{"id":12426,"date":"2022-07-29T07:10:54","date_gmt":"2022-07-28T22:10:54","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=12426"},"modified":"2022-07-29T07:09:11","modified_gmt":"2022-07-28T22:09:11","slug":"google-updated-search-quality-raters-guidelines-july-28-2022","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-updated-search-quality-raters-guidelines-july-28-2022\/","title":{"rendered":"Google\u3001\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u6539\u5b9a\u30102022\u5e747\u670828\u65e5\u7248\u3011\u307b\u3068\u3093\u3069\u306e\u30c8\u30d4\u30c3\u30af\u306fYMYL\u3067\u306f\u306a\u3044!?"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e0a\u7d1a]<\/p>\n<p>Google \u306f\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u6539\u5b9a\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u6700\u65b0\u7248\u306e\u66f4\u65b0\u65e5\u4ed8\u306f 2022 \u5e74 7 \u6708 28 \u65e5\u3067\u3059\u3002<br \/>\u524d\u306e\u7248\u306e\u66f4\u65b0\u65e5\u4ed8\u306f 2021 \u5e74 10 \u6708 19 \u65e5\u3067\u3057\u305f\u3002<\/p>\n<picture><source srcset=\"https:\/\/www.suzukikenichi.com\/images\/searchqualityevaluatorguidelines_Jul-28-2022.avif\" type=\"image\/avif\" \/><img decoding=\"async\" class=\"bdr\" itemprop=\"image\" loading=\"lazy\" src=\"https:\/\/www.suzukikenichi.com\/images\/searchqualityevaluatorguidelines_Jul-28-2022.png\" alt=\"General Guidelines published on July 22, 2022\" width=\"1069\" height=\"671\" \/>\n<\/picture>\n<p class=\"p60-b\">\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f\u3001Google \u306b\u59d4\u8a17\u3055\u308c\u305f<a href=\"https:\/\/www.google.com\/search\/howsearchworks\/how-search-works\/rigorous-testing\/#qualityTests\">\u5916\u90e8\u306e\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u8005\u304c\u691c\u7d22\u7d50\u679c\u306e\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b<\/a>\u969b\u306b\u7528\u3044\u308b\u6307\u793a\u66f8\u3067\u3059\u3002<br \/>\u672c\u6765\u306f\u5185\u90e8\u6587\u66f8\u3067\u3059\u304c\u3001<a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-publishes-search-quality-guidelines\/\">\u73fe\u5728\u306f\u516c\u958b<\/a>\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u307b\u3068\u3093\u3069\u306e\u30c8\u30d4\u30c3\u30af\u306f YMYL \u3058\u3083\u306a\u3044!?<\/h2>\n<p>\u6539\u8a02\u7248\u306e\u5909\u66f4\u70b9\u304c\u5dfb\u672b\u306e\u4ed8\u9332\u306b\u8a18\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote>\n<ul>\n<li>Refreshed language to be aligned with the newly published Search Quality Rater Guidelines: An Overview<\/li>\n<li>Refined YMYL to focus on topics that require a high level of accuracy to prevent significant harm; added a new table of examples and refreshed existing examples<\/li>\n<li>Added clarifications to Low and Lowest Page Quality sections to emphasize that the type and level of E-A-T depends on the purpose of the page, and that low quality and harmful pages can occur on any type of website<\/li>\n<li>Refactored language throughout to be applicable across all devices types<\/li>\n<li>Minor changes throughout (updated screenshots; removed or updated outdated examples and concepts; removed user location when irrelevant; etc.)