{"id":10178,"date":"2019-09-17T06:15:34","date_gmt":"2019-09-16T21:15:34","guid":{"rendered":"https:\/\/www.suzukikenichi.com\/blog\/?p=10178"},"modified":"2019-09-17T05:25:17","modified_gmt":"2019-09-16T20:25:17","slug":"google-made-algorithm-update-to-rank-original-reporting-higher-and-longer","status":"publish","type":"post","link":"https:\/\/www.suzukikenichi.com\/blog\/google-made-algorithm-update-to-rank-original-reporting-higher-and-longer\/","title":{"rendered":"Google\u3001\u30aa\u30ea\u30b8\u30ca\u30eb\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u9577\u3044\u671f\u9593\u3001\u4e0a\u4f4d\u8868\u793a\u3059\u308b\u3088\u3046\u306b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u66f4\u65b0"},"content":{"rendered":"<p class=\"p20-b al-r small\">[\u30ec\u30d9\u30eb: \u4e2d\u7d1a]<\/p>\n<p class=\"p60-b\">\u30aa\u30ea\u30b8\u30ca\u30eb\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3088\u308a\u4e0a\u4f4d\u306b\u3001\u3088\u308a\u9577\u3044\u671f\u9593\u3001\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3059\u308b\u3088\u3046\u306b <a href=\"https:\/\/www.blog.google\/products\/search\/original-reporting\/\">Google \u306f\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u66f4\u65b0<\/a>\u3057\u307e\u3057\u305f\u3002<br \/>\u6570\u304b\u6708\u524d\u304b\u3089\u5c55\u958b\u304c\u59cb\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u30aa\u30ea\u30b8\u30ca\u30eb \u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9577\u671f\u306b\u308f\u305f\u308a\u4e0a\u4f4d\u8868\u793a<\/h2>\n<p>\u540c\u3058\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3044\u308d\u3044\u308d\u306a\u30b5\u30a4\u30c8\u3067\u516c\u958b\u3055\u308c\u308b\u3053\u3068\u306f\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u7d9a\u5831\u304c\u516c\u958b\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u4eca\u56de\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u306f\u3001\u30aa\u30ea\u30b8\u30ca\u30eb\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u3064\u307e\u308a\u6700\u521d\u306b\u305d\u306e\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u306e\u8a18\u4e8b\u304c\u66f8\u304b\u308c\u305f\u30da\u30fc\u30b8\u304c\u691c\u7d22\u7d50\u679c\u3067\u512a\u5148\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u3053\u308c\u307e\u3067\u3088\u308a\u3082\u9577\u3044\u671f\u9593\u306b\u308f\u305f\u3063\u3066\u691c\u7d22\u7d50\u679c\u306b\u30aa\u30ea\u30b8\u30ca\u30eb\u8a18\u4e8b\u304c\u51fa\u7d9a\u3051\u307e\u3059\u3002<br \/>\u540c\u3058\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6b21\u304b\u3089\u6b21\u3078\u3068\u516c\u958b\u3055\u308c\u308b\u3068\u3001\u65b0\u3057\u3055\u304c\u512a\u5148\u3055\u308c\u308b\u50be\u5411\u306b\u3042\u308b\u305f\u3081\u3001\u6b21\u7b2c\u306b\u9806\u4f4d\u3092\u4e0b\u3052\u308b\u3053\u3068\u304c\u666e\u901a\u306b\u3042\u308a\u307e\u3059\u3002<br \/>\u3057\u304b\u3057\u3001\u30aa\u30ea\u30b8\u30ca\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u4e0b\u304c\u308a\u306b\u304f\u304f\u306a\u308b\u305f\u3081\u6642\u9593\u304c\u305f\u3063\u3066\u3082\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u306b\u3068\u307e\u308b\u6a5f\u4f1a\u3092\u4fdd\u3064\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3088\u308a\u6b21\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n<ul