{"id":11361,"date":"2021-05-14T06:45:48","date_gmt":"2021-05-13T21:45:48","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=11361"},"modified":"2021-05-14T06:30:15","modified_gmt":"2021-05-13T21:30:15","slug":"why-ranking-changes-happen-without-core-updates","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/why-ranking-changes-happen-without-core-updates\/","title":{"rendered":"\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u306a\u3044\u306e\u306b\u30e9\u30f3\u30ad\u30f3\u30b0\u5909\u52d5\u304c\u767a\u751f\u3059\u308b\u306e\u306f\u306a\u305c\u304b\uff1f"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u521d\u7d1a]<\/p>\n<p>\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092 Google \u304c\u5b9f\u884c\u3057\u3066\u3044\u306a\u304f\u3066\u3082\u691c\u7d22\u7d50\u679c\u306e\u9806\u4f4d\u304c\u5927\u304d\u304f\u5909\u5316\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u4ee5\u5916\u306b\u3082\u5c0f\u898f\u6a21\u306a\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092 Google \u306f\u7d76\u3048\u305a\u5b9f\u65bd\u3057\u3066\u3044\u308b\u3057\u3001\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3082\u5909\u5316\u304c\u3042\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p class=\"p60-b\">\u3053\u3046\u3057\u305f\u5b9f\u60c5\u3092\u3001<a href=\"https:\/\/twitter.com\/searchliaison\">Google \u691c\u7d22\u306e\u5e83\u5831\u5f79<\/a>\u3068\u3057\u3066\u6d3b\u52d5\u3057\u3066\u3044\u308b <a href=\"https:\/\/twitter.com\/dannysullivan\">Danny Sullivan<\/a>\uff08\u30c0\u30cb\u30fc\u30fb\u30b5\u30ea\u30f4\u30a1\u30f3\uff09\u6c0f\u304c Twitter \u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u304b\u3089\u306e\u8cea\u554f\u306b\u5bfe\u3057\u3066\u8aac\u660e\u3057\u307e\u3057\u305f\u3002<\/p>\n<h2>\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306a\u3057\u306e\u30ea\u30ab\u30d0\u30ea\u306f\u306a\u305c\uff1f<\/h2>\n<blockquote><p>\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u5b9f\u65bd\u3057\u3066\u3044\u306a\u3044\u306e\u306b\u3001\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u9806\u4f4d\u304c\u4e0b\u304c\u3063\u305f\u30b5\u30a4\u30c8\u304c\u56de\u5fa9\u3057\u305f\u306e\u306f\u3069\u3046\u3057\u3066\u304b\uff1f<\/p><\/blockquote>\n<p>\u3053\u306e\u554f\u3044\u306b\u5bfe\u3057\u3066\u30b5\u30ea\u30f4\u30a1\u30f3\u6c0f\u306f\u6b21\u306e\u3088\u3046\u306b\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>\u5e83\u7bc4\u56f2\u306e\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u5b9f\u65bd\u3057\u3066\u3044\u306a\u3044\u3002\u305d\u3046\u3044\u3063\u305f\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u5fc5\u305a\u767a\u8868\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u305d\u3046\u306f\u8a00\u3063\u3066\u3082\u3001\u79c1\u305f\u3061\u306f\u5e38\u306b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u5b9f\u884c\u3057\u3066\u3044\u308b\u3002\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3088\u308a\u3082\u5c0f\u3055\u306a\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u3082\u30b5\u30a4\u30c8\u306e\u9806\u4f4d\u306f\u52d5\u304f\u3053\u3068\u304c\u3042\u308b\u3002\u30b5\u30a4\u30c8\u81ea\u4f53\u3082\u5909\u5316\u3059\u308b\u3057\u3001\u5168\u4f53\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5909\u66f4\u304c\u9806\u4f4d\u5909\u52d5\u3092\u8d77\u3053\u3059\u3053\u3068\u3082\u3042\u308b\u3002<\/p><\/blockquote>\n<div class=\"p40-b\">\n<blockquote class=\"twitter-tweet\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/dannysullivan?ref_src=twsrc%5Etfw\">@dannysullivan<\/a> I was told at the Google Webmaster Conference that&#39;s possible when I asked about running broad core updates more frequently. It&#39;s just weird to see sites recovering outside of an official broad core update. I haven&#39;t seen that much. Thx for any info you can provide<\/p>\n<p>&mdash; Glenn Gabe (@glenngabe) <a href=\"https:\/\/twitter.com\/glenngabe\/status\/1392899491792044032?ref_src=twsrc%5Etfw\">May 13, 2021<\/a><\/p><\/blockquote>\n<p> <script defer src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">We haven&#39;t had a broad core update. We do announce those. That said, we have updates all the time. Sites can move around for smaller updates; sites themselves make changes; content overall changes that produces changes.