{"id":11274,"date":"2021-03-25T07:10:16","date_gmt":"2021-03-24T22:10:16","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=11274"},"modified":"2021-03-25T07:05:36","modified_gmt":"2021-03-24T22:05:36","slug":"google-hits-back-against-study-that-shows-two-thirds-of-google-searches-ended-without-a-click","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-hits-back-against-study-that-shows-two-thirds-of-google-searches-ended-without-a-click\/","title":{"rendered":"\u300cGoogle\u691c\u7d22\u306e3\u5206\u306e2\u306f\u30af\u30ea\u30c3\u30af\u3055\u308c\u306a\u3044\u3001\u3044\u308f\u3086\u308b&#8221;\u30bc\u30ed\u30af\u30ea\u30c3\u30af\u691c\u7d22&#8221;\u300d\u306bGoogle\u304c\u53cd\u8ad6"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e0a\u7d1a]<\/p>\n<blockquote><p>Google \u691c\u7d22\u306e 3 \u5206\u306e 2 \u306f\u30af\u30ea\u30c3\u30af\u3055\u308c\u306a\u3044\u3001\u3044\u308f\u3086\u308b &#8220;\u30bc\u30ed\u30af\u30ea\u30c3\u30af\u691c\u7d22&#8221; \u3067\u3042\u308b<\/p><\/blockquote>\n<p>\u3053\u3093\u306a\u885d\u6483\u7684\u306a<a href=\"https:\/\/sparktoro.com\/blog\/in-2020-two-thirds-of-google-searches-ended-without-a-click\/\">\u8abf\u67fb\u30c7\u30fc\u30bf\u304c\u516c\u958b<\/a>\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u8abf\u67fb\u306b\u5bfe\u3057\u3066\u3001<a href=\"https:\/\/blog.google\/products\/search\/google-search-sends-more-traffic-open-web-every-year\/\">Google \u306f\u516c\u5f0f\u30d6\u30ed\u30b0\u3067\u53cd\u8ad6<\/a>\u3057\u307e\u3057\u305f\u3002<br \/>\u8abf\u67fb\u65b9\u6cd5\u306b\u4e0d\u5099\u304c\u3042\u308a\u3001\u3055\u3089\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306b\u691c\u7d22\u3092\u4f7f\u3063\u3066\u3044\u308b\u304b\u306b\u3064\u3044\u3066\u8aa4\u89e3\u3092\u62db\u3044\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002<br \/>\u5b9f\u969b\u306b\u306f\u3001\u6570\u5341\u5104\u306e\u30af\u30ea\u30c3\u30af\u3092\u6bce\u65e5 Google \u691c\u7d22\u306f\u751f\u3093\u3067\u3044\u308b\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p class=\"p60-b\">\u4e8b\u5b9f\u3092\u660e\u78ba\u306b\u3059\u308b\u305f\u3081\u306b Google \u304c\u30d6\u30ed\u30b0\u3067\u793a\u3057\u305f\u5185\u5bb9\u3092\u8981\u70b9\u3092\u7d5e\u3063\u3066\u3053\u306e\u8a18\u4e8b\u3067\u307e\u3068\u3081\u307e\u3059\u3002<\/p>\n<h2>\u691c\u7d22\u7d50\u679c\u3092\u30e6\u30fc\u30b6\u30fc\u304c\u30af\u30ea\u30c3\u30af\u3057\u306a\u3044\u7406\u7531\u306f\u3055\u307e\u3056\u307e<\/h2>\n<p>\u305f\u3057\u304b\u306b\u3059\u3079\u3066\u306e\u691c\u7d22\u7d50\u679c\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30af\u30ea\u30c3\u30af\u3057\u306a\u3044\u306e\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