{"id":11556,"date":"2021-08-19T06:55:26","date_gmt":"2021-08-18T21:55:26","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=11556"},"modified":"2021-08-27T05:15:23","modified_gmt":"2021-08-26T20:15:23","slug":"has-google-broadly-tweaked-algorithm-to-modify-title-tags","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/has-google-broadly-tweaked-algorithm-to-modify-title-tags\/","title":{"rendered":"title\u30bf\u30b0\u66f8\u304d\u63db\u3048\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092Google\u304c\u5e83\u7bc4\u56f2\u306b\u8abf\u6574\u3057\u305f\u304b\u3082\uff1f"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u521d\u7d1a]<\/p>\n<p><code>title<\/code> \u30bf\u30b0\u306e\u8a18\u8ff0\u3068\u306f\u7570\u306a\u308b\u30bf\u30a4\u30c8\u30eb\u3092\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3059\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u5e83\u7bc4\u56f2\u306b\u6e21\u3063\u3066 Google \u306f\u8abf\u6574\u3057\u305f\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p class=\"p60-b p30-t\">\u3010UPDATE (2021\/08\/27)\u3011<br \/>\n\u30bf\u30a4\u30c8\u30eb\u751f\u6210\u306e\u30b7\u30b9\u30c6\u30e0\u3092\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3057\u305f\u3068 Google \u304b\u3089\u767a\u8868\u304c\u3042\u308a\u307e\u3057\u305f\u3002<br \/>\u8a73\u7d30\u306f<a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-explains-how-they-generate-web-page-titles-in-a-new-way\/\">\u3053\u3061\u3089\u306e\u8a18\u4e8b<\/a>\u3067\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>title \u30bf\u30b0\u66f8\u304d\u63db\u3048\u3068\u306f<\/h2>\n<p>\u4e00\u822c\u7684\u306b\u306f\u3001\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u308b\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u30bf\u30a4\u30c8\u30eb\u306b\u306f HTML \u306e <code>title<\/code> \u30bf\u30b0\u304c\u4f7f\u308f\u308c\u307e\u3059\u3002<br \/>\u3057\u304b\u3057\u3001\u30af\u30a8\u30ea\u306b\u5fdc\u3058\u3066 <code>title<\/code> \u30bf\u30b0\u306e\u8a18\u8ff0\u3068\u306f\u7570\u306a\u308b\u30bf\u30a4\u30c8\u30eb\u3092 Google \u306e\u5224\u65ad\u3067\u8868\u793a\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3082\u3063\u3068\u3082\u3001\u4eca\u306b\u59cb\u307e\u3063\u305f\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u3082\u3046 <a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-is-rewriting-title-heavily\/\">10 \u5e74\u524d\u304b\u3089\u5c0e\u5165\u3055\u308c\u3066\u3044\u308b\u4ed5\u69d8<\/a>\u3067\u3059\u3002<br \/>\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u306e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306b\u3082\u3001<a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/appearance\/good-titles-snippets?hl=ja#why-the-search-result-title-might-differ-from-the-pages-title-tag\">\u691c\u7d22\u7d50\u679c\u306e\u30bf\u30a4\u30c8\u30eb\u304c\u30da\u30fc\u30b8\u306e <code>&lt;title&gt;<\/code> \u30bf\u30b0\u3068\u7570\u306a\u308b\u3053\u3068\u304c\u3042\u308b\u7406\u7531<\/a>\u304c\u660e\u8a18\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\"><code>title<\/code> \u30bf\u30b0\u306e\u8a18\u8ff0\u3092\u4f7f\u308f\u306a\u3044\u306e\u306f\u3001\u30af\u30a8\u30ea\u3068\u306e\u95a2\u9023\u6027\u3092\u3088\u308a\u660e\u78ba\u306b\u30e6\u30fc\u30b6\u30fc\u306b\u793a\u3059\u3053\u3068\u304c\u76ee\u7684\u3067\u3059\u3002<br \/><code>title<\/code> \u30bf\u30b0\u306e\u8a18\u8ff0\u306f\u56fa\u5b9a\u3067\u3059\u3002<br \/>\u30da\u30fc\u30b8\u306b\u306f\u30af\u30a8\u30ea\u306b\u95a2\u9023\u3059\u308b\u60c5\u5831\u304c\u3042\u3063\u305f\u3068\u3057\u3066\u3082\u3001<code>title<\/code> \u30bf\u30b0\u306e\u8a18\u8ff0\u304c\u5fc5\u305a\u3057\u3082\u305d\u308c\u3092\u53cd\u6620\u3057\u3066\u3044\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<br \/>\u6c42\u3081\u3066\u3044\u308b\u60c5\u5831\u304c\u305d\u306e\u30da\u30fc\u30b8\u306b\u3042\u308b\u3053\u3068\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u4f1d\u3048\u308b\u3053\u3068\u306b\u3001<code>title<\/code> \u30bf\u30b0\u306e\u4fee\u6b63\u304c\u5f79\u7acb\u3064\uff08\u3068 Google \u306f\u8003\u3048\u3066\u3044\u308b\uff09\u306e\u3067\u3059\u3002<\/p>\n<h2>\u95a2\u9023\u6027\u306e\u306a\u3044\u66f8\u304d\u63db\u3048\u304c\u767a\u751f\u3057\u3066\u3044\u308b\uff1f<\/h2>\n<p>\u8aac\u660e\u3057\u305f\u3088\u3046\u306b <code>title<\/code> \u30bf\u30b0\u306e\u66f8\u304d\u63db\u3048\u306f\u73cd\u3057\u3044\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u6570\u65e5\u524d\u304b\u3089\u3001\u66f8\u304d\u63db\u3048\u304c\u767a\u751f\u3059\u308b\u30b1\u30fc\u30b9\u304c\u76ee\u7acb\u3064\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<br \/>\u3057\u304b\u3082\u3001\u9069\u5207\u3068\u306f\u601d\u3048\u306a\u3044\u66f8\u304d\u63db\u3048\u3067\u3059\u3002<\/p>\n<blockquote class=\"twitter-tweet\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">This is what the title tag change looks like for some sites. It&#39;s subtle, but could definitely impact CTRs.<\/p>\n<p>I wonder if this change will impact rankings too: which keywords are evaluated for the &lt;title&gt; tag ranking benefit &#8211; the ones in the HTML or the one Google chooses? &#x1f914; <a href=\"https:\/\/t.co\/6Ne2NgGd9y\">pic.twitter.com\/6Ne2NgGd9y<\/a><\/p>\n<p>&mdash; Lily Ray &#x1f60f; (@lilyraynyc) <a href=\"https:\/\/twitter.com\/lilyraynyc\/status\/1427984987425497095?ref_src=twsrc%5Etfw\">August 18, 2021<\/a><\/p><\/blockquote>\n<p> <script defer src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">My teammate <a href=\"https:\/\/twitter.com\/liz_backo?ref_src=twsrc%5Etfw\">@liz_backo<\/a> found some already that look&#8230; less than ideal. <a href=\"https:\/\/t.co\/qEPxlTjCdN\">pic.twitter.com\/qEPxlTjCdN<\/a><\/p>\n<p>&mdash; Lily Ray &#x1f60f; (@lilyraynyc) <a href=\"https:\/\/twitter.com\/lilyraynyc\/status\/1428019557176856578?ref_src=twsrc%5Etfw\">August 18, 2021<\/a><\/p><\/blockquote>\n<p class=\"p40-b\"><code>title<\/code> \u30bf\u30b0\u306e\u4ee3\u308f\u308a\u306b <code>h<\/code> \u30bf\u30b0\u3092\u691c\u7d22\u7d50\u679c\u306e\u30bf\u30a4\u30c8\u30eb\u306b\u4f7f\u3044\u59cb\u3081\u305f\u3068\u3044\u3046<a