672c\u683c\u7684\u306b\u767a\u884c\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u305f\u3002<br \/>AI \u304c\u57f7\u7b46\u3057\u305f\u8a18\u4e8b\u3067\u3042\u3063\u3066\u3082\u3001\u4eba\u9593\u304c\u57f7\u7b46\u3057\u305f\u8a18\u4e8b\u3068\u540c\u69d8\u306b\u8457\u8005\u3092\u660e\u8a18\u3057\u3066\u3044\u307e\u3059\u3002<br \/>AI \u304c\u66f8\u3044\u305f\u8a18\u4e8b\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<picture><source srcset=\"https:\/\/www.suzukikenichi.com\/images\/bankrate.avif\" type=\"image\/avif\" \/><img decoding=\"async\" class=\"bdr\" itemprop=\"image\" loading=\"lazy\" src=\"https:\/\/www.suzukikenichi.com\/images\/bankrate.png\" alt=\"Bankrate.com\" width=\"700\" height=\"646\" \/>\n<\/picture>\n<picture><source srcset=\"https:\/\/www.suzukikenichi.com\/images\/cnet.avif\" type=\"image\/avif\" \/><img decoding=\"async\" class=\"bdr\" itemprop=\"image\" loading=\"lazy\" src=\"https:\/\/www.suzukikenichi.com\/images\/cnet.png\" alt=\"cnet\" width=\"700\" height=\"633\" \/>\n<\/picture>\n<p>AI \u304c\u66f8\u3044\u305f\u8a18\u4e8b\u3067\u3042\u3063\u3066\u3082\u3001\u4eba\u9593\u306e\u30b9\u30bf\u30c3\u30d5\u304c\u7de8\u96c6\u3057\u3066\u3044\u308b\u3053\u3068\u306b\u3082\u6ce8\u76ee\u3057\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\u201cWritten by\u201d \u306b\u7d9a\u304f\u306e\u304c\u3001\u8a18\u4e8b\u3092\u57f7\u7b46\u3057\u305f AI \u3067\u3001\u201cEditied by\u201d \u306b\u7d9a\u304f\u306e\u304c\u305d\u306e\u8a18\u4e8b\u3092\u7de8\u96c6\u3057\u305f\u4eba\u9593\u306e\u30b9\u30bf\u30c3\u30d5\u3067\u3059\u3002<\/p>\n<p>Google \u306b\u8a00\u308f\u308c\u305f\u308f\u3051\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304c\u3001\u3069\u3061\u3089\u306e\u30b5\u30a4\u30c8\u3082\u30b9\u30d1\u30e0\u30dd\u30ea\u30b7\u30fc\u306b\u9055\u53cd\u3057\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>Bankrate \u3068 CNET \u304c\u516c\u958b\u3057\u305f AI 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