{"id":11590,"date":"2021-09-06T06:30:24","date_gmt":"2021-09-05T21:30:24","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=11590"},"modified":"2021-09-05T17:55:59","modified_gmt":"2021-09-05T08:55:59","slug":"two-practices-to-rank-product-pages","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/two-practices-to-rank-product-pages\/","title":{"rendered":"\u5c0f\u3055\u306aEC\u30b5\u30a4\u30c8\u306e\u4e0a\u4f4d\u8868\u793a\u306f\u96e3\u3057\u3044\uff1f \u305d\u308c\u3067\u3082\u3084\u308b\u3079\u304d\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\u306eSEO"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p class=\"p60-b\">EC \u30b5\u30a4\u30c8\u3067\u3001\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\u306e\u691c\u7d22\u9806\u4f4d\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u3067\u304d\u308b\u3053\u3068\u3092 Google \u306e John Mueller\uff08\u30b8\u30e7\u30f3\u30fb\u30df\u30e5\u30fc\u30e9\u30fc\uff09\u6c0f\u304c\u30a2\u30c9\u30d0\u30a4\u30b9\u3057\u307e\u3057\u305f\u3002<\/p>\n<blockquote><p>8 \u304b\u6708\u307b\u3069\u524d\u306b EC \u30b5\u30a4\u30c8\u3092\u7acb\u3061\u4e0a\u3052\u305f\u3070\u304b\u308a\u3067\u3059\u3002\u30d6\u30ed\u30b0\u306e\u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u4e0a\u4f4d\u8868\u793a\u3067\u304d\u3066\u3044\u307e\u3059\u3002\u3067\u3082\u3001\u8ca9\u58f2\u7528\u306e\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\u304c\u307e\u3063\u305f\u304f\u4e0a\u4f4d\u8868\u793a\u3067\u304d\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>\u3069\u3046\u3057\u305f\u3089\u3044\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<\/p><\/blockquote>\n<p>\u3053\u3093\u306a\u5185\u5bb9\u306e\u8cea\u554f\u304c\u82f1\u8a9e\u7248\u30aa\u30d5\u30a3\u30b9\u30a2\u30ef\u30fc\u3067\u51fa\u307e\u3057\u305f\u3002<\/p>\n<div class=\"p30-t\"><iframe loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/H9QNcHy85Nk?start=2897\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u304c\u63d0\u6848\u3057\u305f\u306e\u306f\u6b21\u306e 2 \u3064\u306e\u65bd\u7b56\u3067\u3059\u3002<\/p>\n<ul>\n<li>Google Merchant Center \u3078\u306e\u767b\u9332<\/li>\n<li>\u660e\u78ba\u306a\u5185\u90e8\u30ea\u30f3\u30af<\/li>\n<\/ul>\n<p class=\"p60-b\">\u9806\u306b\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<h2>Google Merchant Center \u3078\u306e\u767b\u9332<\/h2>\n<p>Merchant Center \u3078\u306e\u767b\u9332\u3092\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u306f\u307e\u305a\u52e7\u3081\u307e\u3057\u305f\u3002<\/p>\n<p>Merchant Center \u304b\u3089\u5546\u54c1\u30d5\u30a3\u30fc\u30c9\u3092\u9001\u4fe1\u3057\u307e\u3059\u3002<br \/>\u3053\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u691c\u7d22\u306b\u63b2\u8f09\u3067\u304d\u307e\u3059\u3002<br \/>\u307e\u305f\u56fd\u306b\u3088\u3063\u3066\u306f\u901a\u5e38\u306e\u30a6\u30a7\u30d6\u691c\u7d22\u306b\u63b2\u8f09\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.suzukikenichi.com\/blog\/free-listings-to-the-shopping-tab-is-now-available-in-japan\/\">[\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0] \u30bf\u30d6\u306e\u5546\u54c1\u63b2\u8f09\u306f\u73fe\u5728\u306f\u7121\u6599<\/a>\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">Merchant