{"id":12627,"date":"2022-10-14T06:50:30","date_gmt":"2022-10-13T21:50:30","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=12627"},"modified":"2022-10-20T18:17:19","modified_gmt":"2022-10-20T09:17:19","slug":"google-revamped-webmaster-guidelines","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-revamped-webmaster-guidelines\/","title":{"rendered":"Google\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u5411\u3051\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u304c\u5237\u65b0\u3057\u3001Google Search Essentials\u306b"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u521d\u7d1a]<\/p>\n<p class=\"p60-b\">Google \u306f\u3001\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u5411\u3051\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e<a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/10\/search-essentials\">\u540d\u79f0\u3092\u5909\u66f4\u3057\u3001\u69cb\u6210\u3092\u5237\u65b0<\/a>\u3057\u307e\u3057\u305f\u3002<\/p>\n<h2>\u540d\u79f0\u5909\u66f4<\/h2>\n<p>\u307e\u305a\u3001\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u5411\u3051\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u540d\u79f0\u3092\u5909\u66f4\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>2020 \u5e74 11 \u6708\u306b Google \u306f\u3001<a href=\"https:\/\/www.suzukikenichi.com\/blog\/from-google-webmaster-central-to-google-search-central\/\">\u300c\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u300d\u3068\u3044\u3046\u547c\u79f0\u306e\u4f7f\u7528\u3092\u3084\u3081<\/a>\u307e\u3057\u305f\u3002<br \/>\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u5411\u3051\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u306f\u300c\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u300d\u304c\u4f9d\u7136\u3068\u3057\u3066\u6b8b\u3063\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u5411\u3051\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u76f8\u5f53\u3059\u308b\u65b0\u3057\u3044\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306e\u540d\u79f0\u306f\u300c<a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\"><strong>Google Search Essential<\/strong><\/a>\u300d\u3067\u3059\u3002<br \/><span class=\"small\">&#x1f4dd;\u3059\u305a\u304d\u88dc\u8db3: \u3053\u306e\u8a18\u4e8b\u3092\u66f8\u3044\u3066\u3044\u308b\u6642\u70b9\u3067\u65e5\u672c\u8a9e\u7248\u306f\u307e\u3060\u516c\u958b\u3055\u308c\u3066\u3044\u306a\u3044\u306e\u3067\u3001\u65e5\u672c\u8a9e\u540d\u304c\u3069\u3046\u306a\u308b\u304b\u306f\u4e0d\u660e\u3002\u305d\u306e\u307e\u307e\u300cGoogle \u691c\u7d22\u30a8\u30c3\u30bb\u30f3\u30b7\u30e3\u30eb\u300d\u306b\u306a\u308b\u304b\u3001\u5b8c\u5168\u8a33\u3057\u3066\u300cGoogle \u691c\u7d22\u306e\u672c\u8cea\u300d\u306b\u307f\u305f\u3044\u306b\u306a\u308b\u304b\u3002<\/span><\/p>\n<p>\u3010UPDATE (2022\/10\/18)\u3011<br \/>\n\u65e5\u672c\u8a9e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3067\u306f\u300c<strong>Google \u691c\u7d22\u306e\u57fa\u672c\u4e8b\u9805<\/strong>\u300d\u3068\u3044\u3046\u540d\u79f0\u3067\u3059\u3002<\/p>\n<p>Search Essentials \u306f\u3001\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u5411\u3051\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u66f8\u304b\u308c\u3066\u3044\u305f\u6b21\u306e 3 \u3064\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304b\u3089\u69cb\u6210\u3055\u308c\u307e\u3059\u3002<\/p>\n<ul class=\"p40-b\">\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/technical\">Technical requirements<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies\">Spam policies<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/essentials#key-best-practices\">Key best practices<\/a><\/li>\n<\/ul>\n<h2>\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306e\u518d\u69cb\u6210<\/h2>\n<p>Search Essentials \u306f\u3001\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u5411\u3051\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u95a2\u9023\u3059\u308b\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306e\u518d\u69cb\u6210\u3067\u3059\u3002<\/p>\n<p><strong>Technical