{"id":10927,"date":"2020-10-26T06:55:44","date_gmt":"2020-10-25T21:55:44","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=10927"},"modified":"2020-10-26T06:52:01","modified_gmt":"2020-10-25T21:52:01","slug":"best-practices-for-ecommerce-seo-in-2020","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/best-practices-for-ecommerce-seo-in-2020\/","title":{"rendered":"\u30102020\u5e74\u672b\u5546\u6226\u5411\u3051\u3011Google\u793e\u54e1\u304c\u89e3\u8aac\u3059\u308bEC\u30b5\u30a4\u30c8\u5411\u3051SEO\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p>EC \u30b5\u30a4\u30c8\u5411\u3051\u306e SEO \u3067\u5927\u5207\u306a\u3053\u3068\u3092 Google \u306e Daniel Waisberg\uff08\u30c0\u30cb\u30a8\u30eb\u30fb\u30a6\u30a7\u30a4\u30ba\u30d0\u30fc\u30b0\uff09\u6c0f\u304c\u52d5\u753b\u3067\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002<br \/>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u8981\u70b9\u3092\u307e\u3068\u3081\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div class=\"p60-b p30-t\"><iframe loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/lB-E6060se0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h2>\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8<\/h2>\n<p>\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\u3067\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u63b2\u8f09\u9805\u76ee\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u5199\u771f: \u9ad8\u54c1\u8cea\u3001\u3044\u308d\u3044\u308d\u306a\u89d2\u5ea6\u304b\u3089\u64ae\u308b\u3002\u5546\u54c1\u306e\u898b\u305f\u76ee\u3092\u30e6\u30fc\u30b6\u30fc\u304c\u3088\u304f\u308f\u304b\u308b\u3057\u3001\u753b\u50cf\u691c\u7d22\u3067\u3082\u898b\u3064\u3051\u3084\u3059\u304f\u306a\u308b<\/li>\n<li>\u8aac\u660e: \u5546\u54c1\u306e\u7279\u5fb4\u3084\u4ed5\u69d8\u3092\u542b\u3081\u3066\u8a73\u7d30\u306b\u66f8\u304f\u3002Google \u691c\u7d22\u3067\u3082\u30b5\u30a4\u30c8\u5185\u691c\u7d22\u3067\u3082\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3059\u308b\u3068\u304d\u306e\u624b\u52a9\u3051\u306b\u3082\u306a\u308b<\/li>\n<li>\u8cfc\u5165\u6642\u306e\u8a73\u7d30: \u5728\u5eab\u3084\u5024\u6bb5\u3001\u914d\u9001\u65b9\u6cd5\u3001\u7a0e\u306a\u3069\u306e\u60c5\u5831<\/li>\n<li>\u30ec\u30d3\u30e5\u30fc\u3068\u8a55\u4fa1: \u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u5165\u6c7a\u5b9a\u306e\u53c2\u8003\u306b\u306a\u308b<\/li>\n<\/ul>\n<p class=\"p40-b\"><a href=\"https:\/\/webtan.impress.co.jp\/e\/2020\/10\/02\/37643#item01\">Wikipedia \u306e\u3088\u3046\u306a\u9577\u3005\u3068\u3057\u305f\u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u4e0d\u8981<\/a>\u3067\u3059\u304c\u3001\u8cfc\u5165\u3059\u308b\u304b\u3069\u3046\u304b\u306e\u53c2\u8003\u306b\u306a\u308b\u60c5\u5831\u306f\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\u306b\u306f\u3067\u304d\u308b\u3060\u3051\u305f\u304f\u3055\u3093\u63b2\u8f09\u3057\u305f\u307b\u3046\u304c\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/h2>\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/product\">\u5546\u54c1\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/a>\u3092\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\u306b\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3057\u307e\u3059\u3002<br \/>\u30a6\u30a7\u30d6\u691c\u7d22\u3068\u753b\u50cf\u691c\u7d22\u3067\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u3092\u8868\u793a\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" itemprop=\"image\" loading=\"lazy\" class=\"bdr\" src=\"https:\/\/www.suzukikenichi.com\/images\/sony_wf-1000xm3.png\" alt=\"\u5546\u54c1\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\" width=\"1236\" height=\"374\" \/><\/p>\n<p><img decoding=\"async\" itemprop=\"image\" loading=\"lazy\" class=\"bdr\" src=\"https:\/\/www.suzukikenichi.com\/images\/smart-watch2.png\" alt=\"\u5546\u54c1\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\" width=\"450\" height=\"643\" \/><\/p>\n<p