Center \u3092\u5229\u7528\u3059\u308c\u3070\u691c\u7d22\u7d50\u679c\u3067\u306e\u9732\u51fa\u6a5f\u4f1a\u3092\uff08\u304a\u91d1\u3092\u304b\u3051\u305a\u306b\uff09\u5897\u3084\u305b\u308b\u306e\u3067\u3059\u3002<\/p>\n<h2>\u660e\u78ba\u306a\u5185\u90e8\u30ea\u30f3\u30af<\/h2>\n<p>\u6b21\u306b\u3001\u5185\u90e8\u30ea\u30f3\u30af\u306e\u91cd\u8981\u6027\u306b\u3064\u3044\u3066\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u306f\u89e6\u308c\u307e\u3057\u305f\u3002<\/p>\n<h3>\u30d6\u30ed\u30b0\u8a18\u4e8b\u304b\u3089\u306e\u5185\u90e8\u30ea\u30f3\u30af<\/h3>\n<p>\u4e0a\u4f4d\u8868\u793a\u3057\u3066\u3044\u308b\u30d6\u30ed\u30b0\u8a18\u4e8b\u304b\u3089\u3001\u95a2\u9023\u3059\u308b\u5546\u54c1\u306e\u30da\u30fc\u30b8\u3078\u30ea\u30f3\u30af\u3057\u307e\u3059\u3002<br \/>\u3053\u308c\u306f\u57fa\u672c\u4e2d\u306e\u57fa\u672c\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u201c<strong>\u660e\u78ba\u306a<\/strong>\u201d \u5185\u90e8\u30ea\u30f3\u30af (clear internal linking) \u3068\u3044\u3046\u89b3\u70b9\u3067\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u306f\u3082\u3046\u5c11\u3057\u6df1\u5800\u308a\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30ea\u30f3\u30af\u3059\u308b\u30da\u30fc\u30b8\u3092\u7d5e\u308b<\/h3>\n<p>\u8a18\u4e8b\u304b\u3089\u306e\u5185\u90e8\u30ea\u30f3\u30af\u304c\u5927\u5207\u3060\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u624b\u5f53\u308a\u6b21\u7b2c\u306b\u30ea\u30f3\u30af\u3059\u308b\u3053\u3068\u306f\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u306f\u63a8\u5968\u3057\u3066\u3044\u307e\u305b\u3093\u3002<br \/>\u7279\u306b\u9577\u3044\u8a18\u4e8b\u306e\u5834\u5408\u306f\u3001\u3044\u304f\u3064\u3082\u306e\u5546\u54c1\u304c\u767b\u5834\u3059\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<br \/>\u8a18\u4e8b\u306b\u51fa\u3066\u304d\u305f\u3059\u3079\u3066\u306e\u5546\u54c1\u306b\u30ea\u30f3\u30af\u3059\u308b\u3068\u3001\u3069\u308c\u304c\u672c\u5f53\u306b\u95a2\u9023\u6027\u304c\u9ad8\u3044\u306e\u304b\u306e\u5224\u65ad\u304c Google \u306b\u306f\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u904b\u55b6\u3059\u308b\u30b5\u30a4\u30c8\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u5546\u54c1\u306e\u30da\u30fc\u30b8\u3060\u3051\u306b\u5185\u90e8\u30ea\u30f3\u30af\u3057\u305f\u307b\u3046\u304c\u3044\u3044\u3068\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u306f\u63d0\u6848\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u91cd\u8981\u306a\u5546\u54c1\u3068\u306f\u305f\u3068\u3048\u3070\u6b21\u306e\u3088\u3046\u306a\u5546\u54c1\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u6700\u3082\u53ce\u76ca\u304c\u3042\u308b<\/li>\n<li>\u6700\u3082\u4eba\u6c17\u304c\u3042\u308b<\/li>\n<li>\u6700\u3082\u58f2\u308a\u3084\u3059\u3044<\/li>\n<\/ul>\n<p>\u305f\u3068\u3048\u4ed6\u306e\u5546\u54c1\u306b\u3082\u89e6\u308c\u3066\u3044\u305f\u3068\u3057\u3066\u3082\u3001\u3053\u3046\u3057\u305f\u91cd\u8981\u306a\u5546\u54c1\u306b\u7d5e\u3063\u3066\u8a18\u4e8b\u304b\u3089\u5185\u90e8\u30ea\u30f3\u30af\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u3084\u4ed6\u306e\u30da