{"id":11603,"date":"2021-09-13T06:30:53","date_gmt":"2021-09-12T21:30:53","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=11603"},"modified":"2021-09-13T06:05:10","modified_gmt":"2021-09-12T21:05:10","slug":"case-study-where-reducing-long-content-produced-recovery-from-ranking-drop","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/case-study-where-reducing-long-content-produced-recovery-from-ranking-drop\/","title":{"rendered":"\u3010EC\u30b5\u30a4\u30c8SEO\u3011\u30ab\u30c6\u30b4\u30ea\u30da\u30fc\u30b8\u304b\u3089\u9577\u6587\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u524a\u9664\u3057\u3066\u9806\u4f4d\u56de\u5fa9\u3057\u305f\u4e8b\u4f8b"},"content":{"rendered":"

[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n

EC \u30b5\u30a4\u30c8\u306e\u30ab\u30c6\u30b4\u30ea\u30da\u30fc\u30b8\u306b\u306f\u9577\u3063\u305f\u3089\u3057\u3044\u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63b2\u8f09\u3057\u306a\u3044\u307b\u3046\u304c\u3044\u3044\u3002<\/p><\/blockquote>\n

\u3053\u306e\u3088\u3046\u306a\u30a2\u30c9\u30d0\u30a4\u30b9<\/a>\u3092\u3001Google \u306e John Mueller\uff08\u30b8\u30e7\u30f3\u30fb\u30df\u30e5\u30fc\u30e9\u30fc\uff09\u6c0f\u304c\u304b\u3064\u3066\u3057\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002
\u3053\u308c\u3092\u4f53\u73fe\u3059\u308b\u4e8b\u4f8b<\/a>\u3092 Glenn Gabe<\/a>\uff08\u30b0\u30ec\u30f3\u30fb\u30b2\u30a4\u30d6\uff09\u6c0f\u304c\u5171\u6709\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u9577\u3044\u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30da\u30fc\u30b8\u306e\u76ee\u7684\u3092\u307c\u3084\u304b\u3059<\/h2>\n

EC \u30b5\u30a4\u30c8\u306e\u30ab\u30c6\u30b4\u30ea\u30da\u30fc\u30b8\u306b\u9577\u3044\u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u9069\u3057\u3066\u3044\u306a\u3044\u7406\u7531\u306f\u3001\u305d\u306e\u30da\u30fc\u30b8\u304c\u8ca9\u58f2\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u306e\u304b\u305d\u308c\u3068\u3082\u60c5\u5831\u63d0\u4f9b\u3092\u3057\u3066\u3044\u308b\u306e\u304b\u304c\u307c\u3084\u3051\u3066\u3057\u307e\u3044 Google \u306e\u7406\u89e3\u3092\u59a8\u3052\u308b<\/mark><\/strong>\u3053\u3068\u3067\u3059\u3002
\u8cfc\u5165\u306e\u610f\u56f3\u3092\u6301\u3064\u30af\u30a8\u30ea\u3068\u60c5\u5831\u53ce\u96c6\u306e\u610f\u56f3\u3092\u6301\u3064\u30af\u30a8\u30ea\u306e\u3069\u3061\u3089\u306b\u95a2\u9023\u6027\u304c\u9ad8\u3044\u306e\u304b\u306e\u5224\u65ad\u3092\u56f0\u96e3\u306b\u3057\u307e\u3059\u3002<\/p>\n

\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u30c6\u30ad\u30b9\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u591a\u3044\u307b\u3046\u304c\u691c\u7d22\u306b\u6709\u5229\u3060\u3068\u3044\u3046\u8aa4\u89e3\u306e\u3082\u3068\u306b\u3001\u30ab\u30c6\u30b4\u30ea\u30da\u30fc\u30b8\uff08\u3084\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\uff09\u306b\u5b9f\u8cea\u7684\u306b\u8cfc\u5165\u8005\u306e\u5f79\u306b\u305f\u305f\u306a\u3044\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63b2\u8f09\u3057\u3066\u3044\u308b EC \u30b5\u30a4\u30c8\u306f\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

\u203b\u3059\u305a\u304d\u6ce8: EC \u30b5\u30a4\u30c8\u3067\u9577\u3044\u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4e0d\u8981\u3068\u3044\u3046\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002EC \u30b5\u30a4\u30c8\u3067\u3042\u3063\u3066\u3082\u8ca9\u58f2\u3067\u306f\u306a\u304f\u60c5\u5831\u63d0\u4f9b\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u30da\u30fc\u30b8\u3067\u3042\u308c\u3070\u3001\u6587\u5b57\u6570\u306f\u5fc5\u7136\u7684\u306b\u591a\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u30ab\u30c6\u30b4\u30ea\u30da\u30fc\u30b8\u304b\u3089\uff08\u7121\u610f\u5473\u306a\uff09\u9577\u6587\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u524a\u9664\u3057\u3066\u30e9\u30f3\u30ad\u30f3\u30b0\u56de\u5fa9<\/h2>\n

