{"id":10724,"date":"2020-07-14T06:45:10","date_gmt":"2020-07-13T21:45:10","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=10724"},"modified":"2020-07-14T06:39:45","modified_gmt":"2020-07-13T21:39:45","slug":"google-discover-help-document-almost-completely-revamped-referring-to-e-a-t","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-discover-help-document-almost-completely-revamped-referring-to-e-a-t\/","title":{"rendered":"Google Discover\u306e\u30d8\u30eb\u30d7\u8a18\u4e8b\u304c\u5927\u5e45\u306b\u5237\u65b0\u3001E-A-T\u3078\u306e\u8a00\u53ca\u3092\u8ffd\u52a0"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p class=\"p30-b\"><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9046777?hl=en\">Discover \u306e\u30d8\u30eb\u30d7\u8a18\u4e8b<\/a>\u3092\u307b\u307c\u5168\u9762\u7684\u306b Google \u306f\u5237\u65b0\u3057\u307e\u3057\u305f\u3002<br \/>\u7279\u306b\u6ce8\u76ee\u3057\u305f\u3044\u5909\u66f4\u306f E-A-T \u306b\u8a00\u53ca\u3057\u3066\u3044\u308b\u70b9\u3067\u3059\u3002<\/p>\n<div class=\"p60-b\">\u203b\u3053\u306e\u8a18\u4e8b\u3092\u516c\u958b\u3059\u308b\u6642\u70b9\u3067\u306f\u3001<a href=\"https:\/\/support.google.com\/webmasters\/answer\/9046777?hl=ja\">\u65e5\u672c\u8a9e\u30da\u30fc\u30b8<\/a>\u306f\u672a\u66f4\u65b0\u3067\u3059\u3002<\/div>\n<h2>Discover \u306e\u63b2\u8f09\u306b\u3082 E-A-T \u304c\u5fc5\u8981<\/h2>\n<p>E-A-T \u306b\u95a2\u3059\u308b\u8a00\u53ca\u304c\u8ffd\u52a0\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<blockquote><p>Our automated systems surface content in Discover from sites that have many individual pages that demonstrate expertise, authoritativeness and trustworthiness (E-A-T). Those looking to improve E-A-T can consider some of the <a href=\"https:\/\/webmasters.googleblog.com\/2019\/08\/core-updates.html\">same questions<\/a> we encourage site owners to consider for Search. While Search and Discover are different, the overall principles for E-A-T as it applies to content within them are similar.<\/p><\/blockquote>\n<blockquote><p>\u5c02\u9580\u6027 (expertise) \u3068\u6a29\u5a01\u6027 (authoritativeness)\u3001\u4fe1\u983c\u6027 (trustworthiness)\u3001\u3064\u307e\u308a E-A-T \u3092\u793a\u3059\u500b\u3005\u306e\u30da\u30fc\u30b8\u304c\u305f\u304f\u3055\u3093\u3042\u308b\u30b5\u30a4\u30c8\u304b\u3089 Discover \u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u79c1\u305f\u3061\u306e\u81ea\u52d5\u5316\u30b7\u30b9\u30c6\u30e0\u306f\u8868\u793a\u3057\u307e\u3059\u3002E-A-T \u3092\u6539\u5584\u3057\u305f\u3044\u4eba\u306f\u3001\u691c\u7d22\u306b\u304a\u3044\u3066\u30b5\u30a4\u30c8\u6240\u6709\u8005\u306b\u8003\u616e\u3059\u308b\u3088\u3046\u306b\u79c1\u305f\u3061\u304c\u63a8\u5968\u3057\u305f\u3082\u306e\u3068<a href=\"https:\/\/webmaster-ja.googleblog.com\/2019\/10\/core-updates.html\">\u540c\u3058\u8cea\u554f<\/a>\u306e\u3044\u304f\u3064\u304b\u3092\u53c2\u8003\u306b\u3067\u304d\u307e\u3059\u3002\u691c\u7d22\u3068 Discover \u306f\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u63b2\u8f09\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u9069\u7528\u3055\u308c\u308b E-A-T \u306e\u5168\u4f53\u7684\u306a\u539f\u5247\u306f\u4f3c\u3066\u3044\u307e\u3059\u3002<\/p><\/blockquote>\n<p>\u7c21\u6f54\u306b\u8a00\u3048\u3070\u3001Discover \u306b\u63b2\u8f09\u3055\u308c\u308b\u306b\u3082\u9ad8\u3044 E-A-T \u304c\u5fc5\u8981\u306b\u306a\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u5f15\u7528\u306e\u4e2d\u306e\u30ea\u30f3\u30af\u5148\u306f\u3001\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u8aac\u660e\u3057\u305f\u516c\u5f0f\u30d6\u30ed\u30b0\u8a18\u4e8b\u3067\u3059\uff08\u65e5\u672c\u8a9e\u306b\u8a33\u3057\u305f\u5f15\u7528\u3067\u306f\u65e5\u672c\u8a9e\u30da\u30fc\u30b8\u3078\u306e\u30ea\u30f3\u30af\u306b\u7f6e\u304d\u63db\u3048\u3066\u3042\u308a\u307e\u3059\uff09\u3002<br \/><a href=\"https:\/\/www.suzukikenichi.com\/blog\/core-updates-can-affect-google-discover-visibility\/\">\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c Discover \u306b\u3082\u5f71\u97ff\u3059\u308b<\/a>\u3053\u3068\u306f\u4ee5\u524d\u304b\u3089\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u306a\u304a\u3001E-A-T \u306f\u30e9\u30f3\u30ad\u30f3\u30b0 \u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u306f\u306a\u304f\u3001E-A-T \u30b9\u30b3\u30a2\u306e\u3088\u3046\u306b\u70b9\u6570\u4ed8\u3051\u3055\u308c\u308b\u3082\u306e\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002<br \/>E-A-T \u3068\u3044\u3046\u8a00\u8449\u306b\u56fa\u57f7\u305b\u305a\u306b\u3001\u9ad8\u54c1\u8cea\u3067\u4fe1\u983c\u6027\u304c\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u767a\u884c\u3057\u3001\u3042\u306a\u305f\u3068\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u306e\u6a29\u5a01\u6027\u3092\u9ad8\u3081\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u304b\u3092\u8ffd\u6c42\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<br \/>\u305d\u306e\u305f\u3081\u306e\u30d2\u30f3\u30c8\u304c\u30ea\u30f3\u30af\u5148\u8a18\u4e8b\u306b\u66f8\u304b\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">\u9ad8\u54c1\u8cea\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u6539\u5584\u306b\u306f\u3053\u3061\u3089\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u305f<a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-may-eventually-drop-content-of-low-quality-out-of-index\/#improve-content\">\u30ef\u30fc\u30af<\/a>\u3082\u5f79\u7acb\u3064\u3067\u3057\u3087\u3046\uff08<a href=\"https:\/\/youtu.be\/dNJcR7nj5EY\">YMYL \u3068 E-A-T \u3092\u30c6\u30fc\u30de\u306b\u3057\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc<\/a>\u3082 YouTube \u3067\u516c\u958b\u3057\u3066\u3044\u308b\u306e\u3067\u3088\u3051\u308c\u3070\u8996\u8074\u3057\u3066\u304f\u3060\u3055\u3044\uff09\u3002<\/p>\n<h2>\u305d\u306e\u307b\u304b\u306e\u91cd\u8981\u306a\u66f4\u65b0<\/h2>\n<p>E-A-T \u3078\u306e\u8a00\u53ca\u306e\u307b\u304b\u306b\u3082\u91cd\u8981\u306a\u66f4\u65b0\u304c\u305f\u304f\u3055\u3093\u5165\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u5927\u304d\u306a\u753b\u50cf<\/h3>\n<p>Discover \u306e<a href=\"https:\/\/www.suzukikenichi.com\/blog\/large-images-are-critical-to-optimize-google-discover\/\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u5927\u304d\u306a\u753b\u50cf<\/a>\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>Discover \u306b\u5927\u304d\u306a\u753b\u50cf\u3092\u8868\u793a\u3059\u308b\u306b\u306f\u3001\u3053\u308c\u307e\u3067\u306f\u6b21\u306e 2 \u3064\u306e\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li>AMP \u5bfe\u5fdc<\/li>\n<li>\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u7533\u8acb<\/li>\n<\/ul>\n<p>\u6b21\u306e\u3088\u3046\u306b\u5909\u308f\u308a\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li>AMP \u5bfe\u5fdc<\/li>\n<li><code>max-image-preview:large<\/code> \u306e\u8a2d\u5b9a<\/li>\n<\/ul>\n<p><code>max-image-preview<\/code> \u306f\u691c\u7d22\u3092\u306f\u3058\u3081 Google \u306e\u30b5\u30fc\u30d3\u30b9\u3067\u3001\u753b\u50cf\u30b5\u30e0\u30cd\u30a4\u30eb\u306e\u8868\u793a\u30fb\u975e\u8868\u793a\u3068\u8868\u793a\u3059\u308b\u5834\u5408\u306e\u30b5\u30a4\u30ba\u3092\u6307\u5b9a\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002<br \/><a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-offers-more-granular-ways-to-control-snippets\/\">\u6628\u5e74\u5c0e\u5165<\/a>\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u30d5\u30a9\u30fc\u30e0\u306f\u5b9f\u8cea\u7684\u306b\u6a5f\u80fd\u3057\u3066\u304a\u3089\u305a\u3001\u5927\u304d\u306a\u753b\u50cf\u3092 Discover \u306b\u8868\u793a\u3055\u305b\u308b\u306b\u306f