{"id":12038,"date":"2022-03-28T06:40:08","date_gmt":"2022-03-27T21:40:08","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=12038"},"modified":"2022-03-28T06:27:07","modified_gmt":"2022-03-27T21:27:07","slug":"google-uses-alt-text-only-for-image-search-but-doesnt-use-for-web-search","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-uses-alt-text-only-for-image-search-but-doesnt-use-for-web-search\/","title":{"rendered":"Google\u306falt\u5c5e\u6027\u3092\u753b\u50cf\u691c\u7d22\u3060\u3051\u306b\u4f7f\u3044\u30a6\u30a7\u30d6\u691c\u7d22\u306b\u306f\u4f7f\u3063\u3066\u3044\u306a\u3044\u21d0\u30db\u30f3\u30c8\uff1f"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<blockquote><p>\u753b\u50cf\u306e <code>alt<\/code> \u5c5e\u6027\u306f\u753b\u50cf\u691c\u7d22\u3060\u3051\u306b\u5229\u7528\u3055\u308c\u3001\u30a6\u30a7\u30d6\u691c\u7d22\u306b\u306f\u5229\u7528\u3055\u308c\u306a\u3044\u3002<\/p><\/blockquote>\n<p class=\"p60-b\">Google \u306e John Mueller\uff08\u30b8\u30e7\u30f3\u30fb\u30df\u30e5\u30fc\u30e9\u30fc\uff09\u6c0f\u306f<a href=\"https:\/\/youtu.be\/sH_tdGP_76o?t=2406\">\u30aa\u30d5\u30a3\u30b9\u30a2\u30ef\u30fc\u3067\u3053\u306e\u3088\u3046\u306b\u767a\u8a00<\/a>\u3057\u307e\u3057\u305f\u3002<br \/>\u3069\u3046\u3044\u3046\u3053\u3068\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<h2>alt \u5c5e\u6027\u304c\u8a55\u4fa1\u306b\u5f71\u97ff\u3059\u308b\u306e\u306f\u753b\u50cf\u691c\u7d22\u306e\u307f\uff1f<\/h2>\n<p>\u88c5\u98fe\u7528\u306e\u753b\u50cf\u3084\u7d20\u6750\u96c6\u306e\u753b\u50cf\u306e <code>alt<\/code> \u5c5e\u6027\u3092\u3069\u3046\u3059\u3079\u304d\u304b\u3068\u3044\u3046\u8cea\u554f\u306b\u5bfe\u3057\u3066\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u306f\u6b21\u306e\u3088\u3046\u306b\u30b3\u30e1\u30f3\u30c8\u3057\u307e\u3057\u305f\u3002<\/p>\n<blockquote><p>\u5b8c\u5168\u306b\u3042\u306a\u305f\u6b21\u7b2c\u3060\u3002\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u306e\u89b3\u70b9\u304b\u3089\u306f\u79c1\u306f\u4f55\u3082\u8a00\u3048\u306a\u3044\u304c\u3001\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u3082\u95a2\u4fc2\u3057\u3066\u304f\u308b\u5074\u9762\u3067\u306f\u3042\u308b\u3002\u3060\u304c\u3001SEO \u306e\u8996\u70b9\u304b\u3089\u3059\u308b\u3068 <code>alt<\/code> \u5c5e\u6027\u306e\u30c6\u30ad\u30b9\u30c8\u306f\u753b\u50cf\u691c\u7d22\u3067\u753b\u50cf\u3092\u3088\u308a\u9069\u5207\u306b\u7406\u89e3\u3059\u308b\u306e\u306b\u672c\u5f53\u306b\u5f79\u7acb\u3064\u3002<\/p>\n<p>\u305d\u306e\u753b\u50cf\u306e\u3053\u3068\u3092\u753b\u50cf\u691c\u7d22\u3067\u6c17\u306b\u3057\u306a\u3044\u306a\u3089\u3084\u308a\u305f\u3044\u3088\u3046\u306b\u3084\u3063\u3066\u69cb\u308f\u306a\u3044\u3002\u88c5\u98fe\u7528\u306e\u753b\u50cf\u306a\u3089\u6c17\u306b\u304b\u3051\u306a\u3044\u3053\u3068\u3082\u3042\u308b\u3060\u308d\u3046\u3002\u591a\u304f\u306e\u307b\u304b\u306e\u30b5\u30a4\u30c8\u306b\u3082\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u3044\u308b\u540c\u3058\u7d20\u6750\u96c6\u306e\u753b\u50cf\u3067\u3082\u753b\u50cf\u691c\u7d22\u306e\u3053\u3068\u3092\u6c17\u306b\u304b\u3051\u306a\u3044\u306f\u305a\u3060\u3002\u3053\u306e\u5834\u5408\u3082\u597d\u304d\u306a\u3088\u3046\u306b\u3084\u3063\u3066\u3044\u3044\u3002<\/p>\n<p>\u7d14\u7c8b\u306a