{"id":10981,"date":"2020-11-24T06:50:15","date_gmt":"2020-11-23T21:50:15","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=10981"},"modified":"2020-11-24T06:44:33","modified_gmt":"2020-11-23T21:44:33","slug":"passage-indexing-is-helpful-to-find-buried-content","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/passage-indexing-is-helpful-to-find-buried-content\/","title":{"rendered":"Google\u306ePassage Indexing\u306f\u91ce\u83dc\u306e\u4e2d\u306b\u57cb\u3082\u308c\u3066\u3044\u308b\u30c8\u30de\u30c8&#x1f345;\u3092\u63a2\u3057\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e0a\u7d1a]<\/p>\n<p>Google \u306e Matin Splitt\uff08\u30de\u30fc\u30c6\u30a3\u30f3\u30fb\u30b9\u30d7\u30ea\u30c3\u30c8\uff09\u6c0f\u304c\u3001Search Engine Journal \u3068\u306e\u30a6\u30a7\u30d3\u30ca\u30fc\u3067 <a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-is-now-able-to-not-just-index-web-pages-but-individual-passages-from-the-pages\/\">Passage Indexing<\/a> \u306b\u95a2\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u8cea\u554f\u306b\u7b54\u3048\u307e\u3057\u305f\u3002<\/p>\n<p class=\"p60-b\">Passage Indexing \u306f\u3001\u4e0a\u624b\u306b\u69cb\u6210\u3055\u308c\u3066\u3044\u306a\u3044\u8a18\u4e8b\u306e\u4e2d\u306b\u57cb\u3082\u308c\u3066\u3057\u307e\u3063\u3066\u3044\u3066\u3001\u4eca\u307e\u3067\u3060\u3063\u305f\u3089\u8a8d\u8b58\u3067\u304d\u306a\u304b\u3063\u305f\u6709\u7528\u306a\u60c5\u5831\u3092\u63a2\u3057\u51fa\u3059\u3053\u3068\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h2>\u91ce\u83dc\u30da\u30fc\u30b8\u306e\u4e2d\u306e\u30c8\u30de\u30c8\u3092\u898b\u3064\u3051\u51fa\u305b\u308b<\/h2>\n<p>\u901a\u5e38 Google \u306f\u3001\u305d\u306e\u30da\u30fc\u30b8\u304c\u4f55\u306b\u3064\u3044\u3066\u66f8\u304b\u308c\u305f\u30da\u30fc\u30b8\u306a\u306e\u304b\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<br \/>\u57fa\u672c\u7684\u306b\u30011 \u3064\u306e\u30c8\u30d4\u30c3\u30af\u3092\u305d\u306e\u30da\u30fc\u30b8\u306b\u5272\u308a\u5f53\u3066\u307e\u3059\u3002<\/p>\n<p>\u4e2d\u5fc3\u30c8\u30d4\u30c3\u30af\u306f\u305d\u306e\u30da\u30fc\u30b8\u306e\u30e1\u30a4\u30f3\u3068\u306a\u308b\u90e8\u5206\u3067\u5224\u65ad\u3057\u307e\u3059\u3002<br \/>\u30d8\u30c3\u30c0\u30fc\u3084\u30d5\u30c3\u30bf\u30fc\u3001\u30b5\u30a4\u30c9\u30d0\u30fc\u3042\u308b\u3044\u306f Cookie \u8a31\u53ef\u306e\u30d0\u30ca\u30fc\u306a\u3069\u306f\u7121\u8996\u3057\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u3053\u306e\u30da\u30fc\u30b8\u306f\u300c\u30c8\u30de\u30c8&#x1f345;\u300d\u306b\u3064\u3044\u3066\u306e\u30da\u30fc\u30b8\u3001\u3053\u306e\u30da\u30fc\u30b8\u306f\u300c\u30ad\u30e5\u30a6\u30ea&#x1f952;\u300d\u306b\u3064\u3044\u3066\u306e\u30da\u30fc\u30b8\u3001\u3053\u306e\u30da\u30fc\u30b8\u306f\u300c\u30a2\u30dc\u30ab\u30c9&#x1f951;\u300d\u306b\u3064\u3044\u3066\u306e\u30da\u30fc\u30b8\u3068\u3044\u3063\u305f\u5177\u5408\u3067\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u540c\u3058\u30da\u30fc\u30b8\u3067\u3001\u30c8\u30de\u30c8\u3084\u30ad\u30e5\u30a6\u30ea\u3001\u30a2\u30dc\u30ab\u30c9\u307b\u304b\u3055\u307e\u3056\u307e\u306a\u91ce\u83dc\u306b\u3064\u3044\u3066\u66f8\u304b\u308c\u305f\u30da\u30fc\u30b8\u306f\u3069\u3046\u3067\u3057\u3087\u3046\u304b\u3002<br \/>\u304a\u305d\u3089\u304f\u300c\u91ce\u83dc\uff08\u5168\u822c\uff09&#x1f345;&#x1f952;&#x1f951;&#x1f346;&#x1f955;&#x1f9c5;&#x1f96c;\u300d\u306b\u3064\u3044\u3066\u306e\u30da\u30fc\u30b8\u3068\u3057\u3066\u8a8d\u8b58\u3057\u307e\u3059\u3002<\/p>\n<p class=\"p30-t\">\u3042\u308b\u54c1\u7a2e\u306e\u30c8\u30de\u30c8\u306e\u30e9\u30c6\u30f3\u8a9e\u306e\u540d\u524d\u306e\u7531\u6765\u304c\u6c17\u306b\u306a\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3057\u305f\u3068\u3057\u307e\u3059\u3002<br \/>\u9577\u3044\u8a18\u4e8b\u306e\u91ce\u83dc\u30da\u30fc\u30b8\u306e\u307b\u3093\u306e\u4e00\u90e8\u5206\u306b\u3001\u305d\u306e\u30af\u30a8\u30ea\u306b\u975e\u5e38\u306b\u95a2\u9023\u3059\u308b\u60c5\u5831\u304c\u8f09\u3063\u3066\u3044\u305f\u3068\u3057\u307e\u3059\u3002<\/p>\n<p>\u30c8\u30de\u30c8\u3068\u3044\u3046\u89b3\u70b9\u304b\u3089\u8a55\u4fa1\u3059\u308c\u3070\u3001\u95a2\u9023\u6027\u304c\u9ad8\u3044\u306e\u306f\u91ce\u83dc\u3088\u308a\u3082\u30c8\u30de\u30c8\u306b\u30c6\u30fc\u30de\u3092\u7d5e\u3063\u305f\u30da\u30fc\u30b8\u3067\u3059\u3002<br \/><strong><mark>\u4eca\u307e\u3067\u3067\u3042\u308c\u3070\u3001\u30c8\u30de\u30c8\u306b\u7d5e\u3063\u3066\u66f8\u304b\u308c\u305f\u30da\u30fc\u30b8\u3092Google \u306f\u4e0a\u4f4d\u8868\u793a<\/mark><\/strong>\u3057\u3066\u3057\u307e\u3063\u3066\u3044\u307e\u3057\u305f\u3002<br \/>\u3057\u304b\u3057\u3001<strong><mark>\u305d\u306e\u7279\u5b9a\u306e\u30c8\u30de\u30c8\u306e\u54c1\u7a2e\u306e\u30e9\u30c6\u30f3\u8a9e\u540d\u306e\u7531\u6765\u306b\u9650\u5b9a\u3059\u308c\u3070\u3001\u91ce\u83dc\u30da\u30fc\u30b8\u306e\u4e00\u90e8\u5206\u306e\u307b\u3046\u304c\u95a2\u9023\u6027\u304c\u9ad8\u3044<\/mark><\/strong>\u306e\u3067\u3059\u3002<br \/><strong><mark>Passage Indexing \u306b\u3088\u3063\u3066 Google \u306f\u3001\u305d\u306e\u7279\u5b9a\u306e\u4e00\u90e8\u5206\u3092\u898b\u3064\u3051\u51fa\u3057\u30e9\u30f3\u30ad\u30f3\u30b0\u4ed8\u3051\u3067\u304d\u308b<\/mark><\/strong>\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\u306e\u80fd\u529b\u5411\u4e0a\uff08\u305f\u3068\u3048\u3070 <a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-applys-bert-models-to-search\/\">BERT \u306e\u691c\u7d22\u30b7\u30b9\u30c6\u30e0\u5c0e\u5165<\/a>\uff09\u306e\u8cdc\u7269\u3067\u3059\u3002<\/p>\n<p>Passage Indexing \u306f\u3001\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7d30\u304b\u306b\u5206\u3051\u3066\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u4eca\u307e\u3067\u3069\u304a\u308a\u3001\u30da\u30fc\u30b8\u5168\u4f53\u3092 1 \u3064\u306e\u307e\u3068\u307e\u308a\u3068\u3057\u3066\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3057\u307e\u3059\u3002<br \/>\u3057\u304b\u3057\u3001<strong><mark>\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u95a2\u3057\u3066\u306f\u3001\u3082\u3063\u3068\u7d30\u304b\u306a\u7c92\u5ea6\u3067\u8a55\u4fa1\u3067\u304d\u308b<\/mark><\/strong>\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n<p class=\"p40-b\">\u3053\u306e\u89b3\u70b9\u304b\u3089\u3059\u308c\u3070\u3001Passage Indexing \u3067\u306f\u306a\u304f Passage Ranking \u3068\u547c\u3076\u3079\u304d\u3067\u3059\uff08\u3068\u3001\u30de\u30fc\u30c6\u30a3\u30f3\u306f\u4e3b\u5f35\u3057\u3066\u3044\u307e\u3059\uff09\u3002<\/p>\n<h2>Passage Indexing \u306f\u57cb\u3082\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63a2\u305b\u308b<\/h2>\n<p>\u3055\u307e\u3056\u307e\u306a\u30c8\u30d4\u30c3\u30af\u3092\u8a70\u3081\u8fbc\u3093\u3060\u9577\u6587\u304c Passage Indexing \u306b\u3088\u3063\u3066\u6709\u5229\u306b\u306a\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<br \/>\u8ad6\u7406\u7684\u306b\u8003\u3048\u308c\u3070\u305d\u3046\u306a\u308b\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001Passage Indexing \u306e\u672c\u6765\u306e\u76ee\u7684\u306f\u9055\u3044\u307e\u3059\u3002<\/p>\n<p>\u9069\u5207\u306b\u69cb\u6210\u3055\u308c\u3066\u3044\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u305f\u3068\u3048\u3070\u3042\u308c\u306b\u3064\u3044\u3066\u3082\u3053\u308c\u306b\u3064\u3044\u3066\u3082\u66f8\u304b\u308c\u3066\u3044\u3066\u30e1\u30a4\u30f3\u30c8\u30d4\u30c3\u30af\u304c\u5b9a\u307e\u3063\u3066\u3044\u306a\u3044\u30da\u30fc\u30b8\u304c\u30a6\u30a7\u30d6\u306b\u306f\u305f\u304f\u3055\u3093\u5b58\u5728\u3057\u307e\u3059\u3002<br \/>\u5f93\u6765\u306e\u30b7\u30b9\u30c6\u30e0\u3067\u306f\u8a55\u4fa1\u306e\u5bfe\u8c61\u306b\u3059\u308b\u306e\u304c\u96e3\u3057\u304b\u3063\u305f\u57cb\u3082\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63a2\u3057\u5f53\u3066\u3066\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u306b\u8868\u793a\u3059\u308b\u3053\u3068\u304c Passage Indexing \u306e\u76ee\u7684\u3067\u3059\u3002<\/p>\n<p>SEO \u306b\u53d6\u308a\u7d44\u3093\u3067\u304d\u3066\u3044\u308b\u50d5\u305f\u3061\u306f\u3001\u30c8\u30d4\u30c3\u30af\u3092\u660e\u78ba\u306b\u3057\u3066\u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<br \/>\u3042\u308c\u3082\u3053\u308c\u3082\u3068\u6b32\u5f35\u3063\u305f\u308a\u306f\u3057\u307e\u305b\u3093\u3002<br \/>\u304d\u3061\u3093\u3068\u69cb\u6210\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7d44\u307f\u7acb\u3066\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3084\u308a\u65b9\u3067\u307e\u3063\u305f\u304f\u554f\u984c\u3042\u308a\u307e\u305b\u3093\u3002<br \/>Passage Indexing \u5bfe\u7b56\u3068\u79f0\u3057\u3066\u7121\u7406\u3084\u308a\u9577\u3044\u30da\u30fc\u30b8\u3092\u4f5c\u308b\u5fc5\u8981\u306f\u307e\u3063\u305f\u304f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u3080\u3057\u308d\u3001\u4e2d\u5fc3\u30c6\u30fc\u30de\u304c\u307c\u3084\u3051\u3066\u3057\u307e\u3044\u8a55\u4fa1\u304c\u4e0b\u304c\u308b\u30af\u30a8\u30ea\u304c\u51fa\u3066\u304d\u305d\u3046\u3067\u3059\u3002<\/p>\n<p