{"id":10367,"date":"2020-01-09T07:10:27","date_gmt":"2020-01-08T22:10:27","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=10367"},"modified":"2020-01-09T07:11:21","modified_gmt":"2020-01-08T22:11:21","slug":"googles-john-mueller-answers-seven-common-seo-questions","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/googles-john-mueller-answers-seven-common-seo-questions\/","title":{"rendered":"\u3010SEO\u521d\u7d1a\u8005\u5411\u3051\uff1f\u3011SEO\u306b\u3088\u304f\u3042\u308b\u8cea\u554f\u2015\u2015301\u3068302\u306e\u9055\u3044\u3001404\u3068410\u306e\u9055\u3044\u3001\u4e0a\u4f4d\u8868\u793a\u306e\u79d8\u8a23\u306a\u3069"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u521d\u7d1a]<\/p>\n<p class=\"p30-b\">Google \u306e John Mueller\uff08\u30b8\u30e7\u30f3\u30fb\u30df\u30e5\u30fc\u30e9\u30fc\uff09\u6c0f\u304c SEO \u306b\u3088\u304f\u3042\u308b\u8cea\u554f\u306b\u56de\u7b54\u3057\u307e\u3057\u305f\u3002<br \/>\u6628\u5e74\u306e\u30af\u30ea\u30b9\u30de\u30b9\u306b\u516c\u958b\u3055\u308c\u305f\u52d5\u753b\u3067\u6642\u671f\u5916\u308c\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u7279\u306b SEO \u521d\u7d1a\u8005\u306b\u5f79\u7acb\u3064\u5185\u5bb9\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div class=\"p60-b\"><iframe loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/87NIFnSAvDw\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h2>301 \u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3068 302 \u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u306e\u9055\u3044\u306f\u4f55\uff1f<\/h2>\n<p>\u3069\u3061\u3089\u3082\u30e6\u30fc\u30b6\u30fc\u3092\u8ee2\u9001\u3059\u308b\u3002\u9055\u3044\u306f\u4e9b\u7d30\u3067\u5c0f\u3055\u3044\u3002<\/p>\n<p>301 \u306f\u6052\u4e45\u7684\u306a\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u306a\u306e\u3067\u3001\u6700\u7d42\u5230\u9054 URL \u304c Google \u304c\u4fdd\u6301\u3059\u308b URL \u306b\u306a\u308b\u3002<\/p>\n<p>302 \u306f\u4e00\u6642\u7684\u306a\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u306a\u306e\u3067\u3001\u518d\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306b\u59cb\u307e\u308a\u306e URL \u306b\u623b\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>301 \u3068 302 \u306f\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u306e\u65b9\u6cd5\u304c\u9055\u3046\u3060\u3051\u3060\u3002\u53ef\u80fd\u306a\u3068\u304d\u306f\u9069\u5207\u306a\u65b9\u3092\u4f7f\u3048\u3070\u3044\u3044\u3002SEO \u306b\u304a\u3051\u308b\u9b54\u6cd5\u306e\u3088\u3046\u306a\u52b9\u679c\u306f\u6c17\u306b\u3057\u306a\u304f\u3066\u3044\u3044\u3002\u3069\u3061\u3089\u3082\u6a5f\u80fd\u3059\u308b\u3002<\/p>\n<p><strong>\u3010\u3059\u305a\u304d\u30e1\u30e2\u3011<\/strong><br \/>\n\u6280\u8853\u7684\u306b\u306f\u3001301 \u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3068 