requirements<\/strong> \u306f\u6280\u8853\u8981\u4ef6\u3092\u8aac\u660e\u3059\u308b\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3067\u3059\u3002<br \/>Google \u691c\u7d22\u306b\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u308c\u308b\u305f\u3081\u306e 3 \u3064\u306e\u6700\u4f4e\u9650\u306e\u6761\u4ef6\u304c\u66f8\u304b\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<ol>\n<li>Googlebot \u304c\u30d6\u30ed\u30c3\u30af\u3055\u308c\u3066\u3044\u306a\u3044\u3053\u3068<\/li>\n<li>HTTPS \u30b9\u30c6\u30fc\u30bf\u30b9\u30b3\u30fc\u30c9\u306e 200 \u3092\u30da\u30fc\u30b8\u304c\u8fd4\u3059\u3053\u3068<\/li>\n<li>\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u53ef\u80fd\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u308b\u3053\u3068<\/li>\n<\/ol>\n<p>Technical requirements \u306f\u65b0\u3057\u304f\u8ffd\u52a0\u3055\u308c\u305f\u30da\u30fc\u30b8\u3067\u3059\u304c\u3001\u5404\u8981\u4ef6\u306e\u8a73\u7d30\u306f\u65e2\u5b58\u306e\u30da\u30fc\u30b8\u3078\u30ea\u30f3\u30af\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p30-b p30-t\"><strong>Spam policies<\/strong> \u306f\u3001\u30b9\u30d1\u30e0\u30dd\u30ea\u30b7\u30fc\u306b\u3064\u3044\u3066\u8aac\u660e\u3059\u308b\u30da\u30fc\u30b8\u3067\u3059\u3002<br \/>\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u4e0d\u6b63\u306b\u64cd\u4f5c\u3057\u3088\u3046\u3068\u3059\u308b\u507d\u88c5\u884c\u70ba\u3084\u4e0d\u6b63\u884c\u70ba\u306b\u3064\u3044\u3066\u66f8\u304b\u308c\u3066\u3044\u305f\u3001\u4ee5\u524d\u306e\u300c\u54c1\u8cea\u306b\u95a2\u3059\u308b\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u300d\u306b\u76f8\u5f53\u3057\u307e\u3059\u3002<\/p>\n<p><strong>Key best practices<\/strong> \u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001SEO \u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u306a\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u304c\u53d6\u308a\u4e0a\u3052\u3089\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\u305f\u3068\u3048\u3070\u6b21\u306e\u3088\u3046\u306a\u3053\u3068\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u6709\u7528\u3067\u4fe1\u983c\u3067\u304d\u308b\u30e6\u30fc\u30b6\u30fc\u30d5\u30a1\u30fc\u30b9\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210<\/li>\n<li>\u30bf\u30a4\u30c8\u30eb\u30ea\u30f3\u30af\u306e\u9069\u5207\u306a\u4ed8\u3051\u65b9<\/li>\n<li>\u753b\u50cf SEO<\/li>\n<li>\u52d5\u753b SEO<\/li>\n<li>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/li>\n<li>JavaScript SEO<\/li>\n<\/ul>\n<p class=\"p30-b\">\u3053\u308c\u3089\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306f\u30011\u3064\u3092\u9664\u3044\u3066\u3059\u3079\u3066\u65e2\u5b58\u30da\u30fc\u30b8\u3078\u30ea\u30f3\u30af\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u300c1 \u3064\u3092\u9664\u3044\u3066\u300d\u3068\u66f8\u304d\u307e\u3057\u305f\u3002<br \/>\u305d\u308c\u306f\u300c\u6709\u7528\u3067\u4fe1\u983c\u3067\u304d\u308b\u30e6\u30fc\u30b6\u30fc\u30d5\u30a1\u30fc\u30b9\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u300d\u3067\u3059\u3002<br \/>\u65b0\u305f\u306b\u8ffd\u52a0\u3055\u308c\u305f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<p class=\"p40-b\">\u3068\u8a00\u3063\u3066\u3082\u3001\u5185\u5bb9\u306f\u65b0\u3057\u3044\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/><a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/08\/helpful-content-update\">\u30d8\u30eb\u30d7\u30d5\u30eb \u30b3\u30f3\u30c6\u30f3\u30c4 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b<\/a>\u3068<a href=\"https:\/\/developers.google.com\/search\/blog\/2019\/08\/core-updates\">\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b<\/a>\u306b\u66f8\u304b\u308c\u3066\u3044\u305f\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u7d71\u5408\u3057\u3066 1 \u3064\u306e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3068\u3057\u3066\u307e\u3068\u3081\u307e\u3057\u305f\u3002<br \/>\u30d6\u30ed\u30b0\u8a18\u4e8b\u306f\u6642\u9593\u304c\u305f\u3064\u3068\u57cb\u3082\u308c\u3066\u3057\u307e\u3046\u306e\u3067\u3001\u5e38\u99d0\u306e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306b\u7f6e\u304d\u63db\u3048\u305f\u308f\u3051\u3067\u3059\u3002<\/p>\n<h2>\u65e5\u672c\u8a9e\u30da\u30fc\u30b8\u306f\u307e\u3060\u5229\u7528\u3067\u304d\u305a<\/h2>\n<p>\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u5237\u65b0\u3092\u30a2\u30ca\u30a6\u30f3\u30b9\u3057\u305f<a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/10\/search-essentials\">\u30d6\u30ed\u30b0\u8a18\u4e8b<\/a>\u3092\u542b\u3081\u3001\u65b0\u3057\u304f\u516c\u958b\u3055\u308c\u305f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306e\u65e5\u672c\u8a9e\u7248\u306f\u3001\u3053\u306e\u8a18\u4e8b\u3092\u66f8\u3044\u3066\u3044\u308b\u6642\u70b9\u3067\u306f\u307e\u3060\u5229\u7528\u3067\u304d\u307e\u305b\u3093\u3002<br \/>\u65e5\u672c\u8a9e\u7248\u30da\u30fc\u30b8\u306b\u306f\u307e\u3060\u30a2\u30af\u30bb\u30b9\u3067\u304d\u307e\u3059\u304c\u3001\u82f1\u8a9e\u7248\u30da\u30fc\u30b8\u306f\u3001\u5bfe\u5fdc\u3059\u308b\u65b0\u3057\u3044\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3078\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u306e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3092\u7ba1\u7406\u3059\u308b <a href=\"https:\/\/twitter.com\/okaylizzi\">Google \u306e\u4eba<\/a>\u306b\u554f\u3044\u5408\u308f\u305b\u305f\u3068\u3053\u308d\u3001\u91cd\u8981\u306a\u66f4\u65b0\u306a\u306e\u3067\u6700\u512a\u5148\u3067\u7ffb\u8a33\u3059\u308b\u4e88\u5b9a\u3060\u3051\u308c\u3069\u3001\u516c\u958b\u307e\u3067\u306b\u306f 1 \u301c 2 \u9031\u9593\u7a0b\u5ea6\u304b\u304b\u308b\u3060\u308d\u3046\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u82f1\u8a9e\u3067\u8aad\u3081\u308b\u4eba\u306f\u82f1\u8a9e\u3067\u8aad\u3080\u3068\u3057\u3066\u3001\u5237\u65b0\u3057\u305f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306e\u5185\u5bb9\u81ea\u4f53\u306f\u65b0\u3057\u3044\u3082\u306e\u3067\u306f\u306a\u3044\u306e\u3067\u3001\u65e5\u672c\u8a9e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u304c\u516c\u958b\u3055\u308c\u308b\u306e\u3092\u5f85\u3063\u3066\u3082\u554f\u984c\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u65e5\u672c\u8a9e\u30da\u30fc\u30b8\u304c\u3067\u304d\u3042\u304c\u3063\u305f\u3089\u3001\u3053\u306e\u8a18\u4e8b\u306b\u8ffd\u8a18\u3057\u307e\u3059\u3002<\/p>\n<p>\u3010UPDATE (2022\/10\/18)\u3011<br \/>\n\u30d6\u30ed\u30b0\u8a18\u4e8b\u304a\u3088\u3073\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306e\u65e5\u672c\u8a9e\u7248\u304c\u516c\u958b\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/10\/search-essentials?hl=ja\">\u30b5\u30a4\u30c8\u6240\u6709\u8005\u5411\u3051\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u66f4\u65b0\uff08\u30d6\u30ed\u30b0\u8a18\u4e8b\uff09<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/essentials?hl=ja\">Google \u691c\u7d22\u306e\u57fa\u672c\u4e8b\u9805\uff08\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\uff09<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google \u306f\u3001\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u5411\u3051\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u540d\u79f0\u3092\u5909\u66f4\u3057\u3001\u69cb\u6210\u3092\u5237\u65b0\u3057\u305f\u3002<\/p>\n","protected":false},"author":1,"featured_media":12628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1023,1684],"class_list":["post-12627","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","tag-webmaster-guidelines","tag-search-essentials"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/12627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=12627"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/12627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/12628"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=12627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=12627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=12627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}