class=\"p40-b\">\u8aac\u660e\u3057\u305f\u3088\u3046\u306b\u3001\u4e0a\u624b\u306b\u69cb\u6210\u3055\u308c\u3066\u3044\u306a\u304b\u3063\u305f\u308a\u30c8\u30d4\u30c3\u30af\u304c\u660e\u78ba\u306b\u7d5e\u308c\u3066\u3044\u306a\u304b\u3063\u305f\u308a\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e2d\u306b\u57cb\u3082\u308c\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u60c5\u5831\u3092\u63a2\u3059\u3053\u3068\u3092Passage Indexing \u306f\u53ef\u80fd\u306b\u3057\u307e\u3057\u305f\u3002<br \/>\u3080\u3057\u308d\u3001SEO \u306a\u3069\u610f\u8b58\u3057\u3066\u3044\u306a\u3044\u30b5\u30a4\u30c8\u306e\u624b\u52a9\u3051\u306b\u306a\u308b\u3068\u8a00\u3063\u3066\u3082\u3044\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<h2 id=\"next-year\">\u5c0e\u5165\u6642\u671f\u306f\u6765\u5e74\u306e\u53ef\u80fd\u6027\u3082<\/h2>\n<p>\u5f53\u521d\u306e\u767a\u8868\u3067\u306f Passage Indexing \u306f 11 \u6708\u306e\u5c0e\u5165\u3068\u3044\u3046\u3053\u3068\u3067\u3057\u305f\u3002<br \/>\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u30de\u30fc\u30c6\u30a3\u30f3\u306b\u3088\u308c\u3070\u300112 \u6708\u3001\u3068\u3082\u3059\u308c\u3070\u6765\u5e74\u306e\u5c0e\u5165\u306b\u306a\u308b\u3060\u308d\u3046\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p class=\"p60-b\">\u307e\u305a\u306f\u7c73 Google \u306e\u82f1\u8a9e\u691c\u7d22\u304b\u3089\u306b\u306a\u308b\u306e\u3067\u3001\u65e5\u672c\u3067\u306e\u5c0e\u5165\u306f\u307e\u3060\u3057\u3070\u3089\u304f\u5148\u306b\u306a\u308a\u305d\u3046\u3067\u3059\u3002<\/p>\n<p>\u30a6\u30a7\u30d3\u30ca\u30fc\u306e\u52d5\u753b\u3092\u57cb\u3081\u8fbc\u3093\u3067\u304a\u304d\u307e\u3059\u3002<br \/>\u3053\u306e\u8a18\u4e8b\u3067\u89e3\u8aac\u3057\u305f\u3053\u3068\u4ee5\u5916\u306b\u3082\u3001Passage Indexing \u306b\u3064\u3044\u3066\u306e\u3044\u308d\u3044\u308d\u306a\u7591\u554f\u306b\u30de\u30fc\u30c6\u30a3\u30f3\u306f\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<br \/>SEO \u306e\u7814\u7a76\u306b\u4f59\u5ff5\u304c\u306a\u3044\u4eba\u306f\u8996\u8074\u3059\u308b\u3068\u3044\u3044\u3067\u3057\u3087\u3046\uff08\u3053\u306e\u8a18\u4e8b\u3067\u53d6\u308a\u3042\u3052\u305f&#x1f345;\u306e\u305f\u3068\u3048\u8a71\u306f <a href=\"https:\/\/youtu.be\/p8U4F-Gngy4?t=1924\">32:04<\/a> \u3042\u305f\u308a\u304b\u3089\u3067\u3059\uff09\u3002<\/p>\n<div class=\"p40-b p30-t\"><iframe loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/p8U4F-Gngy4\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<div><script type=\"application\/ld+json\">\n{\n\"@context\":\"https:\/\/schema.org\",\n\"@type\":\"VideoObject\",\n\"name\":\"Google Passages \u2013 What They Are & What They Are Not\",\n\"description\":\"Martin from Google will explain what he can about how Passages work, and how SEO\u2019s should think about them in their 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