{"id":12493,"date":"2022-08-26T07:05:06","date_gmt":"2022-08-25T22:05:06","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=12493"},"modified":"2022-08-26T07:02:08","modified_gmt":"2022-08-25T22:02:08","slug":"google-introduces-helpful-content-update","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-introduces-helpful-content-update\/","title":{"rendered":"Helpful Content Update(\u30d8\u30eb\u30d7\u30d5\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8)\u3092Google\u304c\u5c0e\u5165\u3001\u5f79\u306b\u7acb\u305f\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8a55\u4fa1\u3092\u4e0b\u3052\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u66f4\u65b0"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p>Google\u306f\u3001\u201c<strong>Helpful Content Update<\/strong>\uff08\u30d8\u30eb\u30d7\u30d5\u30eb \u30b3\u30f3\u30c6\u30f3\u30c4 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\uff09\u201d \u3068\u540d\u4ed8\u3051\u305f\u65b0\u3057\u3044\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002<br \/>Helpful Content Update \u306f\u4e00\u8a00\u3067\u3044\u3046\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5f79\u306b\u7acb\u3064\u3053\u3068\u3092\u4e3b\u76ee\u7684\u3068\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3088\u308a\u9ad8\u304f\u8a55\u4fa1\u3057\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u3092\u4e3b\u76ee\u7684\u3068\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u691c\u7d22\u7d50\u679c\u3067\u4e0a\u4f4d\u8868\u793a\u3057\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u3059\u3002<\/p>\n<p class=\"p30-t p60-b\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001<a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/08\/helpful-content-update\">Google \u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb \u30d6\u30ed\u30b0\u3067\u306e\u516c\u5f0f\u30a2\u30ca\u30a6\u30f3\u30b9<\/a>\u306b\u52a0\u3048\u3066\u3001<a href=\"https:\/\/searchengineland.com\/googles-new-helpful-content-update-targets-sites-creating-content-for-search-engines-first-387237\">Search Engine Land<\/a> \u306a\u3089\u3073\u306b <a href=\"https:\/\/www.gsqi.com\/marketing-blog\/google-helpful-content-update-new-ranking-signal\/\">Glenn Gabe<\/a> \u6c0f\u304c Google \u304b\u3089\u76f4\u63a5\u5165\u624b\u3057\u305f\u3068\u3044\u3046\u8ffd\u52a0\u60c5\u5831\u3092\u3082\u3068\u306b\u3001Helpful Content Update \u306e\u5168\u4f53\u50cf\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h2>Helpful Content Update \u6982\u8981<\/h2>\n<p>Helpful Content Update \u306e\u6982\u8981\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<ul class=\"p40-b\">\n<li><strong>\u76ee\u7684<\/strong>: \u30e6\u30fc\u30b6\u30fc\u306e\u5f79\u306b\u7acb\u3064\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9ad8\u304f\u8a55\u4fa1\u3057\u3001\u691c\u7d22\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u3092\u76ee\u7684\u3068\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4e0a\u4f4d\u8868\u793a\u3055\u305b\u306a\u3044<\/li>\n<li><strong>\u30ea\u30ea\u30fc\u30b9\u65e5<\/strong>: 2022 \u5e74 8 \u6708 25 \u65e5<\/li>\n<li><strong>\u5c55\u958b\u5b8c\u4e86\u307e\u3067\u306e\u671f\u9593<\/strong>: \u6700\u9577 2 \u9031\u9593<\/li>\n<li><strong>\u5c0e\u5165\u3057\u305f\u8a00\u8a9e\/\u56fd<\/strong>: \u30b0\u30ed\u30fc\u30d0\u30eb\u3060\u304c\u82f1\u8a9e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u307f<\/li>\n<li><strong>\u9069\u7528\u30d7\u30ed\u30c0\u30af\u30c8<\/strong>: \u30a6\u30a7\u30d6\u691c\u7d22<\/li>\n<li><strong>\u8a55\u4fa1\u5358\u4f4d<\/strong>: \u30b5\u30a4\u30c8\u5168\u4f53\uff08\u30da\u30fc\u30b8\u5358\u4f4d\u3067\u306f\u306a\u3044\uff09<\/li>\n<li><strong>\u66f4\u65b0\u983b\u5ea6<\/strong>: \u5e38\u6642\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/li>\n<li><strong>AI \u5229\u7528<\/strong>: \u3057\u3066\u3044\u308b<\/li>\n<li><strong>\u65e5\u672c\u8a9e\u8aad\u307f<\/strong>: \u30d8\u30eb\u30d7\u30d5\u30eb \u30b3\u30f3\u30c6\u30f3\u30c4 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/li>\n<\/ul>\n<h2>\u30e6\u30fc\u30b6\u30fc\u306e\u305f\u3081\u306b\u4f5c\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9ad8\u8a55\u4fa1\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u305f\u3081\u306b\u4f5c\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f4e\u8a55\u4fa1<\/h2>\n<p>\u201chelpful\u201d \u306f\u300c\u5f79\u306b\u7acb\u3064\u300d\u3068\u304b\u300c\u4fbf\u5229\u306a\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3059\u3002<\/p>\n<p>\u4eba\u9593\u306e\u624b\u306b\u3088\u3063\u3066\u4eba\u9593\u306e\u305f\u3081\u306b\u4f5c\u3089\u308c\u305f\u3001\u30aa\u30ea\u30b8\u30ca\u30eb\u3067\u5f79\u306b\u7acb\u3064\u30b3\u30f3\u30c6\u30f3\u30c4\u3092 Helpful Content Update \u306f\u9ad8\u304f\u8a55\u4fa1\u3057\u307e\u3059\u3002<br \/>\u9006\u306b\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\uff08\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\uff09\u306e\u305f\u3081\u306b\u4f5c\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4e0a\u4f4d\u8868\u793a\u3057\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3059\u3002<br \/>Helpful Content Update \u306e\u76ee\u7684\u3092 Google \u306f\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>Helpful Content Update \u306f\u6e80\u8db3\u3044\u304f\u7d4c\u9a13\u304c\u3067\u304d\u305f\u3068\u8a2a\u554f\u8005\u304c\u611f\u3058\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3001\u3088\u308a\u5927\u304d\u306a\u898b\u8fd4\u308a\u3092\u4e0e\u3048\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001\u8a2a\u554f\u8005\u306e\u671f\u5f85\u3092\u6e80\u305f\u3055\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u540c\u3058\u3088\u3046\u306b\u306f\u826f\u3044\u7d50\u679c\u3092\u51fa\u305b\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p><\/blockquote>\n<p>Google \u306e\u3053\u3046\u3057\u305f\u601d\u60f3\u306f\u65b0\u3057\u3044\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3084 Product Reviews Update\uff08\u30d7\u30ed\u30c0\u30af\u30c8 \u30ec\u30d3\u30e5\u30fc \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\uff09\u3068\u540c\u3058\u6d41\u308c\u3092\u6c72\u3093\u3067\u3044\u307e\u3059\u3002<br \/>\u3064\u307e\u308a\u3001Helpful Content Update \u306e\u5c0e\u5165\u306f\u9ad8\u54c1\u8cea\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306b\u5c4a\u3051\u308b\u3068\u3044\u3046\u53d6\u308a\u7d44\u307f\u306e\u4e00\u74b0\u3067\u3059\u3002<\/p>\n<p class=\"p40-b\">\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3084 Product Reviews Update \u3067\u306f\u30ab\u30d0\u30fc\u3057\u304d\u308c\u306a\u304b\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u54c1\u8cea\u306b\u7279\u5316\u3057\u3066 Helpful Content Update \u306f\u8a55\u4fa1\u3057\u3066\u3044\u308b\u3082\u306e\u3068\u63a8\u6e2c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>2022 \u5e74 8 \u6708 25 \u65e5\u30ea\u30ea\u30fc\u30b9<\/h2>\n<p>2022 \u5e74 8 \u6708 25 \u65e5\uff08\u592a\u5e73\u6d0b\u6642\u9593\uff09\u306b Helpful Content Update \u3092 Google \u306f\u30ea\u30ea\u30fc\u30b9\u3057\u307e\u3057\u305f\u3002<br \/>\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u30ea\u30ea\u30fc\u30b9\u306e\u524d\u306e\u9031\u306b\u30d6\u30ed\u30b0\u3067\u5c0e\u5165\u3092\u4e8b\u524d\u306b\u767a\u8868\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3092\u66f8\u3044\u3066\u3044\u308b\u6642\u70b9\u3067\u306f\u5927\u3005\u7684\u306a\u30ea\u30ea\u30fc\u30b9\u544a\u77e5\u306f\u306a\u304f\u3001<a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-publishes-ranking-updates-release-history\/\">\u516c\u958b\u3057\u305f\u3070\u304b\u308a<\/a>\u306e\u3001\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u5c65\u6b74\u3092\u8a18\u8f09\u3059\u308b\u300c<a href=\"https:\/\/developers.google.com\/search\/updates\/ranking?hl=en#august-25,-2022\">\u691c\u7d22\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u66f4\u65b0<\/a>\u300d\u30da\u30fc\u30b8\u306b\u3072\u3063\u305d\u308a\u8ffd\u8a18\u3055\u308c\u307e\u3057\u305f\u3002<br \/><span class=\"small\">&#x1f4dd;\u3059\u305a\u304d\u88dc\u8db3: \u3082\u3068\u3082\u3068\u3001\u30ea\u30ea\u30fc\u30b9\u3057\u305f\u3089\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u5c65\u6b74\u306e\u30da\u30fc\u30b8\u3067\u77e5\u3089\u305b\u308b\u3068\u4e8b\u524d\u544a\u77e5\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u3067\u8a00\u3063\u3066\u3044\u305f\u306e\u3067\u9ed9\u3063\u3066\u3044\u305f\u308f\u3051\u3067\u306f\u306a\u3044\u3068\u601d\u308f\u308c\u308b\u3002<\/span><\/p>\n<blockquote><p>Released the August 2022 helpful content update. The rollout could take up to two weeks to complete.<\/p><\/blockquote>\n<blockquote><p>2022 \u5e74 8 \u6708\u306e Helpful Content Update \u3092\u30ea\u30ea\u30fc\u30b9\u3002\u30ed\u30fc\u30eb\u30a2\u30a6\u30c8\u306e\u5b8c\u4e86\u306b\u306f\u6700\u9577 2 \u9031\u9593\u304b\u304b\u308a\u307e\u3059\u3002<\/p><\/blockquote>\n<div class=\"small p40-b\"\">\u3059\u305a\u304d\u6ce8: \u3053\u306e\u8a18\u4e8b\u3092\u66f8\u3044\u3066\u3044\u308b\u6642\u70b9\u3067\u306f\u65e5\u672c\u8a9e\u30da\u30fc\u30b8\u306f\u672a\u66f4\u65b0\u306a\u306e\u3067\u8a33\u306f\u50d5\u306b\u3088\u308b\u3002<\/div>\n<h2>\u82f1\u8a9e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u307f\u306b\u9069\u7528<\/h2>\n<p>Helpful Content Update \u304c\u9069\u7528\u3055\u308c\u308b\u306e\u306f\u3001\u73fe\u72b6\u3067\u306f\u82f1\u8a9e\u3067\u66f8\u304b\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3060\u3051\u3067\u3059\u3002<br \/>\u65e5\u672c\u8a9e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u306f\uff08\u307e\u3060\uff09\u5f71\u97ff\u3057\u307e\u305b\u3093\u3002<\/p>\n<p>\u82f1\u8a9e\u3067\u66f8\u304b\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u308c\u3070\u56fd\u306b\u95a2\u4fc2\u306a\u304f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u3067\u9069\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u65e5\u672c\u8a9e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u516c\u958b\u3057\u3066\u3044\u308b\u9650\u308a\u306f\u5f53\u9762\u50d5\u305f\u3061\u306b\u76f4\u63a5\u306e\u5f71\u97ff\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u305d\u308c\u3067\u3082\u3001\u6765\u305f\u308b\u3079\u304d\u65e5\u306b\u5411\u3051\u3066 Helpful Content Update \u306b\u3064\u3044\u3066\u7406\u89e3\u3057\u3066\u304a\u304f\u306e\u306f\u60aa\u3044\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p