{"id":12351,"date":"2022-07-04T06:45:36","date_gmt":"2022-07-03T21:45:36","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=12351"},"modified":"2022-07-04T06:39:34","modified_gmt":"2022-07-03T21:39:34","slug":"google-update-guidelines-for-product-structured-data","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-update-guidelines-for-product-structured-data\/","title":{"rendered":"Google\u3001\u5546\u54c1\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u66f4\u65b0\u3002\u6b66\u5668\u3084\u30c9\u30e9\u30c3\u30b0\u3001\u30bf\u30d0\u30b3\u306f\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u7981\u6b62"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/product?hl=en#guidelines\">\u5546\u54c1\u69cb\u9020\u30c7\u30fc\u30bf\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/a>\u3092 Google \u306f\u66f4\u65b0\u3057\u307e\u3057\u305f\u3002<br \/>\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u8a31\u53ef\u3057\u306a\u3044\u30bf\u30a4\u30d7\u306e\u5546\u54c1\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3068\u3057\u3066\u8ffd\u52a0\u3055\u308c\u305f\u306e\u304c\u3001\u6700\u3082\u76ee\u7acb\u3064\u5909\u66f4\u3067\u3059\u3002<\/p>\n<p class=\"p60-b\">\u306a\u304a\u3001\u3053\u306e\u8a18\u4e8b\u3092\u66f8\u3044\u3066\u3044\u308b\u6642\u70b9\u3067\u306f<a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/product?hl=ja#guidelines\">\u65e5\u672c\u8a9e\u30da\u30fc\u30b8<\/a>\u306f\u672a\u66f4\u65b0\u3067\u3059\u3002<br \/>\u3057\u305f\u304c\u3063\u3066\u3001\u82f1\u8a9e\u30da\u30fc\u30b8\u306b\u57fa\u3065\u3044\u3066\u5909\u66f4\u5185\u5bb9\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<h2>\u9075\u5b88\u3059\u308b 4 \u3064\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/h2>\n<p>\u691c\u7d22\u7d50\u679c\u3067\u5546\u54c1\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u3092\u8868\u793a\u3059\u308b\u305f\u3081\u306b\u306f <code>Product<\/code> \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3067\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3057\u307e\u3059\u3002<br \/>\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u8868\u793a\u306e\u5bfe\u8c61\u306b\u306a\u308b\u305f\u3081\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092 4 \u3064 Google \u306f\u6319\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote>\n<ul>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/sd-policies\">General structured data guidelines<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/webmaster-guidelines\">Webmaster guidelines<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/product#technical-guidelines\">Technical guidelines<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/product#content-guidelines\">Content guidelines<\/a><\/li>\n<\/ul>\n<\/blockquote>\n<p>1 \u3064\u3081\u306e General structured data guidelines \u306f\u300c<a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/sd-policies?hl=ja\">\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306b\u95a2\u3059\u308b\u4e00\u822c\u7684\u306a\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/a>\u300d\u3067\u3059\u3002<br \/>2 \u3064\u3081\u306e Webmaster guidelines \u306f\u300c<a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/webmaster-guidelines?hl=ja\">\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u5411\u3051\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/a>\u300d\u3067\u3059\u3002<\/p>\n<p class=\"p40-b\">\u65b0\u3057\u3044\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3068\u3044\u3046\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u5546\u54c1\u69cb\u9020\u30c7\u30fc\u30bf\u3067\u3082\u3053\u308c\u3089\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u9075\u5b88\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<br \/>\u4eca\u307e\u3067\u3082\u305d\u3046\u3060\u3063\u305f\u306e\u3067\u3059\u304c\u660e\u8a18\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<h2>\u5f93\u6765\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f\u6280\u8853\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/h2>\n<p>3 \u3064\u3081\u306e Technical guidelines \u306f\u3001\u4eca\u307e\u3067\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306b\u66f8\u304b\u308c\u3066\u3044\u305f\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u3059\u3002<br \/>\u300c\u6280\u8853\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u300d\u3068\u3044\u3046\u4f4d\u7f6e\u4ed8\u3051\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u5185\u5bb9\u306b\u306f\u307b\u3068\u3093\u3069\u540c\u3058\u306a\u306e\u3067\u3059\u304c\u30011 \u3064\u3060\u3051\u5909\u66f4\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\u6b21\u306e\u8a18\u8ff0\u304c\u524a\u9664\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<blockquote><p>Adult-related products are not supported.