href=\"https:\/\/www.seroundtable.com\/google-header-tags-instead-of-titles-31945.html\">\u767a\u898b\u3092\u307e\u3068\u3081\u305f\u8a18\u4e8b<\/a>\u3084\u3001\u30bf\u30a4\u30c8\u30eb\u66f8\u304d\u63db\u3048\u3092<a href=\"https:\/\/brodieclark.com\/google-title-tag-update\/\">\u5206\u6790\u3057\u305f\u8a18\u4e8b<\/a>\u3082\u51fa\u3066\u3044\u307e\u3059\u3002<br \/>\u8208\u5473\u304c\u3042\u308c\u3070\u8aad\u3093\u3067\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2>\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u5fae\u8abf\u6574\u3057\u305f\u3060\u3051\uff1f<\/h2>\n<blockquote><p>\u30bf\u30a4\u30c8\u30eb\u4fee\u6b63\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u8abf\u6574\u3057\u305f\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u3072\u3069\u3044\u66f8\u304d\u63db\u3048\u304c\u8457\u3057\u3044\u6570\u3067\u8d77\u304d\u3066\u3044\u308b\u3068\u306f\u601d\u308f\u306a\u3044\u3002<\/p><\/blockquote>\n<p>Google \u306e John Mueller\uff08\u30b8\u30e7\u30f3\u30fb\u30df\u30e5\u30fc\u30e9\u30fc\uff09\u6c0f\u306f\u3001<code>title<\/code> \u30bf\u30b0\u66f8\u304d\u63db\u3048\u306e\u5897\u52a0\u306b\u5bfe\u3057\u3066\u3053\u3046\u3057\u305f\u8da3\u65e8\u306e\u30b3\u30e1\u30f3\u30c8\u3092\u51fa\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">I&#39;ll go out on a limb, but so far I haven&#39;t seen a significant number of cases (more than before) where things are horrible. Most of these seem like things that can be tweaked in our algorithms, not where things are totally off. Or am I missing something? Tell me more!<\/p>\n<p>&mdash; &#x1f34c; John &#x1f34c; (@JohnMu) <a href=\"https:\/\/twitter.com\/JohnMu\/status\/1428067428412579841?ref_src=twsrc%5Etfw\">August 18, 2021<\/a><\/p><\/blockquote>\n<p>\u5b9f\u969b\u306e\u3068\u3053\u308d\u306f\u3069\u3046\u306a\u306e\u304b\u306f\u308f\u304b\u308a\u307e\u305b\u3093\u3002<br \/>\u6c17\u306b\u5165\u3089\u306a\u3044\u66f8\u304d\u63db\u3048\u306b\u306f\u50d5\u305f\u3061\u306f\u3088\u308a\u654f\u611f\u306b\u306a\u308b\u306f\u305a\u3067\u3001\u5358\u306b\u76ee\u7acb\u3063\u3066\u3044\u308b\u3060\u3051\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p class=\"p40-b\">\u3044\u305a\u308c\u306b\u3057\u3066\u3082\u3001\u66f8\u304d\u63db\u3048\u304c\u8d77\u304d\u3066\u3044\u308b\u691c\u7d22\u7d50\u679c\u304c\u5897\u3048\u3066\u3044\u308b\u306e\u306f\u4e8b\u5b9f\u3068\u601d\u308f\u308c\u307e\u3059\u3002<br \/>\u305d\u306e\u66f8\u304d\u63db\u3048\u304c\u4e0d\u9069\u5207\u3060\u3063\u305f\u5834\u5408\u306f\u3001\u691c\u7d22\u7d50\u679c\u306e\u30af\u30ea\u30c3\u30af\u7387\u306b\u60aa\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u61f8\u5ff5\u3082\u3042\u308a\u307e\u3059\u3002<br \/>\u30af\u30ea\u30c3\u30af\u7387\u306e\u76f4\u8fd1\u306e\u5909\u5316\u306b\u6ce8\u610f\u3092\u6255\u3063\u305f\u307b\u3046\u304c\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>\u691c\u7d22\u7d50\u679c\u306etitle\u306b\u4f7f\u308f\u308c\u3046\u308b\u8981\u7d20<\/h2>\n<p>\u691c\u7d22\u7d50\u679c\u306e\u30bf\u30a4\u30c8\u30eb\u306b <a