SEO \u89b3\u70b9\u304b\u3089\u3088\u308a\u3082\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u89b3\u70b9\u306b\u79c1\u306a\u3089\u3082\u3063\u3068\u610f\u8b58\u3092\u5411\u3051\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u30c6\u30ad\u30b9\u30c8\u4e2d\u5fc3\u306e\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306b\u753b\u50cf\u304c\u3042\u308b\u304b\u3089\u3068\u3044\u3063\u3066\u4fa1\u5024\u304c\u4e0a\u304c\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u306a\u3044\u3002<code>alt<\/code> \u5c5e\u6027\u306e\u30c6\u30ad\u30b9\u30c8\u3092\u898b\u3066\u753b\u50cf\u691c\u7d22\u306b\u9069\u7528\u3059\u308b\u3060\u3051\u3060\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u305d\u306e\u753b\u50cf\u3092\u691c\u7d22\u3057\u305f\u306a\u3089\u3001\u305d\u306e\u753b\u50cf\u3092\u3088\u308a\u826f\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b <code>alt<\/code> \u5c5e\u6027\u3092\u4f7f\u3046\u3002\u30c6\u30ad\u30b9\u30c8\u306e\u30a6\u30a7\u30d6\u691c\u7d22\u306b\u51fa\u3066\u304f\u308b\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u304c\u3001\u753b\u50cf\u304c\u3042\u308b\u304b\u3089\u3068\u3044\u3063\u3066\u4e0a\u4f4d\u8868\u793a\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u306f\u306a\u3044\u3002<\/p><\/blockquote>\n<div class=\"p30-t p40-b\">\n<div itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\">\n<iframe loading=\"lazy\" importance=\"low\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/sH_tdGP_76o?start=2406\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<meta itemprop=\"name\" content=\"English Google SEO office-hours from March 18, 2022\" \/><meta itemprop=\"description\" content=\"Would you use alt-text for decorative images?\" \/>\n<link itemprop=\"thumbnailUrl\" content=\"https:\/\/i.ytimg.com\/vi\/sH_tdGP_76o\/sddefault.jpg\" \/>\n<link itemprop=\"embedUrl\" content=\"https:\/\/www.youtube.com\/embed\/sH_tdGP_76o\" \/>\n<meta itemprop=\"duration\" content=\"T01H01M23S\"\/><meta itemprop=\"uploadDate\" content=\"2022-03-22\" \/>\n<\/div>\n<\/div>\n<h2>\u753b\u50cf\u691c\u7d22\u3092\u610f\u8b58\u3057\u306a\u3044\u306a\u3089 alt \u5c5e\u6027\u306f\u91cd\u8981\u3067\u306f\u306a\u3044<\/h2>\n<p>\u3068\u3082\u3059\u308b\u3068\u3001<code>alt<\/code> \u5c5e\u6027\u304c\u5229\u7528\u3055\u308c\u308b\u306e\u306f\u753b\u50cf\u691c\u7d22\u3060\u3051\u3067\u3042\u308a\u30a6\u30a7\u30d6\u691c\u7d22\u3067\u306f\u7528\u3044\u3089\u308c\u306a\u3044\u3068\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u306e\u8aac\u660e\u3092\u89e3\u91c8\u3057\u3066\u3057\u307e\u3044\u305d\u3046\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u305d\u3046\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u305d\u3046\u3057\u305f\u89e3\u91c8\u306b\u5bfe\u3057\u3066\u3001\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u306f\u3053\u3046\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>\u3042\u306e\u5834\u9762\u3067\u79c1\u304c\u8a00\u3063\u305f\u3053\u3068\u304b\u3089\u98db\u8e8d\u3057\u3066\u3044\u308b\u3088\u3046\u306a\u6c17\u304c\u3059\u308b\u3002\u30da\u30fc\u30b8\u306e\u4e00\u90e8\u3068\u3057\u3066 <code>alt<\/code> \u5c5e\u6027\u306e\u30c6\u30ad\u30b9\u30c8\u3092 Google \u306f\u898b\u3066\u3044\u308b\uff08<code>alt<\/code> \u5c5e\u6027\u3092\u691c\u7d22\u3067\u304d\u308b\u3057\u30b9\u30cb\u30da\u30c3\u30c8\u3067\u3082\u898b\u3064\u3051\u3089\u308c\u308b\uff09\u3002<code>alt<\/code> \u5c5e\u6027\u306e\u30c6\u30ad\u30b9\u30c8\u306f\u30da\u30fc\u30b8\u4e0a\u306e\u307b\u304b\u306e\u30c6\u30ad\u30b9\u30c8\u306e\u3088\u3046\u306a\u3082\u306e\u3060\u3002\u3057\u304b\u3057<code>alt<\/code> \u5c5e\u6027\u306e\u4e3b\u8981\u306a\u4f7f\u3044\u9053\u306f\u753b\u50cf\u691c\u7d22\u306e\u305f\u3081\u3060\uff08\u6587\u5b57\u3069\u304a\u308a<code>img<\/code> \u30bf\u30b0\u306e\u4e2d\u3067\u306e\u8a71\u306b\u306a\u308b\uff09\u3002<\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">That feels like a stretch from what I said there. Google sees alt-text as a part of the page (you can search for it and find it in the snippet). It&#39;s like other text on the page. The primary purpose however is for images (it&#39;s literally in the img-tag).<\/p>\n<p>&mdash; &#x1f99d; John (personal) &#x1f99d; (@JohnMu) <a href=\"https:\/\/twitter.com\/JohnMu\/status\/1507768571086217225?ref_src=twsrc%5Etfw\">March 26, 2022<\/a><\/p><\/blockquote>\n<p> <script defer src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u304c\u672c\u5f53\u306b\u610f\u5473\u3057\u3066\u3044\u305f\u306e\u306f\u6b21\u3067\u3059\u3002<\/p>\n<ul class=\"p40-b\">\n<li>\u88c5\u98fe\u7528\u306e\u753b\u50cf\u3084\u7d20\u6750\u96c6\u306e\u753b\u50cf\u306e\u3088\u3046\u306b\u753b\u50cf\u691c\u7d22\u3092\u91cd\u8996\u3057\u306a\u3044\u753b\u50cf\u3067\u3042\u308c\u3070\u3001<code>alt<\/code> \u5c5e\u6027\u306b\u6c17\u3092\u6255\u308f\u306a\u304f\u3066\u3082\u3044\u3044\n<ul>\n<li>\u53cd\u5bfe\u306b\u3001\u753b\u50cf\u691c\u7d22\u3092\u91cd\u8996\u3059\u308b\u753b\u50cf\u306a\u3089\u3001alt \u5c5e\u6027\u306f\u753b\u50cf\u7406\u89e3\u306b\u5f79\u7acb\u3064\u306e\u3067\u9069\u5207\u306b\u8a2d\u5b9a\u3059\u3079\u304d<\/li>\n<\/ul>\n<\/li>\n<li>\u30c6\u30ad\u30b9\u30c8\u4e2d\u5fc3\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u753b\u50cf\u304c\u3042\u308b\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u305d\u308c\u3060\u3051\u3067\u8a55\u4fa1\u304c\u4e0a\u304c\u308b\u3053\u3068\u306f\u306a\u3044<\/li>\n<\/ul>\n<h2>alt \u5c5e\u6027\u306f\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u95a2\u9023\u304b\u3089\u3082\u8003\u616e\u3059\u308b<\/h2>\n<p>\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u306f\u6df1\u5800\u308a\u3057\u307e\u305b\u3093\u3067\u3057\u305f\u304c\u3001<code>alt<\/code> \u5c5e\u6027\u306f\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u306e\u89b3\u70b9\u304b\u3089\u3082\u8003\u616e\u306b\u5165\u308c\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\uff08\u610f\u56f3\u3057\u3066\u304b\u610f\u56f3\u3057\u3066\u3044\u306a\u3044\u304b\u306b\u304b\u304b\u308f\u3089\u305a\uff09\u753b\u50cf\u304c\u8868\u793a\u3055\u308c\u306a\u3044\u5834\u5408\u3084\u3001\u30b9\u30af\u30ea\u30fc\u30f3\u30ea\u30fc\u30c0\u30fc\u3067\u306f <code>alt<\/code> \u5c5e\u6027\u306f\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002<br \/>\u30da\u30fc\u30b8\u3067<strong>\u610f\u5473\u3092\u6301\u3064<\/strong>\u753b\u50cf\u306a\u3089\u3070\u3001<code>alt<\/code> \u5c5e\u6027\u3092\u5fc5\u305a\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u88c5\u98fe\u7528\u3060\u3063\u305f\u308a\u3001\u5358\u306b\u30a2\u30a4\u30ad\u30e3\u30c3\u30c1\u3068\u3057\u3066\u4f7f\u3063\u3066\u3044\u308b\u7d20\u6750\u96c6\u753b\u50cf\u3067\u7279\u306b\u6df1\u3044\u610f\u5473\u304c\u306a\u304b\u3063\u305f\u308a\u3059\u308b\u306a\u3089 <code>alt<\/code> \u5c5e\u6027\u306b\u6642\u9593\u3092\u8cbb\u3084\u3059\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305f\u3060\u3057 <code>alt<\/code> \u5c5e\u6027\u3092\u753b\u50cf (<code>img<\/code> \u8981\u7d20) \u306b\u4ed8\u3051\u308b\u306e\u306f\u30eb\u30fc\u30eb\u306a\u306e\u3067\u304d\u3061\u3093\u3068\u8ffd\u52a0\u3057\u307e\u3059\u3002<br \/>\u300c<code>alt=\"\"<\/code>\u300d\u306e\u3088\u3046\u306b\u5024\u3092\u7a7a\u767d\u306b\u3067\u304d\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u753b\u50cf\u306e alt \u5c5e\u6027\u306f\u753b\u50cf\u691c\u7d22\u3060\u3051\u306b\u5229\u7528\u3055\u308c\u3001\u30a6\u30a7\u30d6\u691c\u7d22\u306b\u306f\u5229\u7528\u3055\u308c\u306a\u3044\u300dGoogle \u306e John Mueller \u6c0f\u306f\u3053\u306e\u3088\u3046\u306b\u767a\u8a00\u3057\u305f\u3002\u3069\u3046\u3044\u3046\u3053\u3068\u306a\u306e\u3060\u308d\u3046\u304b\uff1f<\/p>\n","protected":false},"author":1,"featured_media":12039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[506,726],"class_list":["post-12038","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","tag-image-search","tag-alt"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/12038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=12038"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/12038\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/12039"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=12038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=12038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=12038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}