{"id":10764,"date":"2020-08-06T06:45:23","date_gmt":"2020-08-05T21:45:23","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=10764"},"modified":"2020-08-06T06:42:11","modified_gmt":"2020-08-05T21:42:11","slug":"how-raters-assess-a-e-t","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/how-raters-assess-a-e-t\/","title":{"rendered":"Google\u691c\u7d22\u306e\u54c1\u8cea\u8a55\u4fa1\u8005\u306f\u3069\u306e\u3088\u3046\u306b\u3057\u3066&#x1f955;E-A-T&#x1f370;\u3092\u8a55\u4fa1\u3057\u3066\u3044\u308b\u306e\u304b\uff1f"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p>\u691c\u7d22\u54c1\u8cea\u3092\u3069\u306e\u3088\u3046\u306b\u6539\u5584\u3057\u3066\u3044\u308b\u304b\u3001\u7279\u306b<a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\">\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/a>\u3092\u3069\u306e\u3088\u3046\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u304b\u306b\u3064\u3044\u3066 Google \u306e <a href=\"https:\/\/twitter.com\/dannysullivan\">Danny Sullivan<\/a>\uff08\u30c0\u30cb\u30fc\u30fb\u30b5\u30ea\u30f4\u30a1\u30f3\uff09\u6c0f\u304c<a href=\"https:\/\/blog.google\/products\/search\/raters-experiments-improve-google-search\/\">\u30aa\u30d5\u30a3\u30b7\u30e3\u30eb\u30d6\u30ed\u30b0\u3067\u89e3\u8aac<\/a>\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>Expertise\uff08\u5c02\u9580\u6027\uff09\u3068 Authoritativeness\uff08\u6a29\u5a01\u6027\uff09\u3001Trustworthiness\uff08\u4fe1\u983c\u6027\uff09\u3001\u3044\u308f\u3086\u308b E-A-T \u3092\u691c\u7d22\u7d50\u679c\u306b\u51fa\u3066\u304d\u305f\u30da\u30fc\u30b8\u304c\u5099\u3048\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u8a55\u4fa1\u8005\u304c\u3069\u306e\u3088\u3046\u306b\u5224\u65ad\u3059\u308b\u304b\u3069\u3046\u304b\u3092\u305f\u3068\u3048\u8a71\u3092\u4ea4\u3048\u3066\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p60-b\">\u30a4\u30e1\u30fc\u30b8\u3092\u3064\u304b\u307f\u3084\u3059\u3044\u8aac\u660e\u306a\u306e\u3067\u3001\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h2>\u30ad\u30e3\u30ed\u30c3\u30c8\u30b1\u30fc\u30ad\u306e\u691c\u7d22\u7d50\u679c\u306b\u51fa\u3066\u304f\u308b\u30da\u30fc\u30b8\u306b\u6c42\u3081\u3089\u308c\u308b E-A-T<\/h2>\n<p class=\"p30-b\">\u8abf\u67fb\u5bfe\u8c61\u306e\u30af\u30a8\u30ea\u3068\u3057\u3066 [<a href=\"https:\/\/www.google.com\/search?q=carrot+cake&#038;pws=0&#038;gl=us&#038;hl=en&#038;tbm=isch\" rel=\"nofollow\">carrot cake<\/a>]\uff08\u30ad\u30e3\u30ed\u30c3\u30c8\u30b1\u30fc\u30ad\uff09\u304c\u4e0e\u3048\u3089\u308c\u305f\u3068\u4eee\u5b9a\u3057\u305f\u5834\u5408\u3001\u691c\u7d22\u7d50\u679c\u306b\u51fa\u3066\u304d\u305f\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e E-A-T \u3092\u54c1\u8cea\u8a55\u4fa1\u8005\u304c\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u67fb\u5b9a\u3059\u308b\u304b\u3092\u30b5\u30ea\u30f4\u30a1\u30f3\u6c0f\u306f\u4f8b\u306b\u6319\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u691c\u7d22\u7d50\u679c\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u30b5\u30a4\u30c8\u306e\u30da\u30fc\u30b8\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<ul>\n<li>\u30ec\u30b7\u30d4\u30b5\u30a4\u30c8<\/li>\n<li>\u98df\u3079\u3082\u306e\u306e\u60c5\u5831\u30b5\u30a4\u30c8<\/li>\n<li>\u98df\u54c1\u30e1\u30fc\u30ab\u30fc<\/li>\n<li>\u500b\u4eba\u30d6\u30ed\u30b0<\/li>\n<\/ul>\n<p>\u63a2\u3057\u3066\u3044\u308b\u60c5\u5831\u306e\u30cb\u30fc\u30ba\u3092\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