{"id":11609,"date":"2021-09-15T06:30:53","date_gmt":"2021-09-14T21:30:53","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=11609"},"modified":"2021-09-15T06:10:59","modified_gmt":"2021-09-14T21:10:59","slug":"ranking-factors-for-google-news","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/ranking-factors-for-google-news\/","title":{"rendered":"Google\u30cb\u30e5\u30fc\u30b9\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3068\u63b2\u8f09\u306b\u5fc5\u8981\u306a\u6761\u4ef6"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p>Google News Initiative \u304c\u4e3b\u50ac\u3059\u308b <a href=\"https:\/\/events.withgoogle.com\/community-news-summit\/\">Community News Summit<\/a> \u3068\u3044\u3046\u30aa\u30f3\u30e9\u30a4\u30f3\u30a4\u30d9\u30f3\u30c8\u304c 8 \u6708\u306b\u958b\u50ac\u3055\u308c\u307e\u3057\u305f\u3002<br \/>Google \u691c\u7d22\u306e\u5e83\u5831\u3092\u52d9\u3081\u308b <a href=\"https:\/\/twitter.com\/dannysullivan\">Danny Sullivan<\/a>\uff08\u30c0\u30cb\u30fc\u30fb\u30b5\u30ea\u30f4\u30a1\u30f3\uff09\u6c0f\u304c\u51fa\u6f14\u3057\u3001Google \u30cb\u30e5\u30fc\u30b9\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3084\u63b2\u8f09\u306b\u5fc5\u8981\u306a\u65bd\u7b56\u306a\u3069\u306b\u3064\u3044\u3066\u8a71\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><iframe loading=\"eager\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/4wQS-ZAKKzs\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p class=\"p60-b\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30b5\u30ea\u30f4\u30a1\u30f3\u6c0f\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u4e3b\u8981\u70b9\u3092\u307e\u3068\u3081\u307e\u3059\u3002<\/p>\n<h2>Google \u30cb\u30e5\u30fc\u30b9\u306b\u63b2\u8f09\u3055\u308c\u308b\u305f\u3081\u306e\u6761\u4ef6<\/h2>\n<p>Google \u30cb\u30e5\u30fc\u30b9\u306b\u63b2\u8f09\u3055\u308c\u308b\u305f\u3081\u306b\u306f\u6b21\u306e\u6761\u4ef6\u3092\u6e80\u305f\u3057\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u9ad8\u5ea6\u306a\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u3092\u5099\u3048\u3066\u3044\u308b<\/li>\n<li>\u30cb\u30e5\u30fc\u30b9\u95a2\u9023\u306e\u30aa\u30ea\u30b8\u30ca\u30eb\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4e00\u8cab\u3057\u3066\u63d0\u4f9b\u3057\u3066\u304d\u305f\u7d4c\u6b74<\/li>\n<li>Google \u30cb\u30e5\u30fc\u30b9\u306e\u30dd\u30ea\u30b7\u30fc\u3092\u9075\u5b88\u3057\u3066\u3044\u308b<\/li>\n<\/ul>\n<p>\u300c\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u300d\u306f\u3001\u50d5\u305f\u3061\u304c\u3088\u304f\u77e5\u3063\u3066\u3044\u308b <a href=\"https:\/\/www.suzukikenichi.com\/blog\/tag\/e-a-t\/\" rel=\"nofollow\">E-A-T<\/a> \u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p class=\"p40-b\">\u3010\u95a2\u9023\u60c5\u5831\u3011<br \/>\u300c<a href=\"https:\/\/support.google.com\/news\/publisher-center\/answer\/6204050?hl=ja\">Google \u30cb\u30e5\u30fc\u30b9\u306e\u30dd\u30ea\u30b7\u30fc<\/a>\u300d<\/p>\n<h2>Google \u30cb\u30e5\u30fc\u30b9\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0<\/h2>\n<p>Google \u30cb\u30e5\u30fc\u30b9\u306e\u4ee3\u8868\u7684\u306a\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u95a2\u9023\u6027<\/li>\n<li>\u30c8\u30d4\u30c3\u30af\/\u30b9\u30c8\u30fc\u30ea\u30fc\u306e\u6ce8\u76ee\u5ea6<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6a29\u5a01\u6027<\/li>\n<li>\u65b0\u3057\u3055<\/li>\n<li>\u5834\u6240<\/li>\n<li>\u8a00\u8a9e<\/li>\n<\/ul>\n<p>\u300c\u30c8\u30d4\u30c3\u30af\/\u30b9\u30c8\u30fc\u30ea\u30fc\u306e\u6ce8\u76ee\u5ea6\u300d\u3068\u306f\u3001\u4eca\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u8a71\u984c\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3067\u3059\u3002<br \/>\u307e\u305f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3044\u308b\u5834\u6240\u3068\u30e6\u30fc\u30b6\u30fc\u304c\u4f7f\u3063\u3066\u3044\u308b\u8a00\u8a9e\u3082 Google \u30cb\u30e5\u30fc\u30b9\u306e\u691c\u7d22\u7d50\u679c\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">\u3010\u95a2\u9023\u60c5\u5831\u3011<br \/>\u300c<a href=\"https:\/\/support.google.com\/news\/publisher-center\/answer\/9606702?hl=ja\">Google \u30cb\u30e5\u30fc\u30b9\u5185\u306e\u30e9\u30f3\u30ad\u30f3\u30b0<\/a>\u300d<\/p>\n<h2>\u900f\u660e\u6027<\/h2>\n<p>\u900f\u660e\u6027\u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u6a29\u5a01\u6027\u3092\u5224\u65ad\u3059\u308b\u969b\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u8981\u56e0\u3068\u4e00\u81f4\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\u900f\u660e\u6027\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u5927\u5207\u306a\u8981\u7d20\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u8a18\u4e8b\u30ec\u30d9\u30eb\n<ul>\n<li>\u8457\u8005<\/li>\n<li>\u516c\u958b\u65e5<\/li>\n<\/ul>\n<\/li>\n<li>\u30b5\u30a4\u30c8\u30ec\u30d9\u30eb\n<ul>\n<li>\u30b5\u30a4\u30c8\u306e\u76ee\u7684\u3068\u30dd\u30ea\u30b7\u30fc\u306b\u95a2\u3059\u308b\u60c5\u5831<\/li>\n<li>\u7de8\u96c6\u3068\u696d\u52d9\u306b\u643a\u308f\u308b\u30b9\u30bf\u30c3\u30d5\u306e\u60c5\u5831<\/li>\n<li>\u500b\u5225\u306e\u9023\u7d61\u5148\u60c5\u5831<\/li>\n<li>\u6240\u6709\u8005\u3084\u8cc7\u91d1\u63d0\u4f9b\u5143\u306b\u95a2\u3059\u308b\u60c5\u5831<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u8457\u8005\u304c\u300c\u7de8\u96c6\u30b9\u30bf\u30c3\u30d5\u300d\u306e\u3088\u3046\u306b\u4e00\u822c\u7684\u306a\u306e\u306f\u3088\u304f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u8a18\u4e8b\u3092\u66f8\u3044\u305f\u4eba\u306e\u540d\u524d\u3092\u304d\u3061\u3093\u3068\u793a\u3057\u307e\u3059\u3002<br \/>\u8a18\u4e8b\u516c\u958b\u65e5\u306f\u306f\u3063\u304d\u308a\u3068\u308f\u304b\u308b\u3088\u3046\u306b\u8868\u793a\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p class=\"p40-b\">\u3010\u95a2\u9023\u60c5\u5831\u3011<br \/><a href=\"https:\/\/developers.google.com\/search\/blog\/2021\/06\/google-news-sources?hl=ja\">Google \u30cb\u30e5\u30fc\u30b9\u306e\u63d0\u4f9b\u5143\u306b\u3064\u3044\u3066<\/a><\/p>\n<h2>\u30ed\u30fc\u30ab\u30eb\u6027\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b<\/h2>\n<p>\u5730\u57df\u306b\u95a2\u4fc2\u3057\u305f\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u3053\u3068\u3092\u30b5\u30ea\u30f4\u30a1\u30f3\u6c0f\u306f\u63a8\u5968\u3057\u307e\u3057\u305f\u3002<br \/>\u6b21\u306e\u3088\u3046\u306a\u65bd\u7b56\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u5730\u57df\u60c5\u5831\u3092\u8aad\u307f\u305f\u3044\u8aad\u8005\u304c\u5fc5\u305a\u3044\u308b\u306e\u3067\u30c8\u30c3\u30d7\u8a18\u4e8b\u306b\u6301\u3063\u3066\u304f\u308b<\/li>\n<li>\u76ee\u7acb\u3064\u898b\u51fa\u3057\u306f