{"id":12316,"date":"2022-06-22T06:45:03","date_gmt":"2022-06-21T21:45:03","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=12316"},"modified":"2022-06-22T06:37:35","modified_gmt":"2022-06-21T21:37:35","slug":"best-practices-for-urls-for-product-variants","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/best-practices-for-urls-for-product-variants\/","title":{"rendered":"\u3010EC\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u306f\u8981\u78ba\u8a8d\u3011Google\u304c\u63a8\u5968\u3059\u308b\u5546\u54c1\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3URL\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p>EC \u30b5\u30a4\u30c8\u306e\u904b\u55b6\u8005\u306f SEO \u3092 \u91cd\u8981\u8996\u3059\u308b\u306a\u3089\u3001<\/p>\n<ul>\n<li>\u5546\u54c1\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306e URL \u3092 Google \u304c\u8a8d\u8b58\u3059\u308b\u4ed5\u7d44\u307f\u3092\u7406\u89e3\u3057<\/li>\n<li>Google \u63a8\u5968\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306b\u5f93\u3063\u3066<\/li>\n<\/ul>\n<p class=\"p60-b\">URL \u3092\u69cb\u6210\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2>\u5546\u54c1\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306e URL \u3092 Google \u304c\u8a8d\u8b58\u3059\u308b\u4ed5\u7d44\u307f <\/h2>\n<p>\u300c<a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-doesnt-recommend-adding-product-rich-results-for-product-variants-where-each-product-variant-has-a-distinct-url\/\">\u500b\u5225\u306e URL \u3092\u5272\u308a\u5f53\u3066\u305f\u5546\u54c1\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306e\u4e00\u89a7\u30da\u30fc\u30b8\u306b\u306f Product \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3057\u3066\u306f\u3044\u3051\u306a\u3044<\/a>\u300d\u3068\u3044\u3046\u8a18\u4e8b\u3092\u4eca\u9031\u521d\u3081\u306b\u6295\u7a3f\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u3053\u3067\u306f\u89e6\u308c\u307e\u305b\u3093\u3067\u3057\u305f\u304c\u3001\u5546\u54c1\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3054\u3068\u306b\u500b\u5225\u306e URL \u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306b<\/p>\n<ul>\n<li>\u305d\u306e URL \u3092 Google \u304c\u3069\u306e\u3088\u3046\u306b\u8a8d\u8b58\u3059\u308b\u304b<\/li>\n<li>URL \u69cb\u6210\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306f\u3069\u3093\u306a\u304b<\/li>\n<\/ul>\n<p>\u3092 <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/ecommerce\/designing-a-url-structure-for-ecommerce-sites#how-google-understands-urls-for-product-variants\">\u6280\u8853\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3067 Google \u306f\u8aac\u660e<\/a>\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u6b21\u306e\u3088\u3046\u306a\u63a8\u5968\u4e8b\u9805\u3092\u3042\u306a\u305f\u306f\u77e5\u3063\u3066\u3044\u305f\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<blockquote><p>\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3054\u3068\u306b\u500b\u5225\u306e URL \u3092\u4f7f\u7528\u3059\u308b\u5834\u5408\u306f\u3001\u4ee5\u4e0b\u306e\u3044\u305a\u308c\u304b\u306e\u4f7f\u7528\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30d1\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\uff08\u4f8b: <code class=\"green\">\/t-shirt\/green<\/code>\uff09<\/li>\n<li>\u30af\u30a8\u30ea \u30d1\u30e9\u30e1\u30fc\u30bf\uff08\u4f8b: <code class=\"green\">\/t-shirt?color=green<\/code>\uff09<\/li>\n<\/ul>\n<\/blockquote>\n<blockquote><p>\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306e\u8b58\u5225\u306b\u30aa\u30d7\u30b7\u30e7\u30f3\u306e\u30af\u30a8\u30ea \u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u30af\u30a8\u30ea \u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u9664\u3044\u305f URL \u3092\u6b63\u898f URL \u3068\u3057\u3066\u4f7f\u7528\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001Google \u304c\u5546\u54c1\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u540c\u58eb\u306e\u95a2\u4fc2\u3092\u3088\u308a\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001T \u30b7\u30e3\u30c4\u306e <code class=\"green\">color<\/code> \u30af\u30a8\u30ea \u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u5024\u304c <code class=\"green\">blue<\/code> \u306e\u5834\u5408\u306f\u6b21\u306e\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u3059\u3079\u3066\u306e T \u30b7\u30e3\u30c4\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3067\u6b63\u898f URL \u3068\u3057\u3066 <code class=\"green\">\/t-shirt<\/code> \u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/li>\n<li>\u9752\u3044 