u304c\u6e80\u305f\u3059\u304b\u3069\u3046\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u305f\u3081\u306b\u3001\u8a55\u4fa1\u8005\u306f\u6b21\u306e\u3088\u3046\u306a\u3053\u3068\u3092\u8003\u616e\u3059\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u8abf\u7406\u306e\u624b\u9806\u304c\u3069\u306e\u7a0b\u5ea6\u308f\u304b\u308a\u3084\u3059\u3044\u304b<\/li>\n<li>\u8996\u899a\u7684\u306a\u624b\u9806\u8aac\u660e\u3068\u5199\u771f\u3084\u30a4\u30e9\u30b9\u30c8\u306a\u3069\u753b\u50cf\u306e\u89b3\u70b9\u304b\u3089\u3069\u306e\u304f\u3089\u3044\u5f79\u306b\u7acb\u3064\u304b<\/li>\n<li>\u8cfc\u5165\u30ea\u30b9\u30c8\u3084\u4eba\u6570\u3092\u5897\u3084\u3057\u305f\u3068\u304d\u306b\uff08\u6750\u6599\u306e\u91cf\u3092\uff09\u8a08\u7b97\u3059\u308b\u6a5f\u80fd\u306e\u3088\u3046\u306a\u3001\u305d\u306e\u307b\u304b\u306b\u3082\u5f79\u7acb\u306b\u305f\u3064\u7279\u5fb4\u3084\u7279\u5fb4\u304c\u30b5\u30a4\u30c8\u306b\u3042\u308b\u304b<\/li>\n<\/ul>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u8005\u304c\u305d\u306e\u30c6\u30fc\u30de\u306b\u95a2\u3059\u308b\u5c02\u9580\u77e5\u8b58\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u305f\u3068\u3048\u3070\u6b21\u306e\u3088\u3046\u306a\u3053\u3068\u3092\u8abf\u67fb\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u6599\u7406\u306e\u8cc7\u683c\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3001\u6599\u7406\u306e\u7d4c\u6b74\u304c\u3042\u308b\u304b<\/li>\n<li>\u307b\u304b\u306e\u98df\u3079\u3082\u306e\u95a2\u9023\u30b5\u30a4\u30c8\u3067\u3082\u767b\u5834\u3057\u3066\u3044\u305f\u308a\u7d39\u4ecb\u3055\u308c\u3066\u3044\u305f\u308a\u3059\u308b\u304b<\/li>\n<li>\u30ec\u30b7\u30d4\u30b5\u30a4\u30c8\u3067\u9ad8\u8a55\u4fa1\u3092\u5f97\u3066\u3044\u308b\u3059\u3070\u3089\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u307b\u304b\u306b\u4f5c\u6210\u3057\u3066\u3044\u308b\u304b<\/li>\n<\/ul>\n<p>\u8a55\u4fa1\u8005\u306f\u3055\u3089\u306b\u6df1\u5800\u308a\u3057\u3066\u6b21\u306e\u3088\u3046\u306a\u3053\u3068\u306b\u3064\u3044\u3066\u3082\u554f\u3044\u304b\u3051\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u3053\u306e\u30da\u30fc\u30b8\u306f\u4fe1\u983c\u3067\u304d\u308b\u304b<\/li>\n<li>\u8a55\u5224\u304c\u826f\u3044\u30b5\u30a4\u30c8\u3001\u8457\u8005\u306b\u3042\u308b\u30da\u30fc\u30b8\u304b<\/li>\n<\/ul>\n<p class=\"p60-t\">\u30b3\u30a2 \u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u5b9f\u65bd\u3055\u308c\u308b\u3068\u3001\u6bce\u56de\u3068\u8a00\u3063\u3066\u3044\u3044\u307b\u3069 E-A-T \u304c\u53d6\u308a\u6c99\u6c70\u3055\u308c\u307e\u3059\u3002<br \/><a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-discover-help-document-almost-completely-revamped-referring-to-e-a-t\/\">Discover \u306e\u63b2\u8f09\u306b\u3082 E-A-T \u306f\u5f71\u97ff<\/a>\u3057\u307e\u3059\u3002 <\/p>\n<p><a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-makes-it-clear-that-eat-is-not-a-ranking-factor\/\">E-A-T \u306f\u3001\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3067\u306f\u306a\u3044<\/a>\u306e\u3067\u6570\u5024\u5316\u3059\u308b\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u30ad\u30e3\u30ed\u30c3\u30c8\u30b1\u30fc\u30ad\u3092\u3001\u81ea\u5206\u306e\u30b5\u30a4\u30c8\u306e\u30da\u30fc\u30b8\u304c\u30c8\u30d4\u30c3\u30af\u306b\u3057\u3066\u3044\u308b\u30af\u30a8\u30ea\u306b\u7f6e\u304d\u63db\u3048\u3066\u8003\u3048\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<br \/>E-A-T \u304c\u9ad8\u3044\u3068\u307f\u306a\u3057\u3066\u3082\u3089\u3048\u308b\u304b\u8cea\u554f\u3092\u4fee\u6b63\u3067\u308b\u306f\u305a\u3067\u3059\u3002<br \/>\u8a55\u4fa1\u8005\u306b\u306a\u3063\u305f\u3064\u3082\u308a\u3067\u81ea\u5206\u306e\u30b5\u30a4\u30c8\u306e E-A-T \u3092\u67fb\u5b9a\u3057\u3066\u3001\u54c1\u8cea\u6539\u5584\u306b\u5229\u7528\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p class=\"p60-t\">\u6700\u5f8c\u306b\u4ed8\u3051\u8db3\u3057\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u300e\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u300f\u306b\u95a2\u3057\u3066 YouTube \u52d5\u753b\u3067\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002<br \/>\u300e\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u300f\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u306a\u3044\u65b9\u306f\u3054\u8996\u8074\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><iframe loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/PfShtxzkIao\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>\u6bce\u9031\u6c34\u66dc\u65e5\uff08\u306e\u5915\u65b9\uff09\u306b\u65b0\u3057\u3044\u52d5\u753b\u3092\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\u3053\u306e\u30d6\u30ed\u30b0\u306f\u3001\u4e0a\u7d1a\u8005\u5411\u3051\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u591a\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u52d5\u753b\u306f\u6bd4\u8f03\u7684\u3001\u521d\u7d1a\u8005\u5411\u3051\u3067\u3059\u3002<br \/>\u305c\u3072\u3001<a href=\"https:\/\/www.youtube.com\/channel\/UCH5BvLPax_uthxOIjf3uNtg\">\u30c1\u30e3\u30f3\u30cd\u30eb\u767b\u9332<\/a>\u3057\u3066\u304f\u3060\u3055\u3044&#x1f3ac;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u691c\u7d22\u54c1\u8cea\u3092\u3069\u306e\u3088\u3046\u306b\u6539\u5584\u3057\u3066\u3044\u308b\u304b\u3001\u7279\u306b\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u3069\u306e\u3088\u3046\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u304b\u306b\u3064\u3044\u3066 Google \u304c\u30aa\u30d5\u30a3\u30b7\u30e3\u30eb\u30d6\u30ed\u30b0\u3067\u89e3\u8aac\u3057\u305f\u3002Expertise\uff08\u5c02\u9580\u6027\uff09\u3068 Authoritativeness\uff08\u6a29\u5a01\u6027\uff09\u3001Trustworthiness\uff08\u4fe1\u983c\u6027\uff09\u3001\u3044\u308f\u3086\u308b E-A-T \u3092\u691c\u7d22\u7d50\u679c\u306b\u51fa\u3066\u304d\u305f\u30da\u30fc\u30b8\u304c\u5099\u3048\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u8a55\u4fa1\u8005\u304c\u3069\u306e\u3088\u3046\u306b\u5224\u65ad\u3059\u308b\u304b\u3069\u3046\u304b\u3092\u305f\u3068\u3048\u8a71\u3092\u4ea4\u3048\u3066\u8aac\u660e\u3057\u3066\u3044\u308b\u3002\u30a4\u30e1\u30fc\u30b8\u3092\u3064\u304b\u307f\u3084\u3059\u3044\u8aac\u660e\u3060\u3002<\/p>\n","protected":false},"author":1,"featured_media":10765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[329,1148],"class_list":["post-10764","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","tag-google-rating-guideline","tag-e-a-t"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/10764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=10764"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/10764\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/10765"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=10764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=10764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=10764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}