302 \u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u3067\u3059\u304c\u3001Google \u691c\u7d22\u306b\u9650\u3063\u3066\u8a00\u3048\u3070\u3001\u9577\u671f\u7684\u306b\u306f\u5dee\u7570\u306f\u51fa\u306a\u3044\u3068\u8003\u3048\u3066\u5dee\u3057\u652f\u3048\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\n\u8a73\u7d30\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u3002<\/p>\n<ul class=\"p40-b\">\n<li><a href=\"https:\/\/www.suzukikenichi.com\/blog\/both-301-and-302-pass-full-pagerank\/\">301\u30fb302\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u306f\u3069\u3061\u3089\u3082PageRank\u55aa\u5931\u306a\u3057\u3001\u597d\u304d\u306a\u65b9\u3092\u4f7f\u3063\u3066\u69cb\u308f\u306a\u3044<\/a><\/li>\n<\/ul>\n<h2>404 \u3068 410 \u306e\u9055\u3044\u306f\u4f55\uff1f<\/h2>\n<p>\u3069\u3061\u3089\u3082\u30da\u30fc\u30b8\u304c\u306a\u304f\u306a\u3063\u305f\u3053\u3068\u3092 Google \u306b\u4f1d\u3048\u308b\u3002<\/p>\n<p>\u7406\u8ad6\u7684\u306b\u306f\u3001410 \u306e\u65b9\u304c\u82e5\u5e72\u901f\u3044\u3002\u5b9f\u8cea\u7684\u306b\u306f\u3001\u901a\u5e38\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u306f\u3069\u3061\u3089\u3082\u540c\u3058\u3088\u3046\u306b\u51e6\u7406\u3055\u308c\u308b\u3002\u9055\u3044\u306f\u6c17\u306b\u3057\u306a\u304f\u3066\u3044\u3044\u3002<\/p>\n<p><strong>\u3010\u3059\u305a\u304d\u30e1\u30e2\u3011<\/strong><br \/>\n404 \u3068 410 \u3082\u6280\u8853\u7684\u306b\u306f\u7570\u306a\u308b\u306e\u3067\u3059\u304c\u3001Google \u691c\u7d22\u306b\u9650\u3063\u3066\u8a00\u3048\u3070\u3001\u3069\u3061\u3089\u3092\u4f7f\u3063\u3066\u3082\u76ee\u7acb\u3063\u305f\u9055\u3044\u306f\u51fa\u307e\u305b\u3093\u3002<br \/>\n\u8a73\u7d30\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u3002<\/p>\n<ul class=\"p40-b\">\n<li><a href=\"https:\/\/www.suzukikenichi.com\/blog\/which-is-faster-way-to-remove-pages-from-index-404-410-noindex\/\">404\u3068410\u3068noindex\u2015\u2015Google\u306e\u691c\u7d22\u7d50\u679c\u304b\u3089\u30da\u30fc\u30b8\u3092\u524a\u9664\u3059\u308b\u306b\u306f\u3069\u308c\u304c\u3044\u3061\u3070\u3093\u901f\u3044\uff1f<\/a><\/li>\n<\/ul>\n<h2>meta description \u30bf\u30b0\u3068 title \u30bf\u30b0 \u306e\u9577\u3055\u306f\u3069\u306e\u304f\u3089\u3044\u306b\u3059\u3079\u304d\u304b\uff1f<\/h2>\n<p>\u6c7a\u3081\u3089\u308c\u305f\u9577\u3055\u306f\u306a\u3044\u3002\u72ec\u81ea\u3067\u3001\u9b45\u529b\u7684\u3067\u3001\u5f79\u306b\u7acb\u3064\u3088\u3046\u306b\u3059\u308b\u3002\u6700\u9069\u306a\u5f62\u3067\u5f37\u8abf\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u63a2\u3057\u3066\u3044\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/p>\n<p class=\"p40-b\"><strong>\u3010\u3059\u305a\u304d\u30e1\u30e2\u3011<\/strong><br \/>\nmeta description \u30bf\u30b0\u306f\u691c\u7d22\u7d50\u679c\u306e\u30b9\u30cb\u30da\u30c3\u30c8\u306b\u4f7f\u308f\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u30af\u30a8\u30ea\u306b\u4f9d\u5b58\u3059\u308b\u306e\u3067\u5b8c\u5168\u306a\u5236\u5fa1\u306f\u3067\u304d\u307e\u305b\u3093\u3002<br \/><a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-offers-more-granular-ways-to-control-snippets\/\">\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u5236\u5fa1\u3059\u308b\u305f\u3081\u306e\u65b0\u3057\u3044 robots meta \u30bf\u30b0\u3068 HTML \u5c5e\u6027<\/a>\u304c\u6628\u5e74\u5f8c\u534a\u306b\u5c0e\u5165\u3055\u308c\u307e\u3057\u305f\u3002<br \/>\u691c\u7d22\u7d50\u679c\u306e\u30bf\u30a4\u30c8\u30eb\u306b\u306f\u901a\u5e38\u306f title \u30bf\u30b0\u304c\u7528\u3044\u3089\u308c\u307e\u3059\u304c\u3001\u3053\u3061\u3089\u3082\u30af\u30a8\u30ea\u306b\u5fdc\u3058\u3066 Google \u304c\u4fee\u6b63\u3059\u308b\u3053\u3068\u304c\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h2>\u8a18\u53f7\u3092 title \u30bf\u30b0\u306b\u4f7f\u3063\u3066\u3082\u304b\u307e\u308f\u306a\u3044\u304b\uff1f<\/h2>\n<p>\u3082\u3061\u308d\u3093\u69cb\u308f\u306a\u3044\u3002<\/p>\n<p>\u8aa4\u89e3\u3092\u62db\u304f\u6050\u308c\u304c\u3042\u308b\u8a18\u53f7\u306f\u8868\u793a\u3057\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u3057\u3001\u8a18\u53f7\u3092\u691c\u7d22\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306f\u305d\u3093\u306a\u306b\u591a\u304f\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u3067\u3082\u81ea\u7531\u306b\u4f7f\u3063\u3066\u3044\u3044\u3002<\/p>\n<p class=\"p40-b\"><strong>\u3010\u3059\u305a\u304d\u30e1\u30e2\u3011<\/strong><br \/>\n\u8a18\u53f7\u3060\u3051\u3058\u3083\u306a\u304f\u3001<a href=\"https:\/\/www.suzukikenichi.com\/blog\/behind-the-scenes-emoji-search\/\">\u7d75\u6587\u5b57\u3082\u691c\u7d22\u3067<\/a>\u4f7f\u3048\u307e\u3059\uff01&#x1f603;<\/p>\n<h2>URL \u306b\u542b\u307e\u308c\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u91cd\u8981\u304b\uff1f<\/h2>\n<p>URL \u306e\u4e2d\u306b\u3042\u308b\u30ef\u30fc\u30c9\u306f\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306b\u5bfe\u3057\u3066\u307b\u3093\u306e\u308f\u305a\u304b\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u307b\u3068\u3093\u3069\u306e CMS \u3067\u306f\u305d\u3046\u3057\u305f URL \u3092\u4f7f\u3044\u3084\u3059\u304f\u306a\u3063\u3066\u3044\u308b\u3002\u3059\u3067\u306b\u305d\u3046\u306a\u3063\u3066\u3044\u308b\u306a\u3089\u305d\u306e\u307e\u307e\u4f7f\u3048\u3070\u3044\u3044\u3057\u3001\u305d\u3046\u306a\u3063\u3066\u3044\u306a\u304f\u3066\u3082\u5fc3\u914d\u3044\u3089\u306a\u3044\u3002<\/p>\n<p>\u3068\u306f\u3044\u3048\u3001\u753b\u50cf\u30d5\u30a1\u30a4\u30eb\u306b\u95a2\u3057\u3066\u306f\u30d5\u30a1\u30a4\u30eb\u540d\u306b\u542b\u307e\u308c\u308b\u8a00\u8449\u3092\u5b9f\u969b\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u3002\u300ccuterobot.gif\u300d\uff08cute