{"id":12591,"date":"2022-09-27T06:45:37","date_gmt":"2022-09-26T21:45:37","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=12591"},"modified":"2022-09-27T06:40:52","modified_gmt":"2022-09-26T21:40:52","slug":"which-is-more-effective-updating-existing-content-or-adding-new-content-to-maintain-relevancy-in-google-search","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/which-is-more-effective-updating-existing-content-or-adding-new-content-to-maintain-relevancy-in-google-search\/","title":{"rendered":"Google\u691c\u7d22\u3067\u95a2\u9023\u6027\u3092\u7dad\u6301\u3059\u308b\u306b\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u66f4\u65b0\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u8ffd\u52a0\u306e\u3069\u3061\u3089\u304c\u52b9\u679c\u7684\u304b\uff1f"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u521d\u7d1a]<\/p>\n<blockquote><p>\u95a2\u9023\u6027\u3092\u7dad\u6301\u3059\u308b\u306b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8ffd\u52a0\u3059\u3079\u304d\u304b\u305d\u308c\u3068\u3082\u66f4\u65b0\u3059\u3079\u304d\u304b\uff1f<br \/>\n\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5c02\u9580\u7684\u306b\u66f8\u304b\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u306e\u304b\uff1f<\/p><\/blockquote>\n<p class=\"p60-b\">\u3053\u3046\u3057\u305f\u7591\u554f\u3092\u62b1\u3044\u305f\u4eba\u3068\u3001Google \u306e John Mueller\uff08\u30b8\u30e7\u30f3\u30fb\u30df\u30e5\u30fc\u30e9\u30fc\uff09\u6c0f\u306e Twitter \u3067\u306e\u3084\u308a\u53d6\u308a\u3092\u3053\u306e\u8a18\u4e8b\u3067\u306f\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h2>\u30b3\u30f3\u30c6\u30f3\u30c4\u8ffd\u52a0\uff1f \u305d\u308c\u3068\u3082\u30b3\u30f3\u30c6\u30f3\u30c4\u66f4\u65b0\uff1f \u5c02\u9580\u7684\u306a\u8a18\u4e8b\u3068\u306f\uff1f<\/h2>\n<p>\u6b21\u306e\u3088\u3046\u306b\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u306f\u8cea\u554f\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<blockquote><p>\n\u65e2\u5b58\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u66f4\u65b0\u3059\u308b\u3053\u3068\u306f\u3001\u73fe\u72b6\u306e\u95a2\u9023\u6027\u3092\u8a66\u3059\u306e\u306b\u5341\u5206\u306a\u6226\u7565\u3067\u3059\u304b\uff1f \u305d\u308c\u3068\u3082\u3001Google \u691c\u7d22\u3067\u95a2\u9023\u6027\u3092\u7dad\u6301\u3059\u308b\u306b\u306f\u65b0\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u516c\u958b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304b\uff1f \u65b0\u898f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8ffd\u52a0\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u91cd\u8981\u3067\u3059\u304b\uff1f<\/p><\/blockquote>\n<p>\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u306f\u3053\u3046\u8fd4\u3057\u307e\u3059\u3002<\/p>\n<blockquote><p>\u79c1\u3060\u3063\u305f\u3089\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u3066\u3044\u308b\u3053\u3068\u306b\u3082\u3063\u3068\u7126\u70b9\u3092\u5f53\u3066\u308b\u3060\u308d\u3046\u2015\u2015\u30e6\u30fc\u30b6\u30fc\u304c\u6700\u65b0\u60c5\u5831\u3092\u6c42\u3081\u3066\u3044\u308b\u30c8\u30d4\u30c3\u30af\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u308b\u306e\u304b\uff1f \u305d\u308c\u3068\u3082\u5341\u5206\u306b\u78ba\u7acb\u3055\u308c\u3066\u3044\u3066\u5909\u5316\u3059\u308b\u3053\u3068\u304c\u306a\u3044\u30c8\u30d4\u30c3\u30af\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u308b\u306e\u304b\uff1f\u3002<\/p>\n<p>\u3053\u308c\u306f\u4e3b\u306b\u306f SEO \u306e\u554f\u984c\u3067\u306f\u306a\u3044\u3002\u81ea\u5206\u304c\u767a\u884c\u3057\u3066\u3044\u308b\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3057\u3066\u306f\u5c02\u9580\u5bb6\u3067\u3042\u308b\u3079\u304d\u3060\u3002<\/p><\/blockquote>\n<p>\u7d9a\u3051\u3066\u3001\u3053\u306e\u3088\u3046\u306b\u8cea\u554f\u3055\u308c\u307e\u3059\u3002<\/p>\n<blockquote><p>\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5c02\u9580\u7684\u306b\u66f8\u304b\u308c\u3066\u3044\u308b\u3068\u3057\u305f\u3089\u3001\u691c\u7d22\u7d50\u679c\u3067\u306e\u95a2\u9023\u6027\u3092\u4fdd\u3064\u305f\u3081\u306b\u3001\u305d\u306e\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3055\u3089\u306b\u8ffd\u52a0\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304b\uff1f\uff08\u79c1\u306e\u30b8\u30e3\u30f3\u30eb\u3067\u306f\u5e38\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u8ffd\u52a0\u306e\u4f59\u5730\u304c\u3042\u308a\u307e\u3059\uff09\u305d\u308c\u3068\u3082\u3001\u65e2\u5b58\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4e0a\u4f4d\u8868\u793a\u3055\u305b\u7d9a\u3051\u308b\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u3068\u304a\u308a\u306b\u65e2\u5b58\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u66f4\u65b0\u3059\u308b\u3060\u3051\u3067\u5341\u5206\u3067\u3059\u304b\uff1f<\/p><\/blockquote>\n<p>\u300c\u5c02\u9580\u7684\u306b\u66f8\u304b\u308c\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u90e8\u5206\u306b\u3064\u3044\u3066\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u306f\u6b21\u306e\u3088\u3046\u306b\u6307\u6458\u3057\u307e\u3059\u3002<\/p>\n<blockquote><p>1 \u3064\u306e\u8003\u3048\u65b9\u3068\u3057\u3066\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5c02\u9580\u7684\u306b\u66f8\u304b\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u306e\u5224\u65ad\u304c\u3064\u304b\u306a\u3044\u3068\u3057\u305f\u3089\u3001\u305d\u308c\u306f\u9593\u9055\u3044\u306a\u304f\u5c02\u9580\u7684\u306b\u66f8\u304b\u308c\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/p><\/blockquote>\n<div class=\"p30-t p40-b\">\n<blockquote class=\"twitter-tweet\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">I&#39;d focus more on what your users expect. Are you focusing on topics where users expect up-to-date information? or is it something that&#39;s well-established and not changing? This is not primarily a SEO thing, and you should be the expert of the topic you&#39;re publishing on.<\/p>\n<p>&mdash; &#x1f33d;\u3008link href=\/\/johnmu.com rel=canonical \u3009&#x1f33d; (@JohnMu) <a href=\"https:\/\/twitter.com\/JohnMu\/status\/1573563553235222530?ref_src=twsrc%5Etfw\">September 24, 2022<\/a><\/p><\/blockquote>\n<p> <script defer src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">If the content is expertly written, do we need to add more content on the topic (always room for more in our vertical) to maintain \u201crelevancy\u201d in the serps or is updating the existing content as per users needs sufficient to continue to rank for those existing articles?<\/p>\n<p>&mdash; M Masaai (@MMasaai8) <a href=\"https:\/\/twitter.com\/MMasaai8\/status\/1573724650655424513?ref_src=twsrc%5Etfw\">September 24, 2022<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">One way to think of this is if you don&#39;t know whether your content is expertly written or not, then it&#39;s definitely not expertly written.