{"id":10735,"date":"2020-07-20T06:30:00","date_gmt":"2020-07-19T21:30:00","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=10735"},"modified":"2020-07-19T17:05:34","modified_gmt":"2020-07-19T08:05:34","slug":"google-clarifies-that-product-rich-results-only-support-pages-that-are-about-a-single-product-not-category-pages","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-clarifies-that-product-rich-results-only-support-pages-that-are-about-a-single-product-not-category-pages\/","title":{"rendered":"\u5546\u54c1\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u30ab\u30c6\u30b4\u30ea\u30da\u30fc\u30b8\u306b\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3057\u3066\u306f\u3044\u3051\u306a\u3044\u3001Google\u304c\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u3088\u308a\u660e\u78ba\u306b"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p class=\"p60-b\"><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/product?hl=ja\">\u5546\u54c1\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8<\/a>\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u3001\u5358\u4e00\u306e\u5546\u54c1\u30da\u30fc\u30b8\u3060\u3051\u306b\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3057\u3001\u8907\u6570\u306e\u5546\u54c1\u3092\u4e26\u3079\u305f\u4e00\u89a7\u30da\u30fc\u30b8\u3084\u30ab\u30c6\u30b4\u30ea\u30da\u30fc\u30b8\u306b\u306f\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3057\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3092 Google \u306f\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u4eca\u307e\u3067\u3088\u308a\u3082<a href=\"https:\/\/developers.google.com\/search\/updates#july-2020:~:text=Clarified%20that%20product%20rich%20results%20only,product%2C%20not%20category%20pages%20or%20lists\">\u660e\u78ba\u5316<\/a>\u3057\u307e\u3057\u305f\u3002<\/p>\n<h2>\u5546\u54c1\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u5358\u4e00\u30da\u30fc\u30b8\u3060\u3051<\/h2>\n<p>\u5546\u54c1\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u3001\u500b\u5225\u306e\u5546\u54c1\u3092\u63b2\u8f09\u3059\u308b\u5358\u4e00\u30da\u30fc\u30b8\u306b\u306e\u307f\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3067\u304d\u308b\u3053\u3068\u306f\u4ee5\u524d\u304b\u3089\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u66f8\u304b\u308c\u3066\u3044\u307e\u3057\u305f\u3002<br \/>\u4eca\u56de\u306e\u66f4\u65b0\u3067\u306f\u3001\u3053\u306e\u30eb\u30fc\u30eb\u304c\u3082\u3063\u3068\u306f\u3063\u304d\u308a\u3068\u8868\u73fe\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001<a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/product#guidelines:~:text=Currently%2C%20product%20rich%20results%20only%20support,products%20or%20a%20category%20of%20products.\">\u6b21\u306e\u8aac\u660e\u3092 Google \u306f\u8ffd\u52a0<\/a>\u3057\u307e\u3057\u305f\uff08\u203b\u3053\u306e\u8a18\u4e8b\u306e\u516c\u958b\u6642\u70b9\u3067\u306f\u82f1\u8a9e\u30da\u30fc\u30b8\u304c\u66f4\u65b0\u3001\u65e5\u672c\u8a9e\u30da\u30fc\u30b8\u306f\u672a\u66f4\u65b0\uff09\u3002<\/p>\n<blockquote><p>Currently, product rich results only support pages that focus on a single product. We recommend focusing on adding markup to product pages instead of pages that list products or a category of products.<\/p><\/blockquote>\n<blockquote><p>\u73fe\u72b6\u3067\u306f\u3001\u5546\u54c1\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306f\u5358\u4e00\u306e\u5546\u54c1\u3092\u4e2d\u5fc3\u306b\u6271\u3063\u3066\u3044\u308b\u30da\u30fc\u30b8\u3060\u3051\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002\u5546\u54c1\u306e\u4e00\u89a7\u30da\u30fc\u30b8\u3084\u5546\u54c1\u306e\u30ab\u30c6\u30b4\u30ea\u30da\u30fc\u30b8\u306b\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u5546\u54c1\u30da\u30fc\u30b8\u306b\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u3053\u3068\u3092\u63a8\u5968\u3057\u307e\u3059\u3002<\/p><\/blockquote>\n<p>\u3082\u3063\u3068\u3082\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u304c\u5909\u66f4\u306b\u306a\u3063\u305f\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u3082\u3068\u3082\u3068\u3001\u30ea\u30b9\u30c8\u30da\u30fc\u30b8\u3084\u30ab\u30c6\u30b4\u30ea\u30da\u30fc\u30b8\u306b\u306f\u5546\u54c1\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3059\u308b\u3053\u3068\u3092\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u3092\u76ee\u7684\u3068\u3057\u305f\u5834\u5408\u306f