class=\"p40-b\">\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306b\u95a2\u3057\u3066\u306f\u8aac\u660e\u306f\u4e0d\u8981\u3067\u3059\u306d\u3002<br \/>\u8868\u793a\u3067\u304d\u308b\u9805\u76ee\u3092\u5897\u3084\u3059\u305f\u3081\u306b\u3001\u5fc5\u9808\u30d7\u30ed\u30d1\u30c6\u30a3\u3060\u3051\u3067\u306f\u306a\u304f\u63a8\u5968\u30d7\u30ed\u30d1\u30c6\u30a3\u3082\u53ef\u80fd\u306a\u9650\u308a\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>Merchant Center<\/h2>\n<p>Merchant Center \u304b\u3089\u5546\u54c1\u30d5\u30a3\u30fc\u30c9\u3092\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3059\u308b\u3068\u6b21\u306e\u3088\u3046\u306a\u5229\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u5024\u6bb5\u3084\u5728\u5eab\u306e\u60c5\u5831\u306e\u66f4\u65b0\u304c\u901f\u3044<\/li>\n<li>\u3088\u308a\u591a\u304f\u306e\u30c7\u30fc\u30bf\u3092 Google \u306b\u63d0\u4f9b\u3067\u304d\u308b<\/li>\n<li>\u64cd\u4f5c\u3067\u304d\u308b\u3053\u3068\u304c\u591a\u3044: \u305f\u3068\u3048\u3070\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u5834\u5408\u306f\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u518d\u30af\u30ed\u30fc\u30eb\u304c\u5fc5\u8981\u3060\u304c\u3001Merchant Center \u304b\u3089\u30d5\u30a3\u30fc\u30c9\u3092\u66f4\u65b0\u3059\u308c\u3070\u3059\u3070\u3084\u304f\u66f4\u65b0\u3067\u304d\u308b\uff08\u3059\u305a\u304d\u88dc\u8db3: 30 \u5206\u7a0b\u5ea6\uff09<\/li>\n<\/ul>\n<p class=\"p30-b\">\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3067\u3082\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001Merchant Center \u306e\u30d5\u30a3\u30fc\u30c9\u60c5\u5831\u304c\u512a\u5148\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>Merchant Center \u306b Google \u304c\u529b\u3092\u5165\u308c\u59cb\u3081\u3066\u3044\u308b\u3088\u3046\u306b\u50d5\u306f\u611f\u3058\u3066\u3044\u307e\u3059\u3002<br \/><a href=\"https:\/\/www.suzukikenichi.com\/blog\/free-listings-to-the-shopping-tab-is-now-available-in-japan\/\">\u65e5\u672c\u3067\u3082\u3001[\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0] \u30bf\u30d6\u306e\u7121\u6599\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u304c\u59cb\u307e\u308a<\/a>\u307e\u3057\u305f\u306d\u3002<\/p>\n<p><img decoding=\"async\" itemprop=\"image\" loading=\"lazy\" class=\"bdr\" src=\"https:\/\/www.suzukikenichi.com\/images\/free-listing1.png\" alt=\" Google \u306b\u63b2\u8f09\u304c\u7121\u6599\" width=\"500\" height=\"623\" \/><\/p>\n<div class=\"p0-b\">\u203b\u300c\u7121\u6599\u306e\u30af\u30ea\u30c3\u30af\u6570\u300d\u304c\u30ec\u30dd\u30fc\u30c8\u3067\u78ba\u8a8d\u3067\u304d\u308b<\/div>\n<p class=\"p30-t\">\u30b5\u30a4\u30c8\u3092\u4ecb\u3055\u305a\u306b\u3001Google \u306e\u691c\u7d22\u7d50\u679c\u304b\u3089\u5546\u54c1\u3092\u76f4\u63a5\u8cfc\u5165\u3067\u304d\u308b<a href=\"https:\/\/blog.google\/products\/shopping\/buy-on-google-is-zero-commission\/\">\u300cBuy on Google\u300d\u306e\u624b\u6570\u6599\u304c\u7c73\u56fd\u3067\u306f 7 \u6708\u304b\u3089\u7121\u6599<\/a>\u306b\u306a\u308a\u307e\u3057\u305f\u3002<br \/>\u307b\u304b\u306e\u56fd\u3067\u3082\u4eca\u5e74\u5f8c\u534a\uff08\u3082\u3046\u5f8c\u534a\u3067\u3059\u304c\uff09\u304b 2021 \u5e74\u306b\u7121\u6599\u306b\u306a\u308b\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n<p>\u65e5\u672c\u3067\u3082\u7533\u3057\u8fbc\u307f\u306f Merchant Center \u7d4c\u7531\u3067\u59cb\u307e\u3063\u3066\u3044\u307e\u3059\uff08\u300cBuy on Google\u300d\u306e\u65e5\u672c\u540d\u306f\u300cGoogle \u3067\u306e\u8ca9\u58f2\u300d\u3089\u3057\u3044\uff09\u3002<\/p>\n<p><img decoding=\"async\" itemprop=\"image\" loading=\"lazy\" class=\"bdr\" src=\"https:\/\/www.suzukikenichi.com\/images\/buy-on-google.png\" alt=\"Google \u3067\u306e\u8ca9\u58f2\" width=\"934\" height=\"548\" \/><\/p>\n<p>\u6709\u6599\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u3092\u5229\u7528\u3057\u306a\u304f\u3066\u3082\u3001SEO \u9818\u57df\u3068\u3057\u3066 Merchant Center \u3092 EC \u30b5\u30a4\u30c8\u3067\u306f\u6d3b\u7528\u3067\u304d\u305d\u3046\u3067\u3059\u3002<br \/>\u50d5\u3082\u307e\u3060\u52c9\u5f37\u4e2d\u3067\u3001\u65b0\u3057\u304f\u5b66\u3093\u3060\u3053\u3068\u306f\u3053\u306e\u30d6\u30ed\u30b0\u3067\u5171\u6709\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p class=\"p60-t p60-b\">Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068 Search Console \u3067\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3001\u5206\u6790\u306b\u3064\u3044\u3066 Waisberg \u6c0f\u306f\u3053\u306e\u5f8c\u52d5\u753b\u3067\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\u3069\u3061\u3089\u3082\u3059\u3067\u306b\u4f7f\u3063\u3066\u3044\u308b\u306f\u305a\u3060\u3057\u3001\u52d5\u753b\u3067\u306f\u57fa\u672c\u7684\u306a\u6a5f\u80fd\u306e\u7d39\u4ecb\u3060\u3051\u306a\u306e\u3067\u3053\u3053\u3067\u306e\u7d39\u4ecb\u306f\u7701\u7565\u3057\u307e\u3059\u3002<\/p>\n<p>\u5e74\u672b\u5546\u6226\u304c\u307e\u3082\u306a\u304f\u3084\u3063\u3066\u304d\u307e\u3059\u3002<br \/>\u65b0\u578b\u30b3\u30ed\u30ca\u306e\u5f71\u97ff\u3067\u3001\u5916\u51fa\u3057\u306a\u3044\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u9700\u8981\u306f\u9593\u9055\u3044\u306a\u304f\u5897\u52a0\u3059\u308b\u3067\u3057\u3087\u3046\u3002<br \/>\u3053\u306e\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u305f\u3053\u3068\u3082\u53c2\u8003\u306b\u3057\u3066\u3001\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u53d6\u308a\u7d44\u3093\u3067\u304f\u3060\u3055\u3044\u3002<\/p>\n<div><script type=\"application\/ld+json\">\n{\n\"@context\":\"https:\/\/schema.org\",\n\"@type\":\"VideoObject\",\n\"name\":\"SEO for ecommerce - Google Search Console Training (from home)\",\n\"description\":\"In this episode recorded from home, Daniel Waisberg discusses the main questions you should be thinking about if you\u2019re responsible for an ecommerce website. Learn about SEO best practices, how to use Search Console to monitor errors, and how to optimize your presence on Google to increase Search traffic.\",\n\"thumbnailUrl\":[\n\"https:\/\/i.ytimg.com\/vi\/lB-E6060se0\/default.jpg\",\n\"https:\/\/i.ytimg.com\/vi\/lB-E6060se0\/mqdefault.jpg\",\n\"https:\/\/i.ytimg.com\/vi\/lB-E6060se0\/hqdefault.jpg\",\n\"https:\/\/i.ytimg.com\/vi\/lB-E6060se0\/sddefault.jpg\",\n\"https:\/\/i.ytimg.com\/vi\/lB-E6060se0\/maxresdefault.jpg\"\n],\n\"uploadDate\":\"2020-10-20\",\n\"duration\":\"T00H09M02S\",\n\"embedUrl\":\"https:\/\/www.youtube.com\/embed\/lB-E6060se0\",\n\"subjectOf\":{\n\"@type\":\"WebPage\",\n\"url\":\"https:\/\/www.suzukikenichi.com\/blog\/best-practices-for-ecommerce-seo-in-2020\/\"\n}\n}\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>EC \u30b5\u30a4\u30c8\u5411\u3051\u306e SEO \u3067\u5927\u5207\u306a\u3053\u3068\u3092 Google \u306e Daniel Waisberg \u6c0f\u304c\u52d5\u753b\u3067\u89e3\u8aac\u3057\u305f\u3002\u8981\u70b9\u3092\u307e\u3068\u3081\u3066\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n","protected":false},"author":1,"featured_media":10928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,29,1179,1180],"tags":[855,857,1339,1524],"class_list":["post-10927","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","category-google-webmaster-tools","category-mobile-seo","category-semantic-search","tag-google-merchant-center","tag-ecommerce","tag-rich-results","tag-product"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/10927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=10927"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/10927\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/10928"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=10927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=10927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=10927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}