{"id":10841,"date":"2020-09-14T06:45:21","date_gmt":"2020-09-13T21:45:21","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=10841"},"modified":"2020-09-14T06:32:49","modified_gmt":"2020-09-13T21:32:49","slug":"google-explains-how-they-deliver-reliable-information-in-search","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-explains-how-they-deliver-reliable-information-in-search\/","title":{"rendered":"\u9ad8\u54c1\u8cea\u3067\u4fe1\u983c\u3067\u304d\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092Google\u306f\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u691c\u7d22\u3067\u63d0\u4f9b\u3057\u3066\u3044\u308b\u306e\u304b"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u521d\u7d1a]<\/p>\n<p class=\"p60-b\">\u9ad8\u54c1\u8cea\u3067\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u3092 Google \u304c\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u691c\u7d22\u3067\u63d0\u4f9b\u3057\u3066\u3044\u308b\u304b\u3092\u3001<a href=\"https:\/\/twitter.com\/searchliaison\">Google \u691c\u7d22\u306e\u5e83\u5831\u5f79<\/a>\u3092\u52d9\u3081\u308b <a href=\"https:\/\/twitter.com\/dannysullivan\">Danny Sullivan<\/a>\uff08\u30c0\u30cb\u30fc\u30fb\u30b5\u30ea\u30f4\u30a1\u30f3\uff09\u6c0f\u304c<a href=\"https:\/\/blog.google\/products\/search\/how-google-delivers-reliable-information-search\/\">\u516c\u5f0f\u30d6\u30ed\u30b0\u3067\u89e3\u8aac<\/a>\u3057\u307e\u3057\u305f\u3002 <\/p>\n<h2>\u60c5\u5831\u306e\u54c1\u8cea\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306e 3 \u3064\u306e\u57fa\u672c\u8981\u7d20<\/h2>\n<p>\u54c1\u8cea\u304c\u9ad8\u304f\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u3092\u691c\u7d22\u3067\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u3001\u9375\u3068\u306a\u308b 3 \u3064\u306e\u8981\u7d20\u304c\u3042\u308b\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u5f79\u306b\u7acb\u3061\u4fe1\u983c\u3067\u304d\u308b\u3068\u4eba\u3005\u304c\u307f\u306a\u3059\u3067\u3042\u308d\u3046\u60c5\u5831\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u3092\u6839\u672c\u7684\u306b\u8a2d\u8a08\u3059\u308b<\/li>\n<li>\u3053\u306e\u53d6\u308a\u7d44\u307f\u3092\u88dc\u5b8c\u3059\u308b\u305f\u3081\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u898b\u3066\u3044\u308b\u60c5\u5831\u3092\u30e6\u30fc\u30b6\u30fc\u304c\u7406\u89e3\u3059\u308b\u306e\u3092\u624b\u52a9\u3051\u3059\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u533b\u7642\u7d44\u7e54\u3084\u653f\u5e9c\u6a5f\u95a2\u306e\u3088\u3046\u306a\u4fe1\u983c\u3067\u304d\u308b\u7d44\u7e54\u304b\u3089\u306e\u60c5\u5831\u3092\u76f4\u63a5\u5165\u624b\u3067\u304d\u308b\u3088\u3046\u306a\u3044\u304f\u3064\u304b\u306e\u691c\u7d22\u6a5f\u80fd\u3092\u307b\u304b\u306b\u3082\u958b\u767a\u3057\u3066\u304d\u305f<\/li>\n<li>\u9ad8\u54c1\u8cea\u3067\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u691c\u7d22\u3067\u8868\u793a\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u5b9f\u306b\u3059\u308b\u305f\u3081\u306b\u691c\u7d22\u6a5f\u80fd\u306b\u73fe\u308c\u308b\u3082\u306e\u306b\u5bfe\u3059\u308b\u30dd\u30ea\u30b7\u30fc\u3092\u6c7a\u3081\u3066\u3044\u308b<\/li>\n<\/ul>\n<p class=\"p40-b\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u30011 \u3064\u76ee\u306e\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u3092\u691c\u7d22\u3067\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b Google \u304c\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u3053\u3068\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3066\u8981\u7d04\u3057\u307e\u3059\u3002<\/p>\n<h2>\u9ad8\u54c1\u8cea\u306a\u60c5\u5831\u3092\u898b\u6975\u3081\u308b\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b<\/h2>\n<p>\u30af\u30a8\u30ea\u306b\u5bfe\u3057\u3066\u95a2\u9023\u6027\u304c\u9ad8\u3044\u7d50\u679c\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u3001Google \u306f\u3055\u307e\u3056\u307e\u306a\u6280\u8853\u3092\u7528\u3044\u3066\u3044\u307e\u3059\u3002<br \/>\u30b9\u30da\u30eb\u30df\u30b9\u4fee\u6b63\u3084\u30aa\u30fc\u30c8\u30b3\u30f3\u30d7\u30ea\u30fc\u30c8\u306e\u3088\u3046\u306a\u5358\u8a9e\u30ec\u30d9\u30eb\u3067\u51e6\u7406\u3059\u308b\u6280\u8853\u304b\u3089\u3001\u8907\u96d1\u306a\u81ea\u7136\u8a00\u8a9e\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u3082\u3063\u3068\u9ad8\u5ea6\u306a\u6280\u8853\u3067\u3042\u308b <a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-applys-bert-models-to-search\/\">BERT<\/a> \u307e\u3067\u3044\u305f\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u6280\u8853\u3092\u767a\u5c55\u3055\u305b\u308b\u3053\u3068\u3067\u95a2\u9023\u6027\u306b\u95a2\u3057\u3066\u306f\u5bfe\u5fdc\u3067\u304d\u308b\u4e00\u65b9\u3067\u3001\u54c1\u8cea\u3084\u4fe1\u983c\u6027\u306b\u95a2\u3057\u3066\u306f\u305d\u3046\u7c21\u5358\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u8a00\u8449\u3084\u753b\u50cf\u304c\u6b63\u3057\u3044\u306e\u304b\u3001\u54c1\u8cea\u304c\u9ad8\u3044\u306e\u304b\u3001\u8a87\u5f35\u3055\u308c\u3066\u3044\u306a\u3044\u306e\u304b\u3068\u3044\u3063\u305f\u3053\u3068\u3092\u4eba\u9593\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u3044\u72b6\u6cc1\u304c\u3057\u3070\u3057\u3070\u3042\u308a\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">\u4ee3\u308f\u308a\u306b\u3001&#8221;\u30b7\u30b0\u30ca\u30eb&#8221; \u3092\u7528\u3044\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u3092 Google \u306f\u5224\u65ad\u3057\u307e\u3059\u3002<br \/>\u30b7\u30b0\u30ca\u30eb\u3068\u306f\u3001\u9ad8\u54c1\u8cea\u3060\u30fb\u4fe1\u983c\u3067\u304d\u308b\u3068\u4eba\u9593\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u307f\u306a\u3057\u305f\u30da\u30fc\u30b8\u304c\u6301\u3064\u7279\u5fb4\u3068\u8003\u3048\u3066\u304b\u307e\u3044\u307e\u305b\u3093\u3002<br \/>\u305f\u3068\u3048\u3070\u3001\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u306b\u30ea\u30f3\u30af\u3057\u3066\u3044\u308b\u54c1\u8cea\u304c\u9ad8\u3044\u30da\u30fc\u30b8\u306e\u6570\u304c\u3001\u3042\u308b\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3059\u308b\u4fe1\u983c\u5ea6\u306e\u9ad8\u3055\u3092\u793a\u3059\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<h2>\u30ec\u30a4\u30bf\u30fc\u306b\u3088\u308b\u8a55\u4fa1<\/h2>\n<p><a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/ja\/\/searchqualityevaluatorguidelines.pdf\">Search Quality Rater Guidelines<\/a>\uff08\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\uff09\u306b\u57fa\u3065\u3044\u3066\u30ec\u30a4\u30bf\u30fc\uff08\u8a55\u4fa1\u8005\uff09\u306f\u3001\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u305f\u30da\u30fc\u30b8\u304c\u54c1\u8cea\u306e\u7279\u5fb4\u3092\u5099\u3048\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u67fb\u5b9a\u3057\u307e\u3059\uff08\u3059\u305a\u304d\u88dc\u8db3: \u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u304c\u3069\u306e\u3088\u3046\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u304b\u306f<a href=\"https:\/\/blog.google\/products\/search\/raters-experiments-improve-google-search\/\">\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u30b5\u30ea\u30f4\u30a1\u30f3\u6c0f\u304c\u8a73\u3057\u304f\u8aac\u660e<\/a>\u3057\u3066\u3044\u307e\u3059\uff09\u3002<\/p>\n<p class=\"p40-b\">\u30ec\u30a4\u30bf\u30fc\u306b\u3088\u308b\u8a55\u4fa1\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u76f4\u63a5\u53cd\u6620\u3055\u308c\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u30ec\u30a4\u30bf\u30fc\u304b\u3089\u306e\u8a55\u4fa1\u306f\u96c6\u8a08\u3055\u308c\u305f\u3046\u3048\u3067\u3001\u4eba\u3005\u304c\u9ad8\u54c1\u8cea\u3060\u3068\u307f\u306a\u3059\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u691c\u7d22\u30b7\u30b9\u30c6\u30e0\u304c\u63d0\u4f9b\u3067\u304d\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u8a08\u6e2c\u3059\u308b\u52a9\u3051\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