<\/p><\/blockquote>\n<blockquote><p>\u6210\u4eba\u5411\u3051\u306e\u5546\u54c1\u306f\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002<\/p><\/blockquote>\n<p class=\"p40-b\">\u30a2\u30c0\u30eb\u30c8\u30b0\u30c3\u30ba\u306f\u73fe\u5728\u306f\u3001\u5546\u54c1\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306e\u5bfe\u8c61\u306b\u306a\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<h2>\u30b3\u30f3\u30c6\u30f3\u30c4\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u8ffd\u52a0<\/h2>\n<p>\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u3044\u3061\u3070\u3093\u76ee\u7acb\u3064\u5909\u66f4\u306f Content guidelines\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\uff09\u306e\u8ffd\u52a0\u3067\u3059\u3002<\/p>\n<blockquote><p>We don&#8217;t allow content that promotes widely prohibited or regulated goods, services, or information that may facilitate serious, immediate, or long term harm to people. This includes content related to firearms and weapons, recreational drugs, tobacco and vaping products, and gambling-related products.<\/p><\/blockquote>\n<blockquote><p>\u6df1\u523b\u3001\u5373\u6642\u3001\u9577\u671f\u7684\u306b\u4eba\u3005\u306b\u5bb3\u3092\u4e0e\u3048\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u5e83\u304f\u7981\u6b62\u3055\u308c\u3066\u3044\u305f\u308a\u5236\u9650\u3055\u308c\u3066\u3044\u305f\u308a\u3059\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u60c5\u5831\u3092\u5ba3\u4f1d\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u8a31\u53ef\u3055\u308c\u307e\u305b\u3093\u3002\u3053\u308c\u306b\u306f\u3001\u9283\u5668\u3084\u6b66\u5668\u3001\u5feb\u697d\u7528\u30c9\u30e9\u30c3\u30b0\u3001\u30bf\u30d0\u30b3\u3001\uff08\u96fb\u5b50\u305f\u3070\u3053\u3084\u30de\u30ea\u30d5\u30a2\u30ca\u306a\u3069\u306e\uff09\u84b8\u6c17\u3092\u5438\u3046\u5546\u54c1\u3001\u30ae\u30e3\u30f3\u30d6\u30eb\u95a2\u9023\u306e\u88fd\u54c1\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p><\/blockquote>\n<p class=\"p30-b\">\u5546\u54c1\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u3068\u3057\u3066\u8a31\u53ef\u3055\u308c\u306a\u3044\u30bf\u30a4\u30d7\u306e\u5546\u54c1\u304c\u660e\u8a18\u3055\u308c\u307e\u3057\u305f\u3002<br \/>\u304a\u304a\u3063\u3074\u3089\u306b\u5ba3\u4f1d\u3059\u308b\u306e\u304c\u619a\u308c\u308b\u5546\u54c1\/\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u306d\uff08\u30a2\u30c0\u30eb\u30c8\u30b0\u30c3\u30ba\u3082\u3053\u3053\u306b\u542b\u307e\u308c\u308b\u306e\u304b\u3082\uff09\u3002<\/p>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u8ffd\u52a0\u306f\u3059\u3067\u306b\u6709\u52b9\u306b\u306a\u3063\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<br \/>\u8a31\u53ef\u3055\u308c\u3066\u3044\u306a\u3044\u7a2e\u985e\u306e\u5546\u54c1\u3067\u306f\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u304c\u691c\u7d22\u7d50\u679c\u306b\u51fa\u306a\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">And yep, review snippets are gone from the SERPs already for the verticals impacted. Will be interesting to track this over time. Here&#39;s a quick example: <a href=\"https:\/\/t.co\/4h5nWcMdlb\">pic.twitter.com\/4h5nWcMdlb<\/a><\/p>\n<p>&mdash; Glenn Gabe (@glenngabe) <a href=\"https:\/\/twitter.com\/glenngabe\/status\/1542573991730286594?ref_src=twsrc%5Etfw\">June 30, 2022<\/a><\/p><\/blockquote>\n<p> <script defer src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p class=\"small p60-b\">&#x1f4dd;\u3059\u305a\u304d\u88dc\u8db3: Strawbeezy \u3068\u3044\u3046\u30cb\u30b3\u30c1\u30f3\u3092\u542b\u3093\u3060\u7159\u3092\u5438\u3044\u8fbc\u3080\u55dc\u597d\u54c1\u3060\u3068\u601d\u308f\u308c\u308b<\/p>\n<p>\u8a72\u5f53\u3059\u308b\u30b5\u30a4\u30c8\u304c\u3069\u306e\u304f\u3089\u3044\u5b58\u5728\u3059\u308b\u304b\u306f\u308f\u304b\u308a\u307e\u305b\u3093\u304c\u3001\u7981\u6b62\u3055\u308c\u3066\u3044\u308b\u5546\u54c1\/\u30b5\u30fc\u30d3\u30b9\u3092\u5546\u54c1\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u3067\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u306e\u7ba1\u7406\u8005\u306f\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u5909\u66f4\u3092\u8a8d\u8b58\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<br \/>\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u304c\u975e\u8868\u793a\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5546\u54c1\u69cb\u9020\u30c7\u30fc\u30bf\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092 Google \u306f\u66f4\u65b0\u3057\u305f\u3002\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u8a31\u53ef\u3057\u306a\u3044\u30bf\u30a4\u30d7\u306e\u5546\u54c1\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3068\u3057\u3066\u8ffd\u52a0\u3055\u308c\u305f\u306e\u304c\u3001\u6700\u3082\u76ee\u7acb\u3064\u5909\u66f4\u3060\u3002<\/p>\n","protected":false},"author":1,"featured_media":12352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,1180],"tags":[1076,1339,1524],"class_list":["post-12351","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","category-semantic-search","tag-structured-data","tag-rich-results","tag-product"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/12351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=12351"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/12351\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/12352"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=12351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=12351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=12351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}