\u30fc\u30b8\u304b\u3089\u3082\u30ea\u30f3\u30af\u3059\u308b<\/h3>\n<p>\u30d6\u30ed\u30b0\u8a18\u4e8b\u306b\u52a0\u3048\u3066\u3001\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u3084\u95a2\u9023\u3059\u308b\u4ed6\u306e\u30da\u30fc\u30b8\u304b\u3089\u306e\u30ea\u30f3\u30af\u3082\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u306f\u52e7\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u304b\u3089\u30ea\u30f3\u30af\u3059\u308b\u5546\u54c1\u306b\u95a2\u3057\u3066\u3082\u3001\u3044\u3061\u3070\u3093\u58f2\u308c\u3066\u3044\u305f\u308a\u3044\u3061\u3070\u3093\u691c\u7d22\u3055\u308c\u3066\u3044\u308b\u306a\u3069\u91cd\u8981\u306a\u5546\u54c1\u306b\u7d5e\u308a\u307e\u3059\u3002<br \/>\u8ca9\u58f2\u3059\u308b\u5546\u54c1\u306e\u6570\u304c\u5897\u3048\u3066\u304f\u308b\u3068\u3001\u305d\u308c\u3089\u306e\u30da\u30fc\u30b8\u306b\u3082\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u304b\u3089\u3082\u30ea\u30f3\u30af\u3057\u305f\u304f\u306a\u308a\u307e\u3059\u3002<br \/>\u3057\u304b\u3057\u3001\u3080\u3084\u307f\u306b\u30ea\u30f3\u30af\u306e\u6570\u3092\u5897\u3084\u3059\u306e\u306f\u6211\u6162\u3059\u3079\u304d\u3060\u3068\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u306f\u5fe0\u544a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u305d\u308c\u3067\u3082\u7af6\u4e89\u304c\u6fc0\u3057\u3044\u30b8\u30e3\u30f3\u30eb\u3067\u306f\u4e0a\u4f4d\u8868\u793a\u306f\u96e3\u3057\u3044<\/h2>\n<p>\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u306e\u30a2\u30c9\u30d0\u30a4\u30b9\u306f \u201c\u76ee\u304b\u3089\u3046\u308d\u3053\u201d \u306e\u3088\u3046\u306a\u65bd\u7b56\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u3080\u3057\u308d\u57fa\u672c\u7684\u306a\u65bd\u7b56\u3067\u3042\u308a\u3001\u3059\u3067\u306b\u5b9f\u884c\u3067\u304d\u3066\u3044\u308b EC \u30b5\u30a4\u30c8\u304c\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u306f\u305d\u308c\u3092\u8a8d\u3081\u305f\u3046\u3048\u3067\u3001\u7af6\u4e89\u304c\u6fc0\u3057\u304f\u5927\u624b\u306e EC \u30b5\u30a4\u30c8\u304c\u4e0a\u4f4d\u8868\u793a\u3057\u3066\u3044\u308b\u30b8\u30e3\u30f3\u30eb\u3067\u306f\u3001\u53c2\u5165\u3057\u305f\u3070\u304b\u308a\u306e\u5c0f\u898f\u6a21\u306e\u30b5\u30a4\u30c8\u304c\u4e0a\u4f4d\u8868\u793a\u3059\u308b\u306e\u306f\u96e3\u3057\u3044\u3068\u3082\u6b63\u76f4\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<br \/>\u6b63\u3057\u3044\u65bd\u7b56\u304c\u3067\u304d\u3066\u3044\u3066\u30b5\u30a4\u30c8\u306b\u4f55\u3082\u60aa\u3044\u70b9\u304c\u306a\u304f\u3066\u3082\u3001\u4e0a\u4f4d\u8868\u793a\u3067\u304d\u306a\u3044\u30b1\u30fc\u30b9\u306f\u78ba\u5b9f\u306b\u8d77\u3053\u308a\u3048\u307e\u3059\u3002<br \/>\u60c5\u5831\u63d0\u4f9b\u3092\u76ee\u7684\u3068\u3057\u305f\u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3068\u3082\u304b\u304f\u3068\u3057\u3066\u3001\u8cfc\u5165\u3092\u76ee\u7684\u3068\u3057\u305f\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\u306e\u9806\u4f4d\u306f\u305d\u3046\u7c21\u5358\u306b\u306f\u4e0a\u3052\u3089\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u308c\u306f\u3082\u3046\u4ed5\u65b9\u304c\u306a\u3044\u3053\u3068\u3060\u3068\u601d\u3044\u307e\u3059\u3002<br \/>\u540c\u3058\u5546\u54c1\u3067\u3042\u308c\u3070\u3001\u4f55\u304b\u7279\u5225\u306a\u7406\u7531\u304c\u306a\u3044\u9650\u308a\u306f\u805e\u3044\u305f\u3053\u3068\u304c\u306a\u3044\u3088\u3046\u306a EC \u30b5\u30a4\u30c8\u3088\u308a\u3082\u666e\u6bb5\u4f7f\u3063\u3066\u3044\u308b Amazon \u3067\u8cb7\u3063\u3061\u3083\u3044\u307e\u3059\u3088\u306d\u3002<br \/>8 \u304b\u6708\u524d\u306b\u3067\u304d\u305f\u3070\u304b\u308a\u306e EC \u30b5\u30a4\u30c8\u3088\u308a\u3082 Amazon \u3092 Google \u304c\u4e0a\u4f4d\u8868\u793a\u3059\u308b\u306e\u306f\u3054\u304f\u81ea\u7136\u3067\u3059\u3002<\/p>\n<p>\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u304c\u30a2\u30c9\u30d0\u30a4\u30b9\u3057\u305f\u6b21\u306e 2 \u3064\u306e\u65bd\u7b56\u306f\u78ba\u5b9f\u306b\u5b9f\u8df5\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>Merchant Center \u767b\u9332<\/li>\n<li>\u660e\u78ba\u306a\u5185\u90e8\u30ea\u30f3\u30af<\/li>\n<\/ul>\n<p>\u305d\u308c\u3067\u3082\u4e0a\u4f4d\u8868\u793a\u3067\u304d\u306a\u3044\u3053\u3068\u306f\u5341\u5206\u306b\u3042\u308a\u3048\u307e\u3059\u3002<br \/>SEO \u3060\u3051\u3067\u306f\u306a\u304f\u3001\u307b\u304b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65b9\u6cd5\u306b\u3082\u76ee\u3092\u5411\u3051\u308b\u5fc5\u8981\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002<br \/>\u6b21\u306e\u3088\u3046\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3082\u3042\u306a\u305f\u306f\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u304b\uff1f<\/p>\n<ul>\n<li>\u5e83\u544a<\/li>\n<li>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2<\/li>\n<li>YouTube<\/li>\n<li>\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc<\/li>\n<\/ul>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u306b\u3053\u3060\u308f\u3089\u305a\u3001\u96d1\u8a8c\u306a\u3069\u306e\u5e83\u544a\u3084 DM \u3068\u3044\u3063\u305f\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3082\u9078\u629e\u80a2\u306b\u5165\u308c\u305f\u3044\u3067\u3059\u306d\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EC \u30b5\u30a4\u30c8\u3067\u3001\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\u306e\u691c\u7d22\u9806\u4f4d\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u3067\u304d\u308b\u3053\u3068\u3092 Google \u306e\u30b8\u30e7\u30f3\u30fb\u30df\u30e5\u30fc\u30e9\u30fc\u6c0f\u304c\u30a2\u30c9\u30d0\u30a4\u30b9\u3057\u305f\u3002<\/p>\n","protected":false},"author":1,"featured_media":11591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[279,855,857],"class_list":{"0":"post-11590","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-google-seo","8":"tag-internal-link","9":"tag-google-merchant-center","10":"tag-ecommerce"},"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/11590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=11590"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/11590\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/11591"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=11590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=11590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=11590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}