{"id":10983,"date":"2020-11-25T06:45:41","date_gmt":"2020-11-24T21:45:41","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=10983"},"modified":"2020-11-25T05:38:56","modified_gmt":"2020-11-24T20:38:56","slug":"whats-the-difference-between-featured-snippets-and-passages-ranking","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/whats-the-difference-between-featured-snippets-and-passages-ranking\/","title":{"rendered":"\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u3068Passage Indexing\u306f\u4f55\u304c\u9055\u3046\u306e\u304b\uff1f"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e0a\u7d1a]<\/p>\n<p><a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-is-now-able-to-not-just-index-web-pages-but-individual-passages-from-the-pages\/\">Passage Indexing<\/a> \u304c\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3059\u308b\u306e\u304b\u3092 Google \u306e Matin Splitt\uff08\u30de\u30fc\u30c6\u30a3\u30f3\u30fb\u30b9\u30d7\u30ea\u30c3\u30c8\uff09\u6c0f\u304c\u89e3\u8aac\u3057\u305f\u3053\u3068\u3092<a href=\"https:\/\/www.suzukikenichi.com\/blog\/passage-indexing-is-helpful-to-find-buried-content\/\">\u6628\u65e5\u306e\u8a18\u4e8b<\/a>\u3067\u66f8\u304d\u307e\u3057\u305f\u3002<br \/><a href=\"https:\/\/youtu.be\/p8U4F-Gngy4\">Search Engine Journal \u304c\u4e3b\u50ac\u3057\u305f\u30a6\u30a7\u30d3\u30ca\u30fc<\/a>\u304b\u3089\u5f97\u305f\u60c5\u5831\u3067\u3057\u305f\u3002<\/p>\n<p class=\"p60-b\">\u3053\u306e\u30a6\u30a7\u30d3\u30ca\u30fc\u306e\u4e2d\u3067\u306f\u3001\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u3068 Passage Indexing \u3068\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u3082\u89e6\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u306f\u56de\u7b54\u3092\u7aef\u7684\u306b\u63d0\u4f9b\u3059\u308b<\/h2>\n<p>\u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e00\u90e8\u5206\u3092\u5bfe\u8c61\u306b\u3059\u308b\u3068\u3044\u3046\u70b9\u3067\u3001\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u3068 Passage Indexing \u306f\u4f3c\u3066\u3044\u308b\u3088\u3046\u306b\u601d\u3048\u307e\u3059\u304c\u3001\u5185\u90e8\u7684\u306a\u4ed5\u7d44\u307f\u306f\u307e\u3063\u305f\u304f\u7570\u306a\u308a\u307e\u3059\u3002<br \/>\u76ee\u7684\u3082\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><strong><mark>\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u306f\u3001\u30af\u30a8\u30ea\u306b\u5bfe\u3057\u3066\u7aef\u7684\u306b\u56de\u7b54\u3057\u3066\u3044\u308b\u7b87\u6240\u306e\u5f15\u7528<\/mark><\/strong>\u3067\u3059\u3002<br \/>\u57fa\u672c\u7684\u306b\u3001\u305d\u308c\u304c\u30af\u30a8\u30ea\u306b\u5bfe\u3059\u308b\u7b54\u3048\u3067\u3059\u3002<br \/>\u307e\u305f\u5c02\u7528\u306e\u30dc\u30c3\u30af\u30b9\u3068\u3057\u3066\u691c\u7d22\u7d50\u679c\u306b\u51fa\u73fe\u3057\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u6628\u65e5\u306e\u8a18\u4e8b\u3067\u3082\u8aac\u660e\u3057\u305f\u3088\u3046\u306b Passage Indexing \u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u8a55\u4fa1\u306b\u7528\u3044\u3089\u308c\u307e\u3059\u3002<br \/><strong><mark>Passage Indexing \u306e\u5bfe\u8c61\u306b\u306a\u3063\u305f\u90e8\u5206\u304c\u5fc5\u305a\u3057\u3082\u30ba\u30d0\u30ea\u3068\u3057\u305f\u56de\u7b54\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093<\/mark><\/strong>\u3002<\/p>\n<p>\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u3068\u3057\u3066\u5f15\u7528\u3055\u308c\u308b\u90e8\u5206\u304c Passage Indexing \u306e\u5bfe\u8c61\u306b\u306a\u308b\u3053\u3068\u3082\u3042\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3051\u308c\u3069\u3001\u30de\u30fc\u30c6\u30a3\u30f3\u306f\u78ba\u8a3c\u306f\u3082\u3066\u306a\u3044\u3068\u306e\u3053\u3068\u3067\u3059\u3002<br \/>\u5b9f\u88c5\u304c\u3069\u3046\u306a\u308b\u304b\u3082\u4e0d\u660e\u3067\u3059\u3002<\/p>\n<p class=\"p40-b\">\u3044\u305a\u308c\u306b\u3057\u3066\u3082\u3001\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u3068 Passage Indexing \u306f\u5225\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u3092\u30de\u30fc\u30c6\u30a3\u30f3\u306f\u7e70\u308a\u8fd4\u3057\u5f37\u8abf\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<h2>\u9752\u8272\u30ea\u30f3\u30af\u306e\u691c\u7d22\u7d50\u679c\u3067\u5229\u7528\u3055\u308c\u308b<\/h2>\n<blockquote><p>&#8220;People also ask&#8221; \u306e\u3088\u3046\u306a\u5c02\u7528\u30d5\u30a9\u30fc\u30e0\u3067\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u308b\u306e\u304b\uff1f<\/p><\/blockquote>\n<p>\u3053\u306e\u8cea\u554f\u306b\u3001\u30de\u30fc\u30c6\u30a3\u30f3\u306f\u305d\u3046\u306f\u306a\u3089\u306a\u3044\u3060\u308d\u3046\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002<\/p>\n<div