\u305d\u3057\u3066\u3001\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u78ba\u5b9f\u306b\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306e\u6539\u5584\u306b\u5f79\u7acb\u3066\u3089\u308c\u307e\u3059\u3002<\/p>\n<h2>\u5c02\u9580\u6027\u3084\u4fe1\u983c\u6027\u304c\u7279\u306b\u91cd\u8996\u3055\u308c\u308b\u5206\u91ce<\/h2>\n<p>\u5065\u5eb7\u3084\u304a\u91d1\u306b\u95a2\u4fc2\u3059\u308b\u3053\u3068\u3001\u5e02\u6c11\u306b\u95a2\u3059\u308b\u60c5\u5831\u3001\u5371\u6a5f\u7684\u72b6\u6cc1\u306e\u3088\u3046\u306b\u60c5\u5831\u306e\u54c1\u8cea\u304c\u7279\u306b\u91cd\u8981\u306a\u5206\u91ce\u3067\u306f\u3001\u5c02\u9580\u6027\u3084\u4fe1\u983c\u6027\u3092\u3055\u3089\u306b\u91cd\u8996\u3057\u307e\u3059\u3002<br \/>\u5c02\u9580\u6027\u3084\u4fe1\u983c\u6027\u304c\u3042\u308b\u30b5\u30a4\u30c8\u306f\u3001\u9593\u9055\u3063\u3066\u3044\u305f\u308a\u8aa4\u89e3\u3092\u62db\u3044\u305f\u308a\u3059\u308b\u3088\u3046\u306a\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u3053\u3068\u304c\u5c11\u306a\u3044\u3068\u7d4c\u9a13\u4e0a\u308f\u304b\u3063\u3066\u304d\u305f\u304b\u3089\u3067\u3059\u3002<br \/>\u3053\u3046\u3057\u305f\u30b5\u30a4\u30c8\u304c\u6301\u3064\u7279\u5fb4\u3092\u7279\u5b9a\u3059\u308b\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3067\u304d\u308c\u3070\u3001\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u3089\u308c\u308b\u3060\u308d\u3046\u3068 Google \u306f\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p60-b\">\u307e\u305f\u3053\u3046\u3057\u305f\u30b7\u30b9\u30c6\u30e0\u306f\u3001\uff08\u8aa4\u89e3\u3092\u62db\u304f\u6050\u308c\u304c\u3042\u308b\u60c5\u5831\u3092\u542b\u3080\uff09\u4f4e\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u691c\u7d22\u7d50\u679c\u306b\u51fa\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u306b\u3082\u5f79\u7acb\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u60c5\u5831\u306e\u54c1\u8cea\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306e 3 \u3064\u306e\u57fa\u672c\u8981\u7d20\u306e\u6b8b\u308a\u306e 2 \u3064\u306f\u3001<a href=\"https:\/\/webtan.impress.co.jp\/e\/2017\/04\/14\/25488#f1\">Fact Check\uff08\u30d5\u30a1\u30af\u30c8\u30c1\u30a7\u30c3\u30af\uff09<\/a>\u3084\u30ca\u30ec\u30c3\u30b8\u30d1\u30cd\u30eb\u3001\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u306a\u3069\u306e\u7279\u6b8a\u306a\u691c\u7d22\u7d50\u679c\u3067\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u6a5f\u80fd\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u3066\u3044\u308b\u60c5\u5831\u3092 Google \u306e\u691c\u7d22\u7d50\u679c\u3067\u76f4\u63a5\u63d0\u4f9b\u3057\u307e\u3059\u3002<br \/>\u4e0d\u6b63\u78ba\u3060\u3063\u305f\u308a\u4e0d\u9069\u5207\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u306a\u3044\u3088\u3046\u306b\u30dd\u30ea\u30b7\u30fc\u3092 Google \u306f\u5b9a\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p60-t\">\u4ee5\u4e0a\u3001\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u3092 Google \u304c\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u691c\u7d22\u3067\u63d0\u4f9b\u3057\u3066\u3044\u308b\u304b\u306b\u3064\u3044\u3066\u306e\u516c\u5f0f\u8a18\u4e8b\u3092\u3056\u3063\u304f\u308a\u3068\u8981\u7d04\u3057\u307e\u3057\u305f\u3002<br \/>\u539f\u6587\u3092\u8aad\u3081\u308b\u65b9\u306f\u3001\u3082\u3061\u308d\u3093\u539f\u6587\u3092\u8aad\u3093\u3067\u7d30\u90e8\u307e\u3067\u7406\u89e3\u3059\u308b\u306b\u8d8a\u3057\u305f\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u307e\u305f\u3001\u30ca\u30ec\u30c3\u30b8\u30d1\u30cd\u30eb\u3067\u63d0\u4f9b\u3059\u308b\u60c5\u5831\u306e\u6b63\u78ba\u6027\u3092\u4fdd\u3064\u305f\u3081\u306e\u53d6\u308a\u7d44\u307f\u3092<a href=\"https:\/\/blog.google\/products\/search\/our-latest-investments-information-quality-search-and-news\/\">\u516c\u5f0f\u30d6\u30ed\u30b0\u306e\u5225\u8a18\u4e8b<\/a>\u3067 Google 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