Google \u306f\u63a8\u5968\u3057\u3066\u3044\u307e\u305b\u3093\u3067\u3057\u305f\u3002<br \/>\u3088\u308a\u306f\u3063\u304d\u308a\u3068\u4f1d\u3048\u308b\u3088\u3046\u306b\u5909\u3048\u305f\u3060\u3051\u3067\u3059\u3002<\/p>\n<p class=\"p40-b\">\u4eca\u306e\u72b6\u614b\u3067\u3001\u30ea\u30b9\u30c8\u30da\u30fc\u30b8\u30fb\u30ab\u30c6\u30b4\u30ea\u30da\u30fc\u30b8\u306b\u5546\u54c1\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3057\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u524a\u9664\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u304c\u3001\u305d\u3046\u3067\u306a\u3051\u308c\u3070\u6c17\u306b\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h2>\u753b\u50cf\u304c\u5fc5\u9808\u30d7\u30ed\u30d1\u30c6\u30a3\u304b\u3089\u5916\u308c\u308b<\/h2>\n<p>\u5546\u54c1\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306b \u3082\u3046 1 \u3064\u6c17\u306b\u7559\u3081\u3066\u304a\u304f\u3079\u304d\u5909\u66f4\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\u3069\u3061\u3089\u304b\u3068\u3044\u3046\u3068\u3001\u3053\u3061\u3089\u306e\u307b\u3046\u304c\u91cd\u8981\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u5546\u54c1\u306e\u753b\u50cf\u3092\u793a\u3059 <strong><code>image<\/code> \u30d7\u30ed\u30d1\u30c6\u30a3\u304c\u5fc5\u9808\u30d7\u30ed\u30d1\u30c6\u30a3\u304b\u3089\u5916\u308c<\/strong>\u307e\u3057\u305f\u3002<br \/><code>image<\/code> \u30d7\u30ed\u30d1\u30c6\u30a3\u304c\u306a\u3044\u3068\u5546\u54c1\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u3092\u8868\u793a\u3059\u308b\u969b\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3068\u3057\u3066\u306f\u6709\u52b9\u306b\u306a\u3089\u306a\u304b\u3063\u305f\u306e\u306f\u904e\u53bb\u306e\u8a71\u3067\u3059\u3002<\/p>\n<p>\u82f1\u8a9e\u30da\u30fc\u30b8\u3067\u306f\u5fc5\u9808\u30d7\u30ed\u30d1\u30c6\u30a3 (Required properties) \u306b\u306f <code>image<\/code> \u306f\u4eca\u306f\u542b\u307e\u308c\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<p><img decoding=\"async\" itemprop=\"image\" loading=\"lazy\" class=\"bdr\" src=\"https:\/\/www.suzukikenichi.com\/images\/image-not-required.png\" alt=\"image isn't a required property\" width=\"1454\" height=\"1036\" \/><\/p>\n<p><code>name<\/code> \u30d7\u30ed\u30d1\u30c6\u30a3\u3068\u3001<code>review<\/code>\/<code>aggregateRating<\/code>\/<code>offers<\/code>\uff08\u306e\u3044\u305a\u308c\u304b\uff09\u304c\u5fc5\u9808\u30d7\u30ed\u30d1\u30c6\u30a3\u3067\u3059\u3002<\/p>\n<p><code>image<\/code> \u30d7\u30ed\u30d1\u30c6\u30a3\u306f\u63a8\u5968\u30d7\u30ed\u30d1\u30c6\u30a3 (Recommended properties) \u306b\u79fb\u52d5\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><img decoding=\"async\" itemprop=\"image\" loading=\"lazy\" class=\"bdr\" src=\"https:\/\/www.suzukikenichi.com\/images\/image-recommended.png\" alt=\"image is now a recommended properties\" width=\"1456\" height=\"1426\" \/><\/p>\n<p>\u3064\u307e\u308a\u4eca\u306f\u3001\u5546\u54c1\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306b\u306f <code>image<\/code> \u30d7\u30ed\u30d1\u30c6\u30a3\u306f\u63a8\u5968\u3067\u3042\u308a\u5fc5\u9808\u3067\u306f\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n<p>\u65e5\u672c\u8a9e\u30da\u30fc\u30b8\u306f\u672a\u66f4\u65b0\u3067 <code>image<\/code> \u30d7\u30ed\u30d1\u30c6\u30a3\u304c\u5fc5\u9808\u30d7\u30ed\u30d1\u30c6\u30a3\u306b\u4f9d\u7136\u3068\u3057\u3066\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" itemprop=\"image\" loading=\"lazy\" class=\"bdr\" src=\"https:\/\/www.suzukikenichi.com\/images\/image-property-required.png\" alt=\"image \u30d7\u30ed\u30d1\u30c6\u30a3\u306f\u5fc5\u9808\u30d7\u30ed\u30d1\u30c6\u30a3\" width=\"1442\" height=\"1324\" \/><\/p>\n<p>\u305f\u3060\u3057\u3001\u6b21\u306e\u6ce8\u91c8\u304c\u4ed8\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>\uff08<code>image<\/code> \u30d7\u30ed\u30d1\u30c6\u30a3\u306f\uff09Google \u753b\u50cf\u691c\u7d22\u3067\u306f\u5fc5\u9808\u30d7\u30ed\u30d1\u30c6\u30a3\u3067\u3059\u3002Google \u691c\u7d22\u3067\u306f\u63a8\u5968\u30d7\u30ed\u30d1\u30c6\u30a3\u3067\u3059\u3002<\/p><\/blockquote>\n<p>Google \u691c\u7d22\u3001\u8a00\u3044\u63db\u3048\u308b\u3068\u30a6\u30a7\u30d6\u691c\u7d22\u3067\u306f <code>image<\/code> \u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u8ffd\u52a0\u3057\u3066\u3044\u306a\u304f\u3066\u3082\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u3068\u3057\u3066\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p><strong>\u30a6\u30a7\u30d6\u691c\u7d22\u3067\u306f<\/strong>\u3001\u5546\u54c1\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306b\u306f\u753b\u50cf\u306f\u51fa\u307e\u305b\u3093\u3002<br \/><code>image<\/code> \u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u8ffd\u52a0\u3057\u3066\u3044\u306a\u304f\u3066\u3082\u3001\u305f\u3057\u304b\u306b\u7279\u306b\u554f\u984c\u306f\u306a\u3044\u3088\u3046\u306b\u601d\u3048\u307e\u3059\u3002<\/p>\n<div class=\"p40-b\"><img decoding=\"async\" itemprop=\"image\" loading=\"lazy\" class=\"bdr\" src=\"https:\/\/www.suzukikenichi.com\/images\/product-rich-results-without-image.png\" alt=\"\u753b\u50cf\u304c\u306a\u3044\u5546\u54c1\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\" width=\"500\" height=\"345\" \/><\/div>\n<h2>\u753b\u50cf\u691c\u7d22\u306e\u5546\u54c1\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306b\u306f image \u30d7\u30ed\u30d1\u30c6\u30a3\u306f\u5fc5\u9808<\/h2>\n<p>\u3058\u3083\u3042\u3001\u5546\u54c1\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306b <code>image<\/code> \u30d7\u30ed\u30d1\u30c6\u30a3\u306f\u4e0d\u8981\u306a\u306e\u304b\u3068\u3044\u3046\u3068\u305d\u3093\u306a\u3053\u3068\u306f\u305c\u3093\u305c\u3093\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p><strong>\u753b\u50cf\u691c\u7d22\u3067\u5546\u54c1\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u3092\u8868\u793a\u3059\u308b\u306b\u306f <code>image<\/code> \u30d7\u30ed\u30d1\u30c6\u30a3\u306f\u5fc5\u9808<\/strong>\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" itemprop=\"image\" loading=\"lazy\" class=\"bdr\" src=\"https:\/\/www.suzukikenichi.com\/images\/product-rich-results-image-search.png\" alt=\"\u753b\u50cf\u691c\u7d22\u306e\u5546\u54c1\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\" width=\"450\" height=\"901\" \/><\/p>\n<div class=\"cap\">[\u753b\u50cf\u691c\u7d22\u306e\u5546\u54c1\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8]<\/div>\n<p><code>image<\/code> \u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u307b\u304b\u3001\u6b21\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3082\u753b\u50cf\u691c\u7d22\u306e\u5546\u54c1\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306b\u306f\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><code>price<\/code><\/li>\n<li><code>availability<\/code><\/li>\n<li><code>priceCurrency<\/code><\/li>\n<\/ul>\n<p>\u753b\u50cf\u691c\u7d22\u3067\u3082\u5546\u54c1\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u3092\u51fa\u3057\u305f\u3044\u3088\u3046\u3067\u3042\u308c\u3070\uff08\u51fa\u3057\u305f\u3044\u3067\u3059\u3088\u306d\uff1f\uff09\u3001\u5fc5\u9808\u3067\u306a\u304b\u3063\u305f\u3068\u3057\u3066\u3082 <code>image<\/code> \u3068 <code>price<\/code>\u3001<code>availability<\/code>\u3001<code>priceCurrency<\/code> \u306e 4 \u3064\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u8ffd\u52a0\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5546\u54c1\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u3001\u5358\u4e00\u306e\u5546\u54c1\u30da\u30fc\u30b8\u3060\u3051\u306b\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3057\u3001\u8907\u6570\u306e\u5546\u54c1\u3092\u4e26\u3079\u305f\u4e00\u89a7\u30da\u30fc\u30b8\u3084\u30ab\u30c6\u30b4\u30ea\u30da\u30fc\u30b8\u306b\u306f\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3057\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3092 Google \u306f\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u4eca\u307e\u3067\u3088\u308a\u3082\u660e\u78ba\u5316\u3057\u305f\u3002<\/p>\n","protected":false},"author":1,"featured_media":10737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1180],"tags":[1076,1339,1524],"class_list":["post-10735","post","type-post","status-publish","format-standard","has-post-thumbnail","category-semantic-search","tag-structured-data","tag-rich-results","tag-product"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/10735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=10735"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/10735\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/10737"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=10735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=10735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=10735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}