<\/li>\n<\/ul>\n<\/blockquote>\n<p>\u3053\u308c\u3089\u306e\u5909\u66f4\u70b9\u306f\u3053\u3053\u3067\u306f\u8107\u306b\u7f6e\u3044\u3066\u3001Lily Ray\uff08\u30ea\u30ea\u30fc\u30fb\u30ec\u30a4\uff09\u6c0f\u306f 2 \u3064\u306e\u5927\u304d\u306a\u5909\u66f4\u70b9\u3092\u767a\u898b\u3057\u307e\u3057\u305f\u3002<\/p>\n<blockquote>\n<ul>\n<li>\u307b\u3068\u3093\u3069\u306e\u30c8\u30d4\u30c3\u30af\u306f YMYL \u3067\u306f\u306a\u3044<\/li>\n<li>YMYL \u306e\u8a55\u4fa1\u306f\u30b9\u30da\u30af\u30c8\u30eb\u3067\u3042\u308b<\/li>\n<\/ul>\n<\/blockquote>\n<blockquote class=\"twitter-tweet\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">2 big updates from the QRG related to YMYL (so many more; stay tuned for my full article):<\/p>\n<p>1) Most topics are not YMYL according to Google&#39;s new definition: their ability to cause harm<\/p>\n<p>2) &quot;YMYL assessment is a spectrum.&quot; Never heard G say that before, but I say it in my talks&#x1f601; <a href=\"https:\/\/t.co\/onQ2ofxrdZ\">pic.twitter.com\/onQ2ofxrdZ<\/a><\/p>\n<p>&mdash; Lily Ray &#x1f60f; (@lilyraynyc) <a href=\"https:\/\/twitter.com\/lilyraynyc\/status\/1552737989666693120?ref_src=twsrc%5Etfw\">July 28, 2022<\/a><\/p><\/blockquote>\n<p> <script defer src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>11 \u30da\u30fc\u30b8\u76ee\u306e\u6700\u5f8c\u306b\u66f8\u304b\u308c\u3066\u3044\u308b\u8aac\u660e\u3092\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>Many or most topics are not YMYL and do not require a high level of accuracy or trust to prevent harm. Because YMYL assessment is a spectrum, it may be helpful to think of topics as clear YMYL , definitely not YMYL or something in between. Pages on clear YMYL topics require the most scrutiny for Page Quality rating.<\/p><\/blockquote>\n<blockquote><p>\u591a\u304f\u306e\u3001\u3042\u308b\u3044\u306f\u307b\u3068\u3093\u3069\u306e\u30c8\u30d4\u30c3\u30af\u306f YMYL \u3067\u306f\u306a\u304f\u3001\u5371\u5bb3\u3092\u9632\u3050\u305f\u3081\u306e\u9ad8\u3044\u30ec\u30d9\u30eb\u306e\u6b63\u78ba\u6027\u3084\u4fe1\u983c\u6027\u3092\u5fc5\u8981\u3068\u3057\u307e\u305b\u3093\u3002YMYL \u306e\u8a55\u4fa1\u306f\u30b9\u30da\u30af\u30c8\u30eb\u306a\u306e\u3067\u3001\u30c8\u30d4\u30c3\u30af\u304c<\/p>\n<ul>\n<li>\u660e\u78ba\u306b YMYL \u3067\u3042\u308b<\/li>\n<li>\u660e\u3089\u304b\u306b YMYL \u3067\u306f\u306a\u3044<\/li>\n<li>\u305d\u306e\u9593\u306e\u3069\u3053\u304b\u306b\u3042\u308b<\/li>\n<\/ul>\n<p>\u306e\u3088\u3046\u306b\u8003\u3048\u308b\u3068\u3044\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u660e\u3089\u304b\u306b YMYL \u3067\u3042\u308b\u30c8\u30d4\u30c3\u30af\u306f\u30da\u30fc\u30b8\u54c1\u8cea\u8a55\u4fa1\u306b\u304a\u3044\u3066\u6700\u3082\u7cbe\u5bc6\u306a\u8abf\u67fb\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p><\/blockquote>\n<div class=\"small\">&#x1f4dd;\u3059\u305a\u304d\u6ce8: \u8aad\u307f\u3084\u3059\u3044\u3088\u3046\u306b\u30b9\u30bf\u30a4\u30eb\u3092\u5909\u3048\u3066\u307e\u3059<\/div>\n<p>\u300c<strong><mark>\u307b\u3068\u3093\u3069\u306e\u30c8\u30d4\u30c3\u30af\u306f YMYL \u3067\u306f\u306a\u3044<\/mark><\/strong>\u300d\u3068\u3044\u3046\u306e\u306f\u3001\u306b\u308f\u304b\u306b\u306f\u4fe1\u3058\u304c\u305f\u3044\u3067\u3059\u3002<br \/>\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u305f\u3073\u306b YMYL \u304c\u542b\u3080\u9818\u57df\u304c\u62e1\u5927\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u611f\u3058\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p class=\"p30-b\">\u305d\u308c\u3067\u3082\u3001\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u7684\u306b\u306f\u305d\u3046\u3044\u3046\u3053\u3068\u306e\u3088\u3046\u3067\u3059\u3002<br \/>\u30a6\u30a7\u30d6\u5168\u4f53\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u91cf\u3067\u8003\u3048\u308b\u3068\u3001\u305d\u3046\u601d\u3048\u306a\u304f\u3082\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u300c<strong><mark>\u30b9\u30da\u30af\u30c8\u30eb (spectrum)<\/mark><\/strong>\u300d\u3068\u3044\u3046\u306e\u306f\u30010 \u304b 1 \u304b\u3067\u306f\u306a\u304f\u30b0\u30e9\u30c7\u30fc\u30b7\u30e7\u30f3\u306e\u3088\u3046\u306b\u5f90\u3005\u306b\u5909\u5316\u3059\u308b\u72b6\u614b\u3092\u6307\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\u305f\u3068\u3048\u3070\u3001\u6ce2\u9577\u306b\u304a\u3051\u308b\u5149\u306e\u5f37\u5ea6\u5206\u5e03\u3067\u3059\u3002<\/p>\n<picture><source srcset=\"https:\/\/www.suzukikenichi.com\/images\/sharon-mccutcheon2.avif\" type=\"image\/avif\" \/><img decoding=\"async\" class=\"bdr\" itemprop=\"image\" loading=\"lazy\" src=\"https:\/\/www.suzukikenichi.com\/images\/sharon-mccutcheon2.jpg\" alt=\"\u30b9\u30da\u30af\u30c8\u30eb\" width=\"300\" height=\"450\" \/>\n<\/picture>\n<p>YMYL \u306e\u5ea6\u5408\u3044\u306e\u5f37\u5f31\u3082\u3001\u3053\u3093\u306a\u30a4\u30e1\u30fc\u30b8\u3067\u5206\u5e03\u3057\u3066\u3044\u308b\u3068\u8a8d\u8b58\u3057\u3066\u8a55\u4fa1\u3059\u308b\u3088\u3046\u306b\u3068\u3044\u3046\u30ac\u30a4\u30c0\u30f3\u30b9\u3067\u3059\u3002<br \/>\u8d64\u306f YMYL \u5ea6\u304c Max\u3001\u7d2b\u306f YMYL \u5ea6\u304c\uff08\u307b\u307c\uff09\u30bc\u30ed\u3001\u9ec4\u7dd1\u306f YMYL \u5ea6\u304c\u534a\u5206\u304f\u3089\u3044\u307f\u305f\u3044\u306a\u611f\u3058\u3067\u3059\u3002<\/p>\n<p>\u30c8\u30d4\u30c3\u30af\u306b\u5fdc\u3058\u3066 YMYL \u306e\u5ea6\u5408\u3044\u304c\u5909\u308f\u3063\u3066\u304f\u308b\u306e\u306f\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u66f4\u65b0\u3092\u3068\u304a\u3057\u3066\u305f\u3057\u304b\u306b\u5b9f\u611f\u3067\u304d\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<br \/>YMYL \u5ea6\u304c\u6700\u5927\u3068\u5224\u65ad\u3055\u308c\u3046\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u6700\u9ad8\u306e E-A-T \u3092\u5099\u3048\u3066\u3044\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p class=\"p60-t\">\u6700\u65b0\u7248\u306e\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u305d\u306e\u307b\u304b\u306e\u6ce8\u76ee\u3059\u3079\u304d\u5909\u66f4\u306b\u3064\u3044\u3066\u306f\u3001\u60c5\u5831\u3092\u5165\u624b\u3057\u305f\u6642\u70b9\u3067\u3042\u3089\u305f\u3081\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<br \/><a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\">\u73fe\u7269\u306f\u3053\u3061\u3089\u304b\u3089\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\u3067\u304d\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google \u306f\u691c\u7d22\u691c\u7d22\u54c1\u8cea\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u6539\u5b9a\u3057\u305f\u3002<\/p>\n","protected":false},"author":1,"featured_media":12427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[329],"class_list":["post-12426","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","tag-google-rating-guideline"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/12426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=12426"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/12426\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/12427"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=12426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=12426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=12426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}