<\/p>\n<p>&mdash; &#x1f33d;\u3008link href=\/\/johnmu.com rel=canonical \u3009&#x1f33d; (@JohnMu) <a href=\"https:\/\/twitter.com\/JohnMu\/status\/1573972669778825216?ref_src=twsrc%5Etfw\">September 25, 2022<\/a><\/p><\/blockquote>\n<\/div>\n<h2>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u7b2c\u4e00\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/h2>\n<p>\u3088\u3046\u306f\u8cea\u554f\u8005\u306f\u3001\u95a2\u9023\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u65e2\u5b58\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u66f4\u65b0\u3057\u305f\u307b\u3046\u304c\u3044\u3044\u306e\u304b\u3001\u305d\u308c\u3068\u3082\u65b0\u898f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8ffd\u52a0\u3057\u305f\u307b\u3046\u304c\u3044\u3044\u306e\u304b\u3092\u805e\u3044\u3066\u3044\u307e\u3059\u3002<br \/>\u3055\u3089\u306b\u306f\u3001\u5c02\u9580\u7684\u306b\u66f8\u304b\u308c\u305f\u8a18\u4e8b\u3060\u3063\u305f\u5834\u5408\u3067\u3082\u3069\u3061\u3089\u304c\u3044\u3044\u306e\u304b\u3092\u5c0b\u306d\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u306e\u56de\u7b54\u3092\u7aef\u7684\u306b\u8ff0\u3079\u308b\u3068\u3053\u3046\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3061\u3089\u3092\u6c42\u3081\u3066\u3044\u308b\u304b\u3067\u5224\u65ad\u3059\u308b<\/li>\n<li>\u305d\u306e\u30c8\u30d4\u30c3\u30af\u306e\u5c02\u9580\u5bb6\u306a\u3089\u3070\u3069\u3061\u3089\u304c\u9069\u5207\u306a\u306e\u304b\u3092\u5224\u65ad\u3067\u304d\u308b\u306f\u305a<\/li>\n<\/ul>\n<p>\u3053\u306e\u3084\u308a\u53d6\u308a\u3092\u898b\u3066\u3044\u3066\u611f\u3058\u305f\u306e\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u7b2c\u4e00\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u3044\u3046\u306e\u306f\u3053\u3046\u3044\u3046\u601d\u8003\u306a\u3093\u3060\u308d\u3046\u306a\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<br \/>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u7b2c\u4e00 (Search Engine-first) \u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u306f\u3001\u82f1\u8a9e\u570f\u306b\u5148\u65e5\u5c0e\u5165\u3055\u308c\u305f<a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-introduces-helpful-content-update\/\">\u30d8\u30eb\u30d7\u30d5\u30eb \u30b3\u30f3\u30c6\u30f3\u30c4 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/a>\u304c\u8a55\u4fa1\u304c\u4e0b\u3052\u308b\u5bfe\u8c61\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3057\u305f\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3088\u308a\u3082\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u4f55\u3092\u8a55\u4fa1\u3059\u308b\u306e\u304b\u306e\u65b9\u306b\u601d\u8003\u304c\u5411\u3044\u3066\u3044\u307e\u3059\u3002<br \/>\u3053\u3046\u3057\u305f\u601d\u8003\u3067 SEO \u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u306a\u3044\u3088\u3046\u306b\u3001\u3053\u306e\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u305f\u3084\u308a\u3068\u308a\u3092\u6559\u8a13\u3068\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u95a2\u9023\u6027\u3092\u7dad\u6301\u3059\u308b\u306b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8ffd\u52a0\u3059\u3079\u304d\u304b\u305d\u308c\u3068\u3082\u66f4\u65b0\u3059\u3079\u304d\u304b\uff1f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5c02\u9580\u7684\u306b\u66f8\u304b\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u306e\u304b\uff1f<\/p>\n","protected":false},"author":1,"featured_media":12592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1678],"class_list":["post-12591","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","tag-helpful-content-update"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/12591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=12591"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/12591\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/12592"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=12591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=12591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=12591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}