{"id":10923,"date":"2020-10-22T06:50:56","date_gmt":"2020-10-21T21:50:56","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=10923"},"modified":"2020-10-22T06:44:41","modified_gmt":"2020-10-21T21:44:41","slug":"passage-indexing-is-ranking-factor-not-indexing-change","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/passage-indexing-is-ranking-factor-not-indexing-change\/","title":{"rendered":"Google\u304c\u5c0e\u5165\u3059\u308bPassage Indexing\u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u306e\u6539\u826f\u3001\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u30b7\u30b9\u30c6\u30e0\u306e\u5909\u66f4\u3067\u306f\u306a\u3044"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e0a\u7d1a]<\/p>\n<p>\u30da\u30fc\u30b8\u5185\u306e\u7279\u5b9a\u306e\u90e8\u5206\u3092\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u5bfe\u8c61\u306b\u3067\u304d\u308b <a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-is-now-able-to-not-just-index-web-pages-but-individual-passages-from-the-pages\/\">Passage Indexing \u3092 Google \u304c\u5c0e\u5165<\/a>\u3059\u308b\u3053\u3068\u3092\u4eca\u9031\u6708\u66dc\u65e5\u306b\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>Indexing \u3068\u3044\u3046\u7528\u8a9e\u3092\u4f7f\u3063\u3066\u3044\u308b\u306e\u3067\u30a4\u30f3\u30c7\u30c3\u30af\u30b9 \u30b7\u30b9\u30c6\u30e0\u306e\u5909\u66f4\u306b\u601d\u3048\u307e\u3059\u304c\u3001\u305d\u3046\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u5b9f\u969b\u306b\u306f\u30e9\u30f3\u30ad\u30f3\u30b0 \u30b7\u30b9\u30c6\u30e0\u306e\u5909\u66f4\u3067\u3059\u3002<\/p>\n<p>\u8aa4\u89e3\u3092\u751f\u307e\u306a\u3044\u3088\u3046\u306b\u50d5\u306f\u8a18\u4e8b\u306e\u4e2d\u3067\u304d\u3061\u3093\u3068\u8aac\u660e\u3057\u307e\u3057\u305f\u304c\u3001SEO \u696d\u754c\u5168\u4f53\u3067\u898b\u308b\u3068\u8aa4\u3063\u3066\u8a8d\u8b58\u3057\u3066\u3044\u308b\u4eba\u3082\u591a\u3044\u3088\u3046\u3067\u3059\u3002<br \/>\u305d\u3053\u3067\u3001\u8aa4\u89e3\u3092\u89e3\u304f\u305f\u3081\u306e\u88dc\u8db3\u3092 Google SearchLiaison \u30a2\u30ab\u30a6\u30f3\u30c8\u304c Twitter \u3067<a href=\"https:\/\/twitter.com\/searchliaison\/status\/1318609604029263872\">\u6295\u7a3f<\/a>\u3057\u307e\u3057\u305f\u3002<\/p>\n<p class=\"p60-b\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001SearchLiaison \u306e\u30c4\u30a4\u30fc\u30c8\u3068\u3001\u5225\u306e Google \u793e\u54e1\u3068\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u5165\u624b\u3057\u305f\u60c5\u5831\u3092\u3082\u3068\u306b Passage Indexing \u306b\u3064\u3044\u3066\u8ffd\u52a0\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<h2>\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3059\u308b\u306e\u306f\u4eca\u307e\u3067\u3069\u304a\u308a\u30da\u30fc\u30b8\u3001\u4e00\u90e8\u5206\u3060\u3051\u3092\u5bfe\u8c61\u306b\u8a55\u4fa1\u3067\u304d\u308b\u3088\u3046\u306b<\/h2>\n<p>Google \u304c\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3059\u308b\u306e\u306f\u30da\u30fc\u30b8\u5168\u4f53\u3067\u3059\u3002<br \/>\u3053\u308c\u306f\u4eca\u307e\u3067\u3068\u4f55\u3089\u5909\u308f\u308a\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u4e00\u6587\u3084\u4e00\u6bb5\u843d\u3068\u3044\u3063\u305f\u3088\u3046\u306b\u30da\u30fc\u30b8\u3092\u7d30\u304b\u304f\u5206\u3051\u3066\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3057\u305f\u304c\u3063\u3066\u3001\u30da\u30fc\u30b8\u5185\u306e\u3059\u3079\u3066\u306e\u60c5\u5831\u3092\u5bfe\u8c61\u306b\u3057\u3066\u30af\u30a8\u30ea\u3068\u306e\u95a2\u9023\u6027\u3092\u901a\u5e38\u306f\u5224\u65ad\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30da\u30fc\u30b8\u5168\u4f53\u3092\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3057\u3001\u305d\u306e\u30da\u30fc\u30b8\u304c\u5168\u4f53\u3068\u3057\u3066\u3069\u3093\u306a\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u66f8\u3044\u3066\u3044\u308b\u304b\u3082 Google \u306f\u7406\u89e3\u3057\u3088\u3046\u3068\u3057\u307e\u3059\u3002<br \/>\u8a00\u3044\u63db\u3048\u308c\u3070\u3001\u305d\u306e\u30da\u30fc\u30b8\u3067\u4e2d\u5fc3\u3068\u306a\u308b\u30c6\u30fc\u30de\u3067\u3059\uff08SEO \u3092\u610f\u8b58\u3059\u308b\u306a\u3089\u3001\u3042\u308c\u3082\u3053\u308c\u3082\u3068\u3044\u308d\u3093\u306a\u3053\u3068\u306b\u3064\u3044\u3066\u66f8\u304b\u306a\u3044\u3067\u30011 \u3064\u306b\u30c8\u30d4\u30c3\u30af\u7d5e\u3063\u305f\u307b\u3046\u304c\u3044\u3044\u3068\u8a00\u308f\u308c\u307e\u3059\u306d\uff09\u3002<\/p>\n<p>\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u975e\u5e38\u306b\u9577\u304b\u3063\u305f\u308a\u3042\u308b\u3044\u306f\u8907\u6570\u306e\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u66f8\u304b\u308c\u3066\u3044\u305f\u308a\u3059\u308b\u3068\u3001\uff08\u7279\u306b\u30cb\u30c3\u30c1\u306a\uff09\u30af\u30a8\u30ea\u306b\u5bfe\u3059\u308b\u95a2\u9023\u6027\u3092\u5f31\u3081\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308a\u3048\u307e\u3059\u3002<\/p>\n<p>\u30da\u30fc\u30b8\u306e\u30e1\u30a4\u30f3\u30c6\u30fc\u30de\u306b\u57cb\u3082\u308c\u3066\u3057\u307e\u3063\u3066\u3044\u308b\uff08\u5168\u4f53\u3068\u3057\u3066\u898b\u308c\u3070\uff09\u3055\u307b\u3069\u91cd\u8981\u3067\u306f\u306a\u3044\u60c5\u5831\u3092\u5f93\u6765\u306e\u30e9\u30f3\u30ad\u30f3\u30b0 \u30b7\u30b9\u30c6\u30e0\u306f\u898b\u9003\u3057\u3066\u3057\u307e\u3046\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<br \/>\u3067\u3059\u304c\u3001Passage Indexing \u306f\u305d\u3046\u3057\u305f\u307b\u3093\u306e\u4e00\u90e8\u5206\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u3063\u3066\u3082\u30af\u30a8\u30ea\u3068\u306e\u95a2\u9023\u6027\u3092\u8a55\u4fa1\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u305f\u306e\u3067\u3059\u3002<\/p>\n<p>\u57fa\u672c\u7684\u306b\u306f\u3001\u4eca\u307e\u3067\u3069\u304a\u308a\u30da\u30fc\u30b8\u5358\u4f4d\u3067\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3057\u8a55\u4fa1\u3057\u307e\u3059\u3002<br \/>\u4eca\u56de\u306e\u6539\u826f\u306b\u3088\u308a\u3001\u4e00\u90e8\u5206\u3068\u3057\u3066\u306e Passage \u3060\u3051\u3092\u5bfe\u8c61\u306b\u3059\u308b\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u7d20\u304c\u8ffd\u52a0\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p class=\"p40-b\">&#8220;Passage&#8221; \u306f\u5177\u4f53\u7684\u306b\u306f\u3069\u306e\u304f\u3089\u3044\u306e\u7bc4\u56f2\u306a\u306e\u304b\u3068\u3044\u3046\u7591\u554f\u3092\u6301\u3064\u4eba\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<br \/>\u4f55\u6587\u5b57\u3001\u3044\u304f\u3064\u306e\u6587\u3068\u660e\u78ba\u306b\u6c7a\u307e\u3063\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u30da\u30fc\u30b8\u306e\u4e2d\u306e\u7279\u5b9a\u306e\u4e00\u90e8\u5206\u3067\u3059\u3002<br \/>\u305d\u306e\u30da\u30fc\u30b8\u306e\u69cb\u6210\u3084\u691c\u7d22\u30af\u30a8\u30ea\u3084\u3088\u3063\u3066\u3082\u5909\u5316\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>Passage Indexing \u306f\u3044\u3064\u5c0e\u5165\u3055\u308c\u308b\u306e\u304b<\/h2>\n<p>Passage Indexing \u306f 11 \u6708\u306b\u7c73 Google (google.com) \u306e\u82f1\u8a9e\u306e\u691c\u7d22\u3067\u307e\u305a\u5c0e\u5165\u304c\u59cb\u307e\u308a\u307e\u3059\u3002<br \/>\u5177\u4f53\u7684\u306b 11 \u6708\u306e\u4f55\u65e5\u306b\u306a\u308b\u304b\u306f\u307e\u3060\u767a\u8868\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p class=\"p40-b\">\u305d\u306e\u5f8c\u3001\u4ed6\u306e\u8a00\u8a9e\u3068\u4ed6\u306e\u56fd\u306b\u3082\u5c0e\u5165\u3055\u308c\u308b\u4e88\u5b9a\u3067\u3059\u3002<br \/>\u3053\u3061\u3089\u3082\u5177\u4f53\u7684\u306a\u65e5\u7a0b\u306e\u767a\u8868\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h2 id=\"featured-snippets\">\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u3068\u306f\u4f55\u304c\u9055\u3046\u306e\u304b<\/h2>\n<p>\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u3082\u3001\u30da\u30fc\u30b8\u5185\u306e\u7279\u5b9a\u306e\u90e8\u5206\u3092\u62bd\u51fa\u3057\u691c\u7d22\u7d50\u679c\u3068\u3057\u3066\u63d0\u4f9b\u3059\u308b\u6a5f\u80fd\u3067\u3059\u3002<br \/>Passage Indexing \u3068\u4f3c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4f3c\u3066\u306f\u3044\u307e\u3059\u304c\u3001\u30b7\u30b9\u30c6\u30e0\u7684\u306b\u306f\u5225\u3082\u306e\u3067\u3059\u3002<br \/>\u5229\u7528\u3057\u3066\u3044\u308b\u6280\u8853\u7684\u306a\u4ed5\u7d44\u307f\u306b\u306f\u3001\u3072\u3087\u3063\u3068\u3057\u305f\u3089\u5171\u901a\u306e\u8981\u7d20\u306f\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u7570\u306a\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u52d5\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">\u305f\u3068\u3048\u3070\u3001\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u306f 1 \u3064\u306e\u67a0\u3092\u3081\u3050\u30da\u30fc\u30b8\u540c\u58eb\u304c\u4e89\u3044\u307e\u3059\uff08\u3059\u305a\u304d\u6ce8: <a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-introduces-multifaceted-featured-snippets\/\">\u8907\u6570\u306e\u30da\u30fc\u30b8\u304b\u3089\u5f15\u7528\u3055\u308c\u308b\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\uff09<\/a>\u3082\u3042\u308a\u307e\u3059\uff09\u3002<br \/>\u4e00\u65b9\u3001Passage Indexing \u306f\u3001\u901a\u5e38\u306e\u30a6\u30a7\u30d6\u691c\u7d22\u306e\u691c\u7d22\u7d50\u679c\u306b\u9069\u7528\u3055\u308c\u308b\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3067\u3059\u3002<\/p>\n<h2>\u7279\u5225\u306a\u5bfe\u5fdc\u306f\u4e0d\u8981<\/h2>\n<p>\u300cPassage Indexing SEO\u300d\u306a\u3093\u3066\u3044\u3046\u65bd\u7b56\u304c\u51fa\u3066\u304f\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u305d\u3093\u306a\u3082\u306e\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p class=\"p60-b\">\u4eca\u307e\u3067\u3060\u3063\u305f\u3089\u691c\u7d22\u3067\u5c4a\u3051\u3089\u308c\u306a\u304b\u3063\u305f\u3042\u306a\u305f\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3001Passage Indexing \u306e\u5c0e\u5165\u306b\u3088\u3063\u3066\u5c4a\u3051\u3089\u308c\u308b\u30c1\u30e3\u30f3\u30b9\u304c\u5897\u3048\u307e\u3059\u3002<br \/>\u4eca\u307e\u3067\u3069\u304a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u4fa1\u5024\u304c\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308a\u7d9a\u3051\u308b\u3060\u3051\u3067\u3059\u3002<\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">Typically, we evaluate all content on a web page to determine if it is relevant to a query. But sometimes web pages can be very long, or on multiple topics, which might dilute how parts of a page are relevant for particular queries\u2026.<\/p>\n<p>&mdash; Google SearchLiaison (@searchliaison) <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1318609605765648386?ref_src=twsrc%5Etfw\">October 20, 2020<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">With our new technology, we\u2019ll be able to better identify and understand key passages on a web page. This will help us surface content that might otherwise not be seen as relevant when considering a page only as a whole&#8230;.<\/p>\n<p>&mdash; Google SearchLiaison (@searchliaison) <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1318609606478680064?ref_src=twsrc%5Etfw\">October 20, 2020<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">This change doesn\u2019t mean we\u2019re indexing individual passages independently of pages. We\u2019re still indexing pages and considering info about entire pages for ranking. But now we can also consider passages from pages as an additional ranking factor\u2026.<\/p>\n<p>&mdash; Google SearchLiaison (@searchliaison) <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1318609607216959490?ref_src=twsrc%5Etfw\">October 20, 2020<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">There\u2019s nothing special creators need to do here. Continue to focus on great content, with all the advice we offer: <a href=\"https:\/\/t.co\/gcM0rvYaFb\">https:\/\/t.co\/gcM0rvYaFb<\/a><\/p>\n<p>It just means in some cases, we may now do a better job of surfacing content, no work required on the part of creators.<\/p>\n<p>&mdash; Google SearchLiaison (@searchliaison) <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1318609607988703232?ref_src=twsrc%5Etfw\">October 20, 2020<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Passage Indexing \u306f\u30a4\u30f3\u30c7\u30c3\u30af\u30b9 \u30b7\u30b9\u30c6\u30e0\u306e\u5909\u66f4\u3067\u306f\u306a\u304f\u5b9f\u969b\u306b\u306f\u30e9\u30f3\u30ad\u30f3\u30b0 \u30b7\u30b9\u30c6\u30e0\u306e\u6539\u826f\u3002<\/p>\n","protected":false},"author":1,"featured_media":10924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1566],"class_list":["post-10923","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","tag-passage-based-indexing"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/10923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=10923"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/10923\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/10924"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=10923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=10923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=10923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}