class=\"p40-b\">\u3088\u3063\u3066\u3001Helpful Content Update \u306e\u8a73\u3057\u3044\u8aac\u660e\u3092\u7d9a\u3051\u307e\u3059\u3002<\/p>\n<h2>people-first \u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306f<\/h2>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u306b\u969b\u3057\u3066\u3001\u4eba\u9593\u3092\u4e3b\u773c\u306b\u3068\u3089\u3048\u308b\u59ff\u52e2\u3092 \u201cpeople-first\u201d\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3092\u4e3b\u773c\u306b\u3068\u3089\u3048\u308b\u59ff\u52e2\u3092 \u201csearch engine-first\u201d \u3068 Google \u306f\u8868\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<br \/><span class=\"small\">&#x1f4dd;\u3059\u3059\u304d\u30e1\u30e2: search engine-first \u306f\u300c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u30d5\u30a1\u30fc\u30b9\u30c8\u300d\u3067\u3044\u3044\u3068\u3057\u3066\u3001people-first \u306f\u300c\u30e6\u30fc\u30b6\u30fc \u30d5\u30a1\u30fc\u30b9\u30c8\u300d\u3068\u8a00\u3044\u63db\u3048\u308b\u3068\u3044\u3044\u3088\u3046\u306b\u601d\u3044\u307e\u3059\u3002\u300c\u4eba\u9593\u30d5\u30a1\u30fc\u30b9\u30c8\u300d\u3084\u300c\u4eba\u3005\u30d5\u30a1\u30fc\u30b9\u30c8\u300d\u306f\u3057\u3063\u304f\u308a\u304d\u307e\u305b\u3093\u3002<\/span><\/p>\n<p>people-first\u3001\u65e5\u672c\u8a9e\u306b\u8a00\u3044\u63db\u3048\u308b\u3068\u30e6\u30fc\u30b6\u30fc\u30d5\u30a1\u30fc\u30b9\u30c8\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8\u3092 Google \u306f\u50d5\u305f\u3061\u306b\u4e0e\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6b21\u306e\u8cea\u554f\u306b\u300c\u306f\u3044\u300d\u3068\u7b54\u3048\u3089\u308c\u308c\u3070\u3001\u305d\u308c\u306f people-first \u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u53d6\u308a\u7d44\u307f\u304c\u304d\u3063\u3068\u3067\u304d\u3066\u3044\u308b\u8a3c\u62e0\u3067\u3059\u3002<\/p>\n<div class=\"p40-b\">\n<blockquote>\n<ul>\n<li>\u30b5\u30a4\u30c8\u306b\u76f4\u63a5\u3084\u3063\u3066\u6765\u305f\u3068\u3057\u305f\u3089\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5f79\u306b\u305f\u3064\u3082\u306e\u3060\u3068\u308f\u304b\u3063\u3066\u304f\u308c\u308b\u3067\u3042\u308d\u3046\u3001\u30d3\u30b8\u30cd\u30b9\u3084\u30b5\u30a4\u30c8\u306b\u5bfe\u3059\u308b\u65e2\u5b58\u3042\u308b\u3044\u306f\u898b\u8fbc\u3093\u3067\u3044\u308b\u8a2a\u554f\u8005\u304c\u3044\u308b\u304b\uff1f<\/li>\n<li>\u81ea\u8eab\u3067\u306e\u4f53\u9a13\u3068\u77e5\u8b58\u306e\u6df1\u3055\u3092\u660e\u78ba\u306b\u793a\u3057\u3066\u3044\u308b\u304b\uff1f\uff08\u305f\u3068\u3048\u3070\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5b9f\u969b\u306b\u4f7f\u3063\u305f\u308a\u3001\u5834\u6240\u306b\u8a2a\u308c\u305f\u308a\u3057\u305f\u3053\u3068\u304b\u3089\u5f97\u305f\u898b\u89e3\uff09<\/li>\n<li>\u4e3b\u305f\u308b\u76ee\u7684\u3084\u6ce8\u529b\u70b9\u304c\u3042\u308b\u304b\uff1f<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8aad\u3093\u3060\u5f8c\u306b\u3001\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u624b\u52a9\u3051\u306b\u306a\u308b\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u5341\u5206\u306b\u5b66\u3079\u305f\u3068\u3044\u3046\u611f\u899a\u3092\u6b8b\u305b\u308b\u304b\uff1f<\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/blog\/2019\/08\/core-updates\">\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/a>\u3068<a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/ecommerce\/write-high-quality-product-reviews\">\u5546\u54c1\u30ec\u30d3\u30e5\u30fc\u306b<\/a>\u5bfe\u3059\u308b\u79c1\u305f\u3061\u304b\u3089\u306e\u6307\u91dd\u3092\u5e38\u306b\u5fc3\u306b\u7559\u3081\u3066\u3044\u308b\u304b\uff1f<\/li>\n<\/ul>\n<\/blockquote>\n<\/div>\n<h2 id=\"search-engine-first\">search engine-first \u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306f<\/h2>\n<p>\u30e6\u30fc\u30b6\u30fc\u3092\u4e3b\u773c\u306b\u304a\u3044\u305f people-first \u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306f\u53cd\u5bfe\u306b\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3092\u4e3b\u773c\u306b\u304a\u3044\u305f search engine-first \u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306f\u3069\u3093\u306a\u3082\u306e\u306a\u306e\u304b\u306b\u95a2\u3059\u308b\u30d2\u30f3\u30c8\u3082 Google \u306f\u4e0e\u3048\u3066\u3044\u307e\u3059\u3002<br \/>\u6b21\u306e\u8cea\u554f\u306b\u300c\u306f\u3044\u300d\u3068\u7b54\u3048\u3066\u3057\u307e\u3046\u306a\u3089\u3001\u305d\u308c\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u5f79\u306b\u7acb\u305f\u306a\u3044\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u3092\u4e3b\u76ee\u7684\u3068\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u305d\u3046\u3067\u3059\u3002<\/p>\n<blockquote>\n<ul>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u4eba\u9593\u306e\u305f\u3081\u306b\u4f5c\u3089\u308c\u305f\u3068\u3044\u3046\u3088\u308a\u3082\u3001\u3080\u3057\u308d\u4e3b\u306b\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u4eba\u3092\u96c6\u3081\u308b\u305f\u3081\u304b\uff1f<\/li>\n<li>\u3055\u307e\u3056\u307e\u306a\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u305f\u304f\u3055\u3093\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308a\u3001\u3069\u