Google \u306b\u3082\u91cd\u8981\u6027\u304c\u4f1d\u308f\u308b<\/li>\n<li>\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u306f\u3069\u306e\u8a18\u4e8b\u3092\u512a\u5148\u30af\u30ed\u30fc\u30eb\u3059\u308b\u304b\u3092 Google \u306b\u4f1d\u3048\u308b\u624b\u52a9\u3051\u306b\u306a\u308b<\/li>\n<\/ul>\n<p class=\"p40-b\">\u3053\u308c\u3089\u306f\u5fc5\u305a\u3057\u3082\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3067\u306f\u306a\u3044\u3082\u306e\u306e\u3001\u8a18\u4e8b\u306e\u91cd\u8981\u5ea6\u3092\u6e2c\u308b\u305f\u3081\u306e\u8981\u56e0\u3068\u4e00\u81f4\u3057\u3066\u3044\u308b\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<h2>Q&amp;A<\/h2>\n<p>\u53c2\u52a0\u8005\u304b\u3089\u306e\u8cea\u554f\u306b\u30b5\u30ea\u30f4\u30a1\u30f3\u6c0f\u306f\u56de\u7b54\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><strong>Q. \u500b\u3005\u306e\u8a18\u4e8b\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u54c1\u8cea\u3088\u308a\u3082\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u30d6\u30e9\u30f3\u30c9\uff08\u77e5\u540d\u5ea6\uff09\u3092\u91cd\u8981\u8996\u3057\u3066\u3044\u308b\u306e\u304b\uff1f<\/strong><br \/>\n\u30d6\u30e9\u30f3\u30c9\u3067\u306f\u306a\u304f E-A-T \u3092\u5099\u3048\u3066\u3044\u308b\u3053\u3068\u304c\u5927\u5207\u3002<\/p>\n<p><strong>Q. \u305d\u306e\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3057\u3066\u6a29\u5a01\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u3069\u306e\u3088\u3046\u306b\u5224\u65ad\u3057\u3066\u3044\u308b\u306e\u304b\uff1f<\/strong><br \/>\n\u6a29\u5a01\u6027\u304c\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3069\u3093\u306a\u3082\u306e\u3067\u3042\u308b\u304b\u3092 Google \u306f\u7406\u89e3\u3057\u3066\u3044\u308b\u3002\u30c8\u30d4\u30c3\u30af\u306e\u6982\u5ff5\u3092\u5e45\u5e83\u304f\u7406\u89e3\u3057\u3066\u3044\u308b\u3002\u305f\u3068\u3048\u3070\u30b9\u30dd\u30fc\u30c4\u306b\u3064\u3044\u3066\u66f8\u304b\u308c\u305f\u8a18\u4e8b\u306a\u3089\u300c\u30b9\u30dd\u30fc\u30c4\u300d\u306e\u8a18\u4e8b\u3060\u3068\u308f\u304b\u308b\u3002<br \/>\u7279\u5b9a\u306e\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u6a29\u5a01\u6027\u304c\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9577\u304d\u306b\u6e21\u3063\u3066\u767a\u884c\u3057\u3066\u304d\u305f\u30b5\u30a4\u30c8\u306f\u305d\u306e\u9818\u57df\u306b\u95a2\u3057\u3066\u306f\u9ad8\u304f\u8a55\u4fa1\u3055\u308c\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<p><strong>Q. AMP \u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u306a\u306e\u304b\uff1f<\/strong><br \/>\n\u30da\u30fc\u30b8\u306e\u8868\u793a\u901f\u5ea6\u306f\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3068\u3057\u3066\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3060\u304c\u3001AMP \u81ea\u4f53\u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3067\u306f\u306a\u3044\u3002AMP \u306f\u9ad8\u901f\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3059\u308b\u306e\u306b\u9069\u3057\u305f\u624b\u6bb5\u3002<\/p>\n<p><strong>Q. Discover \u306b\u9078\u3070\u308c\u308b\u306b\u306f\uff1f<\/strong><br \/>\nDiscover \u306f Google \u30cb\u30e5\u30fc\u30b9\u3068\u306f\u5b8c\u5168\u306b\u5225\u306e\u4ed5\u7d44\u307f\u3002\u9ad8\u5ea6\u306a