\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u3088\u3046\u306a\u5927\u304d\u306a\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u66f4\u65b0\u306e\u5f71\u97ff\u3092\u53d7\u3051\u3066\u3001\u6570\u5e74\u306b\u308f\u305f\u3063\u3066\u691c\u7d22\u9806\u4f4d\u3092\u4f55\u5ea6\u3082\u4e0b\u3052\u3066\u304d\u305f EC \u30b5\u30a4\u30c8\u3092\u30b2\u30a4\u30d6\u6c0f\u306f\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u63d0\u6848\u3057\u305f\u6539\u5584\u7b56\u306e 1 \u3064\u304c\u3001\u30ab\u30c6\u30b4\u30ea\u30da\u30fc\u30b8\u304b\u3089\u306e\u9577\u6587\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u64a4\u53bb\u3067\u3059\u3002
\u5f53\u521d\u306f\u3001\u6570\u6bb5\u843d\u3067\u69cb\u6210\u3055\u308c\u308b\u9577\u3044\u8aac\u660e\u6587\u3092\u30ab\u30c6\u30b4\u30ea\u30da\u30fc\u30b8\u306b\u63b2\u8f09\u3057\u3066\u3044\u307e\u3057\u305f\u3002
\u3068\u3053\u308d\u304c\u5b9f\u969b\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5f79\u306b\u306f\u305f\u3063\u3066\u3044\u306a\u3044\u4e2d\u8eab\u3067\u3057\u305f\u3002<\/p>\n

\u3044\u304f\u3064\u304b\u306e\u30d5\u30a7\u30fc\u30ba\u3092\u7d4c\u3066\u6700\u7d42\u7684\u306b\u306f\u3001\u672c\u5f53\u306b\u5fc5\u8981\u306a\u60c5\u5831\u3060\u3051\u306e\u8aac\u660e\u6587\u306b\u524a\u308a\u307e\u3057\u305f\u3002<\/p>\n

[\u30a4\u30e1\u30fc\u30b8\u56f3: \u30ab\u30e1\u30e9\u306e\u305d\u3070\u306b\u3042\u308b\u306e\u304c\u30ab\u30c6\u30b4\u30ea\u30da\u30fc\u30b8\u306e\u8aac\u660e\u6587\u3002\u304b\u306a\u308a\u30b3\u30f3\u30d1\u30af\u30c8\u306b\u3057\u305f]
\n\"EC
\n\u203b\u30b0\u30ec\u30f3\u306e\u8a31\u53ef\u3092\u5f97\u3066\u5143\u8a18\u4e8b\u306e\u753b\u50cf\u3092\u5229\u7528\u3001\u7de8\u96c6\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

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\u7d50\u679c\u7684\u306b\u30012020 \u5e74 12 \u6708<\/a>\u3068 2021 \u5e74 7 \u6708<\/a>\u306e 2 \u5ea6\u306e\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u691c\u7d22\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u5927\u5e45\u306b\u5897\u52a0\u3057\u307e\u3057\u305f\u3002
1 \u56de\u306e\u4f5c\u696d\u3067\u5358\u7d14\u306b\u6e1b\u3089\u3057\u305f\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

\"\u691c\u7d22\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u56de\u5fa9\"<\/p>\n

EC \u30b5\u30a4\u30c8\u306e\u30ab\u30c6\u30b4\u30ea\u30da\u30fc\u30b8\u304b\u3089\u9577\u6587\u306e\u8aac\u660e\u6587\u3092\u524a\u9664\u3057\u305f\u3053\u3068\u306b\u3088\u308b\u6210\u529f\u4e8b\u4f8b\u306e\u8a73\u7d30\u306f\u30b2\u30a4\u30d6\u6c0f\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b<\/a>\u3092\u53c2\u7167\u3057\u3066\u304f\u3060\u3055\u3044\u3002
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\u203b\u3059\u305a\u304d\u6ce8: Google \u7ffb\u8a33\u306e\u6027\u80fd\u304c\u826f\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u3053\u306e\u8a18\u4e8b\u306b\u95a2\u3057\u3066\u306f\u3044\u307e\u3044\u3061\u4e0a\u624b\u306b\u8a33\u305b\u3066\u3044\u306a\u3044\u611f\u3058\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u8a18\u4e8b\u306b\u305f\u3073\u305f\u3073\u51fa\u3066\u304f\u308b \u201cfluff\u201d \u3068\u3044\u3046\u5358\u8a9e\u3092\u300c\u7dbf\u6bdb\u300d\u3068\u8a33\u3057\u3066\u3044\u307e\u3059\u3002\u3067\u3082\u3001\u3053\u3053\u3067\u306f\u300c\u3064\u307e\u3089\u306a\u3044\u300d\u306e\u610f\u3067\u3059\u3002\u300c\u7dbf\u6bdb\u300d\u3060\u3068\u8aad\u3093\u3067\u3044\u3066\u6df7\u4e71\u3057\u307e\u3059\u3002<\/p>\n

