{"id":11685,"date":"2021-10-22T06:45:56","date_gmt":"2021-10-21T21:45:56","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=11685"},"modified":"2021-10-22T06:38:39","modified_gmt":"2021-10-21T21:38:39","slug":"what-is-plan-to-roll-continuous-scroll-out-to-japan-and-how-does-it-affect-imperssion-and-ctr","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/what-is-plan-to-roll-continuous-scroll-out-to-japan-and-how-does-it-affect-imperssion-and-ctr\/","title":{"rendered":"Google\u691c\u7d22\u306e\u9023\u7d9a\u30b9\u30af\u30ed\u30fc\u30eb\u306e\u65e5\u672c\u3078\u306e\u5c0e\u5165\u306f\u3044\u3064\uff1f \u8868\u793a\u56de\u6570\u3084CTR\u3078\u306e\u5f71\u97ff\u306f\uff1f"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e0a\u7d1a]<\/p>\n<p>Google \u306f\u3001\u7c73\u56fd\u3067\u306e\u30e2\u30d0\u30a4\u30eb\u691c\u7d22\u306b<a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-introduces-infinite-scroll-on-mobile-search-results\/\">\u9023\u7d9a\u30b9\u30af\u30ed\u30fc\u30eb (Continuous scrolling) \u3092 1 \u9031\u9593\u524d\u306b\u5c0e\u5165<\/a>\u3057\u307e\u3057\u305f\u3002<\/p>\n<p class=\"p60-b\">\u7c73\u56fd\u4ee5\u5916\u3067\u306e\u5c0e\u5165\u306f\u3069\u3046\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<br \/>\u307e\u305f\u3001\u691c\u7d22\u7d50\u679c\u3067\u306e\u8868\u793a\u56de\u6570\u3084 CTR \u306b\u306f\u3069\u3093\u306a\u5f71\u97ff\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<h2>\u7c73\u56fd\u4ee5\u5916\u3067\u306e\u5c0e\u5165\u306f\u4e0d\u660e<\/h2>\n<p><a href=\"https:\/\/blog.google\/products\/search\/continuous-scrolling-mobile\/\">\u516c\u5f0f\u30a2\u30ca\u30a6\u30f3\u30b9<\/a>\u3067\u306f\u3001\u7c73\u56fd\u4ee5\u5916\u3067\u306e\u5c0e\u5165\u306b\u95a2\u3057\u3066\u306f\u4f55\u3082\u89e6\u308c\u3089\u308c\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>Google \u306e John Mueller\uff08\u30b8\u30e7\u30f3\u30fb\u30df\u30e5\u30fc\u30e9\u30fc\uff09\u6c0f\u306f\u6b21\u306e\u3088\u3046\u306b\u30b3\u30e1\u30f3\u30c8\u3057\u3066\u307e\u3059\u3002<\/p>\n<blockquote><p>\u307b\u304b\u306e\u8a00\u8a9e\/\u5730\u57df\u3078\u306e\u9023\u7d9a\u30b9\u30af\u30ed\u30fc\u30eb\u306e\u5c55\u958b\u306e\u4e88\u5b9a\u304c\u3069\u3046\u306a\u3063\u3066\u3044\u308b\u304b\u79c1\u306f\u77e5\u3089\u306a\u3044\u3002\u666e\u901a\u306f\u5c11\u3057\u6642\u9593\u304c\u304b\u304b\u308b\u3002\u307e\u305f\u3001\u3059\u3079\u3066\u306e\u8a00\u8a9e\/\u5730\u57df\u3078\u306e\u5c0e\u5165\u3092\u500b\u3005\u306b\u306f\u30a2\u30ca\u30a6\u30f3\u30b9\u3057\u306a\u3044\u3002<\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">I don&#39;t know what the plans are to roll continuous scroll out to other languages\/locations, usually there&#39;s a bit of time involved, and we don&#39;t individually announce all locales. I realize this doesn&#39;t make it easy for tracking, but it&#39;s also more of a subtle thing anyway.<\/p>\n<p>&mdash; &#x1f9c0; John &#x1f9c0; (@JohnMu) <a href=\"https:\/\/twitter.com\/JohnMu\/status\/1451174985171619850?ref_src=twsrc%5Etfw\">October 21, 2021<\/a><\/p><\/blockquote>\n<p> <script defer src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>\u95a2\u4fc2\u8005\u306e\u306a\u304b\u3067\u306f\u3042\u308b\u7a0b\u5ea6\u306e\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306f\u6c7a\u307e\u3063\u3066\u3044\u308b\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<br \/>\u3067\u3059\u304c\u3001\u30b8\u30e7\u30f3\u304c\u77e5\u3089\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u78ba\u5b9a\u3057\u305f\u4e88\u5b9a\u306f\u306a\u3044\u3068\u8003\u3048\u3066\u3044\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p class=\"p40-b\">\u52a0\u3048\u3066\u3001\u6c17\u4ed8\u3044\u305f\u3089\u3057\u308c\u3063\u3068\u5c0e\u5165\u3055\u308c\u3066\u3044\u305f\u306a\u3093\u3066\u3044\u3046\u3053\u3068\u3082\u3042\u308a\u3048\u305d\u3046\u3067\u3059\u3002<\/p>\n<h2>\u8868\u793a\u56de\u6570\u3001CTR \u3078\u306e\u5f71\u97ff\u306f\uff1f<\/h2>\n<p>\u9023\u7d9a\u30b9\u30af\u30ed\u30fc\u30eb\u306e\u5c0e\u5165\u306f\u3001Search Console \u306e<a href=\"https:\/\/twitter.com\/searchliaison\/status\/1448756220140023808\">\u691c\u7d22\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30ec\u30dd\u30fc\u30c8\u306e\u30c7\u30fc\u30bf\u53d6\u5f97\u306b\u306f\u5f71\u97ff\u3057\u307e\u305b\u3093<\/a>\u3002<\/p>\n<p>1 \u30da\u30fc\u30b8\u76ee\u30012 \u30da\u30fc\u30b8\u76ee\u306e\u533a\u5206\u3051\u304c\u306a\u304f\u306a\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u3067\u306f\u306a\u304f\u3001\uff084 \u30da\u30fc\u30b8\u76ee\u307e\u3067\u306f\uff09\u30d0\u30c3\u30af\u30b0\u30e9\u30a6\u30f3\u30c9\u3067\u900f\u904e\u7684\u306b\u30da\u30fc\u30b8\u304c\u5207\u308a\u66ff\u308f\u308a\u691c\u7d22\u7d50\u679c\u304c 10 \u4ef6\u305a\u3064\u8ffd\u52a0\u3055\u308c\u3066\u3044\u308b\u3068\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u30b8\u30e7\u30f3\u306f\u3001\u8868\u793a\u56de\u6570\u3068\u30af\u30ea\u30c3\u30af\u3001CTR \u306b\u9023\u7d9a\u30b9\u30af\u30ed\u30fc\u30eb\u304c\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u6b21\u306e\u3088\u3046\u306b\u4e88\u60f3\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u8868\u793a\u56de\u6570: \u5897\u52a0<\/li>\n<li>\u30af\u30ea\u30c3\u30af: \u3055\u307b\u3069\u5909\u5316\u306a\u3057<\/li>\n<li>CTR: \u82e5\u5e72\u306e\u5909\u5316<\/li>\n<\/ul>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">AFAIK it still loads (in the background) in batches of ca 10, so there will be some &quot;pagination&quot; even if it&#39;s more transparent. I suspect it will increase impressions (easier to see more results), keeping clicks stable. So if you purely look at CTR, you&#39;ll see subtle changes.<\/p>\n<p>&mdash; &#x1f9c0; John &#x1f9c0; (@JohnMu) <a href=\"https:\/\/twitter.com\/JohnMu\/status\/1451174496468078593?ref_src=twsrc%5Etfw\">October 21, 2021<\/a><\/p><\/blockquote>\n<p>\u3069\u3046\u3067\u3057\u3087\u3046\u306d\uff1f<\/p>\n<p>12\u300113 \u4f4d\u304f\u3089\u3044\u307e\u3067\u306e\u8868\u793a\u56de\u6570\u306f\u78ba\u5b9f\u306b\u4e0a\u304c\u308a\u305d\u3046\u306a\u6c17\u304c\u3057\u307e\u3059\u3002<br \/>\u4eca\u307e\u3067\u3060\u3063\u305f\u3089\u691c\u7d22\u7d50\u679c 1 \u30da\u30fc\u30b8\u76ee\u306e\u3044\u3061\u3070\u3093\u4e0b\u3067\u30b9\u30c8\u30c3\u30d7\u3057\u3066\u3044\u305f\u306e\u304c\u3001\u9023\u7d9a\u30b9\u30af\u30ed\u30fc\u30eb\u3067\u306f\u3001\u30d5\u30ea\u30c3\u30af\u3067\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u305f\u52e2\u3044\u304c\u4f59\u3063\u3066 11 \u4f4d\u4ee5\u964d\u3082\u30b9\u30af\u30ea\u30fc\u30f3\u306b\u6ed1\u308a\u8fbc\u3093\u3067\u304d\u305d\u3046\u3060\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u30af\u30ea\u30c3\u30af\u306f\u3001\u8868\u793a\u3055\u308c\u308b<a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-separated-document-about-titles-and-that-about-snippets\/\">\u30bf\u30a4\u30c8\u30eb\u30ea\u30f3\u30af<\/a>\u3068\u30b9\u30cb\u30da\u30c3\u30c8\u306b\u3082\u5f71\u97ff\u3055\u308c\u305d\u3046\u3067\u3059\u3002<br \/>\u8a34\u3048\u304b\u3051\u308b <code>title<\/code> \u30bf\u30b0\u3068 <code>meta description<\/code> \u304c\u5927\u5207\u3067\u3059\u304c\u3001\u5148\u65e5\u306e<a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-explains-how-they-generate-web-page-titles-in-a-new-way\/\">\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u66f4\u65b0<\/a>\u3082\u624b\u4f1d\u3063\u3066\u3001\u610f\u56f3\u3057\u306a\u3044\u30bf\u30a4\u30c8\u30eb\u30ea\u30f3\u30af\u304c\u8868\u793a\u3055\u308c\u3066\u3057\u307e\u3046\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u8868\u793a\u56de\u6570\u304c\u5897\u3048\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u6a5f\u4f1a\u3082\u5897\u3048\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3001CTR \u306f\u4e0a\u6607\u3059\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<br \/>\u4e00\u65b9\u3067\u3001\u8868\u793a\u56de\u6570\u304c\u5897\u3048\u3066\u3082\u30af\u30ea\u30c3\u30af\u3055\u308c\u306a\u304b\u3063\u305f\u3068\u3057\u305f\u3089 CTR \u306f\u4e0b\u304c\u308a\u307e\u3059\u3002<br \/>\u30af\u30a8\u30ea\u306e\u610f\u56f3\u3084\u3001\u691c\u7d22\u7d50\u679c\u306b\u51fa\u3066\u3044\u308b\u307b\u304b\u306e\u30da\u30fc\u30b8\uff08\u7279\u306b 11 \u4f4d\u4ee5\u4e0b\u306e\u5834\u5408\u306f 10 \u4f4d\u4ee5\u4e0a\u306e\u30da\u30fc\u30b8\uff09\u306b\u3082\u5f71\u97ff\u3055\u308c\u305d\u3046\u306a\u306e\u3067\u3001CTR \u304c\u4e0a\u304c\u308b\u304b\u4e0b\u304c\u308b\u304b\u306f\u72b6\u6cc1\u306b\u3088\u308a\u305d\u3046\u3067\u3059\u3002<\/p>\n<p class=\"p60-t\">\u3044\u305a\u308c\u306b\u3057\u3066\u3082\u3001\u65e5\u672c\u3067\u306f\u9023\u7d9a\u30b9\u30af\u30ed\u30fc\u30eb\u306f\u672a\u5c0e\u5165\u3067\u3059\u3002<br \/>\u4eca\u306e\u6bb5\u968e\u3067\u306f\u3001\u5c0e\u5165\u3092\u898b\u8fbc\u3093\u3067\u60f3\u50cf\u3059\u308b\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u7c73\u56fd\u3067\u306e\u30c7\u30fc\u30bf\u3092\u8ab0\u304b\u304c\u305d\u306e\u3046\u3061\u8a08\u6e2c\u3057\u3066\u516c\u958b\u3057\u3066\u304f\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google \u306f\u3001\u7c73\u56fd\u3067\u306e\u30e2\u30d0\u30a4\u30eb\u691c\u7d22\u306b\u9023\u7d9a\u30b9\u30af\u30ed\u30fc\u30eb (Continuous scrolling) \u3092\u5148\u65e5\u5c0e\u5165\u3057\u305f\u3002\u7c73\u56fd\u4ee5\u5916\u3067\u306e\u5c0e\u5165\u306f\u3069\u3046\u306a\u3063\u3066\u3044\u308b\u306e\u3060\u308d\u3046\u304b\uff1f \u307e\u305f\u3001\u691c\u7d22\u7d50\u679c\u3067\u306e\u8868\u793a\u56de\u6570\u3084 CTR \u306b\u306f\u3069\u3093\u306a\u5f71\u97ff\u304c\u3042\u308b\u306e\u3060\u308d\u3046\u304b\uff1f<\/p>\n","protected":false},"author":1,"featured_media":11686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1179],"tags":[1635],"class_list":["post-11685","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile-seo","tag-continuous-scroll"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/11685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=11685"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/11685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/11686"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=11685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=11685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=11685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}