<\/p>\n<p>&mdash; Danny Sullivan (@dannysullivan) <a href=\"https:\/\/twitter.com\/dannysullivan\/status\/1392900114126053376?ref_src=twsrc%5Etfw\">May 13, 2021<\/a><\/p><\/blockquote>\n<\/div>\n<h2>\u5927\u304d\u306a\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u5b9f\u65bd\u983b\u5ea6\u304c\u5897\u3048\u305f\uff1f<\/h2>\n<blockquote><p>\u91cd\u8981\u306a\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u6700\u8fd1\u306f\u3082\u3063\u3068\u983b\u7e41\u306b\u30ea\u30ea\u30fc\u30b9\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u304b\uff1f \u6bce\u9031\u306e\u3088\u3046\u306b\u5927\u304d\u306a\u9806\u4f4d\u5909\u52d5\u304c\u8d77\u304d\u3066\u3044\u308b\u3088\u3046\u306b\u611f\u3058\u3066\u3044\u308b\u3002<\/p><\/blockquote>\n<p>\u3053\u306e\u8cea\u554f\u306b\u3064\u3044\u3066\u306f\u6b21\u306e\u3088\u3046\u306b\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>\n\u6b63\u76f4\u8a00\u3046\u3068\u3001\u300c\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u3042\u3063\u305f\uff01\u300d\u3068\u307f\u3093\u306a\u304c\u8a00\u3046\u3068\u3001\u79c1\u305f\u3061\u306f\u300c\u3048\u3063!?\u300d\u3068\u56f0\u60d1\u3057\u3066\u982d\u3092\u304b\u304f\u3068\u304d\u304c\u305f\u304f\u3055\u3093\u3042\u308b\u3002\u5e45\u5e83\u304f\u5468\u77e5\u3057\u5b9f\u884c\u53ef\u80fd\u306a\u30a2\u30c9\u30d0\u30a4\u30b9\u304c\u3042\u308b\u3068\u79c1\u305f\u3061\u304c\u8003\u3048\u308b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u5b9f\u65bd\u3057\u305f\u3068\u304d\u306f\u3001\u5b9f\u969b\u306b\u5171\u6709\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u3002<a href=\"https:\/\/developers.google.com\/search\/blog\/2019\/08\/core-updates?hl=ja\">\u3053\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b<\/a>\u3067\u8aac\u660e\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u3002<\/p><\/blockquote>\n<div class=\"p40-b\">\n<blockquote class=\"twitter-tweet\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">Honestly, a lot of the times when everyone says &quot;There was an update!&quot; we&#39;re scratching our heads going &quot;What?&quot; If we have updates we think might be broadly noticed or have actionable advice, we do try to share, as we explained here: <a href=\"https:\/\/t.co\/nF7Ashb3Zk\">https:\/\/t.co\/nF7Ashb3Zk<\/a><\/p>\n<p>&mdash; Danny Sullivan (@dannysullivan) <a href=\"https:\/\/twitter.com\/dannysullivan\/status\/1392914879653187587?ref_src=twsrc%5Etfw\">May 13, 2021<\/a><\/p><\/blockquote>\n<\/div>\n<h2>\u5c0f\u3055\u306a\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u5e38\u306b\u5b9f\u65bd\u3001\u9806\u4f4d\u5909\u52d5\u3092\u8d77\u3053\u3059\u3053\u3068\u3082<\/h2>\n<p>\u3055\u3089\u306b\u6b21\u306e\u3088\u3046\u306b\u30b5\u30ea\u30f4\u30a1\u30f3\u6c0f\u306f\u7d9a\u3051\u307e\u3059\u3002<\/p>\n<blockquote><p>\u3060\u304c\u3001\u5e38\u306b\u8d77\u304d\u3066\u3044\u308b\u5c0f\u898f\u6a21\u306a\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u5b9f\u969b\u306b\u3042\u308b\u3002\u3069\u3093\u306a\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u3082\u305d\u3046\u3067\u3042\u308b\u3088\u3046\u306b\u3001\u5c0f\u3055\u306a\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u3082\u9806\u4f4d\u5909\u52d5\u304c\u8d77\u304d\u308b\u3053\u3068\u304c\u3042\u308b\u3002<\/p>\n<p>\u3055\u3089\u306b\u4ed8\u3051\u52a0\u3048\u308b\u3068\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u81ea\u4f53\u3082\u3044\u3064\u3082\u5909\u308f\u308b\u3057\u3001\u9806\u4f4d\u306f\u7d76\u3048\u305a\u52d5\u304f\u3082\u306e\u3060\u304b\u3089\u3001\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u307e\u3063\u305f\u304f\u5b9f\u884c\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u3068\u3057\u3066\u3082\u305d\u3046\u3044\u3063\u305f\u3053\u3068\u304c\u7406\u7531\u3067\u9806\u4f4d\u5909\u52d5\u304c\u8d77\u3053\u308b\u3002<\/p><\/blockquote>\n<div class=\"p60-b\">\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">But we do have small updates that happen all the time. They can produce changes, as any update might. Plus, content itself is always changing, and since ranking is dynamic, that causes changes even if we made no updates at all.<\/p>\n<p>&mdash; Danny Sullivan (@dannysullivan) <a href=\"https:\/\/twitter.com\/dannysullivan\/status\/1392915490763280390?ref_src=twsrc%5Etfw\">May 13, 2021<\/a><\/p><\/blockquote>\n<\/div>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u5b9f\u65bd\u306e\u30a2\u30ca\u30a6\u30f3\u30b9\u3067\u306f\u5fc5\u305a &#8220;<strong><mark>broad<\/mark><\/strong> core update&#8221; \u3068 Google \u306f\u8868\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<br \/>&#8220;broad&#8221; \u3068\u306f\u300c\u5e83\u7bc4\u56f2\u306b\u308f\u305f\u308b\u300d\u3001\u3064\u307e\u308a\u898f\u6a21\u304c\u5927\u304d\u3044\u3068\u3044\u3046\u610f\u5473\u3067\u3059\u3002<br \/>\u88cf\u3092\u8fd4\u305b\u3070\u3001\u7bc4\u56f2\u304c\u3055\u307b\u3069\u5927\u304d\u304f\u306a\u3044\u3001\u898f\u6a21\u304c\u5c0f\u3055\u3044\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u3082\u3063\u3068\u983b\u7e41\u306b\u5b9f\u65bd\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<br \/>\u305d\u3057\u3066\u3001\u305d\u3046\u3057\u305f\u5c0f\u898f\u6a21\u306a\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u3001\u305f\u3068\u3048\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u3042\u3063\u3066\u3082\u30a2\u30ca\u30a6\u30f3\u30b9\u306e\u5bfe\u8c61\u306b\u306f\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u52a0\u3048\u3066\u3001\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3068\u306f\u5225\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3082 Google \u306f\u7d76\u3048\u305a\u5b9f\u884c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u306f\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3068\u306f\u95a2\u4fc2\u306a\u304f\u3001\u30b5\u30a4\u30c8\u81ea\u4f53\u306e\u5909\u5316\u306b\u3088\u3063\u3066\u30e9\u30f3\u30ad\u30f3\u30b0\u304c\u5909\u308f\u308b\u3053\u3068\u3082\u3054\u304f\u65e5\u5e38\u7684\u306b\u8d77\u3053\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3060\u3051\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u5909\u52d5\u306e\u8981\u56e0\u3067\u306f\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092 Google \u304c\u5b9f\u884c\u3057\u3066\u3044\u306a\u304f\u3066\u3082\u691c\u7d22\u7d50\u679c\u306e\u9806\u4f4d\u304c\u5927\u304d\u304f\u5909\u5316\u3059\u308b\u3053\u3068\u304c\u3042\u308b\u3002\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u4ee5\u5916\u306b\u3082\u5c0f\u898f\u6a21\u306a\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092 Google \u306f\u7d76\u3048\u305a\u5b9f\u65bd\u3057\u3066\u3044\u308b\u3057\u3001\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3082\u5909\u5316\u304c\u3042\u308b\u304b\u3089\u3060\u3002<\/p>\n","protected":false},"author":1,"featured_media":11362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1398],"class_list":["post-11361","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","tag-core-algorithm"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/11361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=11361"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/11361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/11362"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=11361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=11361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=11361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}