\u9577\u6587\u30c6\u30ad\u30b9\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4\u524a\u6e1b\u306f\u8a66\u3059\u4fa1\u5024\u3042\u308a<\/h2>\n

\u9577\u3044\u8aac\u660e\u6587\u3092\u524a\u9664\u3057\u305f\u3053\u3068\u304c\u76f4\u63a5\u306e\u539f\u56e0\u3067\u9806\u4f4d\u304c\u56de\u5fa9\u3057\u305f\u3068\u306f\u65ad\u8a00\u3067\u304d\u307e\u305b\u3093\u3002
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\u305d\u308c\u3067\u3082\u3001\u3082\u3057\u7121\u99c4\u306b\u9577\u3044\u30c6\u30ad\u30b9\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30ab\u30c6\u30b4\u30ea\u30da\u30fc\u30b8\u306b\u8f09\u305b\u3066\u3044\u3066\u3001\u691c\u7d22\u9806\u4f4d\u304c\u632f\u308b\u308f\u306a\u3044\u72b6\u614b\u304c\u7d9a\u3044\u3066\u3044\u308b\u3068\u3057\u305f\u3089\u524a\u6e1b\u306f\u8a66\u3057\u3066\u898b\u308b\u4fa1\u5024\u304c\u3042\u308a\u305d\u3046\u3067\u3059\u3002<\/p>\n

\u305f\u3060\u3057\u6b21\u306e\u3088\u3046\u306a\u65b9\u91dd\u306f\u3001\u691c\u8a3c\u3068\u30e6\u30fc\u30b6\u30fc\u8abf\u67fb\u3092\u91cd\u306d\u3066\u3001\u81ea\u5206\u306e\u30b5\u30a4\u30c8\u306b\u6700\u9069\u306a\u72b6\u614b\u3092\u898b\u3064\u3051\u51fa\u3055\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n

    \n
  • \u3069\u3093\u306a\u5185\u5bb9\u306b\u7d5e\u308b\u3079\u304d\u304b<\/li>\n
  • \u3069\u306e\u304f\u3089\u3044\u306e\u6587\u5b57\u6570\u306b\u3059\u308b\u304b<\/li>\n
  • \u3069\u306e\u3088\u3046\u306b\u898b\u305b\u308b\u304b<\/li>\n<\/ul>\n

    \u5fd8\u308c\u3066\u306a\u3089\u306a\u3044\u306e\u306f\u3001\u305d\u306e\u30ab\u30c6\u30b4\u30ea\u30da\u30fc\u30b8\u306b\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5f79\u306b\u7acb\u3064\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4f55\u306a\u306e\u304b\u3092\u6700\u512a\u5148\u306b\u8003\u3048\u308b\u3053\u3068\u3067\u3059\u3002
    \u30c6\u30ad\u30b9\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u591a\u3051\u308c\u3070 SEO \u306b\u6709\u5229\u3060\u3068\u3044\u3046\u76f2\u76ee\u7684\u306a\u601d\u8003\u306f\u6368\u3066\u307e\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

    EC \u30b5\u30a4\u30c8\u306e\u30ab\u30c6\u30b4\u30ea\u30da\u30fc\u30b8\u306b\u63b2\u8f09\u3057\u3066\u3044\u305f\u9577\u3044\u6587\u5b57\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u524a\u9664\u3057\u305f\u3068\u3053\u308d\u3001\u691c\u7d22\u9806\u4f4d\u304c\u56de\u5fa9\u3057\u305f\u4e8b\u4f8b\u3002<\/p>\n","protected":false},"author":1,"featured_media":11604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[857],"class_list":["post-11603","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","tag-ecommerce"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/11603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=11603"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/11603\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/11604"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=11603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=11603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=11603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}