{"id":10736,"date":"2021-03-01T07:00:44","date_gmt":"2021-02-28T22:00:44","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=10736"},"modified":"2021-03-01T06:52:19","modified_gmt":"2021-02-28T21:52:19","slug":"providing-gtin-as-a-global-identifier","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/providing-gtin-as-a-global-identifier\/","title":{"rendered":"EC\u30b5\u30a4\u30c8\u306eGoogle SEO\u3067\u5fc5\u9808\u3001\u56fa\u6709\u5546\u54c1ID\u3068\u3057\u3066GTIN\u3092\u8ffd\u52a0\u3059\u308b"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p>\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u306b\u5bfe\u3057\u3066\u56fa\u6709\u5546\u54c1 ID \u3092\u63d0\u4f9b\u3059\u308b\u3088\u3046\u306b\u3068 <a href=\"https:\/\/developers.google.com\/search\/blog\/2021\/02\/product-information\">Google \u306f\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u516c\u5f0f\u30d6\u30ed\u30b0\u3067<\/a>\u52e7\u3081\u307e\u3057\u305f\u3002<br \/>\u56fa\u6709\u5546\u54c1 ID \u306b\u3088\u3063\u3066\u3001\u305d\u306e\u5546\u54c1\u304c\u4f55\u3067\u3042\u308b\u304b\u3092\u6b63\u78ba\u306b\u7279\u5b9a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.suzukikenichi.com\/blog\/free-listings-to-the-shopping-tab-is-now-available-in-japan\/\">\u65e5\u672c\u3067\u3082\u7121\u6599\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u304c\u59cb\u307e\u3063\u305f [\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0] \u30bf\u30d6<\/a>\u306b\u63b2\u8f09\u3059\u308b\u969b\u306b\u306f\u3001\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u30bb\u30f3\u30bf\u30fc\u304b\u3089\u5546\u54c1\u30d5\u30a3\u30fc\u30c9\u3092\u9001\u4fe1\u3057\u307e\u3059\u3002<br \/>\u3053\u306e<strong><mark>\u30d5\u30a3\u30fc\u30c9\u306b\u306f\u56fa\u6709\u5546\u54c1 ID \u3092\u542b\u3081\u308b\u3053\u3068\u304c\u5f37\u304f\u63a8\u5968<\/mark><\/strong>\u3055\u308c\u307e\u3059\u3002<\/p>\n<p class=\"p60-b\">\u516c\u5f0f\u30d6\u30ed\u30b0\u306e\u8a18\u4e8b\u306f\u56de\u308a\u304f\u3069\u3044\u3088\u3046\u306b\u3082\u611f\u3058\u308b\u306e\u3067\u3001\u50d5\u304b\u3089\u306e\u88dc\u8db3\u3092\u52a0\u3048\u306a\u304c\u3089\u565b\u307f\u7815\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<h2>\u56fa\u6709\u5546\u54c1 ID \u3068\u306f<\/h2>\n<p class=\"p40-b\">\u300c\u56fa\u6709\u5546\u54c1 ID\u300d\u3068\u306f\u3001\u500b\u3005\u306e\u5546\u54c1\/\u88fd\u54c1\u306b\u5272\u308a\u5f53\u3066\u3089\u308c\u308b\u4e00\u610f\u306e\u756a\u53f7\u3067\u3059\u3002<br \/>\u4e16\u754c\u3067\u5171\u901a\u3067\u3059\u3002<br \/>\u3042\u308b\u5546\u54c1\u304c\u3001\u30b7\u30e7\u30c3\u30d7 A \u3067\u58f2\u3089\u308c\u3066\u3044\u3066\u3082\u3001\u30b7\u30e7\u30c3\u30d7 B \u3067\u58f2\u3089\u308c\u3066\u3044\u3066\u3082\u540c\u3058\u5546\u54c1\u3067\u3042\u308c\u3070\u56fa\u6709\u5546\u54c1 ID \u306f\u540c\u3058\u3067\u3059\u3002<br \/>\u305d\u306e\u5546\u54c1\u304c\u3001\u65e5\u672c\u3067\u58f2\u3089\u308c\u3066\u3044\u3066\u3082\u7c73\u56fd\u3067\u58f2\u3089\u308c\u3066\u3044\u3066\u3082\u56fa\u6709\u5546\u54c1 ID \u306f\u540c\u3058\u3067\u3059\u3002<\/p>\n<h2>\u56fa\u6709\u5546\u54c1 ID \u306e\u4ee3\u8868\u683c\u306f GTIN <\/h2>\n<p>\u56fa\u6709\u5546\u54c1 ID \u3068\u3057\u3066\u5229\u7528\u3055\u308c\u308b\u756a\u53f7\u306b\u306f\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3002<br \/>\u4e16\u754c\u3067\u6700\u3082\u5e83\u304f\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u306e\u304c <strong>GTIN<\/strong> (Global Trade Item Number) \u3067\u3059\u3002<br \/>\u56fd\u969b\u7684\u306b\u5b9a\u3081\u3089\u308c\u305f\u756a\u53f7\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>GTIN \u306b\u306f\u3001\u8907\u6570\u306e\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\u5730\u57df\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u3001\u65e5\u672c\u3067\u306f GTIN-13\uff08JAN \u3068\u3082\u8a00\u3046\uff09\u304c\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u4e00\u822c\u7684\u306b\u306f\u3001\u30d0\u30fc\u30b3\u30fc\u30c9\u306e\u4e0b\u306b\u4ed8\u3044\u3066\u3044\u308b\u756a\u53f7\u304c GTIN \u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" itemprop=\"image\" loading=\"lazy\" class=\"bdr\" src=\"https:\/\/www.suzukikenichi.com\/images\/Barcode1.jpg\" alt=\"\u30d0\u30fc\u30b3\u30fc\u30c9\" width=\"800\" height=\"503\" \/><\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u50d5\u304c\u4f7f\u3063\u3066\u3044\u308b\u30b9\u30de\u30db\u306e Pixel 4 XL \u306e GTIN \u306f 842776114891 \u3067\u3057\u305f\u3002<\/p>\n<p class=\"p40-b\">GTIN \u306e\u8abf\u3079\u65b9\u306e\u8a73\u7d30\u306f<a href=\"https:\/\/support.google.com\/merchants\/answer\/6219078?hl=ja\">\u3053\u3061\u3089\u306e\u30d8\u30eb\u30d7\u30da\u30fc\u30b8<\/a>\u3092\u53c2\u7167\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2>GTIN \u304c\u306a\u3044\u5546\u54c1\u306f MPN\/SKU \u3092\u6307\u5b9a<\/h2>\n<p>\u5546\u54c1\u306b\u3088\u3063\u3066\u306f GTIN \u304c\u5272\u308a\u632f\u3089\u308c\u3066\u3044\u306a\u3044\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<br \/>\u305d\u306e\u5834\u5408\u306f\u3001<a href=\"https:\/\/support.google.com\/merchants\/answer\/6324482\">MPN<\/a> (Manufacturer Part Numbers) \u3092\u5546\u54c1\u306e\u88fd\u9020\u756a\u53f7\u3068\u3057\u3066\u6307\u5b9a\u3057\u307e\u3059\u3002<br \/>MPN \u306b\u3088\u3063\u3066\u3001\u540c\u3058\u30e1\u30fc\u30ab\u30fc\u306e\u5168\u5546\u54c1\u304b\u3089\u7279\u5b9a\u306e\u5546\u54c1\u3092\u4e00\u610f\u306b\u8b58\u5225\u3067\u304d\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">\u30aa\u30ea\u30b8\u30ca\u30eb\u5546\u54c1\u306b\u306f MPN \u3059\u3089\u306a\u3044\u3053\u3068\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002<br \/>\u305d\u306e\u5834\u5408\u306f\u3001SKU (Stock Keeping Unit) \u3092\u5272\u308a\u5f53\u3066\u307e\u3059\u3002<br \/>SKU \u306f\u81ea\u5206\u3067\u597d\u304d\u306b\u8a2d\u5b9a\u3067\u304d\u307e\u3059\uff08\u305d\u306e\u5206\u3001\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u5185\u3060\u3051\u3067\u306e\u56fa\u6709\u756a\u53f7\u306b\u306a\u308b\uff09\u3002<\/p>\n<h2>\u5546\u54c1\u30d5\u30a3\u30fc\u30c9\u306b\u306f\u5fc5\u305a GTIN \u3092\u542b\u3081\u308b<\/h2>\n<p>\u4f55\u5ea6\u3082\u89e6\u308c\u305f\u3088\u3046\u306b\u3001GTIN \u3092\u63d0\u4f9b\u3059\u308b\u3068\u3001\u305d\u306e\u5546\u54c1\u3067\u3042\u308b\u3053\u3068\u304c\u78ba\u5b9f\u306b Google \u306f\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<br \/>\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u691c\u7d22\u306b\u9069\u5207\u306b\u63b2\u8f09\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u3001GTIN \u542b\u3081\u305f\u5546\u54c1\u30d5\u30a3\u30fc\u30c9\u3092\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u30bb\u30f3\u30bf\u30fc\u304b\u3089\u9001\u4fe1\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u81ea\u793e\u306e\u72ec\u81ea\u5546\u54c1\u306b\u306f GTIN \u306f\u901a\u5e38\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u4e00\u822c\u306b\u6d41\u901a\u3057\u3066\u3044\u308b\u30ea\u30c6\u30fc\u30eb\u5546\u54c1\u306b\u95a2\u3057\u3066\u306f GTIN \u60c5\u5831\u3092\u5165\u624b\u3057\u3066\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u304a\u3088\u3073\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u30bb\u30f3\u30bf\u30fc\u306e\u30d5\u30a3\u30fc\u30c9\u306b\u8ffd\u52a0\u3057\u3066\u304a\u304f\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p class=\"p40-b\">GTIN \u304c\u306a\u3044\u5546\u54c1\u306f\u3001MPN \u307e\u305f\u306f SKU \u3067\u7f6e\u304d\u63db\u3048\u307e\u3059\u3002<\/p>\n<h2>\u56fa\u6709\u5546\u54c1 ID \u63d0\u4f9b\u6642\u306e\u6ce8\u610f\u70b9<\/h2>\n<p>\u56fa\u6709\u5546\u54c1 ID \u3092\u63d0\u4f9b\u3059\u308b\u3068\u304d\u306e\u6ce8\u610f\u70b9\u306b\u3082\u516c\u5f0f\u30d6\u30ed\u30b0\u306f\u8a00\u53ca\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u4f7f\u3044\u307e\u308f\u3057\u3057\u306a\u3044<\/h3>\n<p>\u56fa\u6709\u5546\u54c1 ID \u3092\u4f7f\u3044\u307e\u308f\u3057\u3057\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002<br \/>\u305f\u3068\u3048\u8ca9\u58f2\u7d42\u4e86\u3057\u305f\u304b\u3089\u3068\u8a00\u3063\u3066\u3001\u5225\u306e\u5546\u54c1\u306b\u904e\u53bb\u306b\u5272\u308a\u5f53\u3066\u3066\u3044\u305f GITN \u3084 MPN\u3001SKU \u3092\u518d\u5229\u7528\u3057\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002<br \/>\u9014\u4e2d\u3067\u3001\u5225\u306e\u5546\u54c1\u306b GTIN \u3092\u632f\u308a\u66ff\u3048\u308b\u3053\u3068\u3082\u3060\u3081\u3067\u3059\u3002<\/p>\n<p>\u56fa\u6709\u6027\u304c\u5931\u308f\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<h3>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306b\u3082\u56fa\u6709\u5546\u54c1 ID \u3092\u8ffd\u52a0\u3059\u308b<\/h3>\n<p>\u5546\u54c1\u30d5\u30a3\u30fc\u30c9\u306b\u52a0\u3048\u3066\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3067\u3082\u56fa\u6709\u5546\u54c1 ID \u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u8ffd\u52a0\u3057\u307e\u3059\u3002<br \/>\u3053\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u305d\u306e\u5546\u54c1\u3092\u7279\u5b9a\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\uff08\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u30bb\u30f3\u30bf\u30fc\u304b\u3089\u306e\u5546\u54c1\u30d5\u30a3\u30fc\u30c9\u306f\u3001[\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0]\u30bf\u30d6\u306a\u3069\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u691c\u7d22\u306e\u30c7\u30fc\u30bf\u3068\u3057\u3066\u4f7f\u308f\u308c\u308b\uff09\u3002<\/p>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3068\u3057\u3066\u8ffd\u52a0\u3059\u308b GTIN \u306f\u3001\u65e5\u672c\u306e\u5834\u5408\u306f <code>gtin13<\/code> \u3067\u3059\u3002<br \/>\u5c0f\u6587\u5b57\u306a\u306e\u3067\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<pre style=\"overflow-x: auto\"><code class=\"green\">&lt;script type=\"application\/ld+json\"&gt;\r\n{\r\n  \"@context\": \"https:\/\/schema.org\/\",\r\n  \"@type\": \"Product\",\r\n  \"name\": \"Pixel 4 XL\",\r\n...\r\n  <strong><mark>\"gtin13\": \"842776114891\"<\/mark><\/strong>\r\n...