{"id":10556,"date":"2020-04-14T06:55:03","date_gmt":"2020-04-13T21:55:03","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=10556"},"modified":"2020-04-14T06:50:19","modified_gmt":"2020-04-13T21:50:19","slug":"google-makes-it-clear-that-eat-is-not-a-ranking-factor","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-makes-it-clear-that-eat-is-not-a-ranking-factor\/","title":{"rendered":"E-A-T\u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u306a\u306e\u304b\uff1f Google\u304c\u516c\u5f0f\u30d6\u30ed\u30b0\u306b\u8ffd\u8a18"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p class=\"p60-b\">Google\u306f\u3001\u6628\u5e74 8 \u6708\u306b\u516c\u958b\u3057\u305f<a href=\"https:\/\/webmasters.googleblog.com\/2019\/08\/core-updates.html\">\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u89e3\u8aac\u8a18\u4e8b<\/a>\u306b E-A-T \u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3067\u306f\u306a\u3044\u3068\u3044\u3046\u88dc\u8db3\u3092\u4eca\u5e74\u306e 3 \u6708\u306b\u8ffd\u8a18\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<h2>E-A-T \u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u306a\u306e\u304b\uff1f<\/h2>\n<p>\u8ffd\u8a18\u3055\u308c\u305f\u306e\u306f\u6b21\u306e\u88dc\u8db3\u3067\u3059\u3002<\/p>\n<blockquote><p>\n<strong>Note (March 2020)<\/strong>: Since we originally wrote this post, we have been occasionally asked if E-A-T is a ranking factor. Our automated systems use a mix of many different signals to rank great content. We&#8217;ve tried to make this mix align what human beings would agree is great content as they would assess it according to E-A-T criteria. Given this, assessing your own content in terms of E-A-T criteria may help align it conceptually with the different signals that our automated systems use to rank content.<\/p><\/blockquote>\n<blockquote><p><strong>\u6ce8\u91c8 (2020 \u5e74 3 \u6708)<\/strong>: \u3053\u306e\u6295\u7a3f\u3092\u6700\u521d\u306b\u66f8\u3044\u3066\u4ee5\u6765\u3001E-A-T \u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u306a\u306e\u304b\u3069\u3046\u304b\u3092\u6298\u306b\u89e6\u308c\u3066\u5c0b\u306d\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u81ea\u52d5\u5316\u3055\u308c\u305f\u79c1\u305f\u3061\u306e\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u512a\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4e0a\u4f4d\u8868\u793a\u3059\u308b\u305f\u3081\u306b\u3044\u304f\u3064\u3082\u306e\u3055\u307e\u3056\u307e\u306a\u30b7\u30b0\u30ca\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u3063\u3066\u3044\u307e\u3059\u3002E-A-T \u306e\u57fa\u6e96\u306b\u5f93\u3063\u3066\u4eba\u9593\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306b\u512a\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u308b\u3053\u3068\u306b\u4eba\u9593\u304c\u540c\u610f\u3059\u308b\u3067\u3042\u308d\u3046\u3082\u306e\u306b\u6cbf\u3046\u3088\u3046\u306b\u3001\u3053\u3046\u3057\u305f\u7d44\u307f\u5408\u308f\u305b\u3092\u79c1\u305f\u3061\u306e\u30b7\u30b9\u30c6\u30e0\u306f\u5229\u7528\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u3053\u3068\u3092\u8003\u616e\u3059\u308b\u3068\u3001E-A-T \u306e\u57fa\u6e96\u306e\u89b3\u70b9\u304b\u3089\u3042\u306a\u305f\u81ea\u8eab\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u306f\u3001\u81ea\u52d5\u5316\u3055\u308c\u305f\u79c1\u305f\u3061\u306e\u30b7\u30b9\u30c6\u30e0\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4e0a\u4f4d\u8868\u793a\u3059\u308b\u305f\u3081\u306b\u4f7f\u3063\u3066\u3044\u308b\u3055\u307e\u3056\u307e\u306a\u30b7\u30b0\u30ca\u30eb\u306b\u3042\u306a\u305f\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6982\u5ff5\u7684\u306b\u6cbf\u3046\u624b\u52a9\u3051\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p><\/blockquote>\n<p>\u203b\u8aad\u307f\u3084\u3059\u3044\u3088\u3046\u306b\u6539\u884c\u3092\u5165\u308c\u3066\u3044\u307e\u3059<\/p>\n<p>\u56de\u308a\u304f\u3069\u3044\u8a00\u3044\u65b9\u3092\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u50d5\u306f\u611f\u3058\u308b\u306e\u3067\u3059\u304c\u3001\u3088\u3046\u306f\u6b21\u306e\u3088\u3046\u306a\u3053\u3068\u3092\u8a00\u3063\u3066\u3044\u308b\u3068\u89e3\u91c8\u3057\u307e\u3059\u3002<\/p>\n<ul