{"id":10923,"date":"2020-10-22T06:50:56","date_gmt":"2020-10-21T21:50:56","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=10923"},"modified":"2020-10-22T06:44:41","modified_gmt":"2020-10-21T21:44:41","slug":"passage-indexing-is-ranking-factor-not-indexing-change","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/passage-indexing-is-ranking-factor-not-indexing-change\/","title":{"rendered":"Google\u304c\u5c0e\u5165\u3059\u308bPassage Indexing\u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u306e\u6539\u826f\u3001\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u30b7\u30b9\u30c6\u30e0\u306e\u5909\u66f4\u3067\u306f\u306a\u3044"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e0a\u7d1a]<\/p>\n<p>\u30da\u30fc\u30b8\u5185\u306e\u7279\u5b9a\u306e\u90e8\u5206\u3092\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u5bfe\u8c61\u306b\u3067\u304d\u308b <a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-is-now-able-to-not-just-index-web-pages-but-individual-passages-from-the-pages\/\">Passage Indexing \u3092 Google \u304c\u5c0e\u5165<\/a>\u3059\u308b\u3053\u3068\u3092\u4eca\u9031\u6708\u66dc\u65e5\u306b\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>Indexing \u3068\u3044\u3046\u7528\u8a9e\u3092\u4f7f\u3063\u3066\u3044\u308b\u306e\u3067\u30a4\u30f3\u30c7\u30c3\u30af\u30b9 \u30b7\u30b9\u30c6\u30e0\u306e\u5909\u66f4\u306b\u601d\u3048\u307e\u3059\u304c\u3001\u305d\u3046\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u5b9f\u969b\u306b\u306f\u30e9\u30f3\u30ad\u30f3\u30b0 \u30b7\u30b9\u30c6\u30e0\u306e\u5909\u66f4\u3067\u3059\u3002<\/p>\n<p>\u8aa4\u89e3\u3092\u751f\u307e\u306a\u3044\u3088\u3046\u306b\u50d5\u306f\u8a18\u4e8b\u306e\u4e2d\u3067\u304d\u3061\u3093\u3068\u8aac\u660e\u3057\u307e\u3057\u305f\u304c\u3001SEO \u696d\u754c\u5168\u4f53\u3067\u898b\u308b\u3068\u8aa4\u3063\u3066\u8a8d\u8b58\u3057\u3066\u3044\u308b\u4eba\u3082\u591a\u3044\u3088\u3046\u3067\u3059\u3002<br \/>\u305d\u3053\u3067\u3001\u8aa4\u89e3\u3092\u89e3\u304f\u305f\u3081\u306e\u88dc\u8db3\u3092 Google SearchLiaison \u30a2\u30ab\u30a6\u30f3\u30c8\u304c Twitter \u3067<a href=\"https:\/\/twitter.com\/searchliaison\/status\/1318609604029263872\">\u6295\u7a3f<\/a>\u3057\u307e\u3057\u305f\u3002<\/p>\n<p class=\"p60-b\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001SearchLiaison \u306e\u30c4\u30a4\u30fc\u30c8\u3068\u3001\u5225\u306e Google \u793e\u54e1\u3068\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u5165\u624b\u3057\u305f\u60c5\u5831\u3092\u3082\u3068\u306b Passage Indexing \u306b\u3064\u3044\u3066\u8ffd\u52a0\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<h2>\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3059\u308b\u306e\u306f\u4eca\u307e\u3067\u3069\u304a\u308a\u30da\u30fc\u30b8\u3001\u4e00\u90e8\u5206\u3060\u3051\u3092\u5bfe\u8c61\u306b\u8a55\u4fa1\u3067\u304d\u308b\u3088\u3046\u306b<\/h2>\n<p>Google \u304c\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3059\u308b\u306e\u306f\u30da\u30fc\u30b8\u5168\u4f53\u3067\u3059\u3002<br \/>\u3053\u308c\u306f\u4eca\u307e\u3067\u3068\u4f55\u3089\u5909\u308f\u308a\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u4e00\u6587\u3084\u4e00\u6bb5\u843d\u3068\u3044\u3063\u305f\u3088\u3046\u306b\u30da\u30fc\u30b8\u3092\u7d30\u304b\u304f\u5206\u3051\u3066\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3057\u305f\u304c\u3063\u3066\u3001\u30da\u30fc\u30b8\u5185\u306e\u3059\u3079\u3066\u306e\u60c5\u5831\u3092\u5bfe\u8c61\u306b\u3057\u3066\u30af\u30a8\u30ea\u3068\u306e\u95a2\u9023\u6027\u3092\u901a\u5e38\u306f\u5224\u65ad\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30da\u30fc\u30b8\u5168\u4f53\u3092\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3057\u3001\u305d\u306e\u30da\u30fc\u30b8\u304c\u5168\u4f53\u3068\u3057\u3066\u3069\u3093\u306a\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u66f8\u3044\u3066\u3044\u308b\u304b\u3082 Google \u306f\u7406\u89e3\u3057\u3088\u3046\u3068\u3057\u307e\u3059\u3002<br \/>\u8a00\u3044\u63db\u3048\u308c\u3070\u3001\u305d\u306e\u30da\u30fc\u30b8\u3067\u4e2d\u5fc3\u3068\u306a\u308b\u30c6\u30fc\u30de\u3067\u3059\uff08SEO \u3092\u610f\u8b58\u3059\u308b\u306a\u3089\u3001\u3042\u308c\u3082\u3053\u308c\u3082\u3068\u3044\u308d\u3093\u306a\u3053\u3068\u306b\u3064\u3044\u3066\u66f8\u304b\u306a\u3044\u3067\u30011 \u3064\u306b\u30c8\u30d4\u30c3\u30af\u7d5e\u3063\u305f\u307b\u3046\u304c\u3044\u3044\u3068\u8a00\u308f\u308c\u307e\u3059\u306d\uff09\u3002<\/p>\n<p>\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u975e\u5e38\u306b\u9577\u304b\u3063\u305f\u308a\u3042\u308b\u3044\u306f\u8907\u6570\u306e\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u66f8\u304b\u308c\u3066\u3044\u305f\u308a\u3059\u308b\u3068\u3001\uff08\u7279\u306b\u30cb\u30c3\u30c1\u306a\uff09\u30af\u30a8\u30ea\u306b\u5bfe\u3059\u308b\u95a2\u9023\u6027\u3092\u5f31\u3081\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308a\u3048\u307e\u3059\u3002<\/p>\n<p>\u30da\u30fc\u30b8\u306e\u30e1\u30a4\u30f3\u30c6\u30fc\u30de\u306b\u57cb\u3082\u308c\u3066\u3057\u307e\u3063\u3066\u3044\u308b\uff08\u5168\u4f53\u3068\u3057\u3066\u898b\u308c\u3070\uff09\u3055\u307b\u3069\u91cd\u8981\u3067\u306f\u306a\u3044\u60c5\u5831\u3092\u5f93\u6765\u306e\u30e9\u30f3\u30ad\u30f3\u30b0 \u30b7\u30b9\u30c6\u30e0\u306f\u898b\u9003\u3057\u3066\u3057\u307e\u3046\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<br \/>\u3067\u3059\u304c\u3001Passage Indexing \u306f\u305d\u3046\u3057\u305f\u307b\u3093\u306e\u4e00\u90e8\u5206\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u3063\u3066\u3082\u30af\u30a8\u30ea\u3068\u306e\u95a2\u9023\u6027\u3092\u8a55\u4fa1\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u305f\u306e\u3067\u3059\u3002<\/p>\n<p>\u57fa\u672c\u7684\u306b\u306f\u3001\u4eca\u307e\u3067\u3069\u304a\u308a\u30da\u30fc\u30b8\u5358\u4f4d\u3067\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3057\u8a55\u4fa1\u3057\u307e\u3059\u3002<br \/>\u4eca\u56de\u306e\u6539\u826f\u306b\u3088\u308a\u3001\u4e00\u90e8\u5206\u3068\u3057\u3066\u306e Passage \u3060\u3051\u3092\u5bfe\u8c61\u306b\u3059\u308b\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u7d20\u304c\u8ffd\u52a0\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p class=\"p40-b\">&#8220;Passage&#8221; \u306f\u5177\u4f53\u7684\u306b\u306f\u3069\u306e\u304f\u3089\u3044\u306e\u7bc4\u56f2\u306a\u306e\u304b\u3068\u3044\u3046\u7591\u554f\u3092\u6301\u3064\u4eba\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<br \/>\u4f55\u6587\u5b57\u3001\u3044\u304f\u3064\u306e\u6587\u3068\u660e\u78ba\u306b\u6c7a\u307e\u3063\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u30da\u30fc\u30b8\u306e\u4e2d\u306e\u7279\u5b9a\u306e\u4e00\u90e8\u5206\u3067\u3059\u3002<br \/>\u305d\u306e\u30da\u30fc\u30b8\u306e\u69cb\u6210\u3084\u691c\u7d22\u30af\u30a8\u30ea\u3084\u3088\u3063\u3066\u3082\u5909\u5316\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>Passage Indexing \u306f\u3044\u3064\u5c0e\u5165\u3055\u308c\u308b\u306e\u304b<\/h2>\n<p>Passage Indexing \u306f 11 \u6708\u306b\u7c73 Google (google.com) \u306e\u82f1\u8a9e\u306e\u691c\u7d22\u3067\u307e\u305a\u5c0e\u5165\u304c\u59cb\u307e\u308a\u307e\u3059\u3002<br \/>\u5177\u4f53\u7684\u306b 11 \u6708\u306e\u4f55\u65e5\u306b\u306a\u308b\u304b\u306f\u307e\u3060\u767a\u8868\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p class=\"p40-b\">\u305d\u306e\u5f8c\u3001\u4ed6\u306e\u8a00\u8a9e\u3068\u4ed6\u306e\u56fd\u306b\u3082\u5c0e\u5165\u3055\u308c\u308b\u4e88\u5b9a\u3067\u3059\u3002<br \/>\u3053\u3061\u3089\u3082\u5177\u4f53\u7684\u306a\u65e5\u7a0b\u306e\u767a\u8868\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h2 id=\"featured-snippets\">\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u3068\u306f\u4f55\u304c\u9055\u3046\u306e\u304b<\/h2>\n<p>\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u3082\u3001\u30da\u30fc\u30b8\u5185\u306e\u7279\u5b9a\u306e\u90e8\u5206\u3092\u62bd\u51fa\u3057\u691c\u7d22\u7d50\u679c\u3068\u3057\u3066\u63d0\u4f9b\u3059\u308b\u6a5f\u80fd\u3067\u3059\u3002<br \/>Passage Indexing \u3068\u4f3c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4f3c\u3066\u306f\u3044\u307e\u3059\u304c\u3001\u30b7\u30b9\u30c6\u30e0\u7684\u306b\u306f\u5225\u3082\u306e\u3067\u3059\u3002<br \/>\u5229\u7528\u3057\u3066\u3044\u308b\u6280\u8853\u7684\u306a\u4ed5\u7d44\u307f\u306b\u306f\u3001\u3072\u3087\u3063\u3068\u3057\u305f\u3089\u5171\u901a\u306e\u8981\u7d20\u306f\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u7570\u306a\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u52d5\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">\u305f\u3068\u3048\u3070\u3001\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u306f 1 \u3064\u306e\u67a0\u3092\u3081\u3050\u30da\u30fc\u30b8\u540c\u58eb\u304c\u4e89\u3044\u307e\u3059\uff08\u3059\u305a\u304d\u6ce8: <a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-introduces-multifaceted-featured-snippets\/\">\u8907\u6570\u306e\u30da\u30fc\u30b8\u304b\u3089\u5f15\u7528\u3055\u308c\u308b\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\uff09<\/a>\u3082\u3042\u308a\u307e\u3059\uff09\u3002<br \/>\u4e00\u65b9\u3001Passage Indexing \u306f\u3001\u901a\u5e38\u306e\u30a6\u30a7\u30d6\u691c\u7d22\u306e\u691c\u7d22\u7d50\u679c\u306b\u9069\u7528\u3055\u308c\u308b\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3067\u3059\u3002<\/p>\n<h2>\u7279\u5225\u306a\u5bfe\u5fdc\u306f\u4e0d\u8981<\/h2>\n<p>\u300cPassage Indexing SEO\u300d\u306a\u3093\u3066\u3044\u3046\u65bd\u7b56\u304c\u51fa\u3066\u304f\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u305d\u3093\u306a\u3082\u306e\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p class=\"p60-b\">\u4eca\u307e\u3067\u3060\u3063\u305f\u3089\u691c\u7d22\u3067\u5c4a\u3051\u3089\u308c\u306a\u304b\u3063\u305f\u3042\u306a\u305f\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3001Passage Indexing \u306e\u5c0e\u5165\u306b\u3088\u3063\u3066\u5c4a\u3051\u3089\u308c\u308b\u30c1\u30e3\u30f3\u30b9\u304c\u5897\u3048\u307e\u3059\u3002<br \/>\u4eca\u307e\u3067\u3069\u304a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u4fa1\u5024\u304c\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308a\u7d9a\u3051\u308b\u3060\u3051\u3067\u3059\u3002<\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">Typically, we evaluate all content on a web page to determine if it is relevant to a query. But sometimes web pages can be very long, or on multiple topics, which might dilute how parts of a page are relevant for particular queries\u2026.<\/p>\n<p>&mdash; Google SearchLiaison (@searchliaison) <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1318609605765648386?ref_src=twsrc%5Etfw\">October 20, 2020<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">With our new technology, we\u2019ll be able to better identify and understand key passages on a web page. This will help us surface content that might otherwise not be seen as relevant when considering a page only as a whole&#8230;.<\/p>\n<p>&mdash; Google SearchLiaison (@searchliaison) <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1318609606478680064?ref_src=twsrc%5Etfw\">October 20, 2020<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">This change doesn\u2019t mean we\u2019re indexing individual passages independently of pages. We\u2019re still indexing pages and considering info about entire pages for ranking. But now we can also consider passages from pages as an additional ranking factor\u2026.<\/p>\n<p>&mdash; Google SearchLiaison (@searchliaison) <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1318609607216959490?ref_src=twsrc%5Etfw\">October 20, 2020<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-theme=\"dark\">\n<p lang=\"en\" dir=\"ltr\">There\u2019s nothing special creators need to do here. Continue to focus on great content, with all the advice we offer: <a href=\"https:\/\/t.co\/gcM0rvYaFb\">https:\/\/t.co\/gcM0rvYaFb<\/a><\/p>\n<p>It just means in some cases, we may now do a better job of surfacing content, no work required on the part of creators.<\/p>\n<p>&mdash; Google SearchLiaison (@searchliaison) <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1318609607988703232?ref_src=twsrc%5Etfw\">October 20, 2020<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Passage Indexing \u306f\u30a4\u30f3\u30c7\u30c3\u30af\u30b9 \u30b7\u30b9\u30c6\u30e0\u306e\u5909\u66f4\u3067\u306f\u306a\u304f\u5b9f\u969b\u306b\u306f\u30e9\u30f3\u30ad\u30f3\u30b0 \u30b7\u30b9\u30c6\u30e0\u306e\u6539\u826f\u3002<\/p>\n","protected":false},"author":1,"featured_media":10924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1566],"class_list":{"0":"post-10923","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-google-seo","8":"tag-passage-based-indexing"},"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/10923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=10923"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/10923\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/10924"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=10923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=10923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=10923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}