class=\"p0-b\"><img decoding=\"async\" itemprop=\"image\" loading=\"lazy\" class=\"bdr\" src=\"https:\/\/www.suzukikenichi.com\/images\/people-also-ask.png\" alt=\"People also ask\" width=\"1332\" height=\"483\" \/><br \/>[\u7c73 Google  \u306e\u691c\u7d22\u7d50\u679c\u306b\u51fa\u3066\u304f\u308b People also ask]<\/div>\n<p>\u306f\u3063\u304d\u308a\u3068\u306f\u308f\u304b\u3089\u306a\u3044\u304c\u3001<strong><mark>\u901a\u5e38\u306e\u9752\u8272\u30ea\u30f3\u30af\u306e\u7d50\u679c\u306b\u306a\u308b<\/mark><\/strong>\u3068\u601d\u3046\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u901a\u5e38\u306e\u9752\u8272\u30ea\u30f3\u30af\u3068\u3057\u3066\u51fa\u3066\u304f\u308b\u3068\u3057\u305f\u3089\u3001Passage Indexing \u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u8a55\u4fa1\u306b\u5229\u7528\u3055\u308c\u308b\u3060\u3051\u3067\u3042\u3063\u3066\u3001\u305d\u306e\u691c\u7d22\u7d50\u679c\u306b Passage Indexing \u304c\u95a2\u308f\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u306f\u5916\u304b\u3089\u306f\u8b58\u5225\u3067\u304d\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u306d\u3002<\/p>\n<p>\u30de\u30fc\u30c6\u30a3\u30f3\u306e\u767a\u8a00\u306f John Mueller\uff08\u30b8\u30e7\u30f3\u30fb\u30df\u30e5\u30fc\u30e9\u30fc\uff09\u6c0f\u306e\u3082\u306e\u3068\u306f\u7570\u306a\u308a\u307e\u3059\u3002<br \/><a href=\"https:\/\/www.suzukikenichi.com\/blog\/how-google-displays-passage-indexing-in-search-results\/\">\u6700\u521d\u306f\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u3067\u5229\u7528\u3055\u308c\u308b<\/a>\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u30b8\u30e7\u30f3\u306f\u30b3\u30e1\u30f3\u30c8\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u3069\u3046\u3044\u3046\u5f62\u3067 Passage Indexing \u304c\u691c\u7d22\u7d50\u679c\u306b\u7d44\u307f\u8fbc\u307e\u308c\u308b\u304b\u306f\u307e\u3060\u78ba\u5b9a\u3057\u3066\u3044\u306a\u3044\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p class=\"p60-t p30-b\">\u6c17\u306b\u3057\u3066\u3082\u4ed5\u65b9\u304c\u306a\u3044\u3068\u8a00\u308f\u308c\u308c\u3070\u305d\u308c\u307e\u3067\u306a\u306e\u3067\u3059\u304c\u3001SEO \u597d\u304d\u306b\u306f Passage Indexing \u306f\u3069\u3046\u3057\u3066\u3082\u6c17\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u3068\u306e\u9055\u3044\u306b\u95a2\u3057\u3066\u306f <a href=\"https:\/\/youtu.be\/p8U4F-Gngy4?t=399\">6:39<\/a> \u3042\u305f\u308a\u304b\u3089\u3001\u9752\u8272\u30ea\u30f3\u30af\u306e\u7d50\u679c\u306b\u95a2\u3057\u3066\u306f <a href=\"https:\/\/youtu.be\/p8U4F-Gngy4?t=1207\">20:07<\/a> \u3042\u305f\u308a\u304b\u3089\u9332\u753b\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><iframe loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/p8U4F-Gngy4\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<div><script type=\"application\/ld+json\">\n{\n\"@context\":\"https:\/\/schema.org\",\n\"@type\":\"VideoObject\",\n\"name\":\"Google Passages \u2013 What They Are & What They Are Not\",\n\"description\":\"Martin from Google will explain what he can about how Passages work, and how SEO\u2019s should think about them in their strategy.\",\n\"thumbnailUrl\":[\n\"https:\/\/i.ytimg.com\/vi\/p8U4F-Gngy4\/default.jpg\",\n\"https:\/\/i.ytimg.com\/vi\/p8U4F-Gngy4\/mqdefault.jpg\",\n\"https:\/\/i.ytimg.com\/vi\/p8U4F-Gngy4\/hqdefault.jpg\",\n\"https:\/\/i.ytimg.com\/vi\/p8U4F-Gngy4\/sddefault.jpg\",\n\"https:\/\/i.ytimg.com\/vi\/p8U4F-Gngy4\/maxresdefault.jpg\"\n],\n\"uploadDate\":\"2020-11-18\",\n\"duration\":\"T00H55M08S\",\n\"embedUrl\":\"https:\/\/www.youtube.com\/embed\/p8U4F-Gngy4\",\n\"subjectOf\":{\n\"@type\":\"WebPage\",\n\"url\":\"https:\/\/www.suzukikenichi.com\/blog\/whats-the-difference-between-featured-snippets-and-passages-ranking\/\"\n}\n}\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u3068 Passage Indexing \u3068\u306e\u9055\u3044\u306b\u3064\u3044\u3066 Google \u306e Matin Splitt \u6c0f\u304c\u8aac\u660e\u3057\u305f\u3002<\/p>\n","protected":false},"author":1,"featured_media":10984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1566],"class_list":["post-10983","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","tag-passage-based-indexing"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/10983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=10983"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/10983\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/10984"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=10983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=10983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=10983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}