T \u30b7\u30e3\u30c4\u306e\u5834\u5408\u306f <code class=\"green\">\/t-shirt<\/code> \u3092\u4f7f\u7528\u3057\u307e\u3059\uff08<code class=\"green\">\/t-shirt?color=blue<\/code> \u306f\u4f7f\u7528\u3057\u307e\u305b\u3093\uff09\u3002<\/li>\n<li>\u7dd1\u306e T \u30b7\u30e3\u30c4\u306e\u5834\u5408\u306f <code class=\"green\">\/t-shirt?color=green<\/code> \u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/blockquote>\n<p class=\"p40-b\">\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u304c\u5909\u308f\u3063\u3066\u3082\u3001\u540c\u3058 URL \u3092\u5171\u6709\u3057\u3066\u3044\u308b\u306a\u3089\u3053\u3046\u3057\u305f\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306f\u6c17\u306b\u304b\u3051\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u4e00\u65b9\u3067\u3001\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3054\u3068\u306b\u500b\u5225\u306e URL \u3092\u5272\u308a\u5f53\u3066\u3066\u3044\u308b\u306a\u3089\u8aad\u3093\u3067\u304a\u304f\u3053\u3068\u3092\u5f37\u304f\u63a8\u5968\u3057\u307e\u3059\u3002<\/p>\n<h2>\u5834\u5408\u306b\u3088\u3063\u3066\u306f URL \u69cb\u9020\u306e\u898b\u76f4\u3057\u3092<\/h2>\n<p>\u539f\u5247\u7684\u306b\u3001\u305d\u3046\u3059\u3079\u304d\u5408\u7406\u7684\u306a\u7406\u7531\u304c\u306a\u3044\u9650\u308a\u306f <strong><mark>URL \u3092\u5909\u66f4\u3059\u3079\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093<\/mark><\/strong>\u3002<br \/>\u3057\u304b\u3057\u306a\u304c\u3089\u3001Google \u63a8\u5968\u306e<strong><mark>\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u304b\u3089\u9038\u8131\u3057\u3066\u304a\u308a\u3001\u304b\u3064\u30af\u30ed\u30fc\u30eb\u3084\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u306b\u554f\u984c\u304c\u3042\u308b<\/mark><\/strong>\u3088\u3046\u306b\u611f\u3058\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001URL \u69cb\u9020\u306e\u898b\u76f4\u3057\u3092\u691c\u8a0e\u3057\u305f\u307b\u3046\u304c\u3044\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u3082\u3063\u3068\u3044\u3046\u3068\u3001\u5546\u54c1\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306e URL \u306b\u95a2\u3057\u3066\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>EC \u30b5\u30a4\u30c8\u306b\u304a\u3051\u308b URL \u8a2d\u8a08\u5168\u822c\u306b\u95a2\u3057\u3066\u3001Google \u691c\u7d22\u306b\u9069\u3057\u305f\u69cb\u6210\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u300c<a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/ecommerce\/designing-a-url-structure-for-ecommerce-sites\">e \u30b3\u30de\u30fc\u30b9 \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e URL \u69cb\u9020\u3092\u8a2d\u8a08\u3059\u308b<\/a>\u300d\u306e\u6280\u8853\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3067\u78ba\u8a8d\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>EC \u30b5\u30a4\u30c8\u3067\u306f URL \u304c\u8907\u96d1\u306b\u306a\u308a\u304c\u3061\u3067\u3059\u3002<br \/>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u7406\u89e3\u3057\u3084\u3059\u3044 URL \u69cb\u9020\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u306f\u91cd\u8981\u306a SEO \u65bd\u7b56\u3067\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u5148\u306b\u3082\u89e6\u308c\u305f\u3088\u3046\u306b\u3001\u73fe\u72b6\u306e URL \u69cb\u9020\u304c Google \u306e\u63a8\u5968\u3068\u306f\u7570\u306a\u3063\u3066\u3044\u305f\u3068\u3057\u3066\u3082\u3001\u5fc5\u305a\u3057\u3082\u5909\u66f4\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<br \/>\u7279\u306b\u30b5\u30a4\u30c8\u306e\u898f\u6a21\u304c\u5927\u304d\u3044\u5834\u5408\u306f\u3001\u305f\u3068\u3048\u4e00\u6642\u7684\u3067\u3042\u3063\u305f\u3068\u3057\u3066\u3082\u3001URL 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\u3092\u69cb\u6210\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n","protected":false},"author":1,"featured_media":12317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[635,857,1670],"class_list":["post-12316","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","tag-url","tag-ecommerce","tag-product-variant"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/12316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=12316"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/12316\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/12317"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=12316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=12316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=12316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}