308c\u304b\u306f\u691c\u7d22\u3067\u4e0a\u4f4d\u8868\u793a\u3067\u304d\u308b\u3060\u308d\u3046\u3068\u76ee\u8ad6\u3093\u3067\u3044\u308b\u304b\uff1f<\/li>\n<li>\u591a\u304f\u306e\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u751f\u6210\u3059\u308b\u305f\u3081\u306b\u5927\u639b\u304b\u308a\u306a\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u3044\u308b\u304b\uff1f<\/li>\n<li>\u305f\u3044\u3057\u305f\u4fa1\u5024\u3092\u4ed8\u3051\u52a0\u3048\u308b\u3053\u3068\u306a\u304f\u4e3b\u306b\u4ed6\u306e\u4eba\u304c\u8a00\u3063\u305f\u3053\u3068\u3092\u307e\u3068\u3081\u3066\u3044\u308b\u3060\u3051\u304b\uff1f<\/li>\n<li>\u5358\u306b\u6ce8\u76ee\u3092\u6d74\u3073\u3066\u3044\u308b\u304b\u3089\u3068\u3044\u3046\u7406\u7531\u3067\u3082\u306e\u3054\u3068\u306b\u3064\u3044\u3066\u66f8\u3044\u3066\u3044\u308b\u306e\u3067\u3042\u3063\u3066\u3001\u65e2\u5b58\u306e\u8aad\u8005\u306e\u305f\u3081\u306b\u305d\u3046\u3058\u3083\u306a\u3044\u3053\u3068\u306b\u3064\u3044\u3066\u66f8\u304f\u3053\u3068\u306f\u306a\u304b\u3063\u305f\u308a\u3057\u306a\u3044\u304b\uff1f<\/li>\n<li>\u5225\u306e\u60c5\u5831\u6e90\u304b\u3089\u3082\u3063\u3068\u3044\u3044\u60c5\u5831\u3092\u5f97\u308b\u305f\u3081\u306b\u691c\u7d22\u3057\u76f4\u3059\u5fc5\u8981\u304c\u3042\u308b\u3088\u3046\u306a\u6c17\u304c\u3059\u308b\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8aad\u8005\u306b\u611f\u3058\u3055\u305b\u308b\u304b\uff1f<\/li>\n<li>Google \u63a8\u5968\u306e\u6587\u5b57\u6570\u304c\u3042\u308b\u3068\u805e\u3044\u305f\u308a\u8aad\u3093\u3060\u308a\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u305f\u3081\u3001\u7279\u5b9a\u306e\u6587\u5b57\u6570\u3067\u66f8\u3044\u3066\u3044\u308b\u304b\uff1f<\/li>\n<li>\u672c\u5f53\u306e\u5c02\u9580\u77e5\u8b58\u306f\u306a\u3044\u304c\u3001\u4e3b\u306b\u691c\u7d22\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5f97\u3089\u308c\u305d\u3046\u3060\u3068\u3044\u3046\u7406\u7531\u304b\u3089\u30cb\u30c3\u30c1\u306a\u30c8\u30d4\u30c3\u30af\u306e\u5206\u91ce\u306b\u53c2\u5165\u3057\u3088\u3046\u3068\u6c7a\u3081\u3066\u3044\u306a\u3044\u304b\uff1f<\/li>\n<li>\u5b9f\u969b\u306b\u306f\u7b54\u3048\u304c\u306a\u3044\u8cea\u554f\u306b\u7b54\u3048\u308b\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u65ad\u8a00\u3057\u3066\u3044\u306a\u3044\u304b\uff1f\uff08\u305f\u3068\u3048\u3070\u3001\u78ba\u5b9a\u3057\u3066\u3044\u306a\u3044\u3068\u304d\u306b\u3001\u5546\u54c1\u306e\u767a\u58f2\u65e5\u3084\u6620\u753b\u3001TV \u756a\u7d44\u306e\u516c\u958b\u65e5\u3092\u9023\u60f3\u3055\u305b\u308b\uff09<\/li>\n<\/ul>\n<\/blockquote>\n<p>\u3053\u308c\u3089\u306e\u8cea\u554f\u306b\u300c\u306f\u3044\u300d\u3068\u7b54\u3048\u3066\u3057\u307e\u3046\u306a\u3089\u3001Helpful Content Update \u3067\u30c0\u30e1\u30fc\u30b8\u3092\u53d7\u3051\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u305d\u3046\u3067\u3059\u3002<\/p>\n<p>\u5f79\u306b\u7acb\u305f\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3057\u3066\u6b21\u306e\u3088\u3046\u306a\u60aa\u3044\u4f8b\u3092 Google \u306f\u6319\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>If you search for information about a new movie, you might have previously encountered articles that aggregated reviews from other sites without adding perspectives beyond what\u2019s available elsewhere on the web. This isn\u2019t very helpful if you\u2019re expecting to read something new. With this update, you\u2019ll see more results with unique information, so you\u2019re more likely to read something you haven\u2019t seen before.<\/p><\/blockquote>\n<blockquote><p>\n\u65b0\u4f5c\u6620\u753b\u306b\u3064\u3044\u3066\u306e\u60c5\u5831\u3092\u3082\u3057\u691c\u7d22\u3057\u305f\u3068\u304d\u306b\u3001\u30a6\u30a7\u30d6\u306e\u307b\u304b\u306e\u5834\u6240\u3067\u5f97\u3089\u308c\u308b\u4ee5\u4e0a\u306e\u898b\u89e3\u3092\u52a0\u3048\u308b\u3053\u3068\u306a\u304f\u3001\u307b\u304b\u306e\u30b5\u30a4\u30c8\u304b\u3089\u30ec\u30d3\u30e5\u30fc\u3092\u304b\u304d\u96c6\u3081\u305f\u3060\u3051\u306e\u8a18\u4e8b\u306b\u51fa\u304f\u308f\u3057\u305f\u7d4c\u9a13\u304c\u4ee5\u524d\u306b\u3042\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u4f55\u304b\u3092\u65b0\u3057\u3044\u3082\u306e\u3092\u8aad\u3081\u308b\u3068\u671f\u5f85\u3057\u3066\u3044\u305f\u306a\u3089\u3001\u305d\u306e\u8a18\u4e8b\u306f\u3042\u307e\u308a\u5f79\u306b\u7acb\u305f\u306a\u3044\u3002\u4eca\u56de\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\uff08Helpful Content Update\uff09\u3067\u306f\u3001\u72ec\u81ea\u306e\u60c5\u5831\u3092\u6301\u3064\u691c\u7d22\u7d50\u679c\u3092\u3088\u308a\u591a\u304f\u898b\u308b\u3060\u308d\u3046\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u305d\u308c\u307e\u3067\u306b\u898b\u305f\u3053\u3068\u304c\u306a\u3044\u3082\u306e\u3092\u8aad\u3081\u308b\u30c1\u30e3\u30f3\u30b9\u304c\u5897\u3048\u308b\u306f\u305a\u3060\u3002<\/p><\/blockquote>\n<p class=\"p40-b p30-t\">\u306a\u304a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3 \u30d5\u30a1\u30fc\u30b9\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u3092 Google \u306f\u5426\u5b9a\u3057\u3066\u306f\u3044\u307e\u3059\u304c\u3001<a