{"id":10219,"date":"2019-10-15T06:15:49","date_gmt":"2019-10-14T21:15:49","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=10219"},"modified":"2019-10-14T08:35:16","modified_gmt":"2019-10-13T23:35:16","slug":"there-is-no-eat-score-or-ymyl-score-pubcon","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/there-is-no-eat-score-or-ymyl-score-pubcon\/","title":{"rendered":"E-A-T\u30b9\u30b3\u30a2\u3082YMYL\u30b9\u30b3\u30a2\u3082Google\u691c\u7d22\u306b\u306f\u5b58\u5728\u3057\u306a\u3044\u3001\u30b3\u30a2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u30d9\u30a4\u30d3\u30fc\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u96c6\u5408\u4f53 #PubCon"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<blockquote><p>E-A-T \u30b9\u30b3\u30a2\u3084 YMYL \u30b9\u30b3\u30a2\u3068\u3044\u3046\u3088\u3046\u306a\u6307\u6a19\u3092 Google \u306f\u5185\u90e8\u7684\u306b\u6301\u3063\u3066\u3044\u306a\u3044\u3002E-A-T \u3084 YMYL \u3068\u3044\u3046\u306e\u306f\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u6982\u5ff5\u5316\u3057\u305f\u3082\u306e\u3060\u3002<\/p><\/blockquote>\n<p>10 \u6708 7 \u301c 10 \u65e5\u306b\u7c73\u30e9\u30b9\u30d9\u30ac\u30b9\u3067\u958b\u50ac\u3055\u308c\u305f <a href=\"https:\/\/www.pubcon.com\/las-vegas-2019\">Pubcon Pro Las Vegas 2019<\/a> \u306e Q &#038; A \u30bb\u30c3\u30b7\u30e7\u30f3\u3067 Google \u306e Gary Illyes\uff08\u30b2\u30a4\u30ea\u30fc\u30fb\u30a4\u30ea\u30a7\u30fc\u30b7\u30e5\uff09 \u6c0f\u306f\u3053\u306e\u3088\u3046\u306b\u30b3\u30e1\u30f3\u30c8\u3057\u307e\u3057\u305f\u3002<\/p>\n<div class=\"p60-b\"><img decoding=\"async\" itemprop=\"image\" loading=\"lazy\" class=\"bdr\" src=\"https:\/\/www.suzukikenichi.com\/images\/gary-jen-pubconLV09.jpg\" alt=\"Gary and Jennifer\" width=\"1200\" height=\"887\" \/><br \/>\u5de6\u306f Google \u306e Gary Illyes \u6c0f\u3001\u53f3\u306f\u30e2\u30c7\u30ec\u30fc\u30bf\u306e Jeniffer Slegg \u6c0f<\/div>\n<h2>E-A-T \u3082 YMYL \u3082\u6982\u5ff5<\/h2>\n<p>\u300cE-A-T \u30b9\u30b3\u30a2\u3068\u3044\u3046\u3082\u306e\u306f\u5b58\u5728\u3059\u308b\u306e\u304b\uff1f\u300d\u3068\u3044\u3046\u8cea\u554f\u306b\u30b2\u30a4\u30ea\u30fc\u306f\u5192\u982d\u306e\u3088\u3046\u306b\u7b54\u3048\u307e\u3057\u305f\u3002<\/p>\n<p><a href=\"https:\/\/www.suzukikenichi.com\/blog\/e-a-t\/\">E-A-T<\/a> (Expertise\/Authoritativeness\/Trustworthiness) \u306b\u3057\u3066\u3082 <a href=\"https:\/\/www.suzukikenichi.com\/blog\/ymyl-on-general-guidelines-v4\/\">YMYL<\/a>  (Your Money, Your Life) \u306b\u3057\u3066\u3082\u3001\u305d\u3046\u3044\u3063\u305f\u6307\u6a19\u3092\u5358\u72ec\u3067\u8a08\u6e2c\u3059\u308b\u5358\u72ec\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u5b58\u5728\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p class=\"p40-b\"><a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\">\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/a>\u306b\u57fa\u3065\u3044\u3066\u691c\u7d22\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306b\u3001\u8a55\u4fa1\u8005\u306b\u3068\u3063\u3066\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u6c42\u3081\u308b\u3082\u306e\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u6982\u5ff5\u5316\u3059\u308b\u305f\u3081\u306b\u7528\u3044\u3066\u3044\u308b\u306e\u304c E-A-T \u3084 YMYL \u3068\u3044\u3046\u7528\u8a9e\u3067\u3059\u3002<\/p>\n<h2 id=\"baby\">\u30b3\u30a2 \u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u30d9\u30d3\u30fc \u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u96c6\u5408\u4f53<\/h2>\n<p>\u307e\u305f\u30b2\u30a4\u30ea\u30fc\u306f\u3001\u30b3\u30a2 \u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u8aac\u660e\u3059\u308b\u306e\u306b\u9762\u767d\u3044\u6bd4\u55a9\u3092\u4f7f\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3044\u304f\u3064\u3082\u306e\u30b3\u30fc\u30c9\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\u305d\u306e\u4e2d\u3067\u6700\u5c0f\u306e\u50cd\u304d\u3092\u6301\u3064 1 \u884c\u306e\u30b3\u30fc\u30c9\u306f\u8a00\u308f\u3070 \u201cBaby Algorithm\u201d\uff08\u8d64\u3061\u3083\u3093\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\uff09\u3067\u3042\u308a\u3001\u30b3\u30a2 \u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u4f55\u767e\u4e07\u3068\u3044\u3046 Baby Algorithm \u306e\u96c6\u5408\u4f53\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Baby Algorithm \u304c\u4e00\u4f53\u3068\u306a\u3063\u3066\u30b7\u30b0\u30ca\u30eb\u3092\u898b\u3064\u3051\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u5168\u4f53\u7684\u306a\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4ed5\u7d44\u307f\u3092\u8a55\u4fa1\u8005\u306b\u308f\u304b\u308a\u3084\u3059\u304f\u8aac\u660e\u3059\u308b\u305f\u3081\u306b\u3001E-A-T \u3068 YMYL \u3068\u3044\u3046\u6982\u5ff5\u3092\u7528\u3044\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<p class=\"p40-b\">\u7e70\u308a\u8fd4\u3057\u307e\u3059\u304c\u3001E-A-T \u3082 YMYL \u3082\u305d\u308c\u81ea\u4f53\u306f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h2>\u30b3\u30a2 \u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f1\u3064\u306e\u30b7\u30b0\u30ca\u30eb\u3060\u3051\u3092\u898b\u3066\u306f\u3044\u306a\u3044<\/h2>\n<p>\u305f\u3068\u3048\u3070\u3001<a href=\"https:\/\/www.suzukikenichi.com\/blog\/google-will-roll-out-speed-update-in-july-2018\/\">Speed Update<\/a> \u306f\u30e2\u30d0\u30a4\u30eb\u30da\u30fc\u30b8\u306e\u8868\u793a\u901f\u5ea6\u3092\u898b\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u3059\u3002<br \/>\u3082\u3057\u5f71\u97ff\u3092\u53d7\u3051\u305f\u306a\u3089\u3001\u8868\u793a\u901f\u5ea6\u3092\u6539\u5584\u3059\u308c\u3070\u5bfe\u51e6\u53ef\u80fd\u3067\u3059<br \/>\u8868\u793a\u901f\u5ea6\u306e\u6539\u5584\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u65b9\u6cd5\u304c\u3042\u308b\u3068\u3057\u3066\u3082\u3001\u65b9\u91dd\u306f\u660e\u78ba\u3067\u3059\u3002<\/p>\n<p>\u5bfe\u3057\u3066\u3001\u30b3\u30a2 \u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u4f55\u767e\u3082\u3042\u308b Baby Algorithm \u306e\u96c6\u307e\u308a\u3067\u3059\u304b\u3089\u3001\u4f55\u304b 1 \u3064\u3092\u3084\u308c\u3070\u5bfe\u51e6\u3067\u304d\u308b\u3068\u3044\u3046\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u540c\u3058\u3088\u3046\u306b\u3001E-A-T \u3084 YMYL \u3092\u9ad8\u3081\u3088\u3046\u3068\u8a66\u307f\u3066\u3082\u3001\u305d\u3082\u305d\u3082\u305d\u3046\u3044\u3063\u305f\u6307\u6a19\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u3053\u308c\u3089\u306e\u6982\u5ff5\u5316\u3057\u305f\u30b7\u30b0\u30ca\u30eb\u3092\u3044\u304f\u3064\u3082\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u5224\u65ad\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u5bfe\u51e6\u6cd5\u3092\u805e\u304b\u308c\u305f\u3068\u304d\u306b\u300c\u5168\u4f53\u7684\u306b\u54c1\u8cea\u3092\u6539\u5584\u3057\u3066\u3001\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u3088\u3046\u306a\u65bd\u7b56\u3092\u3059\u308b\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u300d\u3068\u8aac\u660e\u3059\u308b\u3068\u3001\u62bd\u8c61\u7684\u3060\u3068\u6012\u3089\u308c\u307e\u3059&#x1f4a6;\u3002<br \/>\u3067\u3059\u304c\u3001\u30b2\u30a4\u30ea\u30fc\u306e\u8aac\u660e\u3092\u805e\u304f\u3068\u3001\u660e\u78ba\u306a\u5bfe\u51e6\u65b9\u6cd5\u304c\u306a\u3044\u3053\u3068\u304c\u7406\u89e3\u3067\u304d\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<p class=\"p60-t\">\u30b3\u30a2 \u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u4f55\u767e\u3082\u306e\u5c0f\u3055\u306a\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304b\u3089\u69cb\u6210\u3055\u308c\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u96c6\u5408\u4f53\u3067\u3059\u3002<br \/>E-A-T \u306f\u305d\u3046\u3057\u305f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u6982\u5ff5\u5316\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-A-T \u30b9\u30b3\u30a2\u3084 YMYL \u30b9\u30b3\u30a2\u3068\u3044\u3046\u3088\u3046\u306a\u6307\u6a19\u3092 Google \u306f\u5185\u90e8\u7684\u306b\u6301\u3063\u3066\u3044\u306a\u3044\u3002E-A-T \u3084 YMYL \u3068\u3044\u3046\u306e\u306f\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u6982\u5ff5\u5316\u3057\u305f\u3082\u306e\u3002<\/p>\n","protected":false},"author":1,"featured_media":10220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,930],"tags":[229,1098,1148,1398,1510],"class_list":["post-10219","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-seo","category-conferences","tag-pubcon","tag-ymyl","tag-e-a-t","tag-core-algorithm","tag-pubcon-las-vegas-2019"],"_links":{"self":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/10219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/comments?post=10219"}],"version-history":[{"count":0,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/posts\/10219\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media\/10220"}],"wp:attachment":[{"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/media?parent=10219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/categories?post=10219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suzukikenichi.com\/blog\/wp-json\/wp\/v2\/tags?post=10219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}