href=\"https:\/\/twitter.com\/IanLurie\/status\/1428041525741510656\"><code>h<\/code> \u30bf\u30b0\u304c\u4f7f\u308f\u308c\u59cb\u3081\u305f<\/a>\u3068\u306e\u5831\u544a\u304c\u4eca\u56de\u306f\u591a\u3044\u3088\u3046\u3067\u3059\u304c\u3001\u691c\u7d22\u7d50\u679c\u306e\u30bf\u30a4\u30c8\u30eb\u306b\u306f\u4f7f\u308f\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u8981\u7d20\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li><code>title<\/code> \u30bf\u30b0\uff08\u901a\u5e38\u3064\u304b\u308f\u308c\u308b\uff09<\/li>\n<li>\u4ee5\u524d\u306e <code>title<\/code> \u30bf\u30b0\uff08\u5909\u66f4\u3057\u305f\u5834\u5408\uff09<\/li>\n<li><code>h<\/code> \u30bf\u30b0<\/li>\n<li><code>meta description<\/code> \u30bf\u30b0<\/li>\n<li>\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\u540d\uff08\u30b5\u30a4\u30c8\u540d\uff09<\/li>\n<\/ul>\n<p>\u307b\u304b\u306b\u3082 <code>alt<\/code> \u5c5e\u6027\u306e\u8a18\u8ff0\u304c\u4f7f\u308f\u308c\u305f\u3068\u3044\u3046\u8a71\u3092\u805e\u3044\u305f\u3053\u3068\u3082\u3042\u308b\u3057\u3001 \u5229\u7528\u3067\u304d\u308b\u3082\u306e\u306f\u306a\u3093\u3067\u3082 Google \u306f\u5229\u7528\u3057\u305d\u3046\u3067\u3059\u3002<\/p>\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/appearance\/good-titles-snippets?hl=ja#why-the-search-result-title-might-differ-from-the-pages-title-tag\">\u4fee\u6b63\u3055\u308c\u306a\u3044\u3088\u3046\u306a title \u30bf\u30b0\u306e\u4ed8\u3051\u65b9<\/a>\u306b\u3082\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u30b5\u30a4\u30c8\u306e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306f\u8a00\u53ca\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\u305d\u308c\u3067\u3082\u5b8c\u5168\u306b\u9632\u3050\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u3069\u3046\u8003\u3048\u3066\u3082\u4e0d\u9069\u5207\u306b\u66f8\u304d\u63db\u3048\u3089\u308c\u3066\u3057\u307e\u3063\u305f\u5834\u5408\u306f\u3001\u691c\u7d22\u7d50\u679c\u304b\u3089\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u9001\u308a\u307e\u3059\u3002<br \/>\u76f4\u308b\u4fdd\u8a3c\u306f\u306a\u3044\u3068\u3057\u3066\u3082\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u6539\u5584\u306b\u306f\u5f79\u7acb\u3066\u3066\u3082\u3089\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>title \u30bf\u30b0\u306e\u8a18\u8ff0\u3068\u306f\u7570\u306a\u308b\u30bf\u30a4\u30c8\u30eb\u3092\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3059\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u5e83\u7bc4\u56f2\u306b\u6e21\u3063\u3066 Google \u306f\u8abf\u6574\u3057\u305f\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n","protected":false},"author":1,"featured_media":11557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11556","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/11556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=11556"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/11556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/11557"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=11556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=11556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=11556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}