href=\"https:\/\/developers.google.com\/search\/docs\/beginner\/seo-starter-guide\">\u691c\u7d22\u30a8\u30f3\u30b8\u30f3 \u30d5\u30ec\u30f3\u30c9\u30ea\u30fc<\/a>\u306a\u30b5\u30a4\u30c8\u69cb\u7bc9\u307e\u3067\u3082\u5426\u5b9a\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u512a\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092 Google \u304c\u9069\u5207\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u3092\u624b\u52a9\u3051\u3059\u308b\u305f\u3081\u306e\u65bd\u7b56\u306f\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u95a2\u4fc2\u306a\u304f\u3001\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h2>\u30b5\u30a4\u30c8\u5168\u4f53\u3067\u8a55\u4fa1<\/h2>\n<p>Helpful Content Update \u3067\u306f\u5f79\u306b\u7acb\u3064\u304b\u3069\u3046\u304b\u306f\u30b5\u30a4\u30c8\u5358\u4f4d\u3067\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<br \/>\u30da\u30fc\u30b8\u5358\u4f4d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u5168\u4f53\u7684\u306b\u307f\u3066\u6bd4\u8f03\u7684\u591a\u91cf\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5f79\u306b\u7acb\u305f\u306a\u3044\u3068\u5224\u65ad\u3055\u308c\u305f\u30b5\u30a4\u30c8\u3067\u306f\u3001\u5f79\u306b\u7acb\u305f\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u3069\u3093\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u3063\u3066\u3082\u691c\u7d22\u3067\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u4f4e\u4e0b\u3057\u307e\u3059\u3002<br \/>\u3064\u307e\u308a\u3001\u5168\u4f53\u3068\u3057\u3066\u5f79\u7acb\u305f\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u591a\u3044\u3068\u3001\u305f\u3068\u3048\u5f79\u306b\u7acb\u3064\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u3063\u305f\u3068\u3057\u3066\u3082\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">\u3082\u3063\u3068\u4e0a\u4f4d\u8868\u793a\u306b\u3075\u3055\u308f\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3042\u308b\u306f\u305a\u3060\u3068 Google \u306f\u60f3\u5b9a\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n<h2>\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\u306f\u5225\u30b5\u30a4\u30c8\u6271\u3044<\/h2>\n<p>Helpful Content Update \u306f\u30b5\u30a4\u30c8\u5358\u4f4d\u3067\u8a55\u4fa1\u3057\u307e\u3059\u304c\u3001\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\u3067\u5206\u3051\u305f\u30b5\u30a4\u30c8\u306f\u57fa\u672c\u7684\u306b\u306f\u5225\u30b5\u30a4\u30c8\u3068\u3057\u3066\u8a55\u4fa1\u3059\u308b\u305d\u3046\u3067\u3059\u3002<\/p>\n<blockquote class=\"twitter-tweet\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">We tend to see subdomains apart from root domains but it can also depend on many factors.<\/p>\n<p>&mdash; Danny Sullivan (@dannysullivan) <a href=\"https:\/\/twitter.com\/dannysullivan\/status\/1560349486635175936?ref_src=twsrc%5Etfw\">August 18, 2022<\/a><\/p><\/blockquote>\n<p> <script defer src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p class=\"p40-b\">\u305f\u3060\u3057\u3001\u3044\u308d\u3044\u308d\u306a\u8981\u56e0\u306b\u3082\u4f9d\u5b58\u3059\u308b\u306e\u3067\u5fc5\u305a\u3068\u3044\u3046\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h2 id=\"classifier\">\u5f79\u306b\u7acb\u3064\u304b\u3069\u3046\u304b\u306f\u6a5f\u68b0\u5b66\u7fd2\u304c\u5224\u65ad<\/h2>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5f79\u306b\u7acb\u3064\u3082\u306e\u3067\u3042\u308b\u304b\u3069\u3046\u304b\u306f\u3001\u5b8c\u5168\u306b\u81ea\u52d5\u5316\u3055\u308c\u305f\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u306b\u3088\u3063\u3066\u5224\u65ad\u3055\u308c\u307e\u3059\u3002<br \/>\u201cclassifier\u201d\uff08\u30af\u30e9\u30b7\u30d5\u30a1\u30a4\u30a2\uff09\u3068\u547c\u3076\u4ed5\u7d44\u307f\u304c\u6a5f\u80fd\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u304c\u95a2\u4e0e\u3057\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>classifier \u306f\u3001\u65e5\u672c\u8a9e\u306b\u76f4\u3059\u3068\u300c\u5206\u985e\u5b50\u300d\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u304b\u3002<br \/>Helpful Content Update \u306b\u304a\u3044\u3066\u306f\u3001\u3056\u3063\u304f\u308a\u8a00\u3048\u3070\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5f79\u306b\u7acb\u3064\u304b\u30fb\u5f79\u306b\u7acb\u305f\u306a\u3044\u304b\u3092\u5206\u985e\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e classifier \u306f\u65b0\u305f\u306a\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b0\u30ca\u30eb\u3067\u3059\u3002<br \/>\u5f79\u306b\u7acb\u305f\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3060\u3068 classifier \u304c\u5224\u65ad\u3057\u305f\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u305d\u306e\u30b5\u30a4\u30c8\u3092\u30b9\u30d1\u30e0\u5224\u5b9a\u3057\u305f\u3068\u3044\u3046\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>Helpful Content Update \u306e\u5f71\u97ff\u3067\u9806\u4f4d\u304c\u4e0b\u304c\u3063\u305f\u5834\u5408\u3067\u3082\u3001\u305d\u308c\u306f \u201c\u30da\u30ca\u30eb\u30c6\u30a3\u201d \u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u7d14\u7c8b\u306b\u3001\u5f79\u306b\u7acb\u305f\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3060\u3068\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0 (classifier) \u304c\u5224\u65ad\u3057\u305f\u7d50\u679c\u3067\u3059\u3002<br \/><span class=\"small\">&#x1f4dd;\u3059\u305a\u304d\u6ce8: \u9806\u4f4d\u304c\u4e0b\u304c\u308b\u3068\u3044\u3046\u70b9\u3067\u306f\u540c\u3058\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u5411\u3051\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u9055\u53cd\u3059\u308b\u884c\u70ba\u3092\u3057\u305f\u3068\u3044\u3046\u3053\u3068\u3067\u306f\u306a\u3044\u3002\u624b\u52d5\u306e\u5bfe\u7b56\u3067\u3082\u306a\u3044\u306e\u3067\u3001\u901a\u77e5\u304c\u6765\u308b\u3053\u3068\u3082\u306a\u3044\u3057\u518d\u5be9\u67fb\u30ea\u30af\u30a8\u30b9\u30c8\u3082\u3067\u304d\u306a\u3044\u3002<\/span><\/p>\n<p>classifier \u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b0\u30ca\u30eb\u306e 1 \u3064\u3060\u3068\u8aac\u660e\u3057\u307e\u3057\u305f\u3002<br \/>\u50d5\u305f\u3061\u304c\u3088\u304f\u77e5\u3063\u3066\u3044\u308b\u3068\u304a\u308a\u3001\u3055\u307e\u3056\u307e\u306a\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b0\u30ca\u30eb\u3092\u3082\u3068\u306b Google \u306f\u691c\u7d22\u9806\u4f4d\u3092\u6c7a\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002<br \/>Helpful Content Update \u306e classifier \u304c\u5f79\u306b\u7acb\u305f\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3060\u3068\u5224\u65ad\u3057\u305f\u3068\u3057\u3066\u3082\u3001\u305d\u306e\u307b\u304b\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b0\u30ca\u30eb\u306b\u3088\u308b\u8a55\u4fa1\u304c\u9ad8\u3051\u308c\u3070\u3001\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u4f9d\u7136\u3068\u3057\u3066\u4e0a\u4f4d\u8868\u793a\u3067\u304d\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8 \u3084 Product Reviews Update \u306a\u3069\u5f93\u6765\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u306f\u5224\u65ad\u3057\u306a\u3044\uff08\u3067\u304d\u306a\u3044\uff1f\uff09\u30b3\u30f3\u30c6\u30f3\u30c4\u54c1\u8cea\u3092 Helpful Content Update \u306e classifier \u304c\u8a55\u4fa1\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>classifier \u306b\u3088\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u54c1\u8cea\u5206\u985e\u306f\u91cd\u307f\u4ed8\u3051\u3055\u308c\u307e\u3059\u3002<br \/>\u3069\u3046\u3044\u3046\u3053\u3068\u304b\u3068\u3044\u3046\u3068\u3001\u300c\u5f79\u306b\u7acb\u3064\u300d\u300c\u5f79\u306b\u7acb\u305f\u306a\u3044\u300d\u306e\u4e8c\u8005\u629e\u4e00\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u6bb5\u968e\u7684\u306b\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n<p>\u30a4\u30e1\u30fc\u30b8\u7684\u306b\u306f\u3001\u300c\u5f79\u306b\u7acb\u3064\u5ea6: 10\uff08= \u3068\u3066\u3082\u5f79\u306b\u7acb\u3064\uff09\u300d\u300c\u5f79\u306b\u7acb\u3064\u5ea6: 9\u300d\u2026\u2026\u300c\u5f79\u306b\u7acb\u3064\u5ea6: 2\u300d\u300c\u5f79\u306b\u7acb\u3064\u5ea6: 1\uff08= \u307e\u3063\u305f\u304f\u5f79\u306b\u7acb\u305f\u306a\u3044\uff09\u300d\u306e\u3088\u3046\u306a\u611f\u3058\u3067\u3057\u3087\u3046\u304b\u3002<br \/><span class=\"small\">&#x1f4dd;\u3059\u3059\u304d\u6ce8: 10 \u6bb5\u968e\u30b9\u30b1\u30fc\u30eb\u3068 Google \u304c\u8a00\u3063\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u3042\u304f\u307e\u3067\u3082\u30a4\u30e1\u30fc\u30b8\u3002<\/span><\/p>\n<p class=\"p40-b\">\u5f79\u306b\u7acb\u305f\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u305f\u304f\u3055\u3093\u3042\u308c\u3070\u3042\u308b\u307b\u3069\u3001\uff08\u60aa\u3044\uff09\u5f71\u97ff\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u5927\u304d\u304f\u73fe\u308c\u3066\u304f\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<h2>MUM \u306f\u4f7f\u308f\u308c\u3066\u3044\u306a\u3044<\/h2>\n<p>classifier \u306f\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u3068\u66f8\u304d\u307e\u3057\u305f\u304c\u3001Google \u306e\u6700\u65b0 AI \u3067\u3042\u308b <a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-working-on-multitask-unified-model-or-mum\/\">MUM<\/a> \u306f\u4f7f\u308f\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u306b\u8208\u5473\u3092\u6301\u3064\u4eba\u304c\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p class=\"p40-b\">\u5c11\u306a\u304f\u3068\u3082\u73fe\u6642\u70b9\u3067\u306f\u3001MUM \u306f\u4f7f\u308f\u308c\u3066\u3044\u306a\u3044\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<h2>\u30ea\u30ab\u30d0\u30ea\u65b9\u6cd5<\/h2>\n<p>Helpful Content Update \u306b\u3088\u3063\u3066\u60aa\u3044\u5f71\u97ff\u3092\u53d7\u3051\u305f\u5834\u5408\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u6539\u5584\u304c\u6700\u3082\u671b\u307e\u308c\u308b\u5bfe\u51e6\u65b9\u6cd5\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u5f79\u306b\u7acb\u305f\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u300c\u524a\u9664\u300d\u3092 Google \u306f\u63d0\u6848\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\u5f79\u306b\u7acb\u305f\u306a\u3044\u3068 classifier \u304c\u5224\u65ad\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u306a\u304f\u306a\u308c\u3070\u3001\u30b5\u30a4\u30c8\u30ef\u30a4\u30c9\u306e\u4f4e\u8a55\u4fa1\u304b\u3089\u56de\u5fa9\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u524a\u9664\u65b9\u6cd5\u306b\u306f\u3001\u4e3b\u306b 2 \u3064\u306e\u624b\u6bb5\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30da\u30fc\u30b8\u3092\u524a\u9664\u3057 404\/410 \u306e HTTP \u30b9\u30c6\u30fc\u30bf\u30b9\u30b3\u30fc\u30c9\u3092\u8fd4\u3059<\/li>\n<li>\u30da\u30fc\u30b8\u3092 <code>noindex<\/code> \u306b\u3059\u308b <\/li>\n<\/ul>\n<p>\u3082\u3063\u3068\u3082\u3001\u5f79\u306b\u7acb\u305f\u306a\u3044\u3068\u5224\u65ad\u3057\u305f\u30da\u30fc\u30b8\u304c\u5c11\u6570\u306e\u5834\u5408\u306b\u306f <code>noindex<\/code> \u306f\u9069\u3057\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u5927\u91cf\u306b\u3042\u308b\u5834\u5408\u306f\u4e0d\u5411\u304d\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<br \/>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u7684\u306b\u306f\u305d\u308c\u3067\u3044\u3044\u3068\u3057\u3066\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u7684\u306b\u306f\u3088\u308d\u3057\u304f\u306a\u3044\u304b\u3089\u3067\u3059\u3002<br \/>\u305f\u3068\u3048\u691c\u7d22\u7d50\u679c\u306b\u51fa\u308b\u3053\u3068\u306f\u306a\u3044\u3068\u3057\u3066\u3082\u3001\u30b5\u30a4\u30c8\u5185\u304c\u5f79\u306b\u7acb\u305f\u306a\u3044\u30da\u30fc\u30b8\u3067\u6ea2\u308c\u3066\u3044\u305f\u3089\u30e6\u30fc\u30b6\u30fc\u306b\u4e0e\u3048\u308b\u5370\u8c61\u306f\u304d\u3063\u3068\u60aa\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<div class=\"p40-b\">\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">noindex is fine. Consider if all we see are good signals for your site, that&#39;s a good sign. That said, as a user I&#39;d feel kinda weird, you land on a good page, and the rest is bad? Why would you do that? Short-term noindex is a good way to start, but usually it&#39;s not a few pages.<\/p>\n<p>&mdash; &#x1f35f; johnmu (personal) updated for 2022 &#x1f35f; (@JohnMu) <a href=\"https:\/\/twitter.com\/JohnMu\/status\/1560376425890414594?ref_src=twsrc%5Etfw\">August 18, 2022<\/a><\/p><\/blockquote>\n<\/div>\n<h2>\u30ea\u30ab\u30d0\u30ea\u306b\u306f\u3059\u3050\u306b\u306f\u8d77\u3053\u3089\u306a\u3044<\/h2>\n<p>Helpful Content Update \u306e classifier \u306f\u7d76\u3048\u305a\u7a3c\u50cd\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\u65b0\u3057\u3044\u30b5\u30a4\u30c8\u3001\u65e2\u5b58\u306e\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u54c1\u8cea\u3092\u7d99\u7d9a\u7684\u306b\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n<p>\u3068\u3053\u308d\u304c\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u6539\u5584\u5f8c\u306e\u56de\u5fa9\u306f\u3059\u3050\u306b\u306f\u8d77\u304d\u307e\u305b\u3093\u3002<br \/>\u6570\u304b\u6708\u304b\u304b\u308b\u3053\u3068\u3082\u3042\u308a\u3048\u307e\u3059\u3002<\/p>\n<p>\u5f79\u306b\u7acb\u305f\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u89e3\u6d88\u3057\u305f\u5834\u5408\u3067\u3082\u3001\u305d\u306e\u30b5\u30a4\u30c8\u3067\u306f\u5f79\u306b\u7acb\u305f\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u9577\u671f\u7684\u306b\u5fa9\u6d3b\u3059\u308b\u3053\u3068\u306f\u3082\u3046\u306a\u3044\u3068\u78ba\u4fe1\u3057\u3066\u521d\u3081\u3066 classifier \u306b\u3088\u308b\u4f4e\u8a55\u4fa1\u304c\u89e3\u9664\u3055\u308c\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">\u30ea\u30ab\u30d0\u30ea\u306b\u9577\u3044\u6642\u9593\u304c\u304b\u304b\u308b\u306e\u306f\u3001\u8fd1\u5e74\u306e\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3068\u540c\u3058\u3067\u3059\u306d\u3002<\/p>\n<h2>\u5f71\u97ff\u304c\u5927\u304d\u3044\u30b8\u30e3\u30f3\u30eb<\/h2>\n<p>Helpful Content Update \u306f\u7279\u5b9a\u306e\u7a2e\u985e\u306e\u30b8\u30e3\u30f3\u30eb\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u306f\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u308c\u3067\u3082\u30c6\u30b9\u30c8\u6bb5\u968e\u3067\u306f\u3001\u6b21\u306e\u30b8\u30e3\u30f3\u30eb\u306e\u30b5\u30a4\u30c8\u304c\u7279\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u53d7\u3051\u308b\u50be\u5411\u306b\u3042\u3063\u305f\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30aa\u30f3\u30e9\u30a4\u30f3\u5b66\u7fd2\u6559\u6750<\/li>\n<li>\u82b8\u8853\u3001\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8<\/li>\n<li>\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0<\/li>\n<li>\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u95a2\u9023<\/li>\n<\/ul>\n<p>1 \u3064\u3081\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u5b66\u7fd2\u6559\u6750\u306f\u3001\u5fc5\u305a\u3057\u3082\u6b63\u5f0f\u306a\u6559\u80b2\u306b\u95a2\u3059\u308b\u3082\u306e\u3068\u306f\u9650\u3089\u306a\u3044\u305d\u3046\u3067\u3059\u3002<br \/>\u3042\u308b\u5206\u91ce\u306b\u95a2\u3057\u3066\u4f55\u304b\u3092\u6559\u3048\u308b\u3001\u6307\u5c0e\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3059\u3079\u3066\u542b\u3080\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u6700\u521d\u306b\u3082\u66f8\u3044\u305f\u3088\u3046\u306b\u3001\u3053\u308c\u3089\u306e\u30b8\u30e3\u30f3\u30eb\u3092 Helpful Content Update \u304c\u72d9\u3044\u6483\u3061\u3057\u305f\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u3053\u3046\u3057\u305f\u30b8\u30e3\u30f3\u30eb\u306b\u304a\u3044\u3066\u3001\u5f79\u306b\u7acb\u305f\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u91cf\u7523\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u304c\u591a\u304b\u3063\u305f\u3053\u3068\u304c\u7406\u7531\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u3069\u3093\u306a\u30b8\u30e3\u30f3\u30eb\u3001\u3069\u3093\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3082 Helpful Content Update \u306e\u5f71\u97ff\u3092\u53d7\u3051\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">Helpful Content Update \u306b\u3088\u308b\u5909\u5316\u306f\u76ee\u306b\u898b\u3048\u308b\u3060\u308d\u3046\u3068\u306e\u3053\u3068\u306a\u306e\u3067\u3001\u6bd4\u8f03\u7684\u5927\u304d\u306a\u9806\u4f4d\u5909\u52d5\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<br \/><span class=\"small\">&#x1f4dd;\u3059\u305a\u304d\u30e1\u30e2: \u3053\u306e\u8a18\u4e8b\u3092\u66f8\u3044\u3066\u3044\u308b\u306e\u306f\u30ed\u30fc\u30eb\u30a2\u30a6\u30c8\u304c\u59cb\u307e\u3063\u3066\u307e\u3082\u306a\u304f\u3067\u3059\u3002\u9806\u4f4d\u5909\u52d5\u306e\u5ea6\u5408\u3044\u306f\u3053\u308c\u304b\u3089\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u304f\u3067\u3057\u3087\u3046<\/span><\/p>\n<h2>AI \u304c\u66f8\u3044\u305f\u8a18\u4e8b\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3044\u308b\u306e\u304b<\/h2>\n<p>\u4eba\u9593\u3067\u306f\u306a\u304f AI \u306b\u8a18\u4e8b\u3092\u66f8\u304b\u305b\u3066\u516c\u958b\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<br \/>AI \u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u3082 Helpful Content Update \u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p class=\"p40-b\">AI \u306b\u66f8\u304b\u305b\u3066\u3044\u308b\u7406\u7531\u304c\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u3001\u3064\u307e\u308a\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u30d5\u30a1\u30fc\u30b9\u30c8\u3067\u3042\u308c\u3070\u3001\u60aa\u5f71\u97ff\u3092\u53d7\u3051\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<br \/>AI \u306b\u66f8\u304b\u305b\u308b\u65bd\u7b56\u305d\u306e\u3082\u306e\u304c\u554f\u984c\u3067\u306f\u306a\u304f\u3001\u76ee\u7684\u304c\u554f\u984c\u306b\u306a\u308a\u305d\u3046\u3067\u3059\u3002<\/p>\n<h2>\u30a6\u30a7\u30d6\u691c\u7d22\u306e\u307f\u306b\u5c55\u958b<\/h2>\n<p>Helpful Content Update \u304c\u5c55\u958b\u3055\u308c\u305f\u306e\u306f\u30a6\u30a7\u30d6\u691c\u7d22\u3060\u3051\u3067\u3059\u3002<br \/>\u753b\u50cf\u691c\u7d22\u3084\u52d5\u753b\u691c\u7d22\u304a\u3088\u3073 Discover \u306b\u306f\u9069\u7528\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<p class=\"p60-t\">\u4ee5\u4e0a\u3001\u73fe\u6642\u70b9\u3067\uff08\u50d5\u304c\uff09\u628a\u63e1\u3057\u3066\u3044\u308b Helpful Content Update \u306e\u60c5\u5831\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n<p>SEO \u306b\u53e4\u304f\u304b\u3089\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u4eba\u306f\u3001<a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-farmer-update\/\">\u30d1\u30f3\u30c0 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/a>\u3092\u601d\u3044\u8d77\u3053\u3059\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<br \/>SEO \u754c\u9688\u306b\u5927\u6fc0\u9707\u3092\u8d77\u3053\u3057\u305f\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u3057\u305f\u306d\uff08\u3068\u306f\u3044\u3048\u3001<a href=\"https:\/\/www.suzukikenichi.com\/blog\/here-comes-a-big-panda\/\">\u65e5\u672c\u8a9e\u306e\u5c0e\u5165<\/a>\u3067\u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u5909\u52d5\u306f\u9650\u5b9a\u7684\u3060\u3063\u305f\uff09\u3002<br \/><span class=\"small\">&#x1f4dd;\u3059\u305a\u304d\u30e1\u30e2: \u30d1\u30f3\u30c0 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u73fe\u5728\u306f\u5358\u72ec\u3067\u306f\u5b58\u5728\u305b\u305a\u3001\u30b3\u30a2 \u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u308b<\/span><\/p>\n<p>\u30d1\u30f3\u30c0 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u3082\u3001\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u5c02\u7528\u306e classifier \u304c\u7528\u3044\u3089\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u3055\u3066\u3001Helpful Content Update \u306f\u3069\u3093\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u3082\u305f\u3089\u3059\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p class=\"p40-b\">\u65b0\u3057\u3044\u60c5\u5831\u304c\u5165\u3063\u305f\u3089\u3053\u306e\u30d6\u30ed\u30b0\u3067\u5171\u6709\u3057\u307e\u3059\u3002<\/p>\n<h2>\u3053\u306e\u8a18\u4e8b\u306e\u95a2\u9023\u52d5\u753b<\/h2>\n<p><iframe loading=\"lazy\" importance=\"low\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/cMdYXNGzmeQ\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<div><script type=\"application\/ld+json\">\n{\n\"@context\":\"https:\/\/schema.org\",\n\"@type\":\"VideoObject\",\n\"name\":\"Helpful Content Update\u3068\u306f\uff1f\u65b0\u3057\u3044\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u89e3\u8aac\",\n\"description\":\"Google\u306f2022\u5e748\u670825\u65e5\u306b\u300cHelpful Content 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Content Update\u201d \u3068\u540d\u4ed8\u3051\u305f\u65b0\u3057\u3044\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092 Google 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