{"id":11839,"date":"2022-01-11T06:45:02","date_gmt":"2022-01-10T21:45:02","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=11839"},"modified":"2022-01-11T05:32:52","modified_gmt":"2022-01-10T20:32:52","slug":"does-out-of-stock-hurt-rankings","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/does-out-of-stock-hurt-rankings\/","title":{"rendered":"EC\u30b5\u30a4\u30c8\u306e\u54c1\u5207\u308c\u30da\u30fc\u30b8\u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u60aa\u3044\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\uff1f"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p class=\"p60-b\">EC \u30b5\u30a4\u30c8\u3067\u54c1\u5207\u308c\u306b\u306a\u3063\u305f\u5546\u54c1\u306e\u30da\u30fc\u30b8\u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u60aa\u3044\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<h2>\u5728\u5eab\u72b6\u6cc1\u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u5f71\u97ff\u3057\u306a\u3044<\/h2>\n<p>\u3042\u308b\u30b5\u30a4\u30c8\u7ba1\u7406\u8005\u304c\u3001Google \u306e John Mueller\uff08\u30b8\u30e7\u30f3\u30fb\u30df\u30e5\u30fc\u30e9\u30fc\uff09\u6c0f\u306b\u6b21\u306e\u3088\u3046\u306b\u8cea\u554f\u3057\u307e\u3057\u305f\u3002<\/p>\n<blockquote><p>\u5728\u5eab\u72b6\u6cc1\u306f\u3001EC \u30b5\u30a4\u30c8\u306e\u5546\u54c1\u30da\u30fc\u30b8\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u5f71\u97ff\u3059\u308b\u306e\u304b\uff1f \u6b20\u54c1\u72b6\u614b\u304c 3 \u9031\u9593\u3064\u3065\u3044\u305f\u3089 1 \u4f4d\u3060\u3063\u305f\u30da\u30fc\u30b8\u304c 9 \u4f4d\u306b\u306a\u3063\u3066\u3057\u307e\u3063\u305f\u3002<\/p><\/blockquote>\n<p>\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u306e\u56de\u7b54\u306f\u3053\u3046\u3067\u3059\u3002<\/p>\n<blockquote><p>\u5c11\u306a\u304f\u3068\u3082\u901a\u5e38\u306e\u691c\u7d22\u306b\u5bfe\u3057\u3066\u306f\u7121\u95a2\u4fc2\u306b\u601d\u3048\u308b\u3002\u305f\u3060\u3057\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u691c\u7d22\u304c\u54c1\u5207\u308c\u3092\u3069\u3046\u6271\u3046\u304b\u306f\u79c1\u306b\u306f\u308f\u304b\u3089\u306a\u3044<\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">That seems unrelated, at least for normal search. I don&#39;t know how product search \/ Google shopping handles that though.<\/p>\n<p>&mdash; &#x1f404; John &#x1f404; (@JohnMu) <a href=\"https:\/\/twitter.com\/JohnMu\/status\/1478462579353833475?ref_src=twsrc%5Etfw\">January 4, 2022<\/a><\/p><\/blockquote>\n<p> <script defer src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p class=\"p30-t p40-b\"><strong>\u54c1\u5207\u308c\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u306f\u30a6\u30a7\u30d6\u691c\u7d22\u306b\u306f\u5f71\u97ff\u3057\u306a\u3044<\/strong>\u3088\u3046\u3067\u3059\u3002<\/p>\n<h2>\u4ed6\u306e\u5546\u54c1\u306e\u30da\u30fc\u30b8\u306b\u306f\u5f71\u97ff\u3057\u306a\u3044<\/h2>\n<p>\u305f\u3060\u3057\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u304c\u610f\u5473\u3057\u3066\u3044\u308b\u306e\u306f\u3001\u54c1\u5207\u308c\u306b\u306a\u3063\u305f\u30da\u30fc\u30b8\u304c<strong>\u307b\u304b\u306e\u30da\u30fc\u30b8\u306b\u60aa\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u306f\u306a\u3044<\/strong>\u3068\u3044\u3046\u3053\u3068\u306a\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u307e\u305f\u306f\u3001<strong>\u5728\u5eab\u6570\u306e\u72b6\u6cc1\u3082\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u306f\u5f71\u97ff\u3057\u306a\u3044<\/strong>\u3068\u3082\u8a00\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\u5728\u5eab\u304c\u8c4a\u5bcc\u306b\u3042\u308b\u304b\u3089\u3068\u3044\u3063\u3066\u8a55\u4fa1\u304c\u4e0a\u304c\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u30e6\u30fc\u30b6\u30fc\u304c\u6b32\u3057\u304c\u3063\u3066\u3044\u308b\u5546\u54c1\u304c\u305f\u3068\u3048\u6b8b\u308a 1 \u500b\u3067\u3042\u3063\u3066\u3082\u8ca9\u58f2\u3057\u3066\u3044\u308b\u306a\u3089\u3001\u554f\u984c\u306a\u3044\u3060\u308d\u3046\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">What difference does it make if you have 1 or 100 on stock? Or if you have green widgets out-of-stock, while someone is searching for blue widgets? I can&#39;t imagine how search engines (or even humans :)) would want to use that for ranking.