AMP \u5bfe\u5fdc\u304c\u5fc5\u8981\u3067\u3057\u305f\u3002<br \/>\u3057\u304b\u3057\u3001\u4eca\u306f AMP \u5bfe\u5fdc\u3057\u306a\u304f\u3066\u3082 <code>max-image-preview:large<\/code> \u3067\u5927\u304d\u306a\u753b\u50cf\u3092\u51fa\u305b\u307e\u3059\uff08\u753b\u50cf\u30b5\u30a4\u30ba\u306e\u63a8\u5968\u306f\u5e45 1200px \u4ee5\u4e0a\uff09\u3002<\/p>\n<h3>Discover \u306e\u6700\u9069\u5316\u306f\u96e3\u3057\u3044<\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u304c\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092 Discover \u306f\u81ea\u52d5\u7684\u306b\u53d6\u5f97\u3057\u3066\u30d5\u30a3\u30fc\u30c9\u306b\u63b2\u8f09\u3057\u307e\u3059\u3002<br \/>\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u8208\u5473\u3092\u6301\u3064\u30c8\u30d4\u30c3\u30af\u3092\u660e\u78ba\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u65b9\u6cd5\u306f\u306a\u3044\uff08\uff01\uff09\u3068\u306e\u8aac\u660e\u3082\u52a0\u308f\u308a\u307e\u3057\u305f\u3002<\/p>\n<blockquote><p>\nGiven\u00a0the\u00a0serendipitous\u00a0nature of Discover,\u00a0traffic from Discover is less predictable or dependable when compared to Search, and should be considered supplemental to your Search traffic. This means that you might create and optimize content to fulfill specific search needs for search engine traffic, but there is\u00a0no way to create content that explicitly targets Discover&#8217;s interest matching.<\/p><\/blockquote>\n<p class=\"p60-b\">\u30e6\u30fc\u30b6\u30fc\u304c\u559c\u3073\u305d\u3046\u306a\u7279\u5b9a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u3053\u3068\u306f\u3067\u304d\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3051\u308c\u3069\u3001\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3067 Discover \u63b2\u8f09\u304c\u4fdd\u8a3c\u3055\u308c\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3088\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u307b\u304b\u306b\u3082\u3001\u3084\u3063\u3066\u306f\u3044\u3051\u306a\u3044\u3053\u3068\u30fb\u3084\u308b\u3079\u304d\u3053\u3068\u306a\u3069\u306e\u30ea\u30b9\u30c8\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>Discover \u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u91cd\u8996\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u306e\u7ba1\u7406\u8005\u306f\u66f4\u65b0\u3057\u305f\u30d8\u30eb\u30d7\u3092\u4e00\u8aad\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<br \/>\u5192\u982d\u3067\u89e6\u308c\u305f\u3088\u3046\u306b\u3001\u65e5\u672c\u8a9e\u30da\u30fc\u30b8\u306f\u53e4\u3044\u307e\u307e\u3067\u3059\u3002<br \/>\u82f1\u8a9e\u3067\u8aad\u307f\u305f\u304f\u306a\u3044\u65b9\u306f Google \u7ffb\u8a33\u3092\u4f7f\u3048\u307e\u3059\uff08\u7ffb\u8a33\u54c1\u8cea\u306f\u307e\u3042\u307e\u3042\u60aa\u304f\u306f\u306a\u3044\uff09\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover \u306e\u30d8\u30eb\u30d7\u8a18\u4e8b\u3092\u307b\u307c\u5168\u9762\u7684\u306b Google \u306f\u5237\u65b0\u3057\u305f\u3002\u7279\u306b\u6ce8\u76ee\u3057\u305f\u3044\u5909\u66f4\u306f E-A-T \u306b\u8a00\u53ca\u3057\u3066\u3044\u308b\u70b9\u3060\u3002<\/p>\n","protected":false},"author":1,"featured_media":10725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1179],"tags":[1438],"class_list":["post-10724","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile-seo","tag-discover"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/10724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=10724"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/10724\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/10725"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=10724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=10724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=10724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}