<\/code><\/pre>\n<p>\u306a\u304a\u66f8\u7c4d\u306e ISBN \u3092 GTIN \u3068\u3057\u3066\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3067\u6307\u5b9a\u3059\u308b\u5834\u5408\u306f ISBN-13 \u3092\u4f7f\u3044\u307e\u3059\u3002<\/p>\n<h3>\u5546\u54c1\u540d\u306f\u6b63\u78ba\u306b<\/h3>\n<p>\u56fa\u6709\u756a\u53f7\u3068\u3057\u3066\u306e GTIN\/MPN\/SKU \u3060\u3051\u3067\u306f\u306a\u304f\u3001\u5546\u54c1\u306e\u540d\u524d\u3082\u6b63\u78ba\u306b\u767b\u9332\u3057\u307e\u3059\uff08\u5546\u54c1\u30d5\u30a3\u30fc\u30c9\u3067\u3082\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3067\u3082\uff09\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u771f\u3063\u5148\u306b\u8a8d\u8b58\u3059\u308b\u306e\u306f\u756a\u53f7\u3067\u306f\u306a\u304f\u5546\u54c1\u540d\u3067\u3059\u3002<br \/>\u3082\u3061\u308d\u3093\u3001\u5546\u54c1\u540d\u306f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u7406\u89e3\u306e\u624b\u52a9\u3051\u306b\u3082\u306a\u308a\u307e\u3059\u3002<\/p>\n<p class=\"p60-t\">EC \u30b5\u30a4\u30c8\u904b\u55b6\u8005\u306f\u56fa\u6709\u5546\u54c1 ID \u3092\u5546\u54c1\u30d5\u30a3\u30fc\u30c9\u3068\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306b\u8ffd\u52a0\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u95a2\u9023\u30d8\u30eb\u30d7\u8a18\u4e8b\u3092\u4ee5\u4e0b\u306b\u30ea\u30b9\u30c8\u3057\u3066\u304a\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/support.google.com\/merchants\/answer\/160161\">\u56fa\u6709\u5546\u54c1 ID \u306b\u3064\u3044\u3066<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/merchants\/answer\/6324461\">gtin [gtin]: \u5b9a\u7fa9<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/merchants\/answer\/6219078\">GTIN \u3092\u8abf\u3079\u308b<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/merchants\/answer\/6324482?hl=ja\">mpn [\u88fd\u54c1\u756a\u53f7]<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/product#:~:text=gtin8%20%7C%20gtin13%20%7C%20gtin14%20%7C%20mpn%20%7C%20isbn\">\u5546\u54c1\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u8b58\u5225\u5b50<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u306b\u5bfe\u3057\u3066\u56fa\u6709\u5546\u54c1 ID \u3092\u63d0\u4f9b\u3059\u308b\u3088\u3046\u306b\u3068 Google \u306f\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u516c\u5f0f\u30d6\u30ed\u30b0\u3067\u52e7\u3081\u305f\u3002\u56fa\u6709\u5546\u54c1 ID \u306b\u3088\u3063\u3066\u3001\u305d\u306e\u5546\u54c1\u304c\u4f55\u3067\u3042\u308b\u304b\u3092\u6b63\u78ba\u306b\u7279\u5b9a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u304b\u3089\u3060\u3002<\/p>\n","protected":false},"author":1,"featured_media":11226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,1180],"tags":[855,1595],"class_list":["post-10736","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","category-semantic-search","tag-google-merchant-center","tag-gtin"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/10736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=10736"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/10736\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/11226"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=10736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=10736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=10736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}