<\/p>\n<p>&mdash; &#x1f404; John &#x1f404; (@JohnMu) <a href=\"https:\/\/twitter.com\/JohnMu\/status\/1478723505818644483?ref_src=twsrc%5Etfw\">January 5, 2022<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">If the product you&#39;re searching for is available, what does it matter if 90% of the catalog is out of stock? If you&#39;re looking for a math textbook, what does it matter if all fiction books are out of stock? It feels similar to the old &quot;404 pages are bad&quot;, which is also wrong.<\/p>\n<p>&mdash; &#x1f404; John &#x1f404; (@JohnMu) <a href=\"https:\/\/twitter.com\/JohnMu\/status\/1478734314158366728?ref_src=twsrc%5Etfw\">January 5, 2022<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">That doesn&#39;t make much sense in terms of search though.<\/p>\n<p>&mdash; &#x1f404; John &#x1f404; (@JohnMu) <a href=\"https:\/\/twitter.com\/JohnMu\/status\/1478648981219594243?ref_src=twsrc%5Etfw\">January 5, 2022<\/a><\/p><\/blockquote>\n<p class=\"p30-t p40-b\">\u6b20\u54c1\u3057\u3066\u3044\u308b\u5546\u54c1\u3070\u304b\u308a\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b EC \u30b5\u30a4\u30c8\u306f\u54c1\u8cea\u304c\u4f4e\u3044\u3068\u3082\u8a00\u3048\u305d\u3046\u3067\u3059\u304c\u3001\u305d\u3046\u3068\u306f Google \u306f\u307f\u306a\u3055\u306a\u3044\u3088\u3046\u3067\u3059\u3002<\/p>\n<h2>\u54c1\u5207\u308c\u30da\u30fc\u30b8\u306f\u5225\u8981\u56e0\u3067\u30e9\u30f3\u30ad\u30f3\u30b0\u304c\u4e0b\u304c\u308b\u53ef\u80fd\u6027\u3042\u308a<\/h2>\n<p>\u4e00\u65b9\u3067\u3001\u54c1\u5207\u308c\u30da\u30fc\u30b8\u81ea\u4f53\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u304c\u3069\u3046\u306a\u308b\u304b\u306b\u9650\u5b9a\u3057\u3066\u306f\u3001\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u306f\u89e6\u308c\u3066\u3044\u307e\u305b\u3093\u3002<br \/>\u58f2\u308a\u5207\u308c\u305f\u5546\u54c1\u306e\u30da\u30fc\u30b8\u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u304c\u4e0b\u304c\u3063\u305f\u306e\u3092\u7d4c\u9a13\u3057\u305f\u3068\u3044\u3046\u30ea\u30d7\u30e9\u30a4\u3082\u8907\u6570\u4ed8\u3044\u3066\u3044\u307e\u3059\u3002<br \/>\u54c1\u5207\u308c\u30da\u30fc\u30b8\u81ea\u4f53\u3068\u305d\u306e\u4ed6\u306e\u30da\u30fc\u30b8\u306b\u306f\u9055\u3044\u304c\u3042\u308b\u3068\u8a00\u3044\u3064\u3064\u3082\u3001\u4ed6\u306e\u30da\u30fc\u30b8\u3078\u306e\u5f71\u97ff\u306f\u306a\u3044\u3068\u3057\u304b\u30b3\u30e1\u30f3\u30c8\u3057\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<blockquote class=\"twitter-tweet\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">Yeah, I think that&#39;s a big difference. Also, if other products are out of stock, that wouldn&#39;t influence how you search for a product that is in stock. Nuances matter, Twitter sometimes loses them.<\/p>\n<p>&mdash; &#x1f404; John &#x1f404; (@JohnMu) <a href=\"https:\/\/twitter.com\/JohnMu\/status\/1479028880287617024?ref_src=twsrc%5Etfw\">January 6, 2022<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p class=\"p30-t\">\u305d\u3046\u306f\u8a00\u3048\u3069\u3001\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u3001\u54c1\u5207\u308c\u72b6\u614b\u306e\u30da\u30fc\u30b8\u306f\u691c\u7d22\u306b\u60aa\u5f71\u97ff\u304c\u51fa\u308b\u30b1\u30fc\u30b9\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3>\u30bd\u30d5\u30c8 404<\/h3>\n<p>\u300c\u5728\u5eab\u306a\u3057\u300d\u3084\u300c\u58f2\u308a\u5207\u308c\u300d\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u8868\u793a\u3057\u305f\u308a\u3001\u300c\u8cfc\u5165\u300d\u30dc\u30bf\u30f3\u304c\u306a\u304b\u3063\u305f\u308a\uff08\u30b0\u30ec\u30fc\u30a2\u30a6\u30c8\u3057\u3066\u3044\u308b\uff09\u30da\u30fc\u30b8\u306f<a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/crawling\/soft-404-errors?hl=ja\">\u30bd\u30d5\u30c8 