class=\"p40-b\">\n<li>\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u305d\u306e\u30cb\u30e5\u30fc\u30b9\u306e\u767a\u7aef\u3068\u306a\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/li>\n<li>\u767a\u884c\u8005\u306f\u3001\u3088\u308a\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u3088\u308a\u9577\u3044\u671f\u9593\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/li>\n<\/ul>\n<h2>\u6570\u304b\u6708\u524d\u304b\u3089\u30b0\u30ed\u30fc\u30d0\u30eb\u3067\u5c55\u958b\u958b\u59cb<\/h2>\n<p>\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u3001\u6570\u304b\u6708\u524d\u304b\u3089\u5c55\u958b\u304c\u59cb\u307e\u3063\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u5f53\u521d\u306f\u307e\u3060\u6539\u5584\u306e\u4f59\u5730\u304c\u3042\u308b\u3068\u5224\u65ad\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u3088\u3046\u3084\u304f\u671f\u5f85\u3069\u304a\u308a\u306e\u691c\u7d22\u7d50\u679c\u3092\u63d0\u4f9b\u3067\u304d\u308b\u6c34\u6e96\u306b\u306a\u3063\u305f\u305f\u3081\u516c\u8868\u306b\u8e0f\u307f\u5207\u3063\u305f\u3068\u306e\u3053\u3068\u3067\u3059\u3002<br \/>\u3082\u3061\u308d\u3093\u3053\u308c\u3067\u5b8c\u6210\u3068\u3044\u3046\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u4eca\u5f8c\u3082\u6539\u5584\u3092\u7d9a\u3051\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u3059\u3079\u3066\u306e\u56fd\u3001\u8a00\u8a9e\u3092\u5bfe\u8c61\u3068\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\u65e5\u672c\u3082\u5f53\u7136\u542b\u307e\u308c\u3066\u3044\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<p class=\"p40-b\">\u30a6\u30a7\u30d6\u691c\u7d22\u306b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u9069\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\u307e\u3082\u306a\u304f Google \u30cb\u30e5\u30fc\u30b9\u3001\u305d\u3057\u3066 Discover \u306b\u3082\u540c\u3058\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u9069\u7528\u3059\u308b\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n<h2>\u30aa\u30ea\u30b8\u30ca\u30eb\u306f\u3069\u3046\u3084\u3063\u3066\u5224\u65ad\u3059\u308b\u306e\u304b\uff1f<\/h2>\n<p>\u30aa\u30ea\u30b8\u30ca\u30eb\u3067\u3042\u308b\u304b\u3069\u3046\u304b\u3092 Google \u306f\u3069\u306e\u3088\u3046\u306b\u5224\u65ad\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u660e\u78ba\u306b\u306f\u8aac\u660e\u3057\u3066\u3044\u307e\u305b\u3093\uff08\u3044\u3064\u3082\u306e\u3053\u3068\u3067\u3059\u306d&#x1f609;\uff09\u3002<\/p>\n<p>\u30aa\u30ea\u30b8\u30ca\u30eb\u306e\u5b9a\u7fa9\u305d\u306e\u3082\u306e\u304c\u5b58\u5728\u305b\u305a\u3001\u30aa\u30ea\u30b8\u30ca\u30eb\u306b\u306a\u308b\u305f\u3081\u306b\u78ba\u7acb\u3059\u3079\u304d\u57fa\u6e96\u3082\u306a\u3044\u3068\u306e\u3053\u3068\u3067\u3059\u3002<br \/>\u3053\u306e\u8aac\u660e\u304b\u3089\u8aad\u307f\u53d6\u308b\u306b\u3001\u5358\u306b\u6700\u521d\u306b\u516c\u958b\u3057\u305f\u3053\u3068\u3060\u3051\u3092\u30aa\u30ea\u30b8\u30ca\u30eb\u306e\u6761\u4ef6\u3068\u3057\u3066\u8981\u6c42\u3057\u3066\u306a\u3044\u3088\u3046\u306b\u601d\u3048\u307e\u3059\u3002<\/p>\n<p class=\"p40-b\">\u3069\u3053\u307e\u3067\u6df1\u304f\u6398\u308a\u4e0b\u3052\u3066\u3044\u308b\u304b\u3001\u72ec\u81ea\u306e\u898b\u89e3\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u304b\u3001\u6a29\u5a01\u306e\u3042\u308b\u4eba\u304c\u66f8\u3044\u3066\u3044\u308b\u304b\u3001\u3053\u3046\u3057\u305f\u3053\u3068\u3082\u52a0\u5473\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<h2>\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u3042\u308f\u305b\u3066\u66f4\u65b0<\/h2>\n<p>\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u66f4\u65b0\u306b\u3042\u308f\u305b\u3066\u3001<a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\">\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/a>\u3082\u66f4\u65b0\u3055\u308c\u307e\u3057\u305f\u3002<br \/>\n\u203b\u77e5\u3089\u306a\u3044\u4eba\u306e\u305f\u3081\u306b\u7c21\u5358\u306b\u8aac\u660e\u3059\u308b\u3068\u3001\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3068\u306f\u3001\u4eba\u9593\u306e\u8a55\u4fa1\u8005\u304c\u691c\u7d22\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306b\u7528\u3044\u308b\u30de\u30cb\u30e5\u30a2\u30eb\u3002\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u306f\u76f4\u63a5\u5f71\u97ff\u3057\u306a\u3044\u3002\u516c\u5f0f\u30d6\u30ed\u30b0\u3067\u306e\u8aac\u660e\u306f<a href=\"https:\/\/webmaster-ja.googleblog.com\/2015\/12\/updating-our-search-quality-rating.html\">\u3053\u3061\u3089<\/a>\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3092\u66f8\u3044\u3066\u3044\u308b\u6642\u70b9\u3067\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u306f 2019 \u5e74 9 \u6708 5 \u65e5\u7248\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" itemprop=\"image\" loading=\"lazy\" class=\"bdr\" src=\"https:\/\/www.suzukikenichi.com\/images\/searchqualityevaluatorguidelines20190905.png\" alt=\"General Guidelines September 5, 2019\" width=\"775\" height=\"519\" \/><\/p>\n<p>\u4eca\u56de\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u8272\u6fc3\u304f\u53cd\u6620\u3059\u308b\u90e8\u5206\u3068\u3057\u3066\u3001\u516c\u5f0f\u30a2\u30ca\u30a6\u30f3\u30b9\u306f\u30bb\u30af\u30b7\u30e7\u30f3 5.1 \u3092\u6319\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u975e\u5e38\u306b\u54c1\u8cea\u304c\u9ad8\u3044\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u57fa\u6e96\u3068\u3057\u3066\u3001\u30cb\u30e5\u30fc\u30b9\u30b5\u30a4\u30c8\u306f\u6b21\u306e\u3088\u3046\u306a\u7279\u5fb4\u3092\u5099\u3048\u3066\u3044\u308b\u3068\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>\u305d\u306e\u8a18\u4e8b\u304c\u516c\u958b\u3055\u308c\u3066\u3044\u306a\u304b\u3063\u305f\u3068\u3057\u305f\u3089\u3001\u77e5\u3089\u308c\u308b\u3053\u3068\u304c\u306a\u304b\u3063\u305f\u3067\u3042\u308d\u3046\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30aa\u30ea\u30b8\u30ca\u30eb\u306e\u5831\u9053\u3002\u30aa\u30ea\u30b8\u30ca\u30eb\u304b\u3064\u8a73\u7d30\u3001\u7dbf\u5bc6\u306b\u8abf\u67fb\u3055\u308c\u305f\u5831\u9053\u306f\u9ad8\u5ea6\u306a\u30b9\u30ad\u30eb\u3068\u6642\u9593\u3001\u52aa\u529b\u3092\u5fc5\u8981\u3068\u3057\u307e\u3059\u3002<\/p><\/blockquote>\n<p>\u60c5\u5831\u63d0\u4f9b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5834\u5408\u306f\u6b21\u306e\u3088\u3046\u306a\u7279\u5fb4\u3092\u5099\u3048\u3066\u3044\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<blockquote><p>\u30aa\u30ea\u30b8\u30ca\u30eb\u3067\u6b63\u78ba\u3001\u5305\u62ec\u7684\u3001\u305d\u3057\u3066\u660e\u78ba\u306b\u4f1d\u3048\u3066\u304a\u308a\u3001\u5c02\u9580\u7684\u306b\u63d0\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u3001\u5c02\u9580\u5bb6\u306e\u9593\u306e\u4e00\u81f4\u3057\u305f\u610f\u898b\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002<\/p><\/blockquote>\n<p class=\"p30-t\">\u500b\u3005\u306e\u8a18\u4e8b\u306b\u52a0\u3048\u3066\u3001\u305d\u306e\u8a18\u4e8b\u3092\u516c\u958b\u3057\u3066\u3044\u308b\u767a\u884c\u8005\u306e\u8a55\u5224\u3082\u54c1\u8cea\u8a55\u4fa1\u3068\u3057\u3066\u8003\u616e\u3055\u308c\u307e\u3059\u3002<br \/>\u30bb\u30af\u30b7\u30e7\u30f3 2.6.1 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