E-A-T \u304c\u8003\u616e\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308b\u3002\u4eca\u8a71\u984c\u306b\u306a\u3063\u3066\u3044\u308b\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u4e0a\u624b\u306b\u8a9e\u3063\u305f\u308a\u72ec\u81ea\u306e\u898b\u89e3\u3092\u793a\u3057\u305f\u308a\u3059\u308b\u3068\u3044\u3044\u3002\u9b45\u529b\u7684\u3067\u9ad8\u54c1\u8cea\u306a\u753b\u50cf\u3082\u5f79\u7acb\u3064\u3002<\/p>\n<p><strong>Q. \u5f15\u7528\u30bd\u30fc\u30b9\u3078\u306e\u30ea\u30f3\u30af\u306b\u3064\u3044\u3066<\/strong><br \/>\n\u5730\u65b9\u7d19\u306e\u30ed\u30fc\u30ab\u30eb\u30cb\u30e5\u30fc\u30b9\u3092\u5168\u56fd\u7d19\u3067\u53d6\u308a\u4e0a\u3052\u305f\u3068\u304d\u306f\u3001\u5143\u306e\u30bd\u30fc\u30b9\u306b\u30ea\u30f3\u30af\u3059\u308b\u3053\u3068\u3092\u63a8\u5968\u3059\u308b\u3002\u30ea\u30f3\u30af\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u5730\u57df\u306b\u95a2\u3059\u308b\u30cb\u30e5\u30fc\u30b9\u304c\u3042\u308b\u3053\u3068\u3092 Google \u304c\u7406\u89e3\u3059\u308b\u624b\u52a9\u3051\u306b\u306a\u308b\u3002<br \/>\u30ed\u30fc\u30ab\u30eb\u30cb\u30e5\u30fc\u30b9\u306b\u9650\u3089\u305a\u3001\u307b\u304b\u306e\u30b5\u30a4\u30c8\u306e\u60c5\u5831\u3092\u5f15\u7528\u3057\u305f\u3068\u304d\u306f\u60c5\u5831\u5143\u306b\u30ea\u30f3\u30af\u3059\u308b\u306e\u306f\u826f\u3044\u3053\u3068\u3002<\/p>\n<p><strong> Q. \u8457\u8005\u306e\u60c5\u5831\u3084\u904b\u55b6\u8005\u60c5\u5831\u306a\u3069\u306f\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u306b\u8f09\u305b\u308b\u5fc5\u8981\u304c\u3042\u308b\u304b\uff1f<\/strong><br \/>\n\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u306b\u306f\u3044\u3089\u306a\u3044\u3002About \u30da\u30fc\u30b8\u3084\u4f1a\u793e\u6848\u5185\u306e\u30da\u30fc\u30b8\u306a\u3069\u8aad\u8005\u304c\u3059\u3050\u306b\u898b\u3064\u3051\u3089\u308c\u308b\u30da\u30fc\u30b8\u306b\u63b2\u8f09\u3057\u3066\u304a\u3051\u3070\u3044\u3044\u3002<\/p>\n<p><strong>Q. \u304a\u91d1\u3092\u304b\u3051\u3066\u8155\u306e\u3044\u3044\u5199\u771f\u5bb6\u3092\u96c7\u3063\u305f\u307b\u3046\u304c\u3044\u3044\u304b\uff1f<\/strong><br \/>\n\u3053\u308c\u306f\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u554f\u984c\u306a\u306e\u3067\u610f\u898b\u3067\u304d\u306a\u3044\u3002<br \/>\u305f\u3060\u3057\u3001Google 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\u306f\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u3002<\/p>\n<p class=\"p60-t\">\u4ee5\u4e0a\u304c Community News Summit \u306e\u307e\u3068\u3081\u3067\u3059\u3002<br \/>Google \u30cb\u30e5\u30fc\u30b9\u3092\u91cd\u8996\u3057\u3066\u3044\u308b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\u3082\u3063\u3068\u3082\u3001Google \u30cb\u30e5\u30fc\u30b9\u306b\u63b2\u8f09\u3055\u308c\u3066\u3044\u306a\u3044\u30b5\u30a4\u30c8\u3067\u3082\u5f79\u7acb\u3064\u60c5\u5831\u304c\u3042\u3063\u305f\u3088\u3046\u306b\u601d\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google News Initiative \u304c\u4e3b\u50ac\u3059\u308b Community News Summit \u3068\u3044\u3046\u30aa\u30f3\u30e9\u30a4\u30f3\u30a4\u30d9\u30f3\u30c8\u304c 8 \u6708\u306b\u958b\u50ac\u3055\u308c\u305f\u3002Danny Sullivan \u6c0f\u304c\u8a9e\u3063\u305f Google 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