u7406\u7531\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\u305d\u3046\u3057\u305f\u7406\u7531\u3092\u8abf\u67fb\u306f\u7121\u8996\u3057\u3001\u300c\u30af\u30ea\u30c3\u30af\u306a\u3057\u300d\u3068\u4e00\u7dd2\u304f\u305f\u306b\u3057\u3066\u3057\u307e\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\u305d\u3057\u3066\u3001\u30bc\u30ed\u30af\u30ea\u30c3\u30af\u691c\u7d22\u3092\u300c\u60aa\u300d\u3068\u6c7a\u3081\u3064\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u30af\u30ea\u30c3\u30af\u3057\u306a\u3044\u4ee3\u8868\u7684\u306a\u7406\u7531\u3092 Google \u306f\u3044\u304f\u3064\u304b\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u691c\u7d22\u3057\u76f4\u3059<\/h3>\n<p>\u691c\u7d22\u7d50\u679c\u3092\u30af\u30ea\u30c3\u30af\u305b\u305a\u306b\u3001\u3082\u3046\u4e00\u5ea6\u691c\u7d22\u3057\u76f4\u3059\u3053\u3068\u306f\u975e\u5e38\u306b\u983b\u7e41\u306b\u767a\u751f\u3057\u307e\u3059\u3002<br \/>\u305f\u3068\u3048\u3070 [\u30b9\u30cb\u30fc\u30ab\u30fc] \u3068\u691c\u7d22\u3057\u305f\u3051\u308c\u3069\u691c\u7d22\u7d50\u679c\u3092\u898b\u3066\u3001\u9ed2\u306e\u30b9\u30cb\u30fc\u30ab\u30fc\u304c\u6b32\u3057\u304b\u3063\u305f\u3068\u6c17\u4ed8\u304d\u3001[\u9ed2\u306e\u30b9\u30cb\u30fc\u30ab\u30fc] \u3067\u691c\u7d22\u3057\u76f4\u3059\u3088\u3046\u306b\u3067\u3059\u3002<\/p>\n<p>\u691c\u7d22\u7d50\u679c\u304c\u5e83\u7bc4\u56f2\u306b\u6e21\u308a\u3059\u304e\u3066\u3044\u305f\u308a\u3001\u3042\u308b\u3044\u306f\u671f\u5f85\u3057\u3066\u3044\u305f\u3088\u3046\u306a\u7d50\u679c\u304c\u51fa\u3066\u3044\u306a\u304b\u3063\u305f\u3068\u304d\u306f\u3001\u3069\u306e\u7d50\u679c\u3082\u30af\u30ea\u30c3\u30af\u305b\u305a\u306b\u691c\u7d22\u3057\u76f4\u3059\u3053\u3068\u306f\u50d5\u305f\u3061\u3082\u65e5\u5e38\u7684\u306b\u7d4c\u9a13\u3057\u3066\u3044\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<p>\u3067\u3059\u304c\u3001\u6700\u7d42\u7684\u306b\u6c17\u306b\u5165\u3063\u305f\u30b9\u30cb\u30fc\u30ab\u30fc\u3092\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u7d4c\u7531\u3067\u898b\u3064\u3051\u3066\u3042\u308b EC \u30b5\u30a4\u30c8\u3067\u8cfc\u5165\u3057\u305f\u3068\u3057\u305f\u3089\u3001\u30bc\u30ed\u30af\u30ea\u30c3\u30af\u3092\u7e70\u308a\u8fd4\u3057\u3066\u3044\u305f\u3068\u3057\u3066\u3082\u3001\u305d\u306e EC \u30b5\u30a4\u30c8\u306b\u3068\u3063\u3066\u306f\u4fa1\u5024\u304c\u3042\u308b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092 Google \u306f\u9001\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u4e8b\u5b9f\u3092\u3059\u3070\u3084\u304f\u77e5\u308a\u305f\u3044<\/h3>\n<p>\u5929\u6c17\u4e88\u5831\u3084\u30b9\u30dd\u30fc\u30c4\u306e\u8a66\u5408\u7d50\u679c\u3001\u5916\u56fd\u3068\u306e\u6642\u5dee\u306a\u3069\u3001\u6c7a\u307e\u308a\u304d\u3063\u305f\u4e8b\u5b9f\u3092\u3059\u3050\u306b\u77e5\u308a\u305f\u3044\u30e6\u30fc\u30b6\u30fc\u306f\u305f\u304f\u3055\u3093\u3044\u307e\u3059\u3002<br \/>\u3053\u3046\u3057\u305f\u30af\u30a8\u30ea\u306b\u306f\u3001Google \u3060\u3051\u3067\u306f\u306a\u304f\u307b\u304b\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3082\u691c\u7d22\u7d50\u679c\u3067\u7b54\u3048\u3092\u8fd4\u3059\u3088\u3046\u306b\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\u5929\u6c17\u4e88\u5831\u3084\u8a66\u5408\u7d50\u679c\u306e\u3088\u3046\u306b\u63d0\u4f9b\u5143\u3068\u30e9\u30a4\u30bb\u30f3\u30b9\u5951\u7d04\u3092\u7d50\u3093\u3067\u63b2\u8f09\u3057\u3066\u3044\u308b\u3082\u306e\u3082\u3042\u308a\u307e\u3059<\/p>\n<picture><source srcset=\"https:\/\/www.suzukikenichi.com\/images\/zero-click1.avif\" type=\"image\/avif\"\/><img decoding=\"async\" itemprop=\"image\" loading=\"lazy\" class=\"bdr\" src=\"https:\/\/www.suzukikenichi.com\/images\/zero-click1.png\" alt=\"\u5929\u6c17\" width=\"1428\" height=\"1110\" \/>\n<\/picture>\n<picture><source srcset=\"https:\/\/www.suzukikenichi.com\/images\/zero-click2.avif\" type=\"image\/avif\"\/><img decoding=\"async\" itemprop=\"image\" loading=\"lazy\" class=\"bdr\" src=\"https:\/\/www.suzukikenichi.com\/images\/zero-click2.png\" alt=\"\u6642\u5dee\" width=\"1410\" height=\"798\" \/>\n<\/picture>\n<picture><source srcset=\"https:\/\/www.suzukikenichi.com\/images\/zero-click3.avif\" type=\"image\/avif\"\/><img decoding=\"async\" itemprop=\"image\" loading=\"lazy\" class=\"bdr\" src=\"https:\/\/www.suzukikenichi.com\/images\/zero-click3.png\" alt=\"\u958b\u5712\u6642\u9593\" width=\"1408\" height=\"692\" \/>\n<\/picture>\n<p>\u30af\u30ea\u30c3\u30af\u305b\u305a\u3068\u3082\u3059\u3050\u306b\u60c5\u5831\u304c\u624b\u306b\u5165\u308b\u3053\u3046\u3057\u305f\u691c\u7d22\u7d50\u679c\u306f\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306e\u5229\u4fbf\u6027\u3092\u9ad8\u3081\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u975e\u96e3\u3055\u308c\u308b\u985e\u306e\u3082\u306e\u3067\u306f\u306a\u3044\u306f\u305a\u3067\u3059\u3002<\/p>\n<h3>\u30ed\u30fc\u30ab\u30eb\u691c\u7d22<\/h3>\n<p>\u5e97\u8217\u3084\u4f1a\u793e\u306a\u3069\u30ed\u30fc\u30ab\u30eb\u30d3\u30b8\u30cd\u30b9\u306b\u95a2\u3059\u308b\u60c5\u5831\u3001\u305f\u3068\u3048\u3070\u6240\u5728\u5730\u3084\u55b6\u696d\u6642\u9593\u3001\u96fb\u8a71\u756a\u53f7\u306a\u3069\u3092\u77e5\u308a\u305f\u3044\u3068\u304d\u306f\u30ed\u30fc\u30ab\u30eb \u30ca\u30ec\u30c3\u30b8 \u30d1\u30cd\u30eb\u3067\u4eca\u306f\u5b8c\u7d50\u3057\u307e\u3059\u3002<\/p>\n<p>Google \u30de\u30a4\u30d3\u30b8\u30cd\u30b9\u306b\u767b\u9332\u3059\u308c\u3070\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u6301\u305f\u306a\u3044\u30ed\u30fc\u30ab\u30eb\u30d3\u30b8\u30cd\u30b9\u3067\u3042\u3063\u3066\u3082\uff08\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u306a\u3044\u30ed\u30fc\u30ab\u30eb\u30d3\u30b8\u30cd\u30b9\u306f 1 \u5104 2,000 \u4e07\u3042\u308b\u3068\u306e\u3053\u3068\uff09\u3001\u691c\u7d22\u3067\u30e6\u30fc\u30b6\u30fc\u3068\u7e4b\u304c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<picture><source srcset=\"https:\/\/www.suzukikenichi.com\/images\/local-KP.avif\" type=\"image\/avif\"\/><img decoding=\"async\" itemprop=\"image\" loading=\"lazy\" class=\"bdr\" src=\"https:\/\/www.suzukikenichi.com\/images\/local-KP.png\" alt=\"\u30ed\u30fc\u30ab\u30eb\u30ca\u30ec\u30c3\u30b8\u30d1\u30cd\u30eb\" width=\"988\" height=\"1446\" \/>\n<\/picture>\n<h3>\u30a2\u30d7\u30ea\u3078\u63a5\u7d9a<\/h3>\n<p>\u6620\u753b\u3084 TV \u756a\u7d44\u3001\u97f3\u697d\u306b\u95a2\u9023\u3059\u308b\u691c\u7d22\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u306f\u306a\u304f\u30a2\u30d7\u30ea\u306b\u63a5\u7d9a\u3067\u304d\u307e\u3059\u3002<br \/>\u3053\u3046\u3057\u305f\u691c\u7d22\u306f\u3001\u30af\u30ea\u30c3\u30af\u3068\u3057\u3066\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u305a\u30bc\u30ed\u30af\u30ea\u30c3\u30af\u3068\u3057\u3066\u307f\u306a\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<div class=\"p40-b\">\n<picture><source srcset=\"https:\/\/www.suzukikenichi.com\/images\/search-to-apps.avif\" type=\"image\/avif\"\/><img decoding=\"async\" itemprop=\"image\" loading=\"lazy\" class=\"bdr\" src=\"https:\/\/www.suzukikenichi.com\/images\/search-to-apps.png\" alt=\"\u691c\u7d22\u304b\u3089\u30a2\u30d7\u30ea\u3078\" width=\"500\" height=\"889\" \/>\n<\/picture>\n<\/div>\n<h2>\u30bc\u30ed\u30af\u30ea\u30c3\u30af\u306f\u5fc5\u305a\u3057\u3082\u60aa\u3067\u306f\u306a\u3044<\/h2>\n<p>\u3053\u3053\u307e\u3067\u898b\u3066\u304d\u305f\u3088\u3046\u306b\u3001\u30af\u30ea\u30c3\u30af\u304c\u767a\u751f\u3057\u306a\u3044\u691c\u7d22\u7d50\u679c\u306e\u4f8b\u3092 Google \u306f\u3044\u304f\u3064\u304b\u6319\u3052\u3066\u3044\u307e\u3059\u3002<br \/>\u3053\u308c\u4ee5\u5916\u306b\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u5171\u901a\u3057\u3066\u8a00\u3048\u308b\u3053\u3068\u306f\u3001&#8221;\u30bc\u30ed\u30af\u30ea\u30c3\u30af\u691c\u7d22&#8221; \u306f\u5fc5\u305a\u3057\u3082\u60aa\u3044\u3082\u306e\u3067\u306f\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<br \/>\u305d\u3057\u3066\u3001\u30bc\u30ed\u30af\u30ea\u30c3\u30af\u691c\u7d22\u304c\u5897\u3048\u3066\u3044\u308b\u3068\u3057\u3066\u3082\u3001Google 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