404<\/a> \u3068\u3057\u3066\u307f\u306a\u3055\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<br \/>\u30bd\u30d5\u30c8 404 \u306f\u5b9f\u8cea\u7684\u306b\u306f 404 \u3068\u3057\u3066\u51e6\u7406\u3055\u308c\u308b\u306e\u3067\u3001\u6700\u7d42\u7684\u306b\u306f\u691c\u7d22\u7d50\u679c\u306b\u51fa\u3066\u3053\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>CTR \u4f4e\u4e0b<\/h3>\n<p class=\"p40-b\">\u5546\u54c1\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u3092\u691c\u7d22\u7d50\u679c\u3067\u8868\u793a\u3059\u308b\u305f\u3081\u306b <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/product\">Product \u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/a>\u3067\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3057\u3066\u3044\u3066\u3001<code>availability<\/code> \u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u8ffd\u52a0\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u3082\u6ce8\u610f\u3057\u305f\u307b\u3046\u304c\u3088\u3055\u305d\u3046\u3067\u3059\u3002<br \/><code>OutOfStock<\/code> \u304c\u5024\u306b\u30bb\u30c3\u30c8\u3055\u308c\u3066\u3044\u308b\u3068\u691c\u7d22\u7d50\u679c\u306e\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306b\u306f\u300c\u5728\u5eab\u306a\u3057\u300d\u3068\u3057\u3066\u8868\u793a\u3055\u308c\u307e\u3059\u3002<br \/>\u8cfc\u5165\u3067\u304d\u306a\u3044\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u3044\u308b\u306a\u3089\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u305d\u306e\u30da\u30fc\u30b8\u3092\u30af\u30ea\u30c3\u30af\u3057\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\uff08\u50d5\u306f\u305d\u308c\u3067\u3082\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u601d\u3044\u307e\u3059\u304c\uff09\u3002<\/p>\n<h2>\u54c1\u5207\u308c\u306f\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u4f4e\u4e0b\u3055\u305b\u308b<\/h2>\n<p>\u306f\u3063\u304d\u308a\u3057\u306a\u3044\u90e8\u5206\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u54c1\u5207\u308c\u30da\u30fc\u30b8\u304c\u691c\u7d22\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u307e\u3068\u3081\u308b\u3068\u6b21\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u54c1\u5207\u308c\u5546\u54c1\u306e\u30da\u30fc\u30b8\u304c\u305d\u306e\u307b\u304b\u306e\u30da\u30fc\u30b8\u306b\u60aa\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u306f\u306a\u3044<\/li>\n<li>\u5728\u5eab\u72b6\u6cc1\uff08\u5728\u5eab\u6570\u3084\u5728\u5eab\u304c\u3042\u308b\u5546\u54c1\u6570\uff09\u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u306f\u95a2\u4fc2\u3057\u306a\u3044<\/li>\n<li>\u54c1\u5207\u308c\u30da\u30fc\u30b8\u81ea\u4f53\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u304c\u4e0b\u304c\u308b\u304b\u3069\u3046\u304b\u306f\u4e0d\u660e<\/li>\n<li>\u54c1\u5207\u308c\u30da\u30fc\u30b8\u306f\u691c\u7d22\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306b<strong>\u9593\u63a5\u7684\u306b<\/strong>\u60aa\u5f71\u97ff\u304c\u51fa\u308b\u304b\u3082<\/li>\n<\/ul>\n<p class=\"p30-t\">\u6700\u5f8c\u306b\u5f37\u8abf\u3057\u305f\u3044\u306e\u306f\u3001\u54c1\u5207\u308c\u30da\u30fc\u30b8\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u5f71\u97ff\u3059\u308b\u304b\u3069\u3046\u304b\u3088\u308a\u3082<strong><mark>\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306b\u3069\u306e\u3088\u3046\u306b\u5f71\u97ff\u3059\u308b\u304b<\/mark><\/strong>\u3067\u3059\u3002<\/p>\n<p>\u54c1\u5207\u308c\u5546\u54c1\u3070\u304b\u308a\u306e EC \u30b5\u30a4\u30c8\u3084\u3001\u6570\u304b\u6708\u3082\u58f2\u308a\u5207\u308c\u304c\u7d9a\u3044\u3066\u3044\u308b\u5546\u54c1\u306e\u30da\u30fc\u30b8\u306f\u78ba\u5b9f\u306b\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u4f4e\u4e0b\u3055\u305b\u308b\u3067\u3057\u3087\u3046\u3002<br \/>\u305d\u306e\u30b5\u30a4\u30c8\u3067\u306f\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3057\u305f\u304f\u306a\u3044\u3068\u30e6\u30fc\u30b6\u30fc\u306f\u5224\u65ad\u3057\u305d\u3046\u3067\u3059\u3002<br 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