class=\"p40-b\">\n<li>E-A-T \u305d\u306e\u3082\u306e\u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3067\u306f\u306a\u3044<\/li>\n<li>E-A-T \u3092\u5099\u3048\u3066\u3044\u308b\u3068<strong><mark>\u4eba\u9593\u304c\u307f\u306a\u3059\u3067\u3042\u308d\u3046<\/mark><\/strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3044\u304f\u3064\u3082\u306e\u30b7\u30b0\u30ca\u30eb\u3092\u7528\u3044\u3066\u5224\u65ad\u3057\u3066\u3044\u308b<\/li>\n<li>E-A-T \u306e\u57fa\u6e96\u306b\u5f93\u3063\u3066\u81ea\u5206\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u306f\u3001Google \u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c E-A-T \u304c\u3042\u308b\u3068\u307f\u306a\u3059\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u8fd1\u3065\u304f\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306e\u5f79\u306b\u7acb\u3064\u304b\u3082\u3057\u308c\u306a\u3044<\/li>\n<\/ul>\n<h2>E-A-T \u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3067\u306f\u306a\u304f\u6982\u5ff5<\/h2>\n<p>\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u7b97\u51fa\u3059\u308b E-A-T \u30b9\u30b3\u30a2\u306e\u3088\u3046\u306a\u3082\u306e\u306f\u5b58\u5728\u305b\u305a\u3001E-A-T \u3068\u306f\u4eba\u9593\u304c\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306b\u53c2\u8003\u306b\u3059\u308b\u6982\u5ff5\u3067\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u306f <a href=\"https:\/\/www.suzukikenichi.com\/blog\/there-is-no-eat-score-or-ymyl-score-pubcon\/\">Google \u306e Gary Illyes\uff08\u30b2\u30a4\u30ea\u30fc\u30fb\u30a4\u30ea\u30a7\u30fc\u30b7\u30e5\uff09\u6c0f\u304c\u8aac\u660e<\/a>\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u8ab0\u3067\u3082\u53c2\u7167\u3067\u304d\u308b\u6b63\u5f0f\u306a\u30ea\u30bd\u30fc\u30b9\u3068\u3057\u3066\u516c\u5f0f\u30d6\u30ed\u30b0\u306b\u8ffd\u8a18\u3057\u305f\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u306d\uff08\u3053\u306e\u6295\u7a3f\u3092\u516c\u958b\u3057\u3066\u3044\u308b\u6642\u70b9\u3067\u306f\u3001<a href=\"https:\/\/webmaster-ja.googleblog.com\/2019\/10\/core-updates.html\">\u65e5\u672c\u8a9e\u306e\u7ffb\u8a33\u8a18\u4e8b<\/a>\u306b\u306f\u88dc\u8db3\u306f\u8ffd\u52a0\u3055\u308c\u3066\u3044\u307e\u305b\u3093\uff09\u3002<\/p>\n<p>\u81ea\u5206\u306e\u30b5\u30a4\u30c8\u304c E-A-T \u306e\u57fa\u6e96\u306b\u7167\u3089\u3057\u5408\u308f\u305b\u3066\u3069\u3046\u306a\u3063\u3066\u3044\u308b\u304b\u3092\u81ea\u5df1\u67fb\u5b9a\u3059\u308b\u3053\u3068\u306f\u54c1\u8cea\u3092\u5411\u4e0a\u3055\u305b\u308b\u624b\u304c\u304b\u308a\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\u3067\u3059\u304c\u3001\u305d\u306e\u53d6\u308a\u7d44\u307f\u304c\u691c\u7d22\u9806\u4f4d\u30a2\u30c3\u30d7\u306b\u76f4\u63a5\u3064\u306a\u304c\u308b\u4fdd\u8a3c\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p class=\"p30-t\">[H\/T]<a href=\"https:\/\/twitter.com\/Marie_Haynes\/status\/1249725268790476809\"> Marie Haynes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u306f\u3001\u6628\u5e74 8 \u6708\u306b\u516c\u958b\u3057\u305f\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u89e3\u8aac\u8a18\u4e8b\u306b E-A-T \u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3067\u306f\u306a\u3044\u3068\u3044\u3046\u88dc\u8db3\u3092\u4eca\u5e74\u306e 3 \u6708\u306b\u8ffd\u8a18\u3057\u3066\u3044\u305f\u3002<\/p>\n","protected":false},"author":1,"featured_media":10557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1148],"class_list":["post-10556","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","tag-e-a-t"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/10556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=10556"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/10556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/10557"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=10556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=10556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=10556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}