robot: \u304b\u308f\u3044\u3044\u30ed\u30dc\u30c3\u30c8\uff09\u306f\u300cimage-1138.gif\u300d\u3088\u308a\u3082\u65ad\u7136\u3044\u3044\u3002<\/p>\n<p><strong>\u3010\u3059\u305a\u304d\u30e1\u30e2\u3011<\/strong><br \/>\nURL \u4e2d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30da\u30fc\u30b8\u306e\u7406\u89e3\u306b Google \u306f\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3067\u3059\u304c\u3001\u305d\u308c\u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u76ee\u306b\u898b\u3048\u308b\u3088\u3046\u306b\u62bc\u3057\u4e0a\u3052\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5fc5\u8981\u306a\u3068\u304d\u306b\u624b\u304c\u304b\u308a\u306b\u3059\u308b\u3060\u3051\u3067\u3059\u3002<br \/>\u50d5\u305f\u3061\u3082 <code>example.com\/iphonei-11-pro<\/code> \u3068\u3044\u3046 URL \u3092\u898b\u308c\u3070 iPhone 11 Pro \u306e\u30da\u30fc\u30b8\u306a\u3093\u3060\u306a\u3068\u6c17\u4ed8\u304f\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001<code>example.com\/436t4.html<\/code> \u3060\u3063\u305f\u3068\u3057\u3066\u3082\uff08iPhone 11 Pro \u306b\u3064\u3044\u3066\u304d\u3061\u3093\u3068\u66f8\u304b\u308c\u3066\u3044\u308c\u3070\uff09iPhone 11 Pro \u306e\u30da\u30fc\u30b8\u3060\u3068\u308f\u304b\u308a\u307e\u3059\u3088\u306d\u3002URL \u306e\u30ef\u30fc\u30c9\u306f\u3042\u304f\u3082\u307e\u3067\u3082\u88dc\u52a9\u7684\u306a\u5f79\u5272\u3067\u3059\u3002<\/p>\n<p class=\"p40-b\">\u4e00\u65b9\u3067\u3001\u753b\u50cf\u306e\u30d5\u30a1\u30a4\u30eb\u540d\u306f\u753b\u50cf\u306e\u5185\u5bb9\u3092\u5224\u65ad\u3059\u308b\u76ee\u7684\u3067\u7528\u3044\u3089\u308c\u307e\u3059\u3002<a href=\"https:\/\/support.google.com\/webmasters\/answer\/114016?hl=ja\">\u753b\u50cf\u306e\u6700\u9069\u5316\u306e\u30d8\u30eb\u30d7\u30da\u30fc\u30b8<\/a>\u306b\u3082\u66f8\u304b\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>URL \u306e\u7d42\u308f\u308a\u304c .php \u3068 .html \u304b\u3069\u3046\u304b\u306f\u91cd\u8981\u304b\uff1f<\/h2>\n<p>\u3069\u3061\u3089\u3067\u3082\u69cb\u308f\u306a\u3044\u3002\u5927\u304d\u306a\u5909\u66f4\u3092\u3059\u3067\u306b\u3069\u3053\u304b\u3067\u3057\u3066\u3044\u306a\u3044\u306e\u3042\u308c\u3070\u3001\u5909\u66f4\u3059\u308b\u3053\u3068\u3082\u52e7\u3081\u306a\u3044\u3002<\/p>\n<p class=\"p40-b\"><strong>\u3010\u3059\u305a\u304d\u30e1\u30e2\u3011<\/strong><br \/>\n\u62e1\u5f35\u5b50\u306e\u9055\u3044\u3067\u8a55\u4fa1\u306b\u5dee\u306f\u51fa\u307e\u305b\u3093\u3002\u3064\u3044\u3067\u306b\u8a00\u3048\u3070\u3001\u9759\u7684 URL \u3067\u3082\u52d5\u7684 URL \u3067\u3082\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u9055\u3044\u306f\u51fa\u307e\u305b\u3093\uff08\u305a\u3